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Wine in Vietnam

  • June 2016
  • -
  • Euromonitor International
  • -
  • 38 pages

Demand for wine in Vietnam is rocketing. LamDong Foodstuffs JSC’s Ladora Winery, Vietnam’s first professional wine maker, spent five years preparing, analysing, selecting and testing superior European grapes to make premium wines and it is now able to work confidently with professional vintners from around the world. The success and rapid acceptance by customers of its newly-launched Chateau Dalat has sparked great confidence and inspiration in Vietnamese wine producers.

Euromonitor International’s Wine in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in Vietnam
WINE IN VIETNAM
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2010-2015
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 28 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 29 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Lamdong Foodstuffs Jsc (ladofoods) in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 LamDong Foodstuffs JSC (Ladofoods): Key Facts
Competitive Positioning
Summary 2 LamDong Foodstuffs JSC (Ladofoods): Competitive Position 2015
Thang Long Liquor Jsc in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 3 Thang Long Liquor JSC: Key Facts
Competitive Positioning
Summary 4 Thang Long Liquor JSC: Competitive Position 2015
Executive Summary
Alcoholic Drinks Experiences A Stable Performance in 2015
Local Producers Promote Vietnamese Wine
Tpp Drives Competition in Alcoholic Drinks
On-trade Dominates Distribution
A Positive Outlook for Alcoholic Drinks
Key Trends and Developments
Alcohol Consumption Increases in Vietnam
Local Beer Players Face Tough Competition From Foreign Companies Under Tpp
Chateau Dalat - A New Vietnamese Premium Wine
Genuine Enterprises in A Fierce Fight Against Counterfeiters
Summary 5 Key New Product Developments 2015-2016
Market Background
Legislation
Table 32 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Import Tax Rate
Special Consumption Tax
Sales Tax
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 35 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 36 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 37 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 38 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 39 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 40 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 41 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 42 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 43 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 44 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 45 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 50 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 51 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 52 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources












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