Mobile Device Management 2008-2013: Evaluating the business case for FOTA alongside trends in configuration and security

Mobile Device Management 2008-2013: Evaluating the business case for FOTA alongside trends in configuration and security

Growth in mobile data services and the surge in sales of high-end mobile devices has drawn greater attention to the issue of mobile device management (MDM), among operators and handset manufacturers. Operators are realising that over-the-air mobile device management (OTA MDM) solution can significantly reduce their cost of operations - are you benefiting from these developments? Handset manufacturers have gone a step further and enabled device management on all devices that have been launched from 2007. But widespread operator deployment of MDM solutions is yet to occur in several countries. What is preventing the large scale adoption of MDM solutions? This timely report will tell you. By purchasing and reading this report you will know the factors affecting the MDM market and you will know them today.

Operators are encouraging customers to use data services, but customers are not willing to subscribe to these premium services unless the applications are easy to access, install and deploy. Operators are vulnerable to increases in customer service costs, returned handsets, and more churn if they cannot provide a positive user experience. How can MDM be effectively utilised to solve these problems? This report tells you on how operators in different markets have handled the situation.

This report answers key questions including:

• Is there a compelling case for full operator deployment of MDM?
  
  
• What impact can OTA MDM have on KPIs, including churn and ARPU?
  
  
• What will be the market impact as FOTA expands to support customisation and personalisation?
  
  
• What revenues will MDM see by 2013?
  
  
• What is driving and inhibiting OTA MDM?
  
  
• What kind of impetus will the introduction of open standards provide for operators to adopt OTA MDM?
  
  
• Will hosted MDM services be popular in the enterprise and operator markets?
  
  
• Will large integrated solution providers emerge to target both sectors?
  
  
• What are the vendor and handset maker strategies for FOTA?
  
  
• Who are the major players who have gained entry into the market?
  
  
• How does OTA MDM deal with the security aspect of mobile devices?

The market for MDM comprises two separate and distinct environments - the corporate enterprise and the mobile operators. While the corporate market is established and has evolved into a well-accepted mechanism, a clear business advantage is not visible in the operator market. What does an effective MDM strategy entail? By buying this report, you will find the answer to this important question.

Mobile thefts, loss of data stored in mobile handsets and network security have made the topic of security management with MDM to gain high credence. Both enterprises and operators seem to lag behind in device security. Though enterprises and operators have provided for remote lock and wipe facility to protect data leakage, this does not seem to be adequate in the larger context. What do operators, enterprises and solution providers need to do to improve security and user confidence? Get answers to all the queries and also know about the different threats posed to device security in the MDM report. Focus is also given to the security management policy that needs to be drafted and adhered to by the stakeholders.

Who benefits from this report?

MDM vendors, operators, mobile handset manufacturers, security solution providers, blue chip companies or companies possessing a large mobile fleet deployed among the workforce and software firms.

With comprehensive analysis of the MDM market, detailing components, drivers and barriers, along with charts, graphs, tables, figures and analysis, this is an essential addition to your MDM knowledge base. This unique easy to read report critically assesses the benefits promised by MDM and outlines issues that players across the value chain need to consider when framing their strategies in this space. The report identifies key market trends and charts the market’s evolution through 2013, with a particular focus on the emerging operator market.

1 Executive Summary

1.1 Device management gains impetus

1.2 Compelling policy yet to make way

1.3 New services are creating a new need

1.4 Over-the-air mobile device management offers a solution

1.5 Challenges to mobile device management

1.6 Market trends

1.7 Market forecast

1.8 Conclusion

2 Introduction

2.1 History of device management

2.2 The emergence of Over-The-Air device management

2.3 Components of an MDM solution

2.3.1 Defining MDM

Figure 2.1 MDM and its components

2.3.2 Two separate markets exist

2.3.2.1 Enterprise/corporate market

2.3.2.2 Operator/handset OEM market

2.4 Research Methodology

3 Market Analysis and Forecasts

3.1 Justification for MDM implementation

3.1.1 Operator and Handset manufacturers

3.1.2 Device complexity is increasing rapidly

Table 3.1: Mobile phone capabilities by generation - 2.5G Vs 3G handsets

Chart 3.1: Mobile device trends - average number of applications and updates per handset 2003-2011

3.1.3 Impact of device complexity on consumer usage patterns

Chart 3.2: Percentage of mobile users who avoid new services due to device complexity

3.1.4 Costs to handset manufacturers

Chart 3.3: Device return costs 2009-2013

3.1.4.1 Recall costs are costing the industry billions and will continue to rise

Chart 3.4: Firmware recall costs 2006-2009

Chart 3.5: Typical cost breakdown for handset recalls

3.1.4.2 Effect of recalls on OEM and carrier brands

Table 3.2: Brand trust among Consumers of handset makers and carriers

3.1.4.3 Who is responsible for recalls?

3.1.4.4 Which handset manufacturers are most plagued by firmware recalls?

Table 3.3: Handset models recalled

3.1.5 Operator issues

3.1.5.1 MDM as a tool for minimizing manual work for end-users

3.1.5.2 3G and Smartphones

Table 3.4: Penetration of 3G handsets by country in Western Europe

Table 3.5 Relative monthly consumption of mobile data services by type over 2G and 3G networks, quarter ended November 2007

3.1.5.3 Summary of Operator and OEM benefits from MDM

3.2 How OTA works

3.3 The enterprise market

Chart 3.6: Smartphone as a percentage of total handset shipment (2004-2013)

3.3.1 Why enterprises are adopting automated OTA device management

3.3.1.1 Manage devices from multiple vendors and carriers

3.3.1.2 Manage multiple user configurations and profiles

3.3.1.3 Synchronize data, files and applications

3.3.1.4 Deploy software updates

3.3.1.5 Mitigate risk by securing remote devices with kill or lock functions

3.3.2 How does enterprise DM differ from operator market?

Table 3.6: Characteristics of Enterprise Vs Consumer focused MDM

3.4 Glossary

3.5 Technical focus

3.5.1 Server

3.5.2 Intelligence layer

3.5.3 Applications

3.5.4 The DM/OTA process

Figure 3.1: Packet exchange in a DM session

3.6 Standards

3.6.1 Interoperability standards remain a work in progress

3.6.2 OMA-DM/FUMO standard will drive operator deployments

3.6.3 OMA-DM handsets will require some provisioning

3.6.4 FUMO

Figure 3.2: FUMO Architecture

3.6.4.1 FUMO components and interfaces

3.6.4.1.1 The FUMO enabler

3.6.4.1.2 The FUMO agent component

3.6.4.1.3 The DM client component

3.6.4.1.4 The large object download function of the DM client

3.6.4.1.5 The alternate download client component in the device

3.6.4.1.6 The DM server component

3.6.4.1.7 The interface FUMO-1

3.6.5 PIC

3.7 Types of MDM applications

Figure 3.3: Current MDM capabilities

3.7.1 Provisioning/Configuration

Figure 3.4: Role of MDM in the value chain

3.7.1.1 Two methods exist for initial non-manual provisioning

3.7.1.2 Typical features encompassed in a configuration application

3.7.2 Firmware over-the-air

Chart 3.7: Typical handset memory storage capacity 2005-2011

3.7.2.1 Three approaches to FOTA

3.7.2.1.1 Patching

3.7.2.1.2 Padding

3.7.2.1.3 Computation

3.7.2.2 Characteristics of an efficient update process

Figure 3.5: FOTA update process

3.7.2.3 OEMs that offer FOTA

Table 3.7: FOTA-enabled handset models

3.7.2.4 Financial advantages of FOTA

Table 3.8: Cost savings achievable through FOTA

3.7.2.5 FOTA is evolving towards supporting customisation and personalisation

Table 3.9: FOTA updating challenges

3.7.2.6 Challenges to FOTA updating

3.7.3 Diagnostics

Chart 3.8: Cost savings that can be achieved by operators through OTA diagnosing and repair

3.7.4 MDM can mitigate unnecessary product returns

3.8: Market characteristics

Chart3.9: Worldwide data revenue (2008-2013)

Chart 3.10: Worldwide average data ARPU (2008-2013)

3.8.1 Operators

3.8.1.1 What do operators want from MDM?

Chart 3.11: Survey - What do mobile stakeholders view as the top barriers slowing the adoption of FOTA

3.8.1.2 Operator attitudes to OTA MDM

Table 3.10: Operators that have rolled out OTA MDM

3.8.1.3 Operator deployments

3.8.2 MDM vendors

Chart 3.12: Percentage of MDM market that is automated in the configuration component

3.8.3 Operator MDM market is open to vendors and large system integrators

Table 3.11: Major FOTA solution providers

Table 3.12: Major configuration and diagnostics solution providers

3.8.4 The role of SIM cards in MDM

3.8.4.1 High capacity SIMs and personalisation

Table 3.13: Comparison of typical Vs HC SIMs

3.9 Geographical differences

3.9.1 Japan and Asia

3.9.1.1 A sophisticated FOTA market

Table 3.14: Handset terminals recalled in Japanese market

3.9.1.2 Japanese experience shows the dangers of OTA configuration

3.9.2 Europe

3.9.2.1 SIM issues and SIM-secured FOTA

3.9.2.2 Configuration will remain the main MDM deployment in Europe in the short term

Chart 3.13: Percentage of European customer care inquiries related to configuration

3.9.3 United States

Chart 3.14: Voice and data ARPU of 4 U.S. carriers

3.9.4 Rest of World

3.10 Barriers to MDM implementation in the operator market

3.10.1 Longevity of legacy terminals

3.10.2 Penetration of FOTA handsets

Chart 3.15: FOTA-enabled handset shipments as percentage of total handset shipments 2008-2013

3.10.3 Installed base of 3G phones

3.10.4 Customisation and personalisation will result in flexible and complex software environment

3.11 Market Trends

3.11.1 A customer focus

3.11.2 Operator MDM market will assume the characteristics of enterprise DM

3.11.3 Automated solutions become ubiquitous

3.11.4 Open mobile platform

3.11.5 Fixed Mobile Convergence

3.11.6 Wimax and 3G

3.11.7 M2M and LTE

3.11.8 Value-added services

3.11.9 Managed MDM services will gain in popularity

3.11.10 Customisation

3.11.10.1 BPM and customisation

3.11.10.2 The emergence of SOAs

3.12 Business intelligence analytics

3.13 Revenue and deployment forecasts

Chart 3.16: Operator deployments of OTA MDM, 2008-2013

Chart 3.17: Operator MDM revenues 2008-2013

Chart 3.18: Enterprise MDM revenues 2008-2013

Chart 3.19: Operator Vs Enterprise MDM revenues 2008-2013

4 Security Management

4.1 Stolen handsets

Chart4.1: Handset thefts in the US and UK

4.1.1 Mobile penetration in the US and UK

4.1.2 Virtual kidnappers

4.1.3 Accidental loss

4.2 Data concerns

4.2.1 How data is stored by enterprise and operator market

Chart 4.2: Smartphones as a percentage of total handset shipments

4.3 Data security

4.4 Churn Rate

Table 4.1: Issues affecting security management among operators

4.5 Security Management for operators

4.5.1 Addressing spam messages

4.5.2 Changes in device settings

4.5.3 Evolving standards for mobile security management

4.5.4 Robust network boost consumer confidence

4.6 Security measures for enterprises

Table 4.2 Recommendation for mobile security management among corporates

4.6.1 Increasing awareness

4.6.2 Secure network

4.6.3 Encrypting applications and files

4.6.4 Mandatory passwords

4.6.5 Dispensing excess storage

4.7 Malware, Virus and Spyware

4.7.1 Virus protection via OTA

4.8 Application issues

4.9 Threat to operating system

4.10 Anti-theft solution

5 Competitive Landscape

5.1 Brightpoint

5.2 CA

5.3 Ericsson

5.3.1 Company profile

5.3.2 Product Analysis

5.4 HP

5.5 IBM

5.6 InnoPath

5.6.1 Company profile

5.6.2 Product and strategic analysis

Table 5.1: InnoPath's iMDM Device Suite

5.7 Insignia

5.7.1 Company profile

5.7.2 Analysis

5.8 LogicaCMG

5.8.1 Logica-Slovak Telekom partnership

5.8.2 The solution

5.8.3 Benefits

5.8.4 The future

5.9 mFormation

5.9.1 Company profile

5.9.2 Product and strategic analysis

Table 5.2 mFormation's operator customers

5.10 Microsoft

5.11 Mobilethink

Figure 5.1: Mobilethink terminal management platform architecture

5.12 Motorola

5.12.1 Company profile

5.12.2 Product analysis

5.13 Nokia

5.13.1 Product and strategic analysis

Table 5.3 Nokia service management solution

5.14 Perlogo

5.15 Red Bend

5.15.1 Company profile

5.15.2 Product and strategic analysis

Table 5.4: vCurrent mobile technology

5.16 RIM

5.17 Sicap

5.17.1 Company profile

5.17.2 Sicap analysis

Table 5.5: Sicap's operator customers

5.18 SmartTrust

5.18.1 Company profile

5.18.2 Product and strategic analysis

Table 5.6: SmartTrust's partners and customers

5.19 Symantec

5.20 Synchronica

5.20.1 Company profile

5.20.2 Product and strategic analysis

Table 5.7 Synchronica's device management product portfolio

5.21 Sybase iAnywhere

5.21.1 Company profile

5.21.2 Product and strategic analysis

Table 5.8: Afaria MDM solution features

5.22 VeriSign

5.23 WDS Global

6 Conclusion and Recommendations

6.1 Conclusion

6.2 Recommendations

6.2.1 For vendors

6.2.2 For operators

6.3 For handset manufacturers

Companies Listed

Accenture

Alcatel

AND Cellular

AT&T

Axalto

BenQ

Bharti AirTel

Brasil Telecom

Brightpoint

British Telecom

CA

Casio

Celtel

CH Mobile

China Unicom

Cingular

Claro

Comcel

Cosmote

Device Management Forum

Disney Mobile

F-Secure

Gemalto

Gemplus

Giesecke & Devrient

Hitachi

HP

IBM

InnoPath

Insignia

Japan Radio

JRC

KDDI

KTFT

Kyocera

LG Electronics

LGE

Linux

Matsushita

McAfee

mFormation

Microsoft

Mitsubishi

Mobile Data Association

Mobile ESPN

Mobilethink

Motorola

MTN

NEC

Nokia

NTT DoCoMo

O1 (HTC)

O2

Oberthur

Open Mobile Alliance

Opera Software

Orange

Palm

Panasonic

Pantech

Perlego

PhoneBak

Red Bend

RIM

Rogers

Sagem Orga

Samsung

Sanyo

Seiko

Sharp

Sicap

Siemens

Slovak Telecom

SmartTrust

Smith Micro Software Inc

Softbank Mobile

Sonofon

Sony Ericsson

Sprint

Swisscom Mobile

Sybase iAnywhere

Symantec

Symbian

Symbian Foundation

Synchronica

Telecel

Telefonica

Telemovil

Telenor

The Astonishing Tribe

Three

T-Mobile

Toshiba

Trend Micro

Unicell

UTStarcom

VeriSign

Verizon

Virgin Mobile

Vodafone

Wacom Components

WDS Global

Willcom