Household Appliances (Brown Goods)

Household Appliances (Brown Goods)

The UK market for brown goods comprises six sectors: televisions; DVD and video players/recorders; digital, cable and satellite receiving equipment; camcorders; non-portable audio equipment; and portable audio equipment. Together, retail sales of these products were worth an estimated £5.85bn in 2007. This represents an 8.4% increase on the market's value in 2003.

The televisions sector remains by far the most valuable sector of the market and also showed the largest increase in value in absolute terms between 2003 and 2007. However, digital, cable and satellite receiving equipment was by far the fastest-growing sector in percentage terms over the period.

Sales of televisions have been boosted by the trend towards larger screens, as well as the trend towards digital and high-definition (HD) sets. However, the sector's value growth has been reduced by price erosion. Sales growth in the DVD and video players/recorders sector has been hampered by falling sales of video-cassette recorders and non-recording DVD players, while sales of digital, cable and satellite receiving equipment have been boosted by the impending digital switchover in the UK, together with the growing popularity of Freeview and improvements to content and services.

Camcorder sales have been boosted by the spread of digital technology. However, falling average prices and the decline of analogue products have caused the sector's value to stagnate. Audio equipment has performed well, with both the portable and non-portable sectors showing sales growth. MP3 players, in particular, have driven sales of portable audio equipment.

Growth in the UK market for brown goods is expected to slow between 2008 and 2012. The `credit crunch' means that consumers will be less likely to purchase high-ticket items such as televisions. Sales of video-cassette recorders will be negligible by 2012. Sales of camcorders will also decline, as analogue products become obsolete, prices fall and competition is experienced from other products with recording facilities. Continuing sales growth is forecast for digital, cable and satellite receiving equipment and for both portable and non-portable audio equipment.  
 

Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

Televisions

DVD and Video Players/Recorders

Digital, Cable and Satellite Receiving Equipment

Camcorders

Non-Portable Audio Equipment

Portable Audio Equipment

MARKET TRENDS

The Role of Home Entertainment

The Digital Switchover

High-Definition Technology

The Growth of the Internet

ECONOMIC TRENDS

Population

Table 1: UK Resident Population Estimates by Sex (000), Mid-Years 2003-2007

Gross Domestic Product

Table 2: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2003-2007

Inflation

Table 3: UK Rate of Inflation (%), 2003-2007

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2003-2007

Household Disposable Income

Table 5: UK Household Disposable Income per Capita (£), 2003-2007

MARKET POSITION

The UK

Overseas

2. Market Size

THE TOTAL MARKET

Table 6: The UK Market for Household Appliances (Brown Goods) by Value (£m at rsp), 2003-2007

Figure 1: The UK Market for Household Appliances (Brown Goods) by Value (%), 2007

BY MARKET SECTOR

Televisions

Table 7: The UK Market for Televisions by Value (£m at rsp and %), 2003-2007

DVD and Video Players/Recorders

Table 8: The UK Market for DVD and Video Players/Recorders by Value (£m at rsp and %), 2003-2007

Digital, Cable and Satellite Receiving Equipment

Table 9: The UK Market for Digital, Cable and Satellite Receiving Equipment by Value (£m at rsp and %), 2003-2007

Camcorders

Table 10: The UK Market for Camcorders by Value (£m at rsp and %), 2003-2007

Non-Portable Audio Equipment

Table 11: The UK Market for Non-Portable Audio Equipment by Value (£m at rsp and %), 2003-2007

Portable Audio Equipment

Table 12: The UK Market for Portable Audio Equipment by Value (£m at rsp and %), 2003-2007

3. Industry Background

RECENT HISTORY

The Switch from Analogue to Digital

Technological Innovation

NUMBER OF COMPANIES

Table 13: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Radio, Television and Communication Equipment and Apparatus by Turnover Sizeband (£000, number and %), 2007

EMPLOYMENT

Table 14: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Radio, Television and Communication Equipment and Apparatus by Employment Sizeband (number and %), 2007

DISTRIBUTION

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

British Audio-Visual Dealers Association

British Federation of Audio

Digital Radio Development Bureau

Digital TV Group

Institution of Engineering and Technology

Intellect

Recycling Electrical Producers' Industry Consortium

4. Competitor Analysis

THE MARKETPLACE

LEADING MANUFACTURERS

Table 15: Selected Leading Manufacturers in the UK Market for Household Appliances (Brown Goods) by Turnover and Pre-Tax Profit (£000), 2006 and 2007

Hitachi Europe Ltd

Company Structure

Recent Developments

Financial Results

JVC Manufacturing UK Ltd

Company Structure

Recent Developments

Financial Results

LG Electronics UK Ltd

Company Structure

Recent Developments

Financial Results

Pace PLC

Company Structure

Recent Developments

Financial Results

Panasonic UK Ltd

Company Structure

Recent Developments

Financial Results

Philips Electronics UK Ltd

Company Structure

Recent Developments

Financial Results

Pioneer GB Ltd

Company Structure

Recent Developments

Financial Results

Samsung Electronics (UK) Ltd

Company Structure

Recent Developments

Financial Results

Sharp Electronics (UK) Ltd

Company Structure

Recent Developments

Financial Results

Sony United Kingdom Ltd

Company Structure

Recent Developments

Financial Results

LEADING RETAILERS

DSG International PLC

Company Structure

Recent Developments

Financial Results

KESA Electricals PLC

Company Structure

Recent Developments

Financial Results

OUTSIDE SUPPLIERS

Chemicals

Electrical and Electronic Components

MARKETING ACTIVITY

Main Media Advertising Expenditure

Entertainment and Media Companies

Table 16: Main Media Advertising Expenditure by Entertainment and Media Companies (£000), Years Ending March 2007 and 2008

Brown Goods

Table 17: Main Media Advertising Expenditure on Brown Goods by Sector (£000), Years Ending March 2007 and 2008

Television Sets and Satellite Systems

Table 18: Main Media Advertising Expenditure on Television Sets and Satellite Systems by Company (£000), Years Ending March 2007 and 2008

Recent Advertising Campaigns

Apple

Bose

John Lewis

LG

Panasonic

Philips

Samsung

Sky

Sony

Toshiba

Other Promotional Activity

Trade Exhibitions

CeBIT

Consumer Electronics Show

electronicasAmericas

IFA

Stuff Live

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

TELEVISIONS

Penetration of Ownership

Number of Sets Owned

Table 19: Number of Television Sets Owned (% of households), 2007

Replacement Rates

Table 20: When Consumers Bought Their Main Television Set (% of adults), 2007

Size of Television Screen Owned

Table 21: Size of Television Screen Owned — Main Set and Second Set (% of adults), 2007

Type of Television Owned

Table 22: Type of Television Screen Owned — Main Set and Second Set (% of adults), 2007

Where Televisions Are Viewed

Table 23: Location of Televisions in the House — Main Set, Second Set and Third Set (% of adults), 2007

Cost of Television Set

Table 24: Cost of Television Sets Purchased in the Last 12 Months — Main Set and Second Set (% of adults), 2007

DVD PLAYERS AND RECORDERS

Table 25: Ownership and Purchasing of DVD Players and DVD Recorders (% of adults), 2007

DIGITAL, CABLE AND SATELLITE TELEVISION

Table 26: Households with Digital, Cable or Satellite Television on Their Main Set (number and %), Fourth Quarter 2006 and 2007

CAMCORDERS

Table 27: Ownership and Purchasing of Camcorders (% of adults), 2007

NON-PORTABLE AUDIO EQUIPMENT

Table 28: Ownership and Purchasing of Non-Portable Audio Equipment (% of adults), 2007

PORTABLE AUDIO EQUIPMENT

Table 29: Ownership and Purchasing of Portable Audio Equipment (% of adults), 2007

7. Current Issues

CORPORATE ACTIVITY

LG Electronics

Pace

Panasonic

Philips

Samsung

Sharp

Sony

AWARDS

EISA

What Hi-Fi?

Which?

TIPA

IMPORTANT CHANGES IN THE MARKETPLACE

The Digital Switchover

High-Definition Television

Freesat

High-Definition DVD Format Wars

8. The Global Market

THE US MARKET

THE GLOBAL MARKET

Table 30: The World's Leading Exporters and Importers of Integrated Circuits and Electrical Components by Value ($bn), 2006

SELECTED GLOBAL COMPETITORS

Hitachi Ltd

Matsushita Electrical Industrial Company Ltd

Pioneer Corporation

Royal Philips Electronics

Samsung Electronics Company

Sharp Corporation

Sony Corporation

9. Forecasts

INTRODUCTION

Population

Table 31: Forecast UK Resident Population by Sex (000), Mid-Years 2008-2012

Gross Domestic Product

Table 32: Forecast Growth in UK Gross Domestic Product in Real Terms (%), 2008-2012

Inflation

Table 33: Forecast UK Rate of Inflation (%), 2008-2012

Unemployment

Table 34: Forecast Actual Number of Unemployed Persons in the UK (million), 2008-2012

FORECASTS 2008 TO 2012

Table 35: The Forecast UK Market for Household Appliances (Brown Goods) by Value (£m at rsp), 2008-2012

MARKET GROWTH

Figure 2: The UK Market for Household Appliances (Brown Goods) by Value (£m at rsp), 2003-2012

FUTURE TRENDS

10. Company Profiles

Hitachi Europe Ltd

Jvc Manufacturing Uk Ltd

Lg Electronics Uk Ltd

Pace Plc

Panasonic Uk Ltd

Philips Electronics Uk Ltd

Pioneer Gb Ltd

Samsung Electronics (uk) Ltd

Sharp Electronics (uk) Ltd

Sony United Kingdom Ltd

11. Further Sources

Associations

General Sources

Government Sources

Other Sources

Bisnode Sources