Beer in China 2008: A Market Analaysis

• Publication date: January 2008

REPORT COVERAGEThis report reviews characteristics, trends and developments over the 2001 to 2007 period in the beer market and industry of the People’s Republic of China, and gives forecasts of market performance to 2012. The emphasis is on the retail market and the major industry players. This report covers the market for beer in the People’s Republic of China. The report covers the following sectors: ...

REPORT COVERAGE

This report reviews characteristics, trends and developments over the 2001 to 2007 period in the beer market and industry of the People’s Republic of China, and gives forecasts of market performance to 2012. The emphasis is on the retail market and the major industry players.

This report covers the market for beer in the People’s Republic of China. The report covers the following sectors:

• Standard lagers
  
  
• Brown ales
  
  
• Stout
  
  
• Speciality beers.

• An overview of China’s total food market with sales statistics up to 2007;
  
  
• The total value of the beer market, including sector and channel (retail v HoReCa) breakdown, up to 2007;
  
  
• Value provincial and urban/rural breakdown, up to 2007;
  
  
• Market share analysis of the beer market;
  
  
• Retail pricing trends for beer products by province up to 2007, and by sector (2008);
  
  
• Volume & value forecast total beer market in China up to 2012;
  
  
• Statistical analysis of China’s advertising, marketing and consumer trends;
  
  
• Key manufacturer profiles and financials;
  
  
• Key contacts & trade events;
  
  
• Overview of China’s demographics and macroeconomics.

Beer Industry in China

INTRODUCTION

Report Coverage

Executive Summary

China’s Retail Statistics: A Cautionary Note

The Problems With Chinese Retail Data?

What Does All This Mean Practically?

Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005

Other Access Asia Reports of Possible Interest

Glossary

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1 CHINA’S BEER MARKET

1.1 Overview

1.2 China’s Total Food & Beverage Market

1.2.1 Total Food Market: Food & Non-food Sales

Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2001-2007

1.2.2 Total Food Market: Food/Non-food Sales Split

Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2001-2007

1.2.3 Total Food Market: Urban and Rural Split

Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2001-2007

1.2.4 Total Food Market: The Trends

Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2000-2006

Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2000/2006

Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.2.5 Total Food Market: Urban Value Trends

Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.2.6 Total Food Market: Rural Value Trends

Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.3 China’s Beer Market

1.3.1 The Beer Market: Total Market Size

Figure 1.3: Total Beer Market Retail, HoReCa & Overall Sales Growth, 2001-2007

Table 1.7 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2001-2007

1.3.2 The Beer Market: Total Market Retail/HoReCa Split

Table 1.8 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR BEER IN CHINA, 2001-2007

1.3.3 The Beer Market: Total Market Growth

Table 1.9 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR BEER IN CHINA, 2001-2007

1.3.4 The Beer Market: Per Capita Consumption

Table 1.10 PER CAPITA BEER CONSUMPTION VOLUME BY COUNTRY, 2004

Table 1.11 PER CAPITA CONSUMER MARKET FOR BEER IN CHINA, 2001-2007

1.3.5 The Beer Market: Food Market Significance

Table 1.12 BEER SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2001-2007

1.4 Regional Markets

1.4.1 Regional Markets: Provincial Values

Table 1.13 BEER CURRENT TOTAL MARKET VALUE BY PROVINCE IN CHINA, 2001-2007

1.4.2 Regional Markets: Provincial Value Shares & Growth

Table 1.14 % BREAKDOWN & PERIOD GROWTH OF BEER CURRENT SALES VALUE BY PROVINCE IN CHINA, 2007

1.4.3 Regional Markets: Provincial Per Capita Spend

Table 1.15 PER CAPITA SPENDING ON BEER BY PROVINCE IN CHINA, 2001-2007

1.4.4 Regional Markets: Provincial Volumes

Table 1.16 BEER MARKET VOLUME BY PROVINCE IN CHINA, 2001-2007

1.4.5 Regional Markets: Provincial Volume Shares & Growth

Table 1.17 % BREAKDOWN & PERIOD GROWTH OF BEER SALES VOLUME BY PROVINCE IN CHINA, 2007

1.4.6 Regional Markets: Provincial Per Capita Volume Consumption

Table 1.18 PER CAPITA VOLUME CONSUMPTION OF BEER BY PROVINCE IN CHINA, 2001-2007

1.5 Retail Sector Breakdown

1.5.1 Retail Sector Breakdown: Sector Values & Volumes

Figure 1.3: Total Beer Market Retail Volume & Value Sales Growth, 2001-2007

Table 1.19 THE RETAIL MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2001-2007

Figure 1.4: Total Beer Market Retail US$ Value Sales Growth, 2001-2007

1.5.2 Retail Sector Breakdown: Sector Shares

Table 1.20 % BREAKDOWN OF THE RETAIL MARKET FOR BEER IN VOLUME & VALUE TERMS IN CHINA, 2001-2007

1.5.3 Retail Sector Breakdown: Annual Growth Rates

Table 1.21 % ANNUAL GROWTH OF THE RETAIL MARKET FOR BEER IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2001-2007

1.6 HoReCa Sector Breakdown

1.6.1 HoReCa Sector Breakdown: Sector Values & Volumes

Figure 1.5: Total Beer Market HoReCa Volume & Value Sales Growth, 2001-2007

Figure 1.6: Total Beer Market HoReCa US$ Value Sales Growth, 2001-2007

Table 1.22 THE HORECA MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2001-2007

1.6.3 HoReCa Sector Breakdown: Sector Shares

Table 1.23 % BREAKDOWN OF THE HORECA MARKET FOR BEER IN VOLUME & VALUE TERMS IN CHINA, 2001-2007

1.6.5 HoReCa Sector Breakdown: Annual Growth Rates

Table 1.24 % ANNUAL GROWTH OF THE HORECA MARKET FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2001-2007

1.7 Urban & Rural Sales of Beer in China

1.7.1 Urban & Rural Market: Total Sales

Table 1.25 THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL SALES IN CHINA, 2001-2007

1.7.2 Urban & Rural Market: Growth Rates

Table 1.26 % GROWTH OF THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL MARKETS IN CHINA, 2001-2007

1.8 Market Shares

1.8.1 Market Shares: Leading Brewer Brand Shares

Table 1.27 CHINA 10-YEAR LEADING BREWER NATIONAL BEER VOLUME BRAND SHARES, 1998-2007

1.8.2 Market Shares: Global Brand Shares

Table 1.28 GLOBAL TOP-20 BEER BRAND TABLE BY VOLUME SHIPMENTS, 2003/2006

1.9 Prices

1.9.1 Prices: Retail Price Indices

Table 1.29 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004-2007

Table 1.30 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2007*

1.9.2 Prices: Average Unit Values

Table 1.31 AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2001-2007

1.9.3 Prices: Average Unit Value Growth Rates

Table 1.32 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2001-2007

1.9.4 Prices: Average Regional Unit Prices

Table 1.33 AVERAGE LOCAL CURRENCY RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2001-2007

1.9.5 Prices: Average Regional Unit Price Growth

Table 1.34 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2001-2007

1.10 Outlook

1.10.1 Outlook: Forecast Trends

1.10.2 Outlook: Total Market Size In Value Terms

Table 1.35 FORECAST TOTAL VALUE MARKET FOR BEER IN CHINA, 2008-2012

1.10.3 Outlook: Total Volume Market Size

Table 1.36 FORECAST TOTAL VOLUME MARKET FOR BEER IN CHINA, 2008-2012

1.10.4 Outlook: Total Market by Retail/HoReCa Split

Figure 1.7: Forecast Beer Volume & Value Sales Growth by Sales Channel, 2008-2012

Table 1.37 FORECAST BEER CONSUMPTION & EXPENDITURE BY DISTRIBUTION (RETAIL/HORECA) SPLIT IN CHINA, 2008-2012

1.10.5 Outlook: Retail Sector Values & Volumes

Figure 1.8: Forecast Beer Volume & Value Sales Growth by Sector, 2008-2012

Table 1.38 FORECAST CONSTANT 2004 VALUE & VOLUME SALES OF BEER BY SECTOR IN CHINA, 2008-2012

1.10.6 Outlook: Retail Sector Breakdown

Table 1.39 FORECAST % VALUE & VOLUME SALES BREAKDOWN OF BEER BY SECTOR IN CHINA, 2007-2011

1.10.7 Outlook: Retail Sector Growth

Table 1.40 FORECAST ANNUAL % VALUE & VOLUME SALES GROWTH OF BEER BY BROAD SECTOR IN CHINA, 2007-2011

1.11 Current Issues

1.11.1 Current Issues: Consolidation of the Beer Industry

Table 1.41 SHARE OF TOP TEN BREWERIES IN CHINA, 2001-2007

1.11.2 Current Issues: Challenging Local Market Leaders

1.9.1 Current Issues: Packaging: Dealing with massive amounts of waste

1.9.2 Current Issues: Fat Food: Facing an obesity epidemic

1.9.3 Current Issues: Dangerous Food: Eating poison

1.9.4 Current Issues: Going Green: The positive approach

1.9.5 Current Issues: Genetically Modified (GM) Food: The genie in the bottle

1.9.6 Current Issues: Vegetarianism: Consumers vote with their feet

1.9.7 Current Issues: Organic Farming

2 MARKETING & DISTRIBUTION

2.1 Marketing & Advertising

2.1.1 Marketing & Advertising: Trends

Conventional Media Advertising

Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2007

Online Advertising

Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007

2.1.2 Marketing & Advertising: Leading Advertised Product Categories

Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007

2.1.3 Marketing & Advertising: Leading Advertised Brands

Table 2.4 TOP 10 ADVERTISING BRANDS IN CHINA, 2007

2.1.4 Marketing & Advertising: Leading Advertisers

Table 2.5 CHINA’S TOP TEN ADVERTISERS, 2004-2006

2.1.5 Marketing & Advertising: The Prime-time Advertising Auction

Table 2.6 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2008

2.1.7 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

Table 2.7 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007

Quality Versus Image

Table 2.8 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007

Local Versus Foreign

Table 2.9 BRAND PREFERENCES IN CHINA, 2007

“Chameleon” Brands

Table 2.10 TOP CHAMELEON BRANDS IN CHINA, 2008

2.1.8 Marketing and Advertising in China: Brand Equity

2.1.9 Marketing & Advertising: Emerging Local Brands

Table 2.11 CHINA’S MOST VALUABLE BRANDS, 2007/2008

Table 2.11 CHINA’S MOST VALUABLE BRANDS, 2006-2007

2.1.12 Marketing & Advertising: Pricing Issues

Table 2.12 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007

Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007

2.1.13 Marketing & Advertising: Beer Advertising and Promotion

2.1.14 Marketing & Advertising: Olympic Sponsorship a Waste of Money?

Table 2.14 TOP FIVE OLYMPIC SPONSORS & TOP TEN LOCAL COMPANIES ASSOCIATED WITH THE OLYMPICS, 2008

2.1.15 Marketing & Advertising: China Beer Festivals

2.2 Consumers

2.2.1 Consumer Profile: Broad Consumer Trends

2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile

Suburbs

Table 2.15 AVERAGE PRICE DIFFERENCES BETWEEN DOWNTOWN AND SUBURBS IN SHANGHAI AND BEIJING, Q2 2008

2.2.3 Consumer Profile: Women Beer Consumer

Table 2.16 SURVEY ON FEMALE AND BEER CONSUMPTION, 2007

Table 2.17 SURVEY ON FEMALE AND FUTURE BEER CHOICE, 2007

2.2.4 Consumer Profile: Drinking Habits

Table 2.18 SURVEY BEER CONSUMPTION FREQUENCY, NOVEMBER 2006

Table 2.19 TOPIC OF CONVERSATION WHEN DRINKING BEER, NOVEMBER 2006

2.2.5 Consumer Profile: Attitudes Towards Alcohol Consumption

2.2.6 Consumer Profile: Factors Affecting Alcoholic Drinks Demand

2.2.7 Consumer Profile: Alcoholic Drinks Health Concerns

2.2.8 Consumer Profile: Beer Brand Preference by Income Group

Table 2.20 BEIJING: LEADING BRAND PREFERENCES AMONGST MALE DRINKERS BY MONTHLY INCOME GROUP, 2002

Table 2.21 SHANGHAI: LEADING BRAND PREFERENCES AMONGST MALE DRINKERS BY MONTHLY INCOME GROUP, 2002

Table 2.22 GUANGZHOU: LEADING BRAND PREFERENCE AMONGST MALE DRINKERS BY MONTHLY INCOME GROUP, 2002

Table 2.23 CHENGDU: LEADING BRAND PREFERENCE AMONGST MALE DRINKERS BY MONTHLY INCOME GROUP, 2002

2.2.9 Consumer Profile: Beer Purchasing Criteria

Table 2.24 SIX MAJOR CHINESE CITIES: CONSUMER CONSIDERATIONS WHEN PURCHASING BEER, 2002

2.2.10 Consumers: Alcoholic Drinks Price Point

2.2.11 Consumers: Beer Packaging

Table 2.25 BEER SALES VOLUME BY PACKAGING TYPE IN CHINA, 2001-2007

2.2.12 Consumer Profile: Packaging Preferences and Consumption Regularity

2.2.13 Consumers: Alcoholic Drinks Seasonal Demand

2.3 Wholesale Distribution

2.3.1 Wholesale Distribution: Overview

2.3.2 Wholesale Distribution: Alcoholic Drinks Wholesale Distribution

2.3.3 Wholesale Distribution: State Organisations & Private Distributors

2.3.4 Wholesale Distribution: Production Legislation

2.3.5 Wholesale Distribution: Trading Legislation

2.3.6 Wholesale Distribution: Vertical Integration

2.3.7 Wholesale Distribution: The Black Market

2.3.8 Wholesale Distribution: Sales by Distribution Channel

Table 2.26 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR BEER IN CHINA, 2001-2007

2.4 Retail Distribution

2.4.1 Retail Distribution: Alcoholic Drinks Retail Sales by Outlet

Table 2.27 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, AUGUST 2008

Table 2.28 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, AUGUST 2008

Table 2.29 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET TYPE, 2000-2006

3 SOURCES OF SUPPLY

3.1 Beer Industry

3.1.1 Beer Industry: Industry Manufacturers & Revenue

Table 3.1 TOTAL NUMBER OF BEER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1996-2007

3.1.2 Beer Industry: Industry Revenue & Profit

Table 3.2 BEER INSUTRY REVENUE & PROFIT COMPARED, 1996-2007

3.1.3 Beer Industry: Industry Revenue & Consumer Spending

Table 3.3 BEER INSUTRY REVENUE COMPARED WITH CONSUMER SALES VALUE, 2000-2007

3.1.4 Beer Industry: Average Price Breakdown by Process Stage

Table 3.3 BREAKDOWN OF AVERAGE BEER PRICE FROM MANUFACTURING COST THROUGH TO FINAL RETAIL PRICE, 2004

3.1.5 Beer Industry: Leading Brewer Revenues

Table 3.4 TOP-5 BREWER REVENUES IN CHINA, 2004-2007

Table 3.5 % BREAKDOWN OF TOP-5 BREWER REVENUES IN CHINA, 2004-2007

3.1.6 Beer Industry: Leading Brewer Profits

Table 3.6 TOP-5 BREWER PROFITS IN CHINA, 2004-2007

Table 3.7 % BREAKDOWN OF TOP-5 BREWER PROFITS IN CHINA, 2004-2007

3.1.7 Beer Industry: Leading Brewer Profit Margin

Table 3.8 TOP-5 BREWER OPERATING PROFITS AS A % OF REVENUES IN CHINA, 2004-2007

3.1.8 Beer Industry: Leading Brewer Volume Sales

Table 3.9 TOP-5 BREWER SALES VOLUME IN CHINA, 2004-2007

Table 3.10 % BREAKDOWN OF TOP-5 BREWER SALES VOLUME IN CHINA, 2004-2007

3.1.9 Beer Industry: Leading Brewer Revenue Per Unit Volume

Table 3.11 TOP-5 BREWER AVERAGE REVENUE PER LITRE IN CHINA, 2004-2007

3.1.10 Beer Industry: Leading Brewer Profit Per Unit Volume

Table 3.12 TOP-5 BREWER AVERAGE PROFIT PER LITRE IN CHINA, 2004-2007

3.3 Imports

3.3.1 Imports: Value

Table 3.13 CHINA BEER IMPORT VALUE AND GROWTH, 2001-2007*

3.3.2 Imports: Volume

Table 3.14 CHINA BEER IMPORT VOLUME AND GROWTH, 2001-2007*

3.3.3 Imports: Average Unit Value

Table 3.15 CHINA BEER IMPORT AVERAGE UNIT VALUES, 2001-2007*

3.4 Exports

3.4.1 Exports: Value

Table 3.16 CHINA BEER EXPORT VALUE AND GROWTH, 2001-2007*

3.4.2 Exports: Volume

Table 3.17 CHINA BEER EXPORT VOLUME AND GROWTH, 2001-2007*

3.4.3 Exports: Average Unit Value

Table 3.18 CHINA BEER EXPORT AVERAGE UNIT VALUES, 2001-2007*

4 SWOT ANALYSIS

4.1 Strengths

4.2 Weaknesses

4.3 Opportunities

4.4 Threats

5 LEADING COMPANY PROFILES

5.1 Anheuser-Busch Companies Inc

5.1.1 Anheuser-Busch: Company Details

5.1.2 Anheuser-Busch: Company Background

5.1.3 Anheuser-Busch: China-based Activities

Table 5.1 ANHEUSER-BUSCH: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA

5.1.4 Anheuser-Busch: Financial Summary

Table 5.2 ANHEUSER-BUSCH: FINANCIAL RESULTS, 2004-2007*

5.2 Asia Pacific Breweries Limited (APB)

5.2.1 APB: Company Details

5.2.2 APB: Company Background

5.2.2 APB: China-based Activities

Table 5.3 HEINEKEN-APB (CHINA): KEY SUBSIDIARIES & ASSOCIATE COMPANIES, 2008

5.2.5 APB: Financial Results

Table 5.4 ASIA PACIFIC BREWERIES: FINANCIAL RESULTS, FY2004-FY2007*

5.3 Asahi Breweries Limited

5.3.1 Asahi Breweries: Company Details

5.3.2 Asahi Breweries: Company Background

5.3.3 Asahi Breweries: China-based Activities

Table 5.5 ASAHI BREWERIES: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA

5.3.4 Asahi Breweries: Financial Summary

Table 5.6 ASAHI BREWERIES: FINANCIAL RESULTS, 2004-2007*

5.4 Beijing Yanjing Brewery Co., Ltd.

5.4.1 Beijing Yanjing Brewery: Company Details

5.4.2 Beijing Yanjing Brewery: Company Background

Table 5.7 BEIJING YANJING BREWERY CO., LTD.: MAJOR SHAREHOLDERS, 2007

Table 5.8 BEIJING YANJING BREWERY CO., LTD.: REVENUE BREAKDOWN BY CORE PRODUCT SECTOR, 2004-2007

Table 5.9 BEIJING YANJING BREWERY CO., LTD.: REVENUE BY CORE PRODUCT SECTOR, 2004-2007

Table 5.10 BEIJING YANJING BREWERY CO., LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2007

Table 5.11 BEIJING YANJING BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION OF BREWERIES

Table 5.12 BEIJING YANJING BREWERY CO., LTD.: EXISTING & NEW BREWERIES

Table 5.13 BEIJING YANJING BREWERY CO., LTD.: NEW MALT PLANTS

5.4.5 Beijing Yanjing Brewery: Financial Results

Table 5.14 BEIJING YANJING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2007*

Table 5.15 BEIJING YANJING BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CLIENTS, 2004-2007

Yanjing Brewery (Guilin Liquan) Co., Ltd.

Table 5.16 YANJING BREWERY (GUILIN LIQUAN): PRODUCTS, 2007

Table 5.17 YANJING BREWERY (GUILIN LIQUAN) CO., LTD.: FINANCIAL RESULTS, 2004-2007*

Yanjing Brewery (Baotou Xuelu) Co., Ltd.

Table 5.18 YANJING BREWERY (BAOTOU XUELU) CO., LTD.: FINANCIAL RESULTS, 2004-2007*

5.5 Carlsberg Beweries A/S

5.5.1 Carlsberg: Company Details

5.5.2 Carlsberg: Company Background

5.5.3 Carlsberg: China-based Activities

Table 5.19 CARLSBERG: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA

5.5.4 Carlsberg: Financial Summary

Table 5.20 CARLSBERG: FINANCIAL RESULTS, 2004-2007*

Table 5.21 CARLSBERG: SALES VOLUME, 2004-2007*

5.7 China Resources Enterprise Ltd.

5.7.1 China Resources Enterprise: Company Details

5.7.2 China Resources Enterprise: Company Background

5.7.3 China Resources Enterprise: China Related Activities

Table 5.22 CHINA RESOURCES SNOW BREWERIES: MAJOR BREWERIES ACQUIRED, JANUARY 2006-JUNE 2008

Table 5.23 CHINA RESOURCES SNOW BREWERIES: GREENFIELD PROJECTS, 2008

Table 5.24 CHINA RESOURCES SNOW BREWERIES: GEOGRAPHICAL DISTRIBUTION OF BREWERIES, 2007

5.7.4 China Resources Enterprise: Financial Results

Table 5.25 CHINA RESOURCES ENTERPRISES (BEVERAGE DIVISION): FINANCIAL RESULTS, 2004-2007*

5.8 Chongqing Brewery Co., Ltd.

5.8.1 Chongqing Brewery: Company Details

5.8.2 Chongqing Brewery: Company Background

Table 5.26 CHONGQING BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 2007

Table 5.27 CHONGQING BREWERY CO., LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2007

Table 5.28 CHONGQING BREWERY CO., LTD.: REVENUE BREADOWN BY CORE PRODUCT SECTOR, 2004-2007

5.8.3 Chongqing Brewery: Financial Results

Table 5.29 CHONGQING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2007*

Table 5.30 CHONGQING BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CUSTOMERS, 2004-2006

5.9 Erdinger

5.9.1 Erdinger: Company Details

5.9.2 Erdinger: Company Background

5.10 Fujian Yanjing Huiquan Brewery Co Ltd.

5.10.1 Fujian Yanjing Huiquan: Company Details

5.10.2 Fujian Yanjing Huiquan: Company Background

Table 5.31 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 2007

Table 5.32 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2007

Table 5.33 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CLIENTS, 2005-2007

5.10.3 Fujian Yanjing Huiquan Brewery: Financial Results

Table 5.34 FUJIAN YANJING HUIQUAN BREWERY CO., LTD: FINANCIAL RESULTS, 2004-2007*

5.11 Guangzhou Zhujiang Brewery Group

5.10.1 Guangzhou Zhujiang Brewery Group: Company Details

5.10.2 Guangzhou Zhujiang Brewery Group: Company Background

Table 5.35 GUANGDONG ZHUJIANG BREWERY CO., LTD.: KEY BEER SUBSIDIARIES

5.12 Heineken NV

5.12.1 Heineken: Company Details

5.12.2 Heineken: Company Background

5.12.3 Heineken: China-Related Activities

5.12.4 Heineken: Financial Results

Table 5.36 HEINEKEN NV: FINANCIAL RESULTS, 2004-2007*

5.13 Kingway Brewery Holdings Ltd.

5.13.1 Kingway Brewery Holdings: Company Details

5.13.2 Kingway Brewery Holdings: Company Background

5.13.2 Kingway Brewery Holdings: Financial Results

Table 5.37 KINGWAY BREWERY HOLDINGS LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2007

Table 5.38 KINGWAY BREWERY HOLDINGS LTD.: FINANCIAL RESULTS, 2004-2007*

Table 5.39 KINGWAY BREWERY HOLDINGS LTD.: TOP FIVE SUPPLIERS AND CLIENTS, 2004-2007

5.14 InBev NV

5.14.1 InBev: Company Details

5.14.2 InBev: Company Background

5.14.5 InBev: China-based Activities

Table 5.40 INBEV: KEY SUBSIDIARIES, AFFILIATES IN CHINA, 2007

Table 5.41 INBEV: ACQUISITION OF LION GROUP BREWERIES

5.14.6 InBev: Financial Summary

Table 5.42 INBEV: FINANCIAL RESULTS, 2004-2007*

Table 5.43 INBEV: ASIA-PACIFIC FINANCIAL RESULTS, 2004-2007*

Table 5.44 INBEV: SALES VOLUME, 2004-2007*

5.15 Kirin Holdings Company Ltd.

5.15.1 Kirin Holdings: Company Details

5.15.2 Kirin Holdings: Company Background

5.15.3 Kirin Holdings: China-based Activities

Table 5.45 KIRIN HOLDINGS: KEY SUBSIDIARIES IN CHINA

5.15.4 Kirin Holdings: Financial Summary

Table 5.46 KIRIN HOLDINGS: FINANCIAL RESULTS, 2004-2007*

5.16 San Miguel Hong Kong Brewery Ltd.

5.16.1 San Miguel HK Brewery: Company Details

5.16.2 San Miguel Hong Kong Brewery: Company Background

5.16.3 San Miguel Hong Kong Brewery: China-based Activities

5.16.3 San Miguel Hong Kong Brewery: Financial Summary

Table 5.47 SAN MIGUEL HONG KONG BREWERY LTD.: FINANCIAL RESULTS, 2005-2007*

5.17 SABMiller PLC

5.17.1 SABMiller: Company Details

5.17.2 SABMiller: Company Background

5.17.3 SABMiller: China-based Activities

5.17.4 SABMiller: Financial Summary

Table 5.48 SABMILLER PLC: FINANCIAL RESULTS, FY2005-FY2008*

5.18 Suntory Limited

5.18.1 Suntory: Company Details

5.18.1 Suntory: Company Background

5.18.2 Suntory: China-based Activities

Table 5.49 SUNTORY: KEY SUBSIDIARIES IN CHINA

5.19 Tsingtao Brewery Company Ltd.

5.19.1 Tsingtao Brewery: Company Details

5.19.2 Tsingtao Brewery: Company History

Table 5.50 TSINGTAO BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 2007

Table 5.51 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY GEOGRAPHICAL REGIONS, 2004-2007

Table 5.52 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY BRANDS, 2004-2007

Table 5.53 TSINGTAO BREWERY CO., LTD.: PROJECTS COMMISSIONED, H1 2008

Table 5.54 TSINGTAO BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION OF BREWERIES & MALT PLANTS

Table 5.55 TSINGTAO BREWERY CO., LTD.: EXISTING & NEW BREWERIES/MALT PLANTS

Table 5.56 TSINGTAO BREWERY CO., LTD.: PRODUCTION COST OF PRINCIPAL OPERATION, 2006-2007

5.19.6 Tsingtao Brewery: Financial Results

Table 5.57 TSINGTAO BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2007*

Table 5.58 TSINGTAO BREWERY CO., LTD.: KEY EXPENSES, 2005-2007

Table 5.59 TSINGTAO BREWERY CO., LTD.: TOP FIVE SUPPLIERS AND CUSTOMERS, 2004-2007

6 CONTACTS

6.1 Associations

6.2.1 Associations Directory: China National Light Industry Council (CNLIC)

6.2.2 Associations Directory: China Food Industry Association

6.2.3 Associations Directory: China Alcoholic Drinks Industry Association (CADA)

7 RELEVANT TRADE FAIRS & EXHIBITIONS

7.1 China National Sugar & Alcoholic Commodities Fair

7.2 China International Exhibition on Packaging Machinery and Materials (Sino-Pack)

7.3 PPI China - International Fair for the Food & Drink Processing & Packaging Industry

7.4 China BevTek - International Beverage & Liquid Technology & Material Exhibition

7.5 International Brew & Beverage Processing Technology & Equipment Exhibition for China

7.6 China International Alcoholic Drinks Expo (CIADE)

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 2000-2007

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2001-2007

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2001-2007

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2001-2007

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2004-2007

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2007

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2001-2007

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 2001-2007

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2001-2007

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Dealing with WTO

China’s New Middle Class

Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

Table A.12 GDP AND COST OF LIVING INDEX, 2001-2007

A.5.2 Consumer Wealth: Provincial GDP

Table A.13 GDP BY PROVINCE, 2001-2007

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.14 GDP GROWTH BY PROVINCE, 2001-2007

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.15 PER CAPITA GDP BY PROVINCE, 2001-2007

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2007

A.5.6 Consumer Wealth: The Major Cities

Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2001-2007

A.6.3 Households: Total households by Urban/Rural Split

Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2001-2007

A.6.4 Households: Income Earners Per Household

Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2001-2007

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2001-2007

A.7.2 Employment: Growth by Sector

Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2001-2007

A.7.3 Employment: Number of Workers by Gender

Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2001-2007

A.7.3 Employment: Number of Workers by Habitation

Table A.23 NATIONAL WORKFORCE BY HABITATION, 2001-2007

A.7.4 Employment: Urban Unemployment

Table A.24 URBAN UNEMPLOYMENT RATES, 2001-2007

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.25 AVERAGE INCOMES BY SECTOR, 2001-2007

A.8.2 Consumer Income: Growth by Sector

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001-2007

A.8.3 Consumer Income: Average Incomes by Region

Table A.27 AVERAGE INCOMES BY REGION, 2001-2007

A.8.4 Consumer Income: Growth by Region

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001-2007

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001-2007*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001-2007*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2001-2007

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2001-2007

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000-2007

A.10.2 Exchange Rates: Hong Kong

Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000-2007