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Homewares in South Africa

  • June 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

The poor economic performance, coupled with rising living costs and depreciating currency, placed increased pressure on homewares. The depreciating rand led to double digit price increases across the majority of homewares categories.

Euromonitor International's Homewares in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homewares market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Homewares in South Africa
HOMEWARES IN SOUTH AFRICA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Homewares by Category: Value 2010-2015
Table 2 Sales of Homewares by Category: % Value Growth 2010-2015
Table 3 Sales of Homewares by Material: % Value 2010-2015
Table 4 NBO Company Shares of Homewares: % Value 2011-2015
Table 5 LBN Brand Shares of Homewares: % Value 2012-2015
Table 6 Distribution of Homewares by Format: % Value 2010-2015
Table 7 Forecast Sales of Homewares by Category: Value 2015-2020
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2015-2020
Massmart Holdings Ltd in Home and Garden (south Africa)
Strategic Direction
Key Facts
Summary 1 Massmart Holdings Ltd: Key Facts
Company Background
Internet Strategy
Private Label
Summary 2 Massmart Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Massmart Holdings Ltd: Competitive Position 2015
Executive Summary
Subdued Economic Climate
Value Proposition Remains Important
Tough Competition Drives Home and Garden Performance
Home and Garden Specialist Retailers Remains the Dominant Distribution Channel
Marginal Positive Performance Expected in Forecast Period
Key Trends and Developments
South Africa's Economy Is Subdued
Value Propositions Remain Relevant
New Distribution Models in Home and Garden
New Distribution Models/emerging Business Models
Market Data
Table 9 Sales of Home and Garden by Category: Value 2010-2015
Table 10 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 12 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 13 Distribution of Home and Garden by Format: % Value 2010-2015
Table 14 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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