- Home >
- Information Technology and Media >
- Telecommunication Services >
- Broadband >
IPTV Business Models: Profit and loss in the telco TV space
IPTV Business Models: Profit and loss in the telco TV space
- Report price : $ 2 045
- Publication date : September 2008
IPTV Business Models: Profit and loss in the telco TV space
The report 'IPTV Business Models: Profit and loss in the telco TV space', discusses the business models and strategies adopted by IPTV services across Europe. IPTV services are rapidly becoming commonplace across much of Europe, however many are struggling to generate subscriber revenues at sustainable levels. This report looks at some of the strategies adopted by European IPTV operators and also examines how the presence of IPTV has impacted the existing broadband business.
Key findings:
- The end of 2007 saw IPTV reach a total of over 8m households across Europe. Growth from the platform is one of the highest in pay-TV, with 2007 net additions reaching 3.2m homes. By 2012, well in excess of 22m homes will be taking IPTV in Europe.
- Many IPTV operators suffer from a restrictive consumer level bandwidth bottleneck. Roughly 80 per cent of European IPTV customers subscribe to a service that is not capable of delivering 720p HD video at standard frames per second to all subscribers.
- IPTV service offers fall into three rough tranches: TV bundled free with broadband, basic pay (or Amenity IPTV) and premium IPTV, with a monthly ARPU scale going from just over þ3 to in excess of þ40.
- Assessment of costs involved in IPTV set-up and operation suggest that offering free bundled IPTV solely for the sake of churn reduction cannot be justified from a financial perspective. IPTV must generate increased net additions to the broadband business segment or TV ARPUs must be boosted to compensate.
- Only in some markets has IPTV been correlated in increases in broadband subscriber growths in excess of those of rival DSL players. In these cases, IPTV is a catch-up solution, with telcos running to keep pace with cable competitors - much like the way in Lewis Carroll's 'Through the Looking Glass' Alice is told by the Red Queen that she must run to stay in the same place.
- Premium content is a double-edged sword for IPTV service providers. High-level content is important in attracting subscribers and differentiating from competition, however subscriber bases to the platforms are too low to allow short-mid term profitability from the move.
- In depth discussion of business models and the roles of premium content, on-demand services and PVRs in IPTV player strategies
- Overview of technological issues impacting IPTV business models
- Hypothetical case studies examining the potential and time scale for profitability in the IPTV space
- The impact of IPTV on existing telco businesses
- Country level IPTV market data profiles
RELATED REPORTS
Obama, WiMAX and 1 Mbps HDTV at the 2008 Democratic National Convention (DNC)
- $ 495
- January 2008
Obama, WiMAX and 1 Mbps HDTV at the 2008 Democratic National Convention (DNC), by industry veteran, Frank Ohrtman, is must reading for anyone considering the many enterprise applications for WiMAX. The report includes analysis provided by Mr. Ohrtman and a case study presented by KMGH's use HDTV ove ...
Industries : Broadband, Wireless Technology
Zattoo: an Internet TV case study
- $ 400
- July 2008
- 10 pages
Using its own P2P distribution technology, Zattoo provides ad-supported feeds of linear free-to-air broadcast channels to users’ PCs. Its no-frills approach to Internet TV presents a welcome change from the rising flood of gimmicky Internet video sites, but also curbs Zattoo’s potential for mone ...
Industries : Broadband, Television Broadcasting
Mobile Football Content 2008-2013: Strategies And Tactics For Engaging Supporters Through Mobile Content
- $ 2 501
- June 2008
With the UEFA Euro 2008 tournament now upon us, is this really the time for football to shine as the premium source of mobile content? Football is a huge business, followed by billions of people around the world. The FIFA World Cup 2006 was watched by a cumulative audience of 5.9 billion viewers in ...
Industries : Broadband, Wireless Technology
Environmental and Ethical Strategies for the Mobile and Telecoms Market - Profiting Through Green Initiatives
- $ 2 501
- June 2008
Global warming, our impact on the environment, and resultant environmental strategies have been at the forefront of the media in recent years and will continue to remain there while the effects of climate change continue to have such a dramatic impact on our environment. The responsibility of the da ...
Industries : Broadband, Wireless Technology
MC-CDMA and the moves towards 4G networks and services: Analysis and Forecasts
- $ 2 501
- June 2008
Code Division Multiple Access (CDMA) technology is a continuing driving force behind wireless networks around the globe and according to the CDMA Development Group (CDG), there were 431 million CDMA subscribers and 91million CDMA 2000 1x subscribers worldwide by the end of the year 2007. According t ...
Industries : Broadband, Wireless Technology
2008 Middle Eastern - Convergence, Broadband and Internet Market
- $ 795
- August 2008
Counties covered: Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen. This annual report offers a wealth of information on the broadband, Internet, and convergence markets in the Middle East. Subjects covered include: Internet and bro ...
Industries : Broadband, Internet Access, ISP
Fixed broadband: the next chapter
- $ 2 500
- September 2008
- 20 pages
The development of broadband has reached a crossroads. Rapid market growth over the past eight years has resulted in mass-market adoption across the globe. Nor has the market stopped growing: there’s plenty of mileage left. But to date, the market has been about connecting a PC via broadband acces ...
Industries : Broadband
2008 Global Broadband - M-Commerce, E-Commerce and E-Payments
- $ 995
- November 2008
This annual report offers a wealth of information on the trends and developments taking place in the worldwide m-commerce and c-commerce sectors. The report provides analyses of the issues surrounding the growth of e-commerce, including e-banking, e-payments and online advertising. Information on mo ...
Industries : Broadband
Broadband access remains a 'sticky' service
- $ 200
- December 2008
- 6 pages
Consumer habits inevitably change during periods of economic growth or recession. Many clients have recently asked Ovum how we expect the current global economic slowdown to impact the telecoms industry. ...
Industries : Broadband
The broadband market: what keeps telco CEOs awake at night?
- $ 2 900
- December 2008
- 20 pages
This report examines key issues within the current fixed broadband market, highlighting the issues that heads of fixed retail divisions are currently facing and investigating the factors that will steer their strategic decision-making. ...
Industries : Broadband
Related industries
reportlinker.com © Copyright 2009. All rights reserved