Lingerie

Lingerie
  • Report price : $ 828
  • Publication date : January 2008

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Lingerie

Key Note forecasts that the total UK market for lingerie will be worth £2.73bn at the end of 2008, representing growth of 16.5% since 2004. This is a healthy market that is dominated by new product development (NPD) and exciting activity, particularly at the high and niche ends of the market. Despite showing a strong rate of growth in 2007, which is expected to continue in 2008, the market may have been dampened somewhat by a slowdown in consumer spending on the high street, as well as a relatively flat period for price rises.

As defined by this Key Note Market Report, the lingerie market is broken up into three sectors, consisting of corsetry, lingerie and hosiery. Corsetry comprises the largest sector and has seen healthy growth over the review period (2004 to 2008), again owing to NPD and a mounting tendency among women to invest in well-fitting brassieres (bras). The second-largest sector is lingerie, in which interest has never been stronger. Women have been encouraged to buy more lingerie garments, owing to their strong fashion appeal and the fact that underwear (such as camisoles and vests) is often worn as outer wear. Women's emotional relationship with lingerie has also stimulated interest in the sector. Media interest in body shape and the means by which women can boost their self-esteem by regarding their body shape in a positive light has been reflected in increasing lingerie sales.

Overall growth in the market was actually higher towards the end of the review period, as hosiery made a come-back in terms of value sales in 2007 and 2008. This sector had seen sales falling year-on-year until this point, but the return in the popularity of skirts in 2006 — coupled with a concerted drive to introduce new products and respond to fashion trends — has resulted in an upswing in sector sales. Opaques, sheer tights, stockings and hold-ups have become much more popular in recent years, as have fashion socks and footless tights — primarily among younger women.

Manufacturing of lingerie and hosiery in the UK is still showing signs of decline, particularly in the number of companies that are currently operating. However, for lingerie, at least, manufacturing turnover is fairly stable. Exports for corsetry and lingerie are increasing, although so too are imports, which far outweigh exports in this case. Low-cost production outsourced to the Far East still characterises the clothing market, and lingerie is no exception in this respect. Hosiery manufacturing has declined strongly over the review period, according to recent trade figures.

Many manufacturers are, therefore, struggling to maintain their margins, pressurised by retailers that are keen to keep down prices in an increasingly competitive retail distribution system. The high street now views lingerie as a strong fashion item and, as such, clothing manufacturers, supermarkets and even discounters are promoting their offerings against those of the dominant retailer, Marks & Spencer. This makes for an interesting but fierce arena to operate in. Some manufacturers of branded lingerie are responding by moving into retail, with some notable openings emerging in 2007 and 2008. It will be interesting to see how brands fare over the next few years with regard to strengthening their presence within the retail lingerie market.  
 


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