Make-up - France - August 2008

Make-up - France - August 2008

About this report

The French make-up market is large at €1.3 billion but has been suffering from slow growth, although growth picked up in 2007 and is expected to continue in 2008. Penetration levels have been contracting across the board – particularly for lip make-up. As consumers' C&T spending as a whole has come under pressure, women are prioritising – as they spend more on sophisticated skincare, they spend less on other C&T, including make-up, whose primary purpose has always been decorative, rather than positively beneficial to the skin. The make-up industry is working to change this perception by adding value, encouraged by the success of facial skincare.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

Contents

Issues in the Market
Definition
Consumer research
Abbreviations
Market in Brief
A slow market, but open to suggestion
No growth in real terms up to 2013
Shrinking consumer base
A youthful market, but penetration is falling
NPD focusing on technology
L'Oréal heads the field
Future
Internal Market Environment
Key points
Strong desire to be fashionable – and attractive to men
Figure 1: Attitudes to personal appearance and cosmetics in France and comparison index, 2007
Staying fashionable
Young at heart
Figure 2: French adult female population, by age group, 2003-13
Senior service
Anti-ageing
Protect and care
Performance is everything
Broader Market Environment
Key points
Women of means mean business
Figure 3: Trends in French employment, 2000-05
Problems persist
Figure 4: Trends in French PDI, consumer expenditure and GDP, at current and constant prices, 2003-13
Who’s Innovating?
Key points
France – the busiest market
Figure 5: NPD in make-up, by country, 2003-07
The push for premium
Figure 6: French new product launches in make-up, % by positioning, Jan-June 2008
Innovation supports growth
Figure 7: French new product launches in make-up, % by sector, 2007
New product activity by manufacturer
Figure 8: French new product launches in make-up, % by company, 2007
Trends in NPD
Extra benefits
Techno
It's only natural
New textures and formats
Market Size and Forecast
Key points
Over €1 billion and counting – slowly
Figure 9: French retail value sales of make-up, at current and constant prices, 2003-13
Forecast
Factors used in the forecast
Segment Performance
Key points
Face and eye make-up in the driving seat
Figure 10: French retail value sales of make-up, by sector, 2006-08
Essential foundations
Figure 11: French retail value sales of face make-up, at current and constant prices, 2003-13
Figure 12: French retail value sales of face make-up, by type, 2006-08
Mascaras lead in eyecare
Figure 13: French retail value sales of eye make-up, at current and constant prices, 2003-13
Figure 14: French retail value sales of eye make-up, by type, 2006-08
Gloss over lipstick
Figure 15: French retail value sales of lip make-up, at current and constant prices, 2003-13
Figure 16: French retail value sales of lip make-up, by type, 2006-08
Hard as nails
Figure 17: French retail value sales of nail make-up, at current and constant prices, 2003-13
Figure 18: French retail value sales of nail make-up, by type, 2006-08
Market Share
Key points
A home from home for L'Oréal
Figure 19: Brands’ retail value shares of make-up, 2006-08
Companies and Products
L'Oréal
LVMH
Beiersdorf
Chanel
Yves Rocher
Esteé Lauder
Brand Communication and Promotion
Key points
Advertising steps up a gear, as growth slows
Figure 20: Main monitored media advertising expenditure on make-up, by country, 2005-07
Premium brands reap the benefit
Figure 21: Share of adspend vs market share, by brand, 2007
Hey big spenders
New media begin to bite
Figure 22: Main monitored media advertising expenditure on make-up, by companies spending €1 million or more, 2007
Channels to Market
Key points
A changing market place
'Selective' remains strong, despite the power of grocery
Figure 23: French retail value sales of make-up, by outlet type, 2006-08
Consumer – Pan-European Overview
Key point
Lipstick use has fallen below average
Figure 24: Penetration and frequency of using make-up, by women, by country, 2007
Consumer – Trends in France
Key points
Losing customers, but adding value
Figure 25: Change in consumer base for make-up in France, 2003-07
Consumer – Usage and Attitudes
Key points
Fresh-faced
A young market, but not juvenile
The influence of affluence
Who makes up most often?
Figure 26: Most valuable consumers for volume sales of foundation in France (VII), 2007
Figure 27: Most valuable consumers for volume sales of lipstick/lipgloss in France (VII), 2007
Figure 28: Most valuable consumers for volume sales of blushers/highlighters in France (VII), 2007
Figure 29: Most valuable consumers for volume sales of eye make-up in France (VII), 2007
Figure 30: Most valuable consumers for volume sales of nail varnish in France (VII), 2007
Appendix
Consumer – Usage and Attitudes
Figure 31: Penetration of make-up, by women, by demographic sub-group, 2007
Foundation
Figure 32: Penetration and frequency of using foundation, France, 2007
Blushers/highlighters
Figure 33: Penetration and frequency of using blushers & highlighters, France, 2007
Lipstick/lipgloss
Figure 34: Penetration and frequency of using lipstick/lipgloss, France, 2007
Eye make-up
Figure 35: Penetration and frequency of using eye make-up, France, 2007
Nail varnish
Figure 36: Penetration and frequency of using nail varnish, France, 2007
Any make-up
Figure 37: Penetration of of make-up*, France, 2007