Cosmetics and Toiletries in China 2008: A Market Analaysis

This report reviews characteristics, trends and developments over the 2001 to 2007 period in the cosmetics and toiletries market and industry of the People’s Republic of China, and gives forecasts of market performance to 2012. The emphasis is on the retail market, and there is also a considerable amount of information on the major industry players.

The report covers the market for all cosmetics and toiletries products, including products as follows:

Baby Care

Including cotton/wool wipes, baby toiletries and baby skin care products.

Bath & Shower

Including toilet soaps, talcum powders, bath additives and Shower Products.

Deodorants

Including solid deodorants and body sprays.

Hair Care

Including shampoo, styling agents, perming kits, conditioners, colourants and hair spray.

Make-up and Colour Cosmetics

Including facial make-up, eye make-up, lip products and nail products.

Men’s Toiletries

Including men’s fragrances and shaving products.

Oral Hygiene

Including toothpaste, mouthwashes and dental rinses, denture accessories, mouth fresheners and dental gum.

Perfumes & Fragrances

Including premium and mass-market products.

Skin Care

Including facial moisturisers, general purpose/body care, cleansers, hand care and face masks.

Sun Care

Including sun tan products, after-sun products and self-tanning products.

KEY REPORT FEATURES

This recently updated report includes:

• An overview of China’s total non-food market with sales statistics up to 2007;
  
  
• The total value of the cosmetics & toiletries market, including sector breakdowns, up to 2007;
  
  
• Value provincial and urban/rural breakdown, up to 2007;
  
  
• Value sectoral analysis by subsector, up to 2007;
  
  
• Market share analysis of the C&T market and its sectors industry;
  
  
• Retail pricing trends for C&T products by province up to 2007, and by sector (2008);
  
  
• Volume & value forecast total C&T products market in China up to 2012;
  
  
• Statistical analysis of China’s C&T products advertising, marketing and consumer trends;
  
  
• Key contacts & trade events;
  
  
• Overview of China’s demographics and macroeconomics.

INTRODUCTION

Report Coverage

China’s Retail Statistics: A Cautionary Note

The Problems With Chinese Retail Data

What Does All This Mean Practically?

Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005

Other Access Asia Reports of Possible Interest

Glossary

Free Monthly Online Newsletter and Editorials

1 CHINA’S COSMETICS & TOILETRIES MARKET

1.1 Overview

1.2 China’s Total Non-food Market

1.2.1 Total Non-food Market: Food & Non-food Sales

Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2001-2007 11

1.2.2 Total Non-food Market: Food/Non-food Sales Split

Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2001-2007

1.2.3 Total Non-food Market: Urban and Rural Split

Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2001-2007

1.2.4 Total Non-food Market: The Trends

Table 1.4 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2001-2007

1.2.5 Total Non-food Market: Urban Value Trends

Table 1.5 URBAN NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.2.6 Total Non-food Market: Rural Value Trends

Table 1.6 RURAL NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 2001-2007

1.3 China’s Total Cosmetics & Toiletries Market

1.3.1 Total Cosmetics & Toiletries Market: Total Market Size in Value Terms

Table 1.7 TOTAL CURRENT VALUE RETAIL MARKET FOR COSMETICS & TOILETRIES, 2001-2007

1.3.2 Total Cosmetics & Toiletries Market: Total Non-food Market Significance

Table 1.8 SIGNIFICANCE OF THE MARKET FOR COSMETICS & TOILETRIES WITHIN TOTAL AND NON-FOOD RETAIL SALES, 2001-2007

1.4 Provincial Breakdown

1.4.1 Provincial Breakdown: Value Market Sizes

Table 1.9 MARKET VALUE FOR COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2001- 2007

1.4.2 Provincial Breakdown: Value Market Growth & Breakdown

Table 1.10 % BREAKDOWN & MARKET VALUE GROWTH FOR COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2001-2007

1.4.3 Provincial Breakdown: Per Capita Spending

Table 1.11 PER CAPITA SPENDING ON COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2001-2007

1.5 Sector Breakdown

1.5.1 Sector Breakdown: Sector Values

Table 1.12 THE MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2001-2007

1.5.2 Sector Breakdown: Sector Shares

Table 1.13 % BREAKDOWN OF THE COSMETICS & TOILETRIES MARKET BY SECTOR, 2001- 2007

1.5.3 Sector Breakdown: Growth Rates

Table 1.14 ANNUAL GROWTH RATES OF THE COSMETICS & TOILETRIES MARKET BY SECTOR, 2001-2007

1.6 Baby Care

1.6.1 Baby Care: Sector Values

Table 1.15 THE VALUE OF THE BABY CARE SECTOR BY SUBSECTOR, 2001-2007

1.6.2 Baby Care: Child Population Trends

Table 1.16 BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2001-2007

1.6.3 Baby Care: Working Mothers

Childcare Provision

Table 1.17 DISTRIBUTION OF CHILD CARE CENTER AVAILABILITY, CENTER CARE USE AND MOTHER’S WORK STATUS, 2002

Number of Working Mothers

Table 1.18 WORKING MOTHERS BY PROVINCE IN CHINA, 2000/2001

Maternity Leave

1.6.4 Baby Care: Sector Breakdown

Table 1.19 % BREAKDOWN OF THE BABY CARE SECTOR BY SUBSECTOR, 2001-2007

1.6.5 Baby Care: Sector Growth

Table 1.20 ANNUAL GROWTH RATES OF THE BABY CARE SECTOR BY SUBSECTOR, 2001- 2007

1.7 Bath & Shower Products

1.7.1 Bath & Shower Products: Sector Values

Table 1.21 THE VALUE OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2001-2007

1.7.2 Bath & Shower Products: Sector Breakdown

Table 1.22 % BREAKDOWN OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2001-2007

1.7.3 Bath & Shower Products: Sector Growth

Table 1.23 ANNUAL GROWTH RATES OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2001-2007

1.8 Deodorants

1.8.1 Deodorants: Sector Values

Table 1.24 THE VALUE OF THE DEODORANTS SECTOR BY SUBSECTOR, 2001-2007

1.8.2 Deodorants: Sector Breakdown

Table 1.25 % BREAKDOWN OF THE DEODORANTS SECTOR BY SUBSECTOR, 2001-2007

1.8.3 Deodorants: Sector Growth

Table 1.26 ANNUAL GROWTH RATES OF THE DEODORANTS SECTOR BY SUBSECTOR, 2001-2007

1.9 Hair Care

1.9.1 Hair Care: Sector Values

Table 1.27 THE VALUE OF THE HAIR CARE SECTOR BY SUBSECTOR, 2001-2007

1.9.2 Hair Care: Sector Breakdown

Table 1.28 % BREAKDOWN OF THE HAIR CARE SECTOR BY SUBSECTOR, 2001-2007

1.9.3 Hair Care: Sector Growth

Table 1.29 ANNUAL GROWTH RATES OF THE HAIR CARE SECTOR BY SUBSECTOR, 2001- 2007

1.10 Make-up & Colour Cosmetics

1.10.1 Make-up & Colour Cosmetics: Sector Values

Figure 1.1: Top Ten Preferred Colour Cosmetics Products, 2006

Figure 1.2: Top Four Colour Cosmetics Brands, 2006

Table 1.30 THE VALUE OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2001-2007

1.10.2 Make-up & Colour Cosmetics: Sector Breakdown

Table 1.31 % BREAKDOWN OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2001-2007

1.10.3 Make-up & Colour Cosmetics: Sector Growth

Table 1.32 ANNUAL GROWTH RATES OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2001-2007

1.10.4 Make-up & Colour Cosmetics: The OLs (Office Ladies)

Who Are the OLs?

Bridget Zhang’s Diary: A Typical OL Life

What OLs Want

What Next for the OLs

1.11 Men’s Toiletries

1.11.1 Men’s Toiletries: Sector Values

Table 1.33 THE VALUE OF THE MEN’S TOILETRIES SECTOR BY SUBSECTOR, 2001-2007

1.11.2 Men’s Toiletries: Sector Breakdown

Table 1.34 % BREAKDOWN OF THE MEN’S TOILETRIES SECTOR BY SUBSECTOR, 2001-2007

1.11.3 Men’s Toiletries: Sector Growth

Table 1.35 ANNUAL GROWTH RATES OF THE MEN’S TOILETRIES SECTOR BY SUBSECTOR, 2001-2007

1.12 Oral Hygiene

1.12.1 Oral Hygiene: Sector Values

Table 1.36 THE VALUE OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2001-2007

1.12.2 Oral Hygiene: Sector Breakdown

Table 1.37 % BREAKDOWN OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2001-2007.38

1.12.3 Oral Hygiene: Sector Growth

Table 1.38 ANNUAL GROWTH RATES OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2001-2007

1.13 Perfumes & Fragrances

1.13.1 Perfumes & Fragrances: Sector Values

Table 1.39 THE VALUE OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2001-2007

1.13.2 Perfumes & Fragrances: Sector Breakdown

Table 1.40 % BREAKDOWN OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2001-2007

1.13.3 Perfumes & Fragrances: Sector Growth

Table 1.41 ANNUAL GROWTH RATES OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2001-2007

1.14 Skin Care

1.14.1 Skin Care: Sector Values

Table 1.42 THE VALUE OF THE SKIN CARE SECTOR BY SUBSECTOR, 2001-2007

1.14.2 Skin Care: Sector Breakdown

Table 1.43 % BREAKDOWN OF THE SKIN CARE SECTOR BY SUBSECTOR, 2001-2007

1.14.3 Skin Care: Sector Growth

Table 1.44 ANNUAL GROWTH RATES OF THE SKIN CARE SECTOR BY SUBSECTOR, 2001- 2007

1.15 Sun Care

Table 1.45 THE SUN CARE SECTOR VALUE AND GROWTH, 2001-2007

1.16 Urban & Rural Market

1.16.1 Urban & Rural Market: Total Sales

Table 1.46 THE MARKET FOR COSMETICS & TOILETRIES BY URBAN & RURAL SALES IN CHINA, 2001-2007

1.16.2 Urban & Rural Market: Growth Rates

Table 1.47 GROWTH RATES FOR COSMETICS & TOILETRIES BY URBAN & RURAL MARKETS IN CHINA, 2001-2007

1.17 Market Shares

1.17.1 Market Shares: A Caveat

1.17.2 Market Shares: Overall Market

Table 1.48 TOTAL CHINA COSMETICS & TOILETRIES MARKET TOP 5 MANUFACTURER ESTIMATED VALUE SHARES, 2003-2007

1.17.3 Market Shares: Baby Care Sector Shares

Table 1.49 LEADING COMPANY SHARES OF BABY CARE SECTOR RETAIL SALES, 2004- 2007

1.17.3 Market Shares: Bath & Shower Products Sector Shares

Table 1.50 LEADING COMPANY SHARES OF BATH & SHOWER PRODUCT SECTOR RETAIL SALES, 2004-2007

1.17.4 Market Shares: Hair Care Sector Shares

Table 1.51 LEADING COMPANY SHARES OF HAIR CARE SECTOR RETAIL SALES, 2004-2007

1.17.6 Market Shares: Make-up & Colour Cosmetics Sector Shares

Table 1.53 RANGE OF SECTOR SHARE DATA FOR MAKE-UP & COLOUR COSMETICS SECTOR RETAIL SALES, 2006

1.17.7 Market Shares: Men’s Toiletries Sector Shares

Table 1.54 LEADING COMPANY SHARES OF MEN’S TOILETRIES SECTOR RETAIL SALES, 2006

1.17.8 Market Shares: Oral Hygiene Sector Shares

Table 1.55 LEADING COMPANY SHARES OF ORAL HYGIENE SECTOR RETAIL SALES, 2004- 2007

1.17.9 Market Shares: Perfumes & Fragrances Sector Shares

Table 1.56 LEADING COMPANY SHARES OF PERFUMES & FRAGRANCES SECTOR RETAIL SALES, 2004-2007

1.17.10 Market Shares: Skin Care Sector Shares

Table 1.57 LEADING COMPANY SHARES OF SKIN CARE SECTOR RETAIL SALES, 2006

1.18 Prices

1.18.1 Prices: Retail Price Indices

Table 1.58 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004-2007

Table 1.59 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2007*

1.18.2 Prices: Skin Care Prices

Table 1.60 RETAIL PRICES OF SEL ECTED SKINCARE PRODUCTS, JUNE 2008

1.18.3 Prices: Make Up Prices

Table 1.61 RETAIL PRICES OF SEL ECTED MAKE UP PRODUCTS, JUNE 2008

1.18.4 Prices: Perfume Prices

Table 1.62 RETAIL PRICES OF SELECTED PERFUMES, JUNE 2008

1.18.5 Prices: Bath & Shower Product Prices

Table 1.63 RETAIL PRICES OF SELECTED BATH & SHOWER PRODUCTS, JUNE 2008

1.18.6 Prices: Men’s Toiletries Prices

Table 1.64 RETAIL PRICES OF SEL ECTED MEN’S TOILETRIES PRODUCTS, JUNE 2008

1.18.7 Prices: Hair Care Product Prices

Table 1.65 RETAIL PRICES OF SEL ECTED HAIR CARE PRODUCTS, JUNE 2008

1.18.8 Prices: Oral Hygiene Product Prices

Table 1.66 RETAIL PRICES OF SEL ECTED ORAL HYGIENE PRODUCTS, JUNE 2008

1.18.9 Prices: Baby Care Product Prices

Table 1.67 RETAIL PRICES OF SELECTED BABY CARE PRODUCTS, JUNE 2008

1.18.10 Prices: Sun Care Product Prices

Table 1.68 RETAIL PRICES OF SELECTED SUNCARE PRODUCTS, JUNE 2008

1.19 Cosmetics & Toiletries Outlook

1.19.1 Outlook: Total Market Size

Table 1.69 FORECAST TOTAL RETAIL MARKET FOR COSMETICS & TOILETRIES PRODUCTS, 2008-2012

1.19.2 Outlook: Sector Values

Table 1.70 FORECAST MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2008-2012

1.19.3 Outlook: Sector Shares

Table 1.71 FORECAST % BREAKDOWN OF THE VALUE MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2008-2012

1.19.4 Outlook: Forecast Growth Rates

Table 1.72 FORECAST GROWTH ANNUAL GROWTH RATES OF THE MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2008-2012

1.20 Current Issues

1.20.1 Current Issues: Legislation

1.20.2 Current Issues: Taxation

Table 1.73 RELEVANT CONSUMPTION TAX CHANGES, 1994-2006

1.20.3 Current Issues: Competing Against Foreign Company Domination

2 MARKETING AND DISTRIBUTION

2.1.1 Marketing & Advertising: Trends

Conventional Media Advertising

Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2007

Online Advertising

Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007

2.1.2 Marketing & Advertising: Leading Advertised Product Categories

Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007

2.1.3 Marketing & Advertising: Leading Advertised Brands

Table 2.4 TOP 10 ADVERTISING BRANDS IN CHINA, 2007

2.1.4 Marketing & Advertising: Leading Advertisers

Table 2.5 CHINA’S TOP TEN ADVERTISERS, 2004-2006

2.1.5 Marketing & Advertising: The Prime-tiem Advertising Auction

Table 2.6 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2008

2.1.6 Marketing & Advertising: Legislation Affecting China’s Advertising Industry

2.1.7 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

Table 2.7 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007

Quality Versus Image

Table 2.8 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007

Local Versus Foreign

Table 2.9 BRAND PREFERENCES IN CHINA, 2007

“Chameleon” Brands

Table 2.10 TOP CHAMELEON BRANDS IN CHINA, 2008

Table 2.11 OTHER CHAMELEON BRANDS IN CHINA, 2008

2.1.8 Marketing and Advertising in China: Brand Equity

2.1.9 Marketing & Advertising: Emerging Local Brands

Table 2.12 CHINA’S MOST VALUABLE BRANDS, 2007/2008

2.1.10 Marketing & Advertising: Packaging & Presentation

2.1.11 Marketing & Advertising: Packaging Regulations

2.1.12 Marketing & Advertising: Pricing Issues

Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007

Table 2.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007

2.1.13 Marketing & Advertising: Brand Marketing Strategies

2.1.14 Marketing & Advertising: Product Launches & Promotions

2.1.15 Marketing & Advertising: Geographical Expansion Within China

2.1.16 Marketing & Advertising: Online Sales

Table 2.15 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007

Table 2.16 TOP COSMETICS ONLINE TRANSACTIONS, 2007

Table 2.17 TOP REASONS FOR NOT SHOPPING ONLINE, 2007

2.1.17 Marketing & Advertising: Direct Sales

Table 2.18 CHINA DIRECT SALES LICENCE HOLDERS, 2008

Table 2.19 NU SKIN DIRECT SALES COMMISSION STRUCTURE

2.1.18 Marketing & Advertising: The Threat from Fakes and Counterfeits

2.1.19 Marketing & Advertising: Consumer Complaints

2.2 Consumers

2.2.1 Consumers: The Chinese Consumer

2.2.2 Consumers: The Effects of Political Change

2.2.3 Consumers: Responses to Economic Change

2.2.4 Consumers: Urban Consumer Profile

Table 2.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003

Table 2.21 GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003

2.2.5 Consumers: Rural Consumer Profile

Table 2.22 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003

Table 2.23 GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003

2.2.6 Consumers: Cosmetics & Toiletries Consumers

Table 2.24 TOP SKIN CONCERNS OF CHINESE WOMEN, 2007

Table 2.25 TOP SKIN PROBLEMS THAT CHINESE WOMEN WANT TO SOLVE, 2007

Table 2.26 TOP HAIR PROBLEMS OF CHINESE WOMEN, 2007

Table 2.27 TOP CONSUMER HAIR NEEDS IN CHINA

Table 2.28 COLLECTING INFORMATION BEFORE BUYING COSMETICS, 2007

Table 2.29 MEN’S GROOMING PRODUCTS THAT WOMEN BOUGHT FOR MEN, 2007

2.3 Key Sales Periods

2.3.1 Key Sales Periods: Overview

Table 2.30 ANNUAL NATIONAL HOLIDAYS

2.3.2 Key Sales Periods: Chinese New Year

2.3.3 Seasonal Retail Trends: National Day

2.3.4 Seasonal Retail Trends: Christmas

2.3.5 Seasonal Retail Trends: May Holiday

2.3.6 Seasonal Retail Trends: Children’s Day

2.3.7 Seasonal Retail Trends: Other National Holidays & Festivals

2.3.8 Seasonal Retail Trends: Seasonality & Climate

2.4 Retail Distribution

2.4.1 Retail Distribution: Number of Retail Outlets by Type

Table 2.31 NUMBER OF RETAIL OUTLETS BY TYPE OF OUTLET, 2001-2007

2.4.2 Retail Distribution: Sales by Outlet Type

Table 2.32 TOTAL VALUE RETAIL SALES BY TYPE OF OUTLET, 2001-2007

2.4.3 Retail Distribution: Average Sales by Outlet Type

Table 2.33 AVERAGE ANNUAL VALUE RETAIL SALES PER OUTLET BY TYPE OF OUTLET, 2001-2007

2.4.4 Retail Distribution: Leading Retailers Compared

Table 2.34 CHINA’S TOP-20 RETAILERS, 2007

Chart 2.1: China’s Leading Retailers 2006/2007

2.4.5 Retail Distribution: Leading Foreign-invested Retailers

Table 2.35 COMPARISON OF CHINA’S 10 LEADING FOREIGN-INVESTED RETAIL CHAINS, 2004-2006

Chart 2.2: China’s Leading Foreign Retailers 2004-2007

Table 2.36 CHINA’S TOP FOREIGN RETAILERS, 2007

2.4.6 Retail Distribution: 25 Leading Supermarket Chains Sales & Outlets

Table 2.37 CHINA’S 25 LEADING CHAIN-STORE SUPERMARKET RETAILERS, RANKED BY TURNOVER, WITH OUTLETS, 2004-2006

Chart 2.3: China’s Leading Grocery Retailers 2004-2007

Table 2.38 CHINA’S TOP GROCERY RETAILERS, 2007

2.4.7 Retail Distribution: 25 Leading Supermarket Chains’ Average Sales Per Outlet

Table 2.39 CHINA’S 25 LEADING CHAIN-STORE SUPERMARKET RETAILERS BY AVERAGE TURNOVER PER OUTLET, 2004-2007

2.4.8 Retail Distribution: Retail Sales by Outlet

Table 2.40 COSMETICS & TOILETRIES SALES BREAKDOWN BY OUTLET TYPE, 2003/2007

2.4.9 Retail Distribution: Retail Sales by Sector

Table 2.20 % ANALYSIS OF COSMETICS & TOILETRIES RETAIL SALES BY SECTOR AND BY DISTRIBUTION FORMAT, 2003

3 SWOT ANALYSIS

3.1 Strengths

3.2 Weaknesses

3.3 Opportunities

3.4 Threats

4 COMPANY PROFILES

4.1 AMOREPACIFIC Corp

4.1.1 AMOREPACIFIC: Company Details

4.1.2 AMOREPACIFIC: Company Background

4.1.3 AMOREPACIFIC: China-based Activities

4.1.4 AMOREPACIFIC: Financial Results

Table 4.1 AMOREPACIFIC: FINANCIAL RESULTS, 2004-2006*

4.2 Amway Corporation

4.2.1 Amway Corporation: Company Details

4.2.2 Amway Corporation: History & Development

4.2.3 Amway Corporation: China Operations

4.3 Avon Products, Inc.

4.3.1 Avon: Company Details

4.3.2 Avon: Company Background

4.3.3 Avon: China Operations

4.3.4 Avon: Financial Summary

Table 4.2 AVON PRODUCTS INC: FINANCIAL RESULTS, 2004-2007*

4.4 Beiersdorf AG

4.4.1 Beiersdorf: Company Details

4.4.2 Beiersdorf: Company Background

4.4.3 Beiersdorf: China-based Activities

4.4.4 Beiersdorf: Financial Summary

Table 4.3 BEIERSDORF AG: FINANCIAL RESULTS, 2004-2007*

4.5 Beijing Dabao Cosmetics Co., Ltd.

4.5.1 Beijing Dabao Cosmetics: Company Details

4.5.2 Beijing Dabao Cosmetics: Company Background

4.6 Colgate-Palmolive Company

4.6.1 Colgate-Palmolive: Company Details

4.6.2 Colgate-Palmolive: Company Background

4.6.3 Colgate-Palmolive: China-based activities

4.6.4 Colgate-Palmolive: Financial Summary

Table 4.4 COLGATE-PALMOLIVE: FINANCIAL RESULTS, 2004-2007*

4.7 Dencare (Chongqing) Oral Care Co Ltd

4.7.1 Dencare Oral Care: Company Details

4.7.2 Dencare Oral Care: Company Background

4.8 Estée Lauder Inc

4.8.1 Estée Lauder: Company Details

4.8.2 Estee Lauder: Company Background

4.8.3 Estée Lauder: China-based Activities

4.8.4 Estée Lauder: Financial Summary

Table 4.5 ESTEE LAUDER: FINANCIAL RESULTS, 2005-2007*

4.9 Guangxi Aoqili Co Ltd

4.9.1 Aoqili: Company Details

4.9.2 Aoqili: Company Background

4.10 Henkel AG & Co KgaA

4.10.1 Henkel: Company Details

4.10.2 Henkel: Company Background

4.10.3 Henkel: China-based Activities

4.10.4 Henkel: Financial Summary

Table 4.6 HENKEL: FINANCIAL RESULTS, 2004-2007*

4.11 Jiangsu Longliqi Group Co., Ltd

4.11.1 Jiangsu Longliqi Group: Company Details

4.11.2 Jiangsu Longliqi Group: Company Background

4.12 Johnson & Johnson

4.12.1 Johnson & Johnson: Company Details

4.12.2 Johnson & Johnson: Company Background

4.12.3 Johnson & Johnson: China-based Activities

4.12.4 Johnson & Johnson: Financial Summary

Table 4.7 JOHNSON & JOHNSON: FINANCIAL RESULTS, 2004-2007*

4.13 Kanebo Cosmetics Inc

4.13.1 Kanebo Cosmetics: Company Details

4.13.2 Kanebo Cosmetics: Company Background

4.13.3 Kanebo Cosmetics: China-based Activities

Table 4.8 KANEBO COSMETICS: KEY PRODUCTS & BRANDS IN CHINA

4.14 Kao Corporation

4.14.1 Kao Corporation: Company Details

4.14.2 Kao Corporation: Company Background

4.14.3 Kao Corporation: China-based Activities

Table 4.9 KAO CORPORATION: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA

4.14.3 Kao Corporation: Financial Summary

Table 4.10 KAO CORPORATION: FINANCIAL RESULTS, FY2004-FY2007*

4.15 Kose Corporation

4.15.1 Kose Corporation: Company Details

4.15.2 Kose Corporation: Company Background

4.15.3 Kose Corporation: China-based Activities

Table 4.11 KOSE CORPORATION: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA

4.15.4 Kose Corporation: Financial Summary

Table 4.12 KOSE CORPORATION: FINANCIAL RESULTS, FY2004-FY2007*

4.16 Liuzhou Liangmianzhen Co., Ltd

4.16.1 Liuzhou Liangmianzhen: Company Details

4.16.2 Liuzhou Liangmianzhen: Company Background

4.16.3 Liuzhou Liangmianzhen: Financial Results

Table 4.13 LIUZHOU LIANGMIANZHEN: FINANCIAL RESULTS, 2006-2007*

4.17 L’Oréal SA

4.17.1 L’Oréal: Company Details

4.17.2 L’Oréal: Company Background

4.17.3 L’Oréal: China Activities

Table 4.14 L’OREAL CHINA: KEY PRODUCTS AND BRANDS

4.17.4 L’Oréal: Financial Results

Table 4.15 L’OREAL: FINANCIAL RESULTS, 2004-2007*

4.18 LVMH Moët Hennessy Louis Vuitton SA

5.18.1 LVMH: Company Details

4.18.2 LVMH: Company Background

4.18.3 LVMH: China-based Activities

4.18.4 LVMH: Financial Summary

Table 4.16 LVMH MOËT HENNESSY LOUIS VUITTON: FINANCIAL RESULTS, 2004-2007*

4.19 Mary Kay Inc

4.19.1 Mary Kay: Company Details

4.19.2 Mary Kay: Company Background

4.19.3 Mary Kay: China-based Activities

4.20 Masson Group Co., Ltd

4.20.1 Masson Group: Company Details

4.20.2 Masson Group: Company Background

4.21 Nu Skin Enterprises Inc

4.21.1 Nu Skin Enterprises: Company Details

4.21.2 Nu Skin Enterprises: Company Background

4.21.3 Nu Skin Enterprises: China-based Activities

4.21.4 Nu Skin Enterprises: Financial Summary

Table 4.17 NU SKIN ENTERPRISES: FINANCIAL RESULTS, 2003-2007*

4.22 Shanghai Jahwa United Co., Ltd

4.22.1 Shanghai Jahwa United: Company Details

4.22.2 Shanghai Jahwa United: Company Background

4.22.3 Shanghai Jahwa United: Financial Results

Table 4.18 SHANGHAI JAHWA UNITED: FINANCIAL RESULTS, 2006-2007*

4.23 Shanghai Whitecat Shareholding Co., Ltd.

4.23.1 Shanghai Whitecat Shareholding: Company Details

4.23.2 Shanghai Whitecat Shareholding: Company Background

4.23.3 Shanghai Whitecat Shareholding: Financial Results

Table 4.19 SHANGHAI WHITECAT SHAREHOLDING: FINANCIAL RESULTS, 2006-2007*

4.24 Shiseido Company Ltd

4.24.1 Shiseido: Company Details

4.24.2 Shiseido: Company Background

4.24.3 Shiseido: Operating Structure in China

Table 4.20 SHISEIDO: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA

4.24.5 Shiseido: Future Strategy

Table 4.21 SHISEIDO: COSMETIC SPECIALTY STORES IN CHINA, JUNE 2008

4.24.6 Shiseido: Financial Results

Table 4.22 SHISEIDO: FINANCIAL RESULTS, FY2003-FY2007*

4.25 The Procter & Gamble Co

4.25.1 Procter & Gamble: Company Details

4.25.2 Procter & Gamble: Company Background

4.25.3 Procter & Gamble: China Activities

Market Presence

Table 4.23 PROCTER & GAMBLE: KEY COSMETICS & TOILETRIES PRODUCTS AND BRANDS IN CHINA

Multi-sector Brand Penetration

Market Problems

4.25.4 Procter & Gamble: Financial Results

Table 4.24 PROCTER & GAMBLE: FINANCIAL RESULTS, 2004-2007*

4.26 Tianjin Blue Sky Group Co Ltd

4.26.1 Tianjin Blue Sky Group: Company Details

4.26.2 Tianjin Blue Sky Group: Company Background

4.27 Unilever PLC / Unilever NV

4.27.1 Unilever: Company Details

4.27.2 Unilever: Company Background

4.27.3 Unilever: China Activities

Table 4.25 UNILEVER: KEY COSMETICS & TOILETRIES PRODUCTS AND BRANDS IN CHINA..

4.27.4 Unilever: Financial Results

Table 4.26 UNILEVER: FINANCIAL RESULTS, 2004-2007*

5 CONTACTS

5.1 Trade Organisations

5.1.1 Chinese Association of Fragrance, Flavour and Cosmetic Industries (CAFFCI)

5.1.2 China Chamber of Commerce for Trade in Light Industrial Products, Arts and Crafts, Hygiene and Cosmetics Branch

5.2 Government Departments

5.2.1 Ministry of Commerce (Internal Trade)

6 RELEVANT EXHIBITIONS & TRADE FAIRS

6.1 Cosmoprof Shanghai

6.2 Personal Care & Household Ingredients

6.3 Guangzhou International Beauty & Cosmetic Import-Export Expo

6.4 China Beauty Expo

6.5 China International Beauty Exhibition

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 2000-2006

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2001-2007

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2001-2007

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2001-2007

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2003-2006

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2007

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2001-2007

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 2001-2007

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2001-2007

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Table A.12 GDP AND COST OF LIVING INDEX, 2001-2007

A.5.2 Consumer Wealth: Provincial GDP

Table A.13 GDP BY PROVINCE, 2001-2007

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.14 GDP GROWTH BY PROVINCE, 2001-2007

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.15 PER CAPITA GDP BY PROVINCE, 2001-2007

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2007

A.5.6 Consumer Wealth: The Major Cities

Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2006

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2001-2007

A.6.3 Households: Total households by Urban/Rural Split

Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2001-2007

A.6.4 Households: Income Earners Per Household

Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2001-2007

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2001-2007

A.7.2 Employment: Growth by Sector

Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2001-2007

A.7.3 Employment: Number of Workers by Gender

Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2001-2007

A.7.3 Employment: Number of Workers by Habitation

Table A.23 NATIONAL WORKFORCE BY HABITATION, 2001-2007

A.7.4 Employment: Urban Unemployment

Table A.24 URBAN UNEMPLOYMENT RATES, 2001-2007

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.25 AVERAGE INCOMES BY SECTOR, 2001-2007

A.8.2 Consumer Income: Growth by Sector

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001-2007

A.8.3 Consumer Income: Average Incomes by Region

Table A.27 AVERAGE INCOMES BY REGION, 2001-2007

A.8.4 Consumer Income: Growth by Region

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001-2007

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001- 2007*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001-2007*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2000-2006

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2001-2007

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000-2007

A.10.2 Exchange Rates: Hong Kong

Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000-2007