Retail attractiveness of Central and Eastern Europe
Retail attractiveness of Central and Eastern Europe examines the retail environment and evaluates the potential for success in the major cities of Central and Eastern European countries of Poland, the Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Russia and Ukraine.
This new report provides vital information on the developing retail industry in the region, and the grocery retail sector in particular, by ranking top locations in terms of their attractiveness for new retail outlets and establishments. It delivers key data as well as reliable retail prognoses for CEE countries, based on their population and earnings, retail sector and economic growth projections for the region, and current market saturation.
Retail attractiveness of Central and Eastern Europe features the Country PMR Retail Attractiveness Index™ and the City PMR Retail Attractiveness Index™. Those composite ratings are based on the supply of hypermarkets and discount stores per citizen in the region, the number and surface of shopping centres per citizen, wage and demographic data, and growth projections for the economy in general and the retail sector in particular. They constitute a valuable tool for current retail operators and those seeking to enter the industry or invest in retail development in the Eastern European region.
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