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REPORT SCOPE

INTRODUCTION

STUDY GOALS AND OBJECTIVES

The market for portable, battery-powered products has grown from a few well-established niches such as flashlights and wristwatches to a diverse, rapidly growing market that encompasses computing, communications, entertainment, photographic, and publishing products; a variety of cordless tools; and entirely new classes of military and medical products. This diversity has been accomplished because of a unique synergy between the products themselves, the batteries they employ, and the battery chargers and power-management systems that recharge the batteries.

Several entirely new classes of batteries have been commercialized during the past 25 years, including nickel-metal hydride, zinc-air, lithium polymer, and the widely used lithium-ion design. Meanwhile, improved microelectronic battery charger controller technology allows the commercialization of higher-performance, smaller, and safer designs. This, in turn, has allowed for the commercialization of portable products that would be impossible without improved battery chargers, notably portable computers, cell phones, digital cameras, multi-functional touch-screen devices, and cordless hand tools. At the same time, competitively priced no rechargeable primary batteries remain established power sources for many kinds of portable products.

As this synergy continues to develop, there are areas in which the portable product, battery, and battery charger industries could experience the explosive growth usually associated with emerging industries. Battery designers, mainly electrochemists, and battery charger designers, mainly electrical and electronics specialists, will continue to operate together, with new batteries and new battery chargers evolving in tandem to produce even higher-performance products.

This has changed how portable product batteries are marketed. All batteries degrade and must be replaced, usually much sooner than the products they power. In the past, this was addressed by using removable and replaceable batteries that could be interchanged between different devices, or through an aftermarket for the replacement of original equipment manufacturer (OEM) batteries. Portable product designers now recognize the long-term value stream represented by the batteries, and they jealously guard their control of this stream by designing batteries devices that can only be powered by batteries that they sell. This has created a whole new supply chain category that has elements of both the OEM stream and the aftermarket.

REASONS FOR DOING THE STUDY

After spectacular growth, the portable battery-powered product market is retrenching. Overall sales for some market sectors are level. In other cases, whole new classes of products are proliferating at the expense of once popular lines. Technical advances and a realignment of product, battery, and charger industry players must be matched by new marketing attitudes. Alternately, battery designers and battery charger designers must continue to cooperate to meet more demanding design requirements. With this in mind, this analysis is intended to be the most complete technical, economic, and business document of this type on battery-powered products and is designed to provide information of a professional nature. The technical data are dependent upon the accuracy of the manufacturers and technical sources that helped to make up the BCC Research database.

SCOPE OF REPORT

This report organizes the portable product industry into the following market sectors:

Multi-functional
Communications
Entertainment and publishing
Computers
Navigation
Cameras
Timepieces
Tools
Lighting
Toys and novelties
Medical
Scientific
Military

This classifications structure recognizes the tremendous popularity of convergent multi-functional handheld devices that can combine cellular phones, Web browsers, computers, entertainment and publishing platforms, timepieces, and navigation aids.

Each portable product market sector is defined, the leading companies for each sector are identified, and the market sectors are analyzed, with the inclusion of a 5-year market prediction. The following kinds of batteries are discussed:

Rechargeable
Nickel-cadmium (NICAD)
Nickel-metal hydride
Lithium (e.g., lithium-ion, lithium-polymer)
Specialty rechargeable (e.g., lead-acid, nickel-zinc, silver-zinc, silver-cadmium)
Non-rechargeable
Zinc-carbon primary
Manganese zinc alkaline
Non-rechargeable lithium
Specialty non-rechargeable (e.g., zinc-air, silver oxide, magnesium)

These battery power sources are also compared to two new portable power supplies: ultracapacitors and fuel cells. Again, each battery market sector is defined, the leading companies are identified, and the market is analyzed, with the inclusion of a 5-year market prediction. Finally, OEM and charging-station battery charger markets are analyzed.

Portable product, battery, and battery charger companies are identified and profiled.

INTENDED AUDIENCE

This report, which is intended to provide a unique analysis of the global portable battery-powered product market, will be of interest to manufacturers of battery chargers and battery charger components, as well as a variety of portable product makers. It will also be valuable to those involved in secondary battery development and marketing, as well as those offering competing nonrechargeable batteries. Nonbattery power source makers, such as fuel-cell and ultracapacitor makers, can use this report to assess the ultimate size of their target markets. Current and potential battery consumers, as well as those in the military and the medical professions, can determine existing or potential portable product, battery, or battery charger markets. These end users will learn which designs their battery systems will and will not allow. BCC wishes to thank those companies, government agencies, and university researchers who contributed information for this report.

METHODOLOGY AND INFORMATION SOURCES

Both primary and secondary research methodologies were used in preparing this report, which is based on interviews with commercial and government sources, literature reviews, and patent examinations. An in-depth analysis of technical and business literature and published dissertations; a review of the history of the technologies involved; and interviews with industry experts, company representatives, federal government researchers, and university scientists provides an assessment of the outlook for alternative electrical power storage. Other information sources include product literature from suppliers, scientific references, conferences, and patent searches.

Market assumptions used in this report include those based on updates of material from an earlier version of this analysis, as well as from the BCC Research study Lithium Batteries: Markets and Materials. This report’s author prepared these studies as well. Although many segments of the industry are well-documented, much of this information is based on estimates rather than hard facts. The distinction between these estimates and hard facts can be vital, and sources are identified wherever possible. When appropriate, information from previously published sources is identified to allow for a more detailed examination.

Table Of Contents

Portable Battery Powered Products: Global Markets
Table of Contents

CHAPTER ONE: INTRODUCTION 1
STUDY GOALS AND OBJECTIVES 1
REASONS FOR DOING THE STUDY 2
SCOPE OF REPORT 2
INTENDED AUDIENCE 3
METHODOLOGY AND INFORMATION SOURCES 4
ANALYST CREDENTIALS 4
RELATED REPORTS 4
BCC ONLINE SERVICES 5
DISCLAIMER 5
CHAPTER TWO: SUMMARY 6
SUMMARY 6
SUMMARY TABLE GLOBAL MARKET FOR PORTABLE BATTERYPOWERED
PRODUCTS, THROUGH 2016 ($ MILLIONS) 7
SUMMARY FIGURE A TOTAL MARKET FOR PORTABLE BATTERYPOWERED
PRODUCTS, 2006-2016 ($ MILLIONS) 7
SUMMARY FIGURE B MARKET FOR PORTABLE BATTERYPOWERED
PRODUCTS, 2011 (%) 8
CHAPTER THREE: OVERVIEW 9
DEFINITION OF THE PORTABLE BATTERY-POWERED PRODUCT
INDUSTRY 9
BATTERY-POWERED PRODUCT DEFINITION AND
CONCEPTS 9
TABLE 1 PORTABLE BATTERY-POWERED PRODUCT DEFINITIONS
AND SCOPE 10
TABLE 1 (CONTINUED) 11
TABLE 2 IMPORTANT PORTABLE BATTERY-POWERED PRODUCT
CONCEPTS 12
TABLE 2 (CONTINUED) 13
BATTERY DEFINITION AND CONCEPTS 14
TABLE 3 COMMERCIAL SECONDARY BATTERY TYPES 15
TABLE 3 (CONTINUED) 16
TABLE 4 COMMERCIAL PRIMARY BATTERY CHARACTERISTICS 17
TABLE 4 (CONTINUED) 18
BATTERY CHARGER DEFINITION AND CONCEPTS 18
Types of Portable Product Battery Chargers 19
External Chargers 19
Internal Chargers 20
PRODUCT AND TECHNOLOGY LIFE CYCLE 21
TABLE 5 GENERIC PORTABLE-PRODUCT MANUFACTURING TREE 22
TABLE 5 (CONTINUED) 23
HISTORIC AND FUTURE ECONOMIC SIGNIFICANCE OF
PORTABLE BATTERY-POWERED PRODUCTS 23
TABLE 6 PORTABLE BATTERY-POWERED PRODUCT ECONOMIC
IMPACT 23
TABLE 6 (CONTINUED) 24
SIGNIFICANCE OF GOVERNMENT REGULATIONS 25
TABLE 7 IMPACT OF GOVERNMENT REGULATION 25
TABLE 7 (CONTINUED) 26
CHAPTER FOUR: PORTABLE PRODUCT MARKETS 27
MARKET BY PRODUCTS 27
PORTABLE MULTI-FUNCTIONAL HANDHELD AND
COMMUNICATIONS 27
Portable Multi-Functional Handheld and
Communications Product Introduction and Market
Elements 27
Portable Multi-Functional … (Continued) 28
Portable Multi-Functional … (Continued) 29
Portable Multi-functional Handheld and Communications
Product Companies 30
TABLE 8 SMARTPHONE AND CELL PHONE COMPANIES 30
TABLE 9 CORDLESS PHONE COMPANIES 31
TABLE 10 RADIOPHONE AND TWO-WAY HANDHELD
TRANSCEIVER COMPANIES 31
TABLE 11 PAGER COMPANIES 31
TABLE 12 MULTI-FUNCTIONAL HANDHELD DEVICE COMPANIES 32
Portable Multi-functional Handheld and Communications
Product Forecasts 32
Portable Multi-functional Handheld Product
Growth Drivers and Inhibitors 32
TABLE 13 PORTABLE MULTI-FUNCTIONAL HANDHELD AND
COMMUNICATIONS PRODUCT GROWTH DRIVERS AND
INHIBITORS 33
TABLE 13 (CONTINUED) 34
Portable Multi-functional Handheld and
Communications Product Assumptions and Past
Performance 34
TABLE 14 APPLE IPHONE SHIPMENTS BY FISCAL QUARTERS,
2007-2011 (UNITS) 35
Portable Multi-functional Handheld and
Communications Product 5-Year Forecast 36
TABLE 15 GLOBAL PORTABLE MULTI-FUNCTIONAL HANDHELD
AND COMMUNICATION PRODUCT MARKET, THROUGH 2016 36
PORTABLE ENTERTAINMENT AND PUBLISHING 37
Portable Entertainment and Publishing Product
Introduction and Market Elements 37
Portable Entertainment Product Companies 38
TABLE 16 PORTABLE RADIO, CD/DVD, ACCESSORY, AND
EPUBLISHING COMPANIES 39
TABLE 17 PORTABLE DIGITAL MUSIC PLAYER COMPANIES 39
TABLE 18 PORTABLE DVD PLAYER COMPANIES 39
TABLE 19 EREADER COMPANIES 40
Portable Entertainment Product Forecasts 40
Portable Entertainment Product Growth Drivers
and Inhibitors 40
TABLE 20 PORTABLE ENTERTAINMENT AND PUBLISHING
PRODUCT GROWTH DRIVERS AND INHIBITORS 40
TABLE 20 (CONTINUED) 41
Portable Entertainment and Publishing Product
Assumptions and Past Performance 41
TABLE 21 APPLE IPOD SHIPMENTS BY FISCAL QUARTERS 42
Portable Entertainment Product 5-Year Forecast 42
TABLE 22 GLOBAL PORTABLE ENTERTAINMENT AND
PUBLISHING PRODUCT MARKET, THROUGH 2016 43
PORTABLE COMPUTER PRODUCTS 43
Portable Computer Product Introduction and Market
Elements 43
Portable Computer Product … (Continued) 44
Portable Computer Product Companies 45
TABLE 23 LAPTOP COMPANIES 46
TABLE 24 TABLET COMPANIES 46
TABLE 25 CALCULATOR COMPANIES 47
Portable Computer Forecasts 47
Portable Computer Product Growth Drivers and
Inhibitors 47
TABLE 26 PORTABLE COMPUTER PRODUCT GROWTH DRIVERS
AND INHIBITORS 47
TABLE 26 (CONTINUED) 48
TABLE 26 (CONTINUED) 49
Portable Computer Product Assumptions and Past
Performance 49
Portable Computer Product 5-Year Forecast 50
TABLE 27 GLOBAL PORTABLE COMPUTER MARKET, THROUGH
2016 50
TABLE 27 (CONTINUED) 51
PORTABLE NAVIGATION 51
Portable Navigation Product Introduction and Market
Elements 51
Portable Navigation …(Continued) 52
Portable Navigation …(Continued) 53
Portable Navigation Product Companies 54
TABLE 28 HANDHELD GPS COMPANIES 54
Portable Navigation Product Forecasts 55
Portable Navigation Product Growth Drivers and
Inhibitors 55
TABLE 29 PORTABLE GPS NAVIGATION PRODUCT GROWTH
DRIVERS AND INHIBITORS 55
Portable Navigation Product Assumptions and Past
Performance 55
Portable Navigation Product 5-Year Forecast 56
TABLE 30 GLOBAL PORTABLE NAVIGATION PRODUCT MARKET,
THROUGH 2016 56
TABLE 30 (CONTINUED) 57
PORTABLE CAMERAS 57
Portable Camera Product Introduction and Market
Elements 57
Portable Camera Product Companies 58
TABLE 31 DIGITAL CAMERA COMPANIES 59
Portable Camera Product Forecasts 59
Portable Camera Product Growth Drivers and
Inhibitors 59
TABLE 32 PORTABLE CAMERA GROWTH DRIVERS AND
INHIBITORS 59
TABLE 32 (CONTINUED) 60
Portable Camera Product Assumptions and Past
Performance 60
Portable Camera Product 5-Year Forecast 60
TABLE 33 GLOBAL PORTABLE CAMERA MARKET, THROUGH 2016 61
PORTABLE TIMEPIECES 61
Portable Timepiece Introduction and Market Elements 61
Portable Timepiece … (Continued) 62
Portable Timepiece Companies 63
Portable Timepiece Forecasts 63
Portable Timepiece Growth Drivers and Inhibitors 63
TABLE 34 PORTABLE TIMEPIECE GROWTH DRIVERS AND
INHIBITORS 63
Portable Timepiece Assumptions and Past
Performance 63
Portable Timepiece 5-Year Forecast 64
TABLE 35 GLOBAL PORTABLE TIMEPIECE MARKET, THROUGH
2016 65
PORTABLE TOOLS 65
Portable Tools Introduction and Market Elements 65
Portable Tools Introduction (Continued) 66
Portable Tool Companies 67
Portable Tools Forecasts 68
Portable Tools Growth Drivers and Inhibitors 68
TABLE 36 PORTABLE TOOLS PRODUCT GROWTH DRIVERS AND
INHIBITORS 69
Portable Tools Assumptions and Past Performance 69
Portable Tools 5-Year Forecast 70
TABLE 37 GLOBAL PORTABLE TOOLS MARKET, THROUGH 2016 70
TABLE 37 (CONTINUED) 71
PORTABLE LIGHTING 71
Portable Lighting Product Introduction and Market
Elements 71
Portable Lighting … (Continued) 72
Portable Lighting Product Companies 73
TABLE 38 GLOBALLY SIGNIFICANT BATTERY-POWERED
LIGHTING COMPANIES 74
Portable Lighting Product Forecasts 74
Portable Lighting Product Growth Drivers and
Inhibitors 74
TABLE 39 PORTABLE LIGHTING PRODUCT GROWTH DRIVERS AND
INHIBITORS 75
Portable Lighting Product Assumptions and Past
Performance 75
Portable Lighting Product 5-Year Forecast 76
TABLE 40 GLOBAL PORTABLE LIGHTING MARKET, THROUGH 2016 76
TABLE 40 (CONTINUED) 77
PORTABLE TOYS AND NOVELTIES 77
Portable Toys and Novelties Introduction and Market
Elements 77
Portable Toys … (Continued) 78
Portable Toys … (Continued) 79
Portable Toys and Novelties Companies 80
TABLE 41 GAME CONSOLE COMPANIES 80
Portable Toys and Novelties Forecasts 81
Portable Toys and Novelties Growth Drivers and
Inhibitors 81
TABLE 42 PORTABLE TOY AND NOVELTY PRODUCT GROWTH
DRIVERS AND INHIBITORS 81
Portable Toys and Novelties Assumptions and Past
Performance 82
Portable Toys and Novelties 5-Year Forecast 82
TABLE 43 GLOBAL PORTABLE TOY AND NOVELTY PRODUCT
MARKET, THROUGH 2016 83
PORTABLE MEDICAL PRODUCTS 83
Portable Medical Product Introduction and Market
Elements 83
Portable Medical … (Continued) 84
Portable Medical … (Continued) 85
Portable Medical Product Companies 86
Portable Medical Product Forecasts 87
Portable Medical Product Growth Drivers and
Inhibitors 87
TABLE 44 PORTABLE MEDICAL PRODUCT GROWTH DRIVERS AND
INHIBITORS 87
TABLE 44 (CONTINUED) 88
Portable Medical Product Assumptions and Past
Performance 88
Portable …(Continued) 89
Portable Medical Product 5-Year Forecast 90
TABLE 45 GLOBAL PORTABLE MEDICAL PRODUCT MARKET,
THROUGH 2016 90
PORTABLE SCIENTIFIC PRODUCTS 91
Portable Scientific Product Introduction and Market
Elements 91
Portable Scientific Product Companies 92
TABLE 46 PORTABLE SCIENTIFIC PRODUCT COMPANIES 92
Portable Scientific Product Forecasts 92
Portable Scientific Product Growth Drivers and
Inhibitors 92
TABLE 47 PORTABLE SCIENTIFIC PRODUCT GROWTH DRIVERS
AND INHIBITORS 93
Portable Scientific Product Assumptions and Past
Performance 93
Portable Scientific Product 5-Year Forecast 93
TABLE 48 GLOBAL PORTABLE SCIENTIFIC PRODUCT MARKET,
THROUGH 2016 94
PORTABLE MILITARY PRODUCTS 94
Portable Military Product Introduction and Market
Elements 94
TABLE 49 SELECTED PORTABLE BATTERY-POWERED MILITARY
PRODUCT ROLES 95
Portable Military … (Continued) 96
Portable Military Product Companies 97
Portable Military Product Forecasts 97
Portable Military Product Growth Drivers and
Inhibitors 97
TABLE 50 PORTABLE MILITARY PRODUCT GROWTH DRIVERS AND
INHIBITORS 98
Portable Military Product Assumptions and Past
Performance 99
Portable Military Product 5-Year Forecast 99
TABLE 51 GLOBAL PORTABLE MILITARY PRODUCT MARKET,
THROUGH 2016 100
PORTABLE PRODUCT APPLICATION SUMMARY 100
TABLE 52 GLOBAL VALUE OF THE PORTABLE BATTERY-POWERED
PRODUCT MARKET, THROUGH 2016 ($ MILLIONS) 100
TABLE 52 (CONTINUED) 101
TABLE 52 (CONTINUED) 102
TABLE 53 GLOBAL UNIT SHIPMENTS IN THE PORTABLE
BATTERY-POWERED PRODUCT MARKET, THROUGH 2016
(MILLION UNITS) 102
TABLE 53 (CONTINUED) 103
TABLE 54 GLOBAL PORTABLE BATTERY-POWERED PRODUCT
MARKET, THROUGH 2016 104
FIGURE 1 TOTAL VALUE OF GLOBAL PORTABLE BATTERYPOWERED
PRODUCT MARKET, 2006-2016 ($ MILLIONS/%) 105
FIGURE 1 (CONTINUED) 106
CHAPTER FIVE: PORTABLE PRODUCT BATTERIES 107
SECONDARY PORTABLE PRODUCT BATTERIES 107
NICKEL-CADMIUM BATTERIES 107
Nickel-Cadmium Battery Introduction and Market
Elements 107
Nickel-Cadmium Battery Market Drivers and Technology
Factors 108
Nickel-Cadmium Battery Companies 109
TABLE 55 NICKEL-CADMIUM BATTERY COMPANIES 109
Nickel-Cadmium Battery Forecasts 109
Nickel-Cadmium Battery Growth Drivers and
Inhibitors 109
TABLE 56 NICKEL-CADMIUM BATTERY GROWTH DRIVERS AND
INHIBITORS 110
Nickel Cadmium Battery 5-Year Forecast 110
TABLE 57 GLOBAL NICKEL-CADMIUM BATTERY MARKET BY
APPLICATION, THROUGH 2016 111
TABLE 57 (CONTINUED) 112
TABLE 58 GLOBAL NICKEL-CADMIUM BATTERY MARKET BY
ELEMENT, THROUGH 2016 112
TABLE 58 (CONTINUED) 113
NICKEL-METAL HYDRIDE BATTERIES 113
Nickel-Metal Hydride Battery Introduction and Market
Elements 113
Nickel-Metal Hydride Battery Market Drivers and
Technology Factors 113
Nickel-Metal Hydride …(Continued) 114
Nickel-Metal Hydride Battery Companies 115
TABLE 59 NICKEL-METAL HYDRIDE BATTERY COMPANIES 115
Nickel-Metal Hydride Battery Forecasts 115
Nickel-Metal Hydride Battery Growth Drivers and
Inhibitors 115
TABLE 60 NICKEL-METAL HYDRIDE BATTERY GROWTH DRIVERS
AND INHIBITORS 116
Nickel-Metal Hydride Battery 5-Year Forecast 116
TABLE 61 GLOBAL NICKEL-METAL HYDRIDE BATTERY MARKET
BY APPLICATION, THROUGH 2016 117
TABLE 61 (CONTINUED) 118
TABLE 62 GLOBAL NICKEL-METAL HYDRIDE BATTERY MARKET
BY MARKET ELEMENT, THROUGH 2016 118
TABLE 62 (CONTINUED) 119
SECONDARY LITHIUM BATTERIES 119
Secondary Lithium Battery Introduction and Market
Elements 119
TABLE 63 RECHARGEABLE LITHIUM BATTERY CONFIGURATIONS 120
TABLE 63 (CONTINUED) 121
Secondary Lithium Battery Market Drivers and
Technology Factors 121
TABLE 64 NON-LITHIUM-ION RECHARGEABLE LITHIUM BATTERY
STATUS 121
TABLE 64 (CONTINUED) 122
Lithium-Ion Compared To Lithium-Ion Polymer 123
Lithium-ion as Smart Batteries 124
Lithium-ion …(Continued) 125
Lithium-ion …(Continued) 126
Lithium-ion …(Continued) 127
TABLE 65 SMART BATTERY SYSTEM STAKEHOLDERS 128
Safety Issues 128
Safety … (Continued) 129
Alternative Designs 130
Secondary Lithium Battery Companies 131
TABLE 66 SECONDARY LITHIUM BATTERY COMPANIES 132
Secondary Lithium Battery Forecasts 133
Secondary Lithium Battery Growth Drivers and
Inhibitors 133
TABLE 67 SECONDARY LITHIUM BATTERY GROWTH DRIVERS
AND INHIBITORS 133
Secondary Lithium Battery 5-Year Forecast 134
TABLE 68 GLOBAL SECONDARY LITHIUM BATTERY MARKET BY
APPLICATION, THROUGH 2016 134
TABLE 68 (CONTINUED) 135
TABLE 69 GLOBAL SECONDARY LITHIUM BATTERY MARKET BY
MARKET ELEMENT, THROUGH 2016 136
SPECIALTY SECONDARY BATTERIES 136
Specialty Secondary Battery Introduction and Market
Elements 136
Lead-Acid Battery Introduction 136
Nickel-Zinc Battery Introduction 137
Silver Battery Introduction 137
Specialty Secondary Battery Market Drivers and
Technology Factors 138
Lead-Acid Battery Market Drivers and Technology
Factors 138
Nickel-Zinc Battery Market Drivers and
Technology Factors 138
Nickel-Zinc … (Continued) 139
Nickel-Zinc … (Continued) 140
Nickel-Zinc … (Continued) 141
TABLE 70 BENEFITS COMPARISON OF POWERGENIX NIZN HIGH
DISCHARGE BATTERY 142
Silver Battery Market Drivers and Technology
Factors 143
Silver …(Continued) 144
Silver …(Continued) 145
Magnesium Battery Introduction 146
Magnesium … (Continued) 147
Developmental Ionic Batteries 148
Specialty Secondary Battery Companies 149
TABLE 71 SPECIALTY SECONDARY BATTERY COMPANIES 150
Specialty Secondary Battery Forecasts 150
Specialty Secondary Battery Growth Drivers and
Inhibitors 150
TABLE 72 SPECIALTY SECONDARY BATTERY GROWTH DRIVERS
AND INHIBITORS 150
Specialty Secondary Batteries 5-Year Forecast 150
TABLE 73 GLOBAL SPECIALTY SECONDARY BATTERY MARKET BY
APPLICATION, THROUGH 2016 151
TABLE 73 (CONTINUED) 152
TABLE 74 GLOBAL SPECIALTY SECONDARY BATTERY MARKET BY
ELEMENT, THROUGH 2016 152
TABLE 74 (CONTINUED) 153
PRIMARY PORTABLE PRODUCT BATTERIES 153
PRIMARY PORTABLE PRODUCT BATTERY
INTRODUCTION AND MARKET ELEMENTS 153
Alkaline and Zinc-carbon Batteries Introduction 153
Primary Lithium Battery Introduction 154
Zinc-Air Battery Introduction 154
Other Primary Batteries Introduction 155
Mercury Batteries 155
Magnesium-Carbon Batteries 155
Primary Silver-Zinc Batteries 155
PRIMARY PORTABLE PRODUCT BATTERY MARKET
DRIVERS AND TECHNOLOGY FACTORS 155
Alkaline and Zinc-carbon Batteries Market Drivers and
Technology Factors 155
Alkaline and … (Continued) 156
Primary Lithium Battery Market Drivers and Technology
Factors 157
Lithium-carbon Monofluoride Batteries 157
Lithium-copper Oxyphosphate Batteries 158
Lithium-copper Oxide Batteries 158
Lithium-iodine Batteries 158
Lithium-iron Sulfide Batteries 159
Lithium-manganese Dioxide Batteries 159
Lithium-silver Vanadium Pentoxide Batteries 160
Lithium-sulfur Dioxide Batteries 160
Lithium-sulfuryl Chloride Batteries 161
Lithium-thionyl Chloride Batteries 161
Zinc-air Battery Market Drivers and Technology Factors 161
Other Primary Batteries Market Drivers and Technology
Factors 162
Mercury Batteries 162
Magnesium-carbon Batteries 162
Primary Silver-zinc Batteries 162
PRIMARY PORTABLE PRODUCT BATTERY COMPANIES 162
TABLE 75 ALKALINE AND ZINC-CARBON PRIMARY PORTABLE
PRODUCT BATTERY COMPANIES 163
TABLE 76 LITHIUM PRIMARY PORTABLE PRODUCT BATTERY
COMPANIES 164
TABLE 77 ZINC-AIR PRIMARY PORTABLE PRODUCT BATTERY
COMPANIES 164
TABLE 78 MISCELLANEOUS PRIMARY PORTABLE PRODUCT
BATTERY COMPANIES 164
PRIMARY PORTABLE PRODUCT BATTERY FORECASTS 165
Primary Portable Product Battery Growth Drivers and
Inhibitors 165
TABLE 79 PRIMARY PORTABLE PRODUCT BATTERY GROWTH
DRIVERS AND INHIBITORS 165
Primary Portable Product Battery 5-Year Forecast 165
TABLE 80 GLOBAL PRIMARY PORTABLE PRODUCT BATTERY
MARKET BY APPLICATION, THROUGH 2016 166
TABLE 80 (CONTINUED) 167
TABLE 81 GLOBAL PRIMARY PORTABLE-PRODUCT BATTERY
MARKET BY MARKET ELEMENT, THROUGH 2016 168
CHAPTER SIX: PORTABLE PRODUCT BATTERY CHARGERS 169
PORTABLE PRODUCT BATTERY CHARGER INTRODUCTION
AND MARKET ELEMENTS 169
INTERNAL PORTABLE PRODUCT BATTERY CHARGER
BACKGROUND 169
EXTERNAL PORTABLE PRODUCT BATTERY CHARGER
BACKGROUND 170
PORTABLE PRODUCT BATTERY CHARGER MARKET DRIVERS
AND TECHNOLOGY FACTORS 170
BATTERY CHARGING TECHNIQUES 171
BATTERY CHARGER COMPONENTS 172
Battery Charger Rectifiers 172
Battery Charger Transformers 173
Battery Charger Regulators, Testers, and Meters 173
Battery Charger Control 174
PORTABLE PRODUCT BATTERY CHARGER COMPANIES 174
TABLE 82 TOP PORTABLE PRODUCT BATTERY CHARGER
COMPANIES 174
TABLE 82 (CONTINUED) 175
PORTABLE PRODUCT BATTERY CHARGER FORECASTS 175
PORTABLE PRODUCT BATTERY CHARGER GROWTH
DRIVERS AND INHIBITORS 175
TABLE 83 PORTABLE-PRODUCT BATTERY CHARGER GROWTH
DRIVERS AND INHIBITORS 176
PORTABLE PRODUCT BATTERY CHARGER 5-YEAR
FORECAST 176
External Battery Chargers Basis 176
Internal Battery Chargers Basis 177
TABLE 84 GLOBAL PORTABLE-PRODUCT BATTERY CHARGER
MARKET BY MARKET ELEMENT, THROUGH 2016 178
TABLE 85 GLOBAL PORTABLE-PRODUCT INTERNAL/OEM
CHARGER MARKET BY APPLICATION, THROUGH 2016 179
TABLE 85 (CONTINUED) 180
CHAPTER SEVEN: PORTABLE PRODUCT BATTERY AND BATTERY
CHARGER TECHNOLOGY SUMMARY 181
TABLE 86 GLOBAL VALUE OF PORTABLE PRODUCT BATTERY AND
BATTERY CHARGER MARKET, THROUGH 2016 ($ MILLIONS) 181
TABLE 87 GLOBAL VALUE OF PORTABLE-PRODUCT BATTERY AND
BATTERY CHARGER MARKET, THROUGH 2016 ($ MILLIONS) 182
FIGURE 2 GLOBAL VALUE OF PORTABLE-PRODUCT BATTERIES,
2006-2016 ($ MILLIONS/%) 182
FIGURE 2 (CONTINUED) 183
FIGURE 3 GLOBAL VALUE OF PORTABLE-PRODUCT BATTERY
CHARGERS, 2006-2016 ($ MILLIONS/%) 184
TABLE 88 GLOBAL UNIT SHIPMENTS FOR THE PORTABLEPRODUCT
BATTERY AND BATTERY CHARGER MARKET,
THROUGH 2016 (MILLION UNITS) 185
TABLE 89 SUMMARY OF GLOBAL UNIT SHIPMENTS FOR THE
PORTABLE-PRODUCT BATTERY AND BATTERY CHARGER
MARKET, THROUGH 2016 (MILLION UNITS) 186
TABLE 90 GLOBAL PORTABLE-PRODUCT BATTERY AND BATTERY
CHARGER MARKET, THROUGH 2016 ($ MILLIONS) 186
TABLE 90 (CONTINUED) 187
TABLE 90 (CONTINUED) 188
TABLE 90 (CONTINUED) 189
TABLE 91 GLOBAL UNIT SHIPMENTS FOR THE PORTABLEPRODUCT
BATTERY AND BATTERY CHARGER MARKET,
THROUGH 2016 (MILLION UNITS) 189
TABLE 91 (CONTINUED) 190
TABLE 91 (CONTINUED) 191
TABLE 92 GLOBAL PORTABLE-PRODUCT BATTERY MARKET,
THROUGH 2016 192
CHAPTER EIGHT: INDUSTRY STRUCTURE AND COMPETITIVE
ANALYSIS 193
DRIVING FORCES OF THE INDUSTRY 193
TABLE 93 DRIVING FORCES AND MARKET DEVELOPMENTS
SUMMARY 193
TABLE 93 (CONTINUED) 194
TABLE 93 (CONTINUED) 195
TABLE 93 (CONTINUED) 196
TABLE 93 (CONTINUED) 197
TABLE 93 (CONTINUED) 198
TABLE 93 (CONTINUED) 199
TABLE 93 (CONTINUED) 200
DRIVING FORCE 1: BATTERY TECHNICAL MATURITY
CHANGES HOW BATTERIES ARE USED AND
MARKETED 200
Driving Force 1: (Continued) 201
DRIVING FORCE 2: DEVELOPING NEW APPLICATIONS
FOR PORTABLE POWER 202
DRIVING FORCE 3: IMPROVING BATTERY CHARGER
TECHNICAL MATURITY 202
DRIVING FORCE 4: COMMERCIALIZATION PROCESS 203
DRIVING FORCE 5: BATTERY SAFETY ISSUES 204
Background 204
Alternative Designs 205
Recent Lithium-ion Patents that Address Battery Safety 206
Recent Lithium-ion … (Continued) 207
DRIVING FORCE 6: MATERIAL SAFETY ISSUES 208
Driving Force 6: …(Continued) 209
DRIVING FORCE 7: PATENT DISPUTES 210
Battery Patent Disputes 210
Battery Patent … (Continued) 211
Portable Product Patent Disputes 212
Portable Product … (Continued) 213
DRIVING FORCE 7: FUNCTIONALITY CONVERGENCE 214
STRATEGIES FOR STAYING COMPETITIVE 215
CONCENTRATION FACTORS 216
PORTABLE PRODUCT CONCENTRATION FACTORS 216
Multi-functional Handheld and Communication Product
Concentration Factors 216
Entertainment Product Concentration Factors 217
Computer Product Concentration Factors 217
Navigation Product Concentration Factors 218
Camera Concentration Factors 218
Timepiece Concentration Factors 218
Tools Concentration Factors 219
Lighting Product Concentration Factors 220
Toy and Novelty Concentration Factors 220
Medical Product Concentration Factors 220
Scientific Product Concentration Factors 221
Military Product Concentration Factors 221
MARKET SEGMENTATION 222
PORTABLE PRODUCT MARKET SEGMENTATION 222
PORTABLE BATTERY MARKET SEGMENTATION 222
BATTERY CHARGER MARKET SEGMENTATION 223
CHANNELS OF DISTRIBUTION 223
TABLE 94 CHANNELS OF DISTRIBUTION BY SEGMENT 223
PURCHASING INFLUENCES 224
AVERAGE PRICE TRENDS 224
TABLE 95 HISTORIC AND PREDICTED AVERAGE UNIT PRICES FOR
PORTABLE BATTERY-POWERED PRODUCTS, THROUGH 2016 ($
PER UNIT) 224
TABLE 95 (CONTINUED) 225
PRICE SENSITIVITY 225
TABLE 96 PORTABLE BATTERY-POWERED PRODUCT
PURCHASING INFLUENCES 225
TABLE 96 (CONTINUED) 226
COMPETITIVE ANALYSIS 226
COMPETITIVE ANALYSIS (CONTINUED) 227
CHAPTER NINE: INTERNATIONAL MARKET 228
TABLE 97 GLOBAL PORTABLE BATTERY-POWERED PRODUCT
MARKET BY REGION, THROUGH 2016 (BILLIONS) 228
TABLE 98 GLOBAL PORTABLE-PRODUCT BATTERY MARKET BY
REGION, THROUGH 2016 (BILLIONS) 229
TABLE 99 GLOBAL PORTABLE-PRODUCT BATTERY CHARGER
MARKET BY REGION, THROUGH 2016 (BILLIONS) 229
TABLE 99 (CONTINUED) 230
CHAPTER TEN: COMPANY PROFILES 231
3 (THREE) 231
A123SYSTEMS 231
A123SYSTEMS (CONTINUED) 232
A123SYSTEMS (CONTINUED) 233
ABSL POWER (AEA BATTERY SYSTEMS, AGM BATTERIES, LTD) 234
ACCUTRONICS, LTD 235
ACER 235
ACTION BUSINESS SUPPLIERS, INC 236
ADCON ELECTRONICS, INC 236
ADVANCED BATTERY SYSTEMS, INC 237
ADVANCED BATTERY SYSTEMS, LLC 238
ADVANCED BATTERY TECHNOLOGIES, INC (ABAT) 238
ABAT (US) 238
ADVANCED BATTERY … (CONTINUED) 239
ADVANCED MICRO DEVICES, INC (POWER COMPONENTS) 240
ALCAD, LTD 240
ALCATEL-LUCENT 241
ALURATEK 241
ALL POWER BATTERY 241
ALLEGRO MICROSYSTEMS, INC 241
AMAZON 242
AMPLICOM USA 242
AMPRIUS 242
ANALOG DEVICES 243
APPLE COMPUTER, INC 243
APPLE COMPUTER, INC (CONTINUED) 244
APPLE COMPUTER, INC (CONTINUED) 245
APPLIED POWER, INC 246
APX TECHNOLOGIES, INC 246
ARCHOS 247
AROTECH CORP (ELECTRIC FUEL BATTERY) 247
ARC ELECTRONICS 248
ASTROFLIGHT, INC 249
ATMEL CORPORATION 249
ASUSTEK COMPUTER, INC 250
AXION POWER INTERNATIONAL, INC 250
AXION POWER INTERNATIONAL, … (CONTINUED) 251
BARNES and NOBLE 252
BATTERIES BATTERIES, INC 252
BATTERIES PLUS 253
BATTERY-BIZ 253
BATTERY CLINIC, INC 253
BATTERY SYSTEMS, INC 253
BATTERY TECHNOLOGY, INC 254
BENQ 254
BESCOR VIDEO 254
BOLDER TECHNOLOGIES (GP BATTERIES INTERNATIONAL) 254
BOSTON-POWER 255
BOSTON SCIENTIFIC CORP 256
BREN-TRONICS 256
BRIGHT STAR INDUSTRIES 257
BYD BATTERIES 257
CADEX 257
CADEX (CONTINUED) 258
CANON 259
CASIO 259
CandD TECHNOLOGIES, INC 260
CELL-CON 260
CHINA BAK BATTERY, INC 261
CHINA BAK BATTERY, INC (CONTINUED) 262
CHINA BAK BATTERY, INC (CONTINUED) 263
CHINA SUN (DALIAN XINYANG HIGH-TECH DEVELOPMENT
CO) 264
CHINA TMK 264
CISCO 265
CITIZEN AMERICA 265
CLARION 265
CLIPLIGHT, INC 266
COBASYS (SB LIMOTIVE CO, LTD) 266
COBRA ELECTRONICS CORPORATION 267
COMPAL ELECTRONICS 267
COVALENT ASSOCIATES, INC 267
CREATIVE LABS 267
CYPRESS SEMICONDUCTOR CORP 268
DAVIS INSTRUMENT MANUFACTURING CO 268
DELL 268
DELORME 269
DINGOO DIGITAL 269
DIVERSIFIED POWER INTERNATIONAL, LLC 269
DORO 270
DREMEL 270
DURACELL INTERNATIONAL 270
DYNAGE POWER and MAGNETICS 271
DYNAGE POWER and MAGNETICS (CONTINUED) 272
EAGLEPICHER CORP (OM GROUP) 273
ECTACO 274
ELECTROVAYA (ELECTROFUEL) 274
ENER1, INC (ENERDEL) 275
ENERGY CONVERSION DEVICES (ECD OVONICS) 276
ENERGY CONVERSION … (CONTINUED) 277
TABLE 100 OVONICS BATTERY JOINT VENTURES, LICENSING
AGREEMENTS, AND OTHER STRATEGIC ALLIANCES 278
ENERGY CONVERSION … (CONTINUED) 279
ENERGY CONVERSION … (CONTINUED) 280
ENERGIZER 281
ENFUCELL 282
ENGINEERING DESIGN and SALES 283
E-ONE MOLI ENERGY 283
NEC 283
ERGENICS 284
ERICSSON 285
EXIDE TECHNOLOGIES 286
FARASIS ENERGY 286
FLUKE ELECTRONICS 287
FREEPLAY ENERGY, PLC 287
FRIWO, INC 287
FUJI FILM CO 288
FUJITSU LTD (FUJITSU MICROELECTRONICS) 288
GARMIN, LTD 288
GARRITY INDUSTRIES, INC 289
GE 289
GIGABYTE TECHNOLOGY 289
GLOBTEK, INC 290
GOODYEAR 290
GOOGLE 290
GP BATTERIES (GOLD PEAK INTERNATIONAL) 291
GREATBATCH, INC 292
HANNSPREE 292
HARDING ENERGY, INC 293
HASBRO, INC 293
HEWLWTT PACKARD CO 293
HITACHI MAXELL (MAXELL WORLDWIDE) 294
HLK and ASSOCIATES, INC 295
HM ELECTRONICS, INC 295
HONEYWELL BATTERIES 295
HONG KONG HIGHPOWER TECHNOLOGY 296
HOOVER CO 296
HTC 296
HYB BATTERY CO, LTD (HUA-YUE-BAO BATTERY) 297
HUANYU BATTERY 297
HUAWEI 297
IGO 298
INSIGNIA 298
INDUSTRIAL BATTERY ENGINEERING 298
INDUSTRIES INTERNATIONAL, INC (INDI) 299
INFINITE POWER SOLUTIONS 300
INTEL CORP 300
INTERMEC TECHNOLOGIES CORP 300
IOMEGA CORP 301
IOTA ENGINEERING 301
ISL PRODUCTS INTERNATIONAL, LTD 301
ITAUTEC 302
JEROME INDUSTRIES CORP 302
JVC 302
KEYSTONE BATTERY CORP 302
KOBO 303
KODAK 303
KONINKLIJKE PHILIPS ELECTRONICS NV 304
LANIX 304
LEICA 304
LENOVO GROUP 305
LG 305
LIND ELECTRONIC DESIGN 305
LOWRANCE 306
LOTUS COMPUTER 306
MAGELLAN 307
MATTEL, INC 307
MAXELL CORPORATION 307
MAXIM INTEGRATED PRODUCTS, INC 308
MAXPOWER, INC 308
MEDION 309
MEDTRONIC, INC 309
MICROCHIP TECHNOLOGY, INC 309
MICRO POWER 310
MICROSOFT 310
MICRO-STAR INTERNATIONAL 311
MIDLAND RADIO CORPORATION 311
MINE SAFETY APPLIANCES CO 311
MITAC TECHNOLOGY CORP 311
MITSUBISHI INTERNATIONAL 312
MOTOROLA, INC 312
MULTIPLIER INDUSTRIES 313
NATIONAL SEMICONDUCTOR CORP 313
NEC CORP (E-ONE MOLI ENERGY) 314
NEW ENERGY SYSTEMS GROUP 315
NEXCELL BATTERY 316
NEXERGY 317
NIKON 317
NINTENDO 318
NOKIA CELLULAR SYSTEMS 318
OMEGA ENGINEERING, INC 318
OLYMPUS 318
OPENPANDORA 319
PANASONIC 319
PANDIGITAL 320
PENTAX 320
PHILIPS GLOBAL 320
PIONEER 320
PLANET INTERACTIVE (CONNY) 321
POLYPLUS BATTERY COMPANY 321
POSITIVO INFORMATICA (GURPO POSITIVO) 322
POWERGENIX 322
POWER PAPER, LTD 323
POWER-SONIC CORP 323
POWERZINC ELECTRIC, INC 324
PROMARK ELECTRONICS 325
PURE ENERGY VISIONS, INC (ENERGY VISIONS, INC) 326
QUALLION LLC 326
RENATA BATTERIES (SWATCH) 327
RIM 327
ROYAL APPLIANCE MANUFACTURING CO 328
RSA SECURITY, INC 328
SAFT 328
SAFT (CONTINUED) 329
SAGEMCOM 330
SAKAR INTERNATIONAL, INC 330
SAMSUNG 331
SANYO ELECTRIC CO, LTD 332
SEGA 333
SEIKO HOLDINGS 334
SETO HOLDINGS, INC 334
SHARP ELECTRONICS CORP 334
SIEMENS MEDICAL SYSTEMS 335
SION POWER 335
SOLICORE, INC 335
SOLICORE, INC (CONTINUED) 336
SONIM 337
SONY CORP 337
SONY CORP (CONTINUED) 338
SONY CORP (CONTINUED) 339
TABLE 101 COMPARISON BETWEEN CONVENTIONAL BATTERY
AND NEXELION 340
SONY ERICSSON 341
SPECTRUM BRANDS (RAYOVAC, BLACK and DECKER, VARTA
CONSUMER BATTERIES) 341
SPERRY INSTRUMENTS (AW SPERRY) 342
SOUTHWEST ELECTRONIC ENERGY CORP 342
SUNBEAM CORP 343
TAMURA CORP OF AMERICA 343
TANDY CORP (RADIO SHACK) 343
TEGAM, INC 344
TEKTRONIX, INC 344
TEXAS INSTRUMENTS, INC 344
TIMEX CORP 344
TOMTOM 345
TORO CO 345
TOSHIBA LTD 345
TOSHIBA LTD (CONTINUED) 346
TABLE 102 SCIB SPECIFICATIONS 347
TRACER TECHNOLOGIES 347
TRIMBLE NAVIGATION 348
TRITRONICS, INC 348
ULTRALIFE BATTERIES, INC (MCDOWELL RESEARCH) 349
ULTRALIFE BATTERIES, INC… (CONTINUED) 350
UNIDEN 351
UNIROSS BATTERIES CORP 351
VALENCE TECHNOLOGY, INC 352
VALENCE TECHNOLOGY, INC (CONTINUED) 353
VARTA AG MICROBATTERIES 354
VENTRONICS 354
VENTURE TECHNOLOGIES, INC 355
VERISIGN, INC 355
VICTOR TECHNOLOGY 355
VIEWSONIC 355
WHISTLER GROUP 356
XANTREX TECHNOLOGY 356
XENOTRONIX, INC 357
YARDNEY (LITHION, ENER-TEK) 357
YUASA BATTERY, INC (YUASA BATTERY AMERICA INC,
YUASA-EXIDE) 357
ZPOWER (ZINC MATRIX POWER) 358
ZTE 359
APPENDIX I 360
GENERAL BATTERY CHARACTERISTICS 360
VOLTAGE 360
CAPACITY 360
SHELF LIFE 360
DRAIN 361
SAFETY 361
Safety (Continued) 362
ENERGY DENSITY 363
POWER 363
RECHARGE TIME 363
PRIMARY BATTERY SIZE AND SHAPE 364
CYCLE LIFE 364
DISPOSAL FACTORS 365
APPENDIX II 366
MEDICAL DEVICE DEFINITIONS 366
MEDICAL DEVICE DEFINITION IN THE US 366
MEDICAL DEVICE DEFINITION IN EUROPE 366
Medical Device Definition … (Continued) 367
APPENDIX III 368
COMPETING ENERGY STORAGE AND GENERATING SYSTEMS 368
CAPACITIVE ENERGY STORAGE 368
TABLE 103 COMPARISON BETWEEN CAPACITIVE AND
ELECTROCHEMICAL ENERGY STORAGE 369
TABLE 104 COMPARISON OF CAPACITOR, ULTRACAPACITOR, AND
BATTERY CHARACTERISTICS 370
NUCLEAR BATTERIES 370
Nuclear Batteries (Continued) 371
FUEL CELLS 372
TABLE 105 PORTABLE FUEL CELL MARKET DRIVERS 373
TABLE 106 PORTABLE FUEL CELL MARKET FACTORS 373
Proton-Exchange Membrane Fuel Cells 374
Alkaline Fuel Cells 374
Phosphoric Acid Fuel Cells 375
Solid Oxide Fuel Cells 375
Molten Carbonate Fuel Cells 375
Air Cells 376
Zinc-air Cells 376
Aluminum-Air Cells 377
Aluminum-Air Cells (Continued) 378

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