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Home Theater Technologies and Services: The Global Market

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Home Theater Technologies and Services: The Global Market

Publication date: September 2008

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BCC's goal in conducting this study was to explore the different factors affecting the industries directly related to home theater technology. Our key objective was to present a comprehensive analysis of the current home theater technology market categories and market trends, market drivers and inhibitors and the size and growth of identified entertainment technology categories.

In considering entertainment technology industry-wide, business professionals in the home theater products and services industry can see how their product offerings fit into the bigger landscape of home theater as a whole. This knowledge can help with product placement, market penetration and better and more focused marketing in general. BCC used real revenue numbers and primary sources to measure the global market value of the different entertainment technology related products that we presented in this report.

REASONS FOR DOING THIS STUDY

Information and knowledge in the cutting-edge technologies behind home theater systems move so rapidly that even someone who was an expert 2 years ago would find that his or her information was mostly obsolete today. Many of the primary companies in the home theater industry are highly innovative, filing and being issued many dozens of patents regularly for innovations in sound quality, picture quality, ruggedness of equipment and a vast number of other innovative areas. While this industry is highly adaptive over time, it is also by all appearances quite patent savvy so any company doing business in this industry would be wise to understand patent-strong companies that might be competitor companies. Looking at industry-wide metrics is an excellent way for industry providers to determine which spaces are crowded and which are sparsely populated, representing opportunities for current or future strategic growth.
With home theater technology readily accessible for only a few hundred dollars of expense, an increasing number of consumers are turning their living space into connected entertainment spaces facilitating superior enjoyment of music, movies, television and even gaming. An outgrowth of this advanced technology includes companies that produce companion equipment, for instance, theater seating marketed for the home which is now readily available at most higher-end furniture stores.

INTENDED AUDIENCE

We have compiled a study of home theater products and services organized by category. Market segment financial numbers were based on real reported revenue and estimations and forecasts use conventional statistical estimation and forecasting algorithms and techniques.

Home theater technology is largely a consumer-driven market, although technology development plays an important part as well. It is important for anyone operating in this industry to understand how these two symbiotic drivers work together and sometimes work in opposition in order to make better data-driven strategic decisions about their product or service. Marketing in this industry is critical as well and that is readily observed by some of the entertaining and innovative but largely uninformative advertising campaigns designed to incite consumer interest in a product by name, announcing that this product will soon be in every household, but failing to identify what that product is until the very end of the television ad. This is a sophisticated tactic and it is based on the assumption that every consumer purchase for this or any type of entertainment technology is based on consumer interest and consumer choice and not simply to fill a genuine pre-existing need.

This study will be of particular interest to professionals operating in any capacity in the home theater industry. It may well be that a company known for high-quality life-long products should avoid entering the lower end of this market because their product differentiation is for something so good that consumers are willing to pay the extra price. On the other end of that spectrum, a company known for providing inexpensive solutions for consumer needs would do well to identify and recognize companies operating in this industry because companies produce inexpensive equipment for many different reasons and those reasons are not limited to providing an inferior product.

Global Consumer Electronics Industry

INTRODUCTION

STUDY GOALS AND OBJECTIVES

REASONS FOR DOING THIS STUDY

INTENDED AUDIENCE

SCOPE OF REPORT

METHODOLOGY

INFORMATION SOURCES

ABOUT THE AUTHOR

RELATED BCC PUBLICATIONS

BCC ONLINE SERVICES

DISCLAIMER

SUMMARY SUMMARY TABLE GLOBAL VALUE OF HOME THEATER MARKET, THROUGH 2013 ($ MILLIONS) SUMMARY FIGURE GROWTH OF HOME THEATER MARKET 2008 AND 2013 ($ MILLIONS)

OVERVIEW

OVERVIEW

HOME THEATER CATEGORIES

HOME THEATER PRODUCTS

Sound Systems

Sound Input

Sound Processing Systems

Sound Output

Woofers

Midrange Speakers

Tweeters

Full-range Speakers

Main Speaker System

Display Systems

TVs

CRT Displays

LCD Displays

Front Projection TVs

Rear Projection TVs

Plasma TVs

Other Emerging Display Technologies

Players

Blu-ray Players

HD DVD Players

HD DVD vs. Blu-ray

TABLE 1 HD DVD VS. BLU-RAY STANDARDS

TABLE 1 (CONTINUED)

HD DVD vs. Blu-ray (Continued)

DVD Players

VHS Players

Other Media Players

Theater-In-a-Box

Media Storage Devices

Visual Storage

Online/Virtual Storage

Computer Storage

Media Management Devices

Dedicated Media Managers

Custom Media Managers

Computer-based Media Managers

Separate Home Theater Components

TABLE 2 HOME THEATER EVOLUTION

TABLE 2 (CONTINUED)

HISTORY OF HOME THEATER TECHNOLOGY DEVELOPMENT THROUGH IP INNOVATIONS

TABLE 3 HOME THEATER EVOLUTION

TABLE 3 (CONTINUED)

HISTORY OF HOME THEATER...CONTINUED)

HOME THEATER MARKET DRIVERS

ECONOMIC DRIVERS

MARKET DRIVERS

CONSUMER DRIVERS

Consumer Drivers (Continued)

MARKET FOR ENTERTAINMENT TECHNOLOGY TABLE 4 GLOBAL VALUE OF HOME THEATER PRODUCTS MARKET, THROUGH 2013 ($ MILLIONS) TABLE 5 GLOBAL VALUE OF SOUND SYSTEMS MARKET, THROUGH 2013 ($ MILLIONS) TABLE 6 GLOBAL VALUE OF SOUND OUTPUT MARKET THROUGH 2013 ($ MILLIONS) TABLE 7 GLOBAL VALUE OF DISPLAY SYSTEMS MARKET THROUGH 2013 ($ MILLIONS)

MARKET FOR ENTERTAINMENT …(CONTINUED)

TABLE 8 GLOBAL VALUE OF TELEVISION MARKET THROUGH 2013 ($ MILLIONS)

TABLE 9 GLOBAL VALUE OF PLAYERS MARKET, THROUGH 2013 ($ MILLIONS)

TABLE 10 GLOBAL VALUE OF THEATER-IN-A-BOX MARKET, THROUGH 2013 ($ MILLIONS)

TABLE 11 GLOBAL VALUE OF MEDIA STORAGE DEVICES MARKET THROUGH 2013 ($ MILLIONS)

TABLE 12 GLOBAL VALUE OF MEDIA STORAGE DEVICES MARKET THROUGH 2013 ($ MILLIONS)

TABLE 13 GLOBAL VALUE OF HOME THEATER COMPONENTS MARKET THROUGH 2013 ($ MILLIONS)

TABLE 14 GLOBAL VALUE OF HOME THEATER SERVICES MARKET THROUGH 2013 ($ MILLIONS)

TABLE 15 GLOBAL VALUE OF NEW SYSTEM SERVICES MARKET THROUGH 2013 ($ MILLIONS)

TABLE 16 GLOBAL VALUE OF RETROFITTED SYSTEM SERVICES MARKET, THROUGH 2013 ($ MILLIONS)

TECHNOLOGY

HOME THEATER SOUND SYSTEM TECHNOLOGY

HOME THEATER SOUND SYSTEM … (CONTINUED)

HOME THEATER DISPLAY SYSTEM TECHNOLOGY

LCD DISPLAYS

LCD Displays (Continued)

PLASMA DISPLAY TECHNOLOGY

FRONT PROJECTION TVS

REAR PROJECTION TVS

RPTVs Using LCD

RPTVs Using DLP

RPTVs …(Continued)

LCoS RPTVs

FIELD EMISSION DISPLAY (FED)

PLAYERS

BLU-RAY DISC AND PLAYER TECHNOLOGY

FIGURE 1 COMPARISON OF CONVENTIONAL DVD WITH BLU-RAY DISC CAPACITY (STORAGE CAPACITY, GB)

BLU-RAY DISC AND PLAYER TECHNOLOGY

HD DVD FORMAT

HD DVD PLAYERS AND ISSUES LEADING TO ITS DEMISE

HD DVD Players and Issues … (Continued)

TABLE 17 BLU-RAY ASSOCIATION MEMBERSHIP GROWTH

TABLE 17 (CONTINUED)

HOME THEATER DESIGN

HOME THEATER DESIGN (CONTINUED)

PROFILES OF HOME THEATER COMPANIES

ANTHONY GALLO ACOUSTICS, INC

ANTHONY GALLO ACOUSTICS’ INTELLECTUAL PROPERTY

TABLE 18 ANTHONY GALLO PATENTS BY COUNTRY

TABLE 19 ANTHONY GALLO PATENTS BY PUBLICATION YEAR, 1998 AND 1999

TABLE 20 ANTHONY GALLO PATENTS BY PATENT LIFE CYCLE

TABLE 21 ANTHONY GALLO PATENTS BY INVENTION TYPE

APPLE INC.

AUDIOVOX

BOSTON ACOUSTICS

TABLE 22 BOSTON ACOUSTICS PATENTS BY COUNTRY

TABLE 23 BOSTON ACOUSTICS PATENTS BY PUBLICATION YEAR, 1989-2007

TABLE 24 BOSTON ACOUSTICS PATENTS BY PATENT LIFE CYCLE

TABLE 25 BOSTON ACOUSTICS PATENTS BY INVENTION TYPE

CABASSE S.A.

CABASSE’S INTELLECTUAL PROPERTY

TABLE 26 CABASSE PATENTS BY COUNTRY

TABLE 27 CABASSE PATENTS BY PUBLICATION YEAR, 1987-2007

TABLE 28 CABASSE PATENTS BY PATENT LIFE CYCLE

TABLE 29 CABASSE PATENTS BY INVENTION TYPE

DOLBY LABORATORIES

DOLBY’S INTELLECTUAL PROPERTY

TABLE 30 DOLBY PATENTS BY COUNTRY

TABLE 31 DOLBY PATENTS BY PUBLICATIOBN YEAR, 2004-2008

TABLE 32 DOLBY PATENTS BY PATENT LIFE CYCLE

TABLE 33 DOLBY PATENTS BY INVENTION TYPE

FUJITSU LTD

GPX, INC

GPX’S INTELLECTUAL PROPERTY

TABLE 34 GPX PATENTS BY COUNTRY

TABLE 35 GPX PATENTS BY PUBLICATION YEAR, 1998-2008

TABLE 36 GPX PATENTS BY PATENT LIFE CYCLE

TABLE 37 GPX PATENTS BY INVENTION TYPE

HARMAN KARDON

HARMON’S INTELLECTUAL PROPERTY

TABLE 38 HARMON PATENTS BY COUNTRY

TABLE 39 HARMON PATENTS BY PUBLICATION YEAR, 1970 AND 1982

TABLE 40 HARMON PATENTS BY PATENT LIFE CYCLE

TABLE 41 HARMON PATENTS BY INVENTION TYPE

HEWLETT PACKARD

HEWLETT PACKARD’S INTELLECTUAL PROPERTY

TABLE 42 HEWLETT PACKARD PATENTS BY COUNTRY

TABLE 43 HEWLETT PACKARD PATENTS BY PUBLICATION YEAR, 2005-2008

TABLE 44 HEWLETT PACKARD PATENTS BY PATENT LIFE CYCLE

TABLE 45 HEWLETT PACKARD PATENTS BY INVENTION TYPE

HSU

HSU’S INTELLECTUAL PROPERTY

TABLE 46 HSU PATENTS BY COUNTRY

TABLE 47 HSU PATENTS BY PUBLICATION YEAR, 1997-2005

TABLE 48 HSU PATENTS BY PATENT LIFE CYCLE

TABLE 49 HSU PATENTS BY INVENTION TYPE

INTEL CORP. DIGITAL HOME GROUP

J.L. AUDIO, INC

J.L. AUDIO, INC.’S INTELLECTUAL PROPERTY

TABLE 50 J.L. AUDIO PATENTS BY COUNTRY

TABLE 51 J.L. AUDIO PATENTS BY PUBLICATION YEAR, 1997-2007

TABLE 52 J.L. AUDIO PATENTS BY PATENT LIFE CYCLE

TABLE 53 J.L. AUDIO PATENTS BY INVENTION TYPE

JWIN ELECTRONICS

JWIN’S INTELLECTUAL PROPERTY

TABLE 54 JWIN PATENTS BY COUNTRY

TABLE 55 JWIN PATENTS BY PUBLICATION YEAR, 2004-2008

TABLE 56 JWIN PATENTS BY PATENT LIFE CYCLE

TABLE 57 JWIN PATENTS BY INVENTION TYPE

KEF ELECTRONICS

KEF AUDIO’S INTELLECTUAL PROPERTY

TABLE 58 KEF PATENTS BY COUNTRY

TABLE 59 KEF PATENTS BY PUBLICATION YEAR, 1979-2004

TABLE 60 KEF PATENTS BY PATENT LIFE CYCLE

TABLE 61 KEF PATENTS BY INVENTION TYPE

KLIPSCH LLC

KLIPSCH’S INTELLECTUAL PROPERTY

TABLE 62 KLIPSCH PATENTS BY COUNTRY

TABLE 63 KLIPSCH PATENTS BY PUBLICATION YEAR, 1979-2008

TABLE 64 KLIPSCH PATENTS BY PATENT LIFE CYCLE

TABLE 65 KLIPSCH PATENTS BY INVENTION TYPE

LG ELECTRONICS

LG ELECTRONICS’ INTELLECTUAL PROPERTY

TABLE 66 LG ELECTRONICS PATENTS BY COUNTRY

TABLE 67 LG ELECTRONICS PATENTS BY PUBLICATION YEAR, 2006-2008

TABLE 68 LG ELECTRONICS PATENTS BY PATENT LIFE CYCLE

TABLE 69 LG ELECTRONICS PATENTS BY INVENTION TYPE

MITSUBISHI ELECTRIC CORP

MITSUBISHI ELECTRIC’S INTELLECTUAL PROPERTY

TABLE 70 MITSUBISHI ELECTRIC PATENTS BY COUNTRY

TABLE 71 MITSUBISHI ELECTRIC PATENTS BY PUBLICATION YEAR, 1990-2005

TABLE 72 MITSUBISHI ELECTRIC PATENTS BY PATENT LIFE CYCLE

TABLE 73 MITSUBISHI ELECTRIC PATENTS BY INVENTION TYPE

ONKYO CORP.

OPTOMA TECHNOLOGY

OPTOMA TECHNOLOGY’S INTELLECTUAL PROPERTY

TABLE 74 OPTOMA PATENTS BY COUNTRY

TABLE 75 OPTOMA PATENTS BY PUBLICATION YEAR, 2006-2008

TABLE 76 OPTOMA PATENTS BY PATENT LIFE CYCLE

TABLE 77 OPTOMA PATENTS BY INVENTION TYPE

PARADIGM

PHILIPS ELECTRONICS

PHILIPS ELECTRONICS’ INTELLECTUAL PROPERTY

TABLE 78 PHILIPS PATENTS BY COUNTRY

TABLE 79 PHILIPS PATENTS BY PUBLICATION YEAR, 1999-2007

TABLE 80 PHILIPS PATENTS BY PATENT LIFE CYCLE

TABLE 81 PHILIPS PATENTS BY INVENTION TYPE

PIONEER ELECTRONICS

PIONEER ELECTRONICS’ INTELLECTUAL PROPERTY

TABLE 82 PIONEER PATENTS BY COUNTRY

TABLE 83 PIONEER PATENTS BY PUBLICATION YEAR, 2000-2008

TABLE 84 PIONEER PATENTS BY PATENT LIFE CYCLE

TABLE 85 PIONEER PATENTS BY INVENTION TYPE

RUNCO

SAMSUNG

SAMSUNG’S INTELLECTUAL PROPERTY

TABLE 86 SAMSUNG PATENTS BY COUNTRY

TABLE 87 SAMSUNG PATENTS BY PUBLICATION YEAR, 2002-2008

TABLE 88 SAMSUNG PATENTS BY PATENT LIFE CYCLE

TABLE 89 SAMSUNG PATENTS BY INVENTION TYPE

SONY CORP

SONY’S INTELLECTUAL PROPERTY

TABLE 90 SONY PATENTS BY COUNTRY

TABLE 91 SONY PATENTS BY PUBLICATION YEAR, 2002-2007

TABLE 92 SONY PATENTS BY PATENT LIFE CYCLE

TABLE 93 SONY PATENTS BY INVENTION TYPE

TANNOY NORTH AMERICA

TANNOY’S INTELLECTUAL PROPERTY

TABLE 94 TANNOY PATENTS BY COUNTRY

TABLE 95 TANNOY PATENTS BY PUBLICATION YEAR, 1984-2007

TABLE 96 TANNOY PATENTS BY PATENT LIFE CYCLE

TABLE 97 TANNOY PATENTS BY INVENTION TYPE

THX

THX’S INTELLECTUAL PROPERTY

TABLE 98 THX PATENTS BY COUNTRY

TABLE 99 THX PATENTS BY PUBLICATION YEAR, 2006

TABLE 100 THX PATENTS BY PATENT LIFE CYCLE

TABLE 101 THX PATENTS BY INVENTION TYPE

HOME THEATER TECHNOLOGY PATENTS

PATENTS BY YEAR

TABLE 102 AGGREGATE HOME THEATER PATENTS BY PUBLICATION YEAR. 1970-2008

PATENTS BY LIFE CYCLE

TABLE 103 AGGREGATE PATENTS BY LIFE CYCLE

PATENTS BY INVENTION TYPE

TABLE 104 AGGREGATE PATENTS BY INVENTION TYPE (TOP 10)

PATENTS BY ASSIGNEE

TABLE 105 AGGREGATE PATENTS BY ASSIGNEES (TOP 20)

WORLD DISTRIBUTION TRENDS 2008 TO 2013

FIGURE 2 GLOBAL DISTRIBUTION OF HOME THEATER REVENUES, 2008 (%)

FIGURE 3 GLOBAL DISTRIBUTION OF HOME THEATER REVENUES, 2013 (%)

APPENDIX A: HOME THEATER COMPANIES TABLE 106 HOME THEATER COMPANIES TABLE 106 (CONTINUED) TABLE 106 (CONTINUED)

APPENDIX B: HOME THEATER PATENT ASSIGNEES TABLE 107 HOME THEATER PATENT ASSIGNEES TABLE 107 (CONTINUED)

APPENDIX C: HOME THEATER INVENTION TYPES TABLE 108 HOME THEATER INVENTION TYPES

APPENDIX D: BLU-RAY GENERAL MEMBERS TABLE 109 BLU-RAY GENERAL MEMBERS TABLE 109 (CONTINUED)

APPENDIX E: PATENTS, INVENTORS AND ASSIGNEES TABLE 110 PATENTS, INVENTORS AND ASSIGNEES TABLE 110 (CONTINUED) TABLE 110 (CONTINUED) TABLE 110 (CONTINUED) TABLE 110 (CONTINUED) TABLE 110 (CONTINUED) TABLE 110 (CONTINUED) TABLE 110 (CONTINUED) TABLE 110 (CONTINUED)

APPENDIX F: ASSIGNEES BY COUNTRY CODE TABLE 111 ASSIGNEES BY COUNTRY CODE TABLE 111 (CONTINUED) TABLE 111 (CONTINUED) TABLE 111 (CONTINUED) TABLE 111 (CONTINUED) TABLE 111 (CONTINUED) TABLE 111 (CONTINUED) TABLE 111 (CONTINUED) TABLE 111 (CONTINUED) TABLE 111 (CONTINUED)

LIST OF TABLES

SUMMARY TABLE GLOBAL VALUE OF HOME THEATER MARKET, THROUGH 2013 ($ MILLIONS)

TABLE 1 HD DVD VS. BLU-RAY STANDARDS

TABLE 2 HOME THEATER EVOLUTION

TABLE 3 HOME THEATER EVOLUTION

TABLE 4 GLOBAL VALUE OF HOME THEATER PRODUCTS MARKET, THROUGH 2013 ($ MILLIONS)

TABLE 5 GLOBAL VALUE OF SOUND SYSTEMS MARKET, THROUGH 2013 ($ MILLIONS)

TABLE 6 GLOBAL VALUE OF SOUND OUTPUT MARKET THROUGH 2013 ($ MILLIONS)

TABLE 7 GLOBAL VALUE OF DISPLAY SYSTEMS MARKET THROUGH 2013 ($ MILLIONS)