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  4. > Global Pay TV Video Encoders Market

Global Pay TV Video Encoders Market

  • July 2014
  • -
  • Frost & Sullivan
  • -
  • 127 pages

OTT Technologies and Proliferation of Delivery Screens Challenge the Growth of Pure-Play Encoders

This research service examines the global Pay TV video encoders market, highlighting drivers and restraints, unit shipment and revenue forecasts, market shares, geographic differences, pricing trends, and technology trends. The service also includes a discussion of the competitive landscape, including profiles of market leaders, challengers, and emerging participants. The Pay TV video encoders market is divided into three segments: cable, IPTV, and satellite. Each segment details unit shipment and revenue forecasts by region (North America and Latin America; Europe, Middle East, and Africa; and Asia-Pacific), including market shares and growth potential. The base year is 2013, with forecasts through 2020.

Key Findings
-Global Pay TV video encoders revenue totaled $ million in 2013 and will grow to $million by 2020. Cable will remain the largest market segment over the forecast period, though both IPTV and satellite will increase market share.
-Availability of versatile headends for different types of services, continued digitization, growth in number of HD and SD channels, and migration to more-efficient compression formats drive growth in the cable video encoders segment.
-Saturation in larger markets and the high cost of laying fiber challenge growth in the IPTV video encoders segment, while easing regulations in Latin America and analog switchover in Europe and Asia-Pacific drive growth.
-Scarcity of bandwidth and rising competition from other Pay TV services pose risks for the satellite video encoders segment; however, it will likely experience healthy increases in subscribers and revenue from 2014 to 2017.
-Over-the-top (OTT) services, such as Netflix, challenge traditional linear Pay TV business models, particularly in regions with mature broadband and 3G/4G infrastructure, well-established content licensing, and multiple screen-owning consumers.
-To better compete and minimize subscriber churn, Pay TV operators are offering more HD channels, video-on-demand packages, personal video recorders, and other services.
-Leading Pay TV operators have also joined the OTT bandwagon to make their content available to subscribers online and via multiple screens for free and pay-per-view.
-Pay TV operators will require versatile, scalable, and feature-rich video encoder products to enable their growing content libraries and services.
-Devices are simplifying, while simultaneously increasing capabilities. For example, Pay TV operators increasingly rely on integrated receiver decoders with re-encoding capability for reducing resolution and/or bit rate, as opposed to standalone video encoders. Vendors also are beginning to develop and market hybrid video encoders capable of addressing the encoding and transcoding needs of multiple screens apart from linear Pay TV services from a single hardware box.
-Frost & Sullivan recommends the following growth strategies:
oCapitalize on global growth opportunities, particularly in Southeast Asia, North and Central Africa, and Latin America.
oCraft a video encoder product line that comprehensively addresses convergence and multi-screen needs, particularly for the cable and IPTV video encoder segments.
oDifferentiate in terms of compression quality, remaining competitive on cost and channel density, and innovate on lateral features such as multiplexing and advertising insertion.

Table Of Contents

Global Pay TV Video Encoders Market
1. EXECUTIVE SUMMARY

Executive Summary
Key Findings
Market Engineering Measurements
Executive Summary—CEO's Perspective

2. MARKET OVERVIEW

Market Overview
Frost and Sullivan Digital Media Value Chain Coverage
Market Overview—Scope at a Glance
Market Overview—Definitions
Market Overview—Key Questions This Study Answers
Market Overview—Video Encoders
Market Overview—Segmentation
Developments in the Pay TV Market Since 2011
Regional Market Life Cycle
Regional Market Life Cycle—Discussion
Regional Market Life Cycle—Compression Formats
Regional Market Life Cycle Analysis

3. DRIVERS AND RESTRAINTS—TOTAL PAY TV VIDEO ENCODERS MARKET

Drivers and Restraints—Total Pay TV Video Encoders Market
Market Drivers
Drivers Explained
Market Restraints
Restraints Explained
Risks, Opportunities, and Challenges

4. FORECASTS AND TRENDS—TOTAL PAY TV VIDEO ENCODERS MARKET

Forecasts and Trends—Total Pay TV Video Encoders Market
Forecast Assumptions
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Percent Revenue Forecast by Region
Revenue Forecast by Region
Percent Unit Shipment Forecast by Region
Unit Shipment Forecast by Region
Unit Shipment and Revenue Forecast by Region Discussion
Percent Revenue Forecast by Segment
Revenue Forecast by Segment
Percent Unit Shipment Forecast by Segment
Unit Shipment Forecast by Segment
Unit Shipment and Revenue Forecast by Segment Discussion

5. DEMAND ANALYSIS AND TECHNICAL TRENDS—TOTAL PAY TV VIDEO ENCODERS MARKET

Demand Analysis and Technical Trends—Total Pay TV Video Encoders Market
PESTLE Analysis
Technical Trends

6. MARKET SHARE AND COMPETITIVE ANALYSIS—TOTAL PAY TV VIDEO ENCODERS MARKET

Market Share and Competitive Analysis—Total Pay TV Video Encoders Market
Market Share
Market Share Analysis
Competitive Environment
Product Innovation Matrix
Top Competitors
Directory of Key Industry Participants
Competitive Landscape
Competitive Factors and Assessment
Market Leader—Harmonic
Market Challengers and Contenders
Emerging and Receding Participants
Other Market Participants—Highlights

7. CABLE VIDEO ENCODERS SEGMENT BREAKDOWN

Cable Video Encoders Segment Breakdown
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Percent Revenue Forecast by Region
Revenue Forecast by Region
Percent Unit Shipment Forecast By Region
Unit Shipment Forecast by Region
Market Share by Revenue

8. IPTV VIDEO ENCODERS SEGMENT BREAKDOWN

IPTV Video Encoders Segment Breakdown
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Percent Revenue Forecast by Region
Revenue Forecast by Region
Percent Unit Shipment Forecast by Region
Unit Shipment Forecast by Region
Market Share by Revenue

9. SATELLITE VIDEO ENCODERS SEGMENT BREAKDOWN

Satellite Video Encoders Segment Breakdown
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Percent Revenue Forecast by Region
Revenue Forecast by Region
Percent Unit Shipment Forecast by Region
Unit Shipment Forecast by Region
Market Share by Revenue

10. THE LAST WORD

The Last Word
The Last Word—Three Big Predictions
Legal Disclaimer

11. APPENDIX

Appendix
Market Engineering Methodology
Market Engineering Measurements
Table of Abbreviations
Additional Sources of Information
Learn More—Next Steps

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