Table of Contents
The U.S. nutritional supplements market is going to maintain its average growth rate of just over 6% per year through 2018, hitting sales of $16.4 billion in that year. Growth in the market slowed in 2013 and the first part of 2014 due to negative press coverage of supplement safety and effectiveness, and the increase in consumer use of functional foods and beverages. Omega-3/fish oil and calcium/bone supplements have been hardest hit, with sales declining by double digits in 2013. On the other hand, digestive health and probiotic sales have been healthy indeed, posting an almost 25% increase in sales of such supplements in the multi-outlet (MULO) channel in 2013. Looking ahead, sales of nutritional supplements will experience an increased growth rate between 2014 and 2018, with sales expanding due to an aging population, rising consumer involvement in personal health, and a growing expectation of personalization for virtually all services and products.
Nutritional Supplements in the U.S., 6th Edition contains comprehensive data on the U.S. market for dietary supplements, including historical (2009–2013) and forecasted (2014–2018) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth, and consumer demographics. In addition, the report discusses the key supplement marketers and retailers providing nutritional supplements in the U.S., providing profiles of innovative and fast growing marketers as well as ranking marketers in terms of sales for a number of different nutritional supplement segments and categories.
The information in Nutritional Supplements in the U.S., 6th Edition is based on primary and secondary research. Primary research entailed interviews with companies, distributors and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature, and corporate annual reports. Sales of packaged products are based on available sales data from IRI’s InfoScan multi-outlet (MULO) data service, estimates reported in the trade and consumer press, industry experts, and participating supplement manufacturers and retail outlets. Consumer findings are derived from Packaged Facts’ proprietary survey conducted in August 2012 and Experian’s Simmons National Consumer Study (NCS) surveys, which provide current data on consumers’ purchasing habits, preferences and perspectives.
What You’ll Get in This Report
Nutritional Supplements in the U.S., 6th Edition makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Nutritional Supplements in the U.S., 6th Edition offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You’ll Benefit from This Report
If your company is already doing business in the nutritional supplements market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for nutritional supplements in the U.S., as well as projected markets and trends through 2018.
This report will help:
Marketing managers identify market opportunities and develop targeted promotion plans for nutritional supplements.
Research and development professionals stay on top of competitor initiatives and explore demand for nutritional supplements amongst different population demographics.
Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy nutritional supplements.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
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