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Gardening in South Africa

  • June 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Gardening tends to be relatively unpopular as a hobby among most South Africans. This may in part be attributed to the declining size of urban dwellings with lots of apartments and high density living spaces. The country’s poor economic climate and rising financial strain for many households also led to a shift away from non-essential goods across the vast majority of consumer goods. In these conditions, gardening remains a non-essential area for mass consumers.

Euromonitor International's Gardening in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gardening in South Africa
GARDENING IN SOUTH AFRICA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2010-2015
Table 2 Sales of Gardening by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Gardening: % Value 2011-2015
Table 4 LBN Brand Shares of Gardening: % Value 2012-2015
Table 5 Distribution of Gardening by Format: % Value 2010-2015
Table 6 Forecast Sales of Gardening by Category: Value 2015-2020
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Massmart Holdings Ltd in Home and Garden (south Africa)
Strategic Direction
Key Facts
Summary 1 Massmart Holdings Ltd: Key Facts
Company Background
Internet Strategy
Private Label
Summary 2 Massmart Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Massmart Holdings Ltd: Competitive Position 2015
Executive Summary
Subdued Economic Climate
Value Proposition Remains Important
Tough Competition Drives Home and Garden Performance
Home and Garden Specialist Retailers Remains the Dominant Distribution Channel
Marginal Positive Performance Expected in Forecast Period
Key Trends and Developments
South Africa's Economy Is Subdued
Value Propositions Remain Relevant
New Distribution Models in Home and Garden
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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