Boardsports Market Report: 2008 Edition

Boardsports Market Report: 2008 Edition

Boardsports is a growing market driven by preference for individual action sports.

The apparel and accessories market for such sports is not limited to the actual participants, but includes all those who prefer brands and styles associated with it.

Board-based sports activities are growing rapidly in the US compared to other action sport categories. Including snowboarding in the Winter Olympics and greater TV coverage of surfing, snowboarding, and skateboarding have increased consumer awareness and helped in driving the popularity of boardsports.

The report focuses on the US boardsports market - value, growth rate, and segments. It also discusses the key trends prevalent in the market. The report provides comprehensive analysis of participation trends in the boardsports market. The report profiles the major market players, including their business strategies. 
 

1. Boardsports: An Overview

1.1 Water Boardsports

1.2 Land Boardsports

1.3 Snow Boardsports

1.4 Sand Boardsports

1.5 Air Boardsports

2. Action Sports Market

2.1 Active Use Market Share

2.2 Men’s’ Active Use Market

2.3 Women’s’ Active Use Market

3. Ski Industry

3.1 Skier Statistics

3.2 Ski Equipment Shipments

4. Surf and Skate Market

4.1 Retail Market Value

4.2 Distribution Channels

5. Skate Footwear Market

5.1 Athletic Footwear Market

5.2 Skate Footwear - Top Brands

5.3 Distribution Channels

6. Boardsports Participation Statistics

6.1 Participation Rate Comparison

6.2 Gender Split

7. Market Trends

7.1 Rising Gas Prices Impact Surfing Industry

7.2 Classic Brands Exploring Opportunities

7.3 Increased Women, Girls Participation

7.4 Environment-friendly Surf Companies

7.5 Consumer Behavior

8. Competitor Analysis

8.1 Snowboarders - Top Brands

8.2 Surfers - Top Brands

8.3 Comparative Retail Pricing

9. Company Profiles

9.1 Quiksilver

9.1.1 Overview

9.1.2 Business Strategies

9.1.3 Balanced Portfolio of Lifestyle Brands

9.1.4 Integration of Rossignol

9.2 Billabong

9.2.1 Overview

9.2.2 Business Strategies

9.2.3 Retail Strategy

9.2.4 Brand Strategy

9.3 Volcom

9.3.1 Overview

9.3.2 Business Strategies

9.3.3 Geographic Diversification

9.3.4 Distribution and Sales Strategy

9.4 O’Neill

9.4.1 Overview

9.4.2 Business Strategies

9.4.3 Focus on Store Design

9.4.4 IT Strategy

9.5 Rip Curl

9.5.1 Overview

9.5.2 Business Strategies

9.5.3 Shifts Focus to Stores

9.5.4 European Expansion

9.6 Burton

9.6.1 Overview

9.6.2 Business Strategies

9.6.3 Partnership with KTV Digital Media

9.6.4 New Distribution Center

List of Tables

Skier Visits by State (2007)

US Ski Equipment- Wholesale Value of Manufacturers' Shipments (2006-07)

US Athletic Footwear - Wholesale Value of Manufacturers' Shipments (2006-07)

Participation Rate Comparison (2007)

Women’s Segment - Retail Pricing of Surf/Skate/Snow Brands

Men’s Segment - Retail Pricing of Surf/Skate/Snow Brands

Quiksilver - - Revenue Breakdown by Product Segments (2005-07)

Billabong - Brand Sales Estimates (2007-H108)

Volcom - Revenue by Regions (2005-07)

List of Charts

Boardsports Segmentation

Total “Active Use” Market Share (2008)

Men’s “Active Use” Market Share (2008)

Women’s “Active Use” Market Share (2008)

US Skier Visits (2001-07)

Household Income by Equipment (2007)

Retail Surf/Skate Market Value - Core/Overall (2006)

Breakdown of U.S. Retail Sales in Core Surf & Skate Channel (2006)

Market Share of Skate Footwear of Top Brands (2006-07)

Top Ten US Skateboard Footwear Brand Market Share (Total POS)

Top Ten US Skateboard Footwear Brand Market Share (Athletic Sporting Goods Channel)

Breakdown of Distribution Channel in Skate Footwear Market (2007)

Participation Rate Comparison (2006)

Gender Split in Participation Rates

Shoppers’ Preference - Clothes/Shoes/Accessories (2006)

Snowboarders - Top 10 T-Shirt Brands

Snowboarders - Top 10 Jeans Brands

Snowboarders - Top 10 Shorts Brands

Surfers - Top 10 T-Shirt Brands

Surfers - Top 10 Jeans Brands

Surfers - Top 10 Shorts Brands

Billabong - Relative Brand Exposure (2007)