China Ceramic Industry Report, 2011-2012

As China’s traditional competitive industry, ceramics ranks first worldwide in both annual output and export value. The mounting regulatory pressure on real estate market as well as the rising raw material and labor costs in China since 2011 have exerted great impact on the development of the ceramic industry, causing the fall in revenue growth rates of all market segments. In terms of export, the Chinese ceramic products encountered frequent anti-dumping sanctions in 2011, and the high tariffs further cut profit margins of ceramic enterprises.

China Ceramic Industry Report, 2011-2012 analyzes the status quo, regional development, import and export, five market segments of Chinese ceramic industry, and 20 typical ceramic companies.

Building Ceramics: In 2011, EU levied a 69.7% tariff on Chinese exported ceramic tiles, which made China’s export volume of building ceramics drop substantially, many small and medium-sized enterprises faced bankruptcy and some turned to the domestic market, thus further exacerbating competition there. In future, under the backdrop of continuous control policies on real estate in China, the building ceramic industry is expected to usher in the phase of adjustment, whereupon some small firms with poor brand awareness will be merged. Representative players in this field include Guangdong Newpearl Ceramics Group Co., Ltd., Hangzhou Nabel Group Co., Ltd., Guangdong OUYA Ceramics Co., Ltd, etc..

Sanitary Ceramics: Henan is the province with the largest sanitary ceramic production in China, accounting for 45% of the national total. The Chinese high-end sanitary ceramic market is primarily dominated by foreign brands such as TOTO and KOHLER; local key enterprises refer to Guangdong Summit Ceramics Co. Ltd, Shanghai China Ceramic Sanitary Ware Co., Ltd, Shunde Lehua Ceramic Sanitary Ware Co., Ltd., Guangdong Sitong Group Co., Ltd., etc..

Household Ceramics: There is a great variety of domestic ceramic products in China, with annual output in 2011 exceeding 30 billion pieces, sharing over 60% worldwide. As a significant household article, domestic ceramics will largely head for art. The Chinese household ceramic industry features lower concentration but fierce competition, represented by Guangxi Sanhuan Enterprise Group Holding Co., Ltd., Hunan Hualian China Industry Co., Ltd, Tangshan Ceramic Stock Co., Ltd., etc..

Special Ceramics: As the fast-growing ceramic market segment since 2007, the market scale of special ceramics presented an AAGR of 37% in 2007-2011. So far, large-scale special ceramic production base hasn’t taken shape in China; leading enterprises consist of Hunan Jingcheng Special Ceramic Co., Ltd., Shandong Luyang Share Co., Ltd., etc..

Artistic Ceramics: as the art market develops, artistic ceramics becomes an important category. In 2011, the Chinese artistic ceramic prices went up by about 30%. Compared with other ceramic market segments, artistic ceramics has smaller market scale, less number of brands but greater market potential. Big manufacturers in China are as follows: Tangshan Yali Ceramic Co., Ltd., The Great Wall Group Co., Ltd., Guangdong Sitong Group Co., Ltd., Franz Collection Inc., etc.

Ceramic Manufacturing Industry in China

Table of Contents

1. Overview
1.1 Definition and Classification
1.2 Upstream and Downstream
1.2.1 Upstream
1.2.2 Downstream

2. Development of China Ceramic Industry
2.1 Market Scale
2.2 Regional Development
2.2.1 Guangdong
2.2.2 Shandong
2.2.3 Jiangxi
2.2.4 Henan
2.2.5 Hunan
2.3 Export and Import
2.3.1 Export
2.3.2 Import

3. Market Segment
3.1 Building Ceramic
3.1.1 Output
3.1.2 Market Scale
3.1.3 Competition
3.2 Sanitary Ceramic
3.2.1 Output
3.2.2 Market Scale
3.2.3 Competition
3.3 Household Ceramic
3.3.1 Output
3.3.2 Market Scale
3.3.3 Competition
3.4 Special Ceramic
3.4.1 Market Scale
3.4.2 Competition
3.5 Artistic Ceramic
3.5.1 Market Scale
3.5.2 Competition

4. Key Enterprises
4.1 Tangshan Ceramic Stock Co., Ltd.
4.1.1 Profile
4.1.2 Operation
4.1.3 Asset Restructuring
4.2 Fujian Guanfu Modern Household Wares Co., Ltd
4.2.1 Profile
4.2.2 Operation
4.2.3 Ceramic Business
4.3 Tangshan Huida Ceramics Group
4.3.1 Profile
4.3.2 Development Strategy
4.4 Guangxi Sanhuan Enterprise Group Holding Co.,Ltd.
4.4.1 Profile
4.4.2 R&D Strength
4.5 Bolina Holding Co Ltd
4.5.1 Profile
4.5.2 Operation
4.5.3 Gross Margin
4.5.4 Development Strategy
4.6 Shanghai CIMIC Tile Co., Ltd
4.6.1 Profile
4.6.2 Operation
4.6.3 Revenue Structure
4.6.4 Gross Margin
4.7 The Great Wall Group Co., Ltd.
4.7.1Profile
4.7.2 Operation
4.7.3 Revenue Structure
4.7.4 Gross Margin
4.7.5 R&D
4.7.6 Clients and Suppliers
4.7.7 Projects under Construction
4.7.8 Forecast and Outlook
4.8 New Zhongyuan Group Ceramics Co., Ltd.
4.8.1 Profile
4.8.2 Enterprise Dynamic
4.9 Tangshan Yali Ceramic Co., Ltd
4.9.1 Profile
4.9.2 Operation
4.10 Guangdong Sitong Group Co., Ltd.
4.10.1 Profile
4.10.2 Enterprise Dynamic
4.11 Lehua Ceramic Sanitary Ware Co., Ltd
4.11.1 Profile
4.11.2 Operation
4.12 Newpearl Ceramics Group
4.13 Foshan Gaoming Shuncheng Ceramics Co., Ltd.
4.13.1 Profile
4.13.2Operation
4.14 Hangzhou Nabel Group Co., Ltd.
4.14.1 Profile
4.14.2 Operation
4.15 Shandong Luyang Share Co., Ltd.
4.15.1 Profile
4.15.2 Operation
4.15.3 Subsidiaries
4.16 Guangdong Summit Ceramics Co. Ltd
4.17 Hunan Hualian China Industry Co., Ltd
4.18 Chongqing Kinway Ceramics Co., Ltd
4.19 Tangshan Monopy Ceramic Co., Ltd.
4.20 Hunan Jingcheng Special Ceramic Co.,Ltd.

Selected Charts

Subsectors of Ceramics Industry
Area of Construction Starts and Area Completed and Growth Rates, 2007-2012
Revenue and Growth Rate of Ceramic in China, 2003-2012
Revenue Structure of China's Ceramic Industry by Region, 2007 and 2010
Export Volume and Growth Rate of Ceramic Industry in China, 2008-2012
Main Export Destinations of Chinese Ceramic Products, H1 2012
Export Value and Growth Rate of Ceramic Industry in China, 2008-2012
Import Volume and Growth Rate of Ceramic Industry in China, 2008-2012
Import Value and Growth Rate of Ceramic Industry in China, 2008-2012
Main Import Origins of Chinese Ceramic Products, H1 2012
Revenue Breakdown of Ceramic industry in China by Product, 2007-2012
Output Structure of Building Ceramic in China by Region, 2011
Revenue and Growth Rate of Building Ceramic Industry in China, 2007-2012
Major Ceramic Tile Manufacturers in China
Output and Growth Rate of Sanitary Ceramic in China, 2007-2012
Output Structure of Sanitary Ceramic in China by Region, 2011
Revenue and Growth Rate of Sanitary Ceramic Industry in China, 2007-2012
Major Sanitary Ceramic Manufacturers in China
Output and Growth Rate of Household Ceramic in China, 2007-2010
Output Structure of Household Ceramic in China by Region, 2010
Revenue and Growth Rate of Household Ceramic Industry in China, 2007-2012
Major Household Ceramic Manufacturers in China
Revenue and Growth Rate of Special Ceramic Industry in China, 2007-2012
Revenue and Growth Rate of Artistic Ceramic Industry in China, 2007-2012
Top 5 Enterprises of Artistic Ceramic Industry in China, 2010
Revenue and Net Profit of Tangshan Ceramic, 2008-2010
Revenue Breakdown of Tangshan Ceramic by Product, 2008-2010
Revenue Breakdown of Tangshan Ceramic by Region, 2008-2010
Revenue of Guanfu Modern Household Wares, 2008-2012
Guanfu’s Revenue from Ceramic Products and % of Total Revenue, 2008-2011
Gross Margin of Guanfu Modern Household Wares, 2009-2011
Operating Revenue of Tangshan Huida, 2007-2012E
Revenue and Net Profit of Bolina Holding Co Ltd, 2009-2011
Gross Margin of Bolina Holding Co Ltd, 2009-2011
Revenue and Net Profit of CIMIC, 2009-2012
Revenue Breakdown of CIMIC by Product, 2009-2011
Revenue Breakdown of CIMIC by Region, 2009-2011
Gross Margin of CIMIC by Product, 2009-2011
Revenue and Net Income of Great Wall, 2007-2012
Representative Products of Art Ceramic of Great Wall
Revenue of Great Wall by Region, 2007-2011
Domestic Marketing Network Plan of Great Wall
Gross Margin of Great Wall, 2007-2011
R & D Cost and Proportion to Revenue of Great Wall, 2009-2011
Great Wall’s Revenue from Top 5 Clients and % of Total Revenue, 2007-2011
Name List and Revenue Contribution of Great Wall’s Top 5 Clients, 2011
Great Wall’s Procurement from Top 5 Suppliers and % of Total Procurement, 2007-2011
Name List and Procurement Proportion of Great Wall’s Top 5 Suppliers, 2011
Revenue of Great Wall, 2010-2014E
Operating Revenue and Total Profit of Tangshan Yali Ceramic Co., Ltd., 2007-2009
Existing Capacity of Guangdong Sitong Group, 2012
Listed and Proposed Projects of Guangdong Sitong Group, 2012
Operating Revenue of Lehua Ceramics, 2007-2012E
Operating Revenue of Foshan Gaoming Shuncheng Ceramics Co., Ltd., 2007-2012E
Revenue of Shandong Luyang Share Co.,Ltd., 2008-2012
Luyang’s Revenue from Ceramic Fibers and % of Total Revenue, 2008-2011
Gross Margin of Ceramic Fibers of Shandong Luyang Share, 2008-2011