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Baby and Child-Specific Products in the Netherlands

  • April 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

The Dutch birth rate of 10.6 births per 100,000 inhabitants seemed to have increased slightly in 2014 before declining again in 2015, hampering the hopes of a recovery in sales of baby and child-specific products. The slight increase seen in the birth rate during 2014 was destined to be short-lived as the CBS recorded lower birth rates in 2015. This significantly affected most baby and child- specific products categories during the year as declines in both volume and value were recorded.

Euromonitor International's Baby and Child-specific Products in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baby and Child-Specific Products in the Netherlands
BABY AND CHILD-SPECIFIC PRODUCTS IN THE NETHERLANDS
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby and Child-specific Products by Category: Value 2010-2015
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
As Watson (health and Beauty Benelux) in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 1 AS Watson (Health and Beauty Benelux): Key Facts
Company Background
Chart 1 AS Watson (Health and Beauty Benelux): ICI Paris XL in Rotterdam
Chart 2 AS Watson (Health and Beauty Benelux): Kruidvat in Rotterdam
Internet Strategy
Private Label
Summary 2 AS Watson (Health and Beauty Benelux): Private Label Portfolio
Competitive Positioning
Summary 3 AS Watson (Health and Beauty Benelux): Competitive Position 2015
L'Oreal Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 4 L'Oreal Nederland BV: Key Facts
Competitive Positioning
Summary 5 L'Oreal Nederland BV: Competitive Position 2015
Unilever Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 6 Unilever Nederland BV: Key Facts
Competitive Positioning
Summary 7 Unilever Nederland BV: Competitive Position 2015
Executive Summary
Beauty and Personal Care Remain Important for the Dutch
Widespread Use of Price Promotions Hinders Value Growth in Beauty and Personal Care
International Brands Continue To Dominate Beauty and Personal Care
Convenience An Important Consideration in New Product Developments
the Uncertain Economic Environment Likely To Hamper Value Growth
Key Trends and Developments
Heavy Promotional Activity Deter Value Growth in Beauty and Personal Care
Natural Look Drives Growth in Beauty and Personal Care
Retail Distribution Shifts Towards Internet Retailing, Discounters and Variety Stores
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 8 Research Sources












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