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Baby and Child-Specific Products in Japan

  • June 2016
  • 29 pages
  • Euromonitor International
Report ID: 955747


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Demographic trends are constraining sales of baby and child-specific products, with rapid population ageing and a low birth rate resulting in 3% decline in the population aged 0-4-years-old during the review period. Decline indeed intensified towards the end of the review period, with this linked to a decline in the number of women of child-bearing age, rising female participation in the workforce and the high cost of raising children in Japan.

Euromonitor International’s Baby and Child-specific Products in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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