HDTV 2008: Global Uptake, Strategies and Business Models

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HDTV 2008: Global Uptake, Strategies and Business Models

Report price : $ 2 460
Publication date : July 2008

Screen Digest has identified three critical success factors that will support the successful migration to HDTV: penetration of HD-ready displays, supply of HD content and HD channels, and the availability of HD broadcast on a variety of television platforms. The report shows that all these are now cleared for a sustainable migration to HD in the long term.

In the next five years, HDTV will mainly develop as a pay TV product in Europe, and mostly a satellite product. However after analogue switch-offs are completed between 2010 and 2012, and digital free-to-air platforms are upgraded to more advanced technologies, they will end-up with more bandwidth capacity and become more widely accessible. It will kick-start the next phase of HDTV migration as HD becomes the mainstream and ultimately, the standard form of free television around the middle of next decade. In ten years, nobody will ever refer to 'high definition' as high definition will be everywhere. However, in the short term, HD broadcast offering in Europe remains patchy, for three reasons:

Lack of HD on free-to-air platforms: only Sweden has already launched HD on free DTT and only France and the UK are likely to follow in the short-mid-term; 'Freesat HD' despite its name has a disappointing HD line-up and is not likely to make a strong market impact in the UK.
Lack of local HD channels in many countries: pay TV operators relying mostly on US HD channels supply so far.
Lack of ambition from a number of European pay TV operators.

HD has not been pushed hard enough yet by many of Europe's pay TV operators. Paradoxically it has been used heavily as a marketing tool, but has not been followed through with the delivery of HD channels - for example, Premiere in Germany still only offers two HD channels and its HD uptake is sluggish. By contrast BSkyB has now 17 HD channels covering all genres, and on the back of this has signed up almost 500,000 subscribers in less than two years - the fastest take-up of any new BSkyB product. There is a clear connection between the depth of the HD offerings and the take up of HD by subscribers.

Introduction - Definitions
Executive Summary
Part 1: HDTV Global overview
HDTV roll-out and market forecasts: Availability of HD content; HD on digital terrestrial television; HD display readiness; HD-enabled homes; Pay TV operators
HDTV content: HDTV channels; Hi-def home video; Hi-def gaming; Online HD content
HDTV business case: Typology of HDTV benefits; Factors influencing optimal HD strategy; The demand for HDTV
MPEG4 and HDTV business case: MPEG4/HD routes; MPEG4 switchover; Business case of HD simulcasts
Part 2: HDTV market profiles and player profiles
Western Europe: Key markets: Benelux markets; France; Germany; Italy; Nordic markets; Spain; United Kingdom
EMEA: Other markets: Austria; Czech Republic; Estonia; Ireland; Israel; Poland; Portugal; Russia; Switzerland; Turkey
Asia Pacific: Australia; China; Hong Kong; Japan; New Zealand; Singapore; South Korea
North America: Canada; USA
Notes on other markets: South Africa; Thailand; Taiwan
Annex 1 : High Definition 'for dummies'
Annex 2: Glossary
Annex 3: Detailed forecasts
Annex 4: High Definition channels lists
Tables and charts: Scope of the report
Introduction - Definitions
Executive Summary: HDTV uptake: Key figures
Part 1: HDTV overview
HDTV roll-out and market forecasts: Availability of HD content by market and by platform (details); Availability of HD content by platform (summary); Cable operators and HDTV (selection); Bandwidth required for HDTV; TV platforms and their capacity to deliver HDTV; IPTV operators and HDTV (selection); Satellite operators and HDTV (selection); Pros and cons of free-to-air HDTV over; DTT (UK case); HD penetration concepts; Chronology of TV innovations; HD-ready households (000s); HD-ready households (%); Western Europe HD uptake 2007; Western Europe HD uptake 2012; Western Europe HD uptake (2005-2012); Western Europe HD uptake (2007); Western Europe HD uptake (2012); HD-enabled homes Western Europe 2005-2012: pay TV v. free TV; Global HD uptake 2005-2012; Key success factors for HD markets uptake; HD-enabled households (000s); HD-enabled households (%); Digital TV and HDTV migration in Western Europe; Digital TV and HDTV migration in the US; European pay TV operators: HD line-up and performance at end - 2007; Key HD operators (analysed in Part 2); HD subscribers for major pay TV operators (selection); HD conversion rate for major pay TV operators (selection); HDTV channels available by delivery mechanism; HDTV channels by satellite system
HDTV content: HDTV channels by genre and launch year; HDTV channels by genre and launch year; HDTV channels by genre and launch year; HDTV channels by country and launch year; HDTV channels by business model and launch year; HDTV channels by business model and launch year; HDTV channels by pay TV operator and launch year (selection); HDTV channels by pay TV operator and launch year (selection); Number of HD channels available by country; HDTV channels by pay TV operator and launch year (selection); HD Channels in Europe; Home video v. broadcast TV: the race for higher quality; BD player/recorder penetration; BD games console penetration; BD player/recorder penetration of HDTV households; BD games console penetration of HDTV households; HD console installed base market share by territory; USA: Installed base by platform; HD consoles in % of all installed base; Installed base by platform (Japan); Installed base by platform (Europe); Installed base by platform (Global); Sales of HD consoles (global); Installed base of HD consoles (global); Categories of benefits associated with HDTV
HDTV business case: Revenues from HD boxes and HD fees; HD line-up and pricing (selection); The optimal HD timing and trade-off etween costs and opportunities
The MPEG4 and HDTV business case: HDTV and MPEG4, the virtuous circle; Basic cost assumptions (default model); The 'sit-back' scenario (spontaneous switchover over 10 years); Switching mid-sized platform in year 4: a €178m loss; Switching mid-sized platform in year 7: a €102m gain; Switching mid-sized platform in year 4: a €178m loss; Switching mid-sized platform in year 7: a €102m gain; Switching a small platform in year 3: a €227m gain; Switching big platform in year 4: a €586m loss; Outcome of the cost-benefit modelling (transponder cost €4m in year 1); Outcome of the cost-benefit modelling; Revenues and costs of an HD simulcast; Number of subscribers to break-even an HD simulcast
Part 2: HDTV market profiles and player profiles
Western Europe: Key markets: Key data: Benelux; Key HD forecasts: Benelux; Key data: France; HD channels available; Native HD output: TF1/M6 roadmaps; Native HD output on TF1; Range of set-top boxes of Canal Plus; HD DTT plans in France by multiplex; Numericable's set-top box range; Key HD forecasts: France; Key data: Germany; Comparing Premiere HD and Sky HD; Premiere box pricing; Key HD forecasts: Germany; Key data: Italy; Key HD forecasts: Italy; Sky Life's HD packaging; Key data: Nordic; Canal Digital Boxes; Key data: Denmark; Key HD forecasts: Denmark; Key data: Finland; Key HD forecasts: Finland; Key data: Norway; Key HD forecasts: Norway; Key data: Sweden; Key HD forecasts: Sweden; Key data: Spain; Key HD forecasts: Spain; Key data: United Kingdom; HDTV feeds in the UK; Sky+ and Sky HD comparison (quarters following launch); Sky HD quarterly net addition since launch; Sky HD subscriber forecasts; DTT multiplexes in the UK; Key HD forecasts: United Kingdom
EMEA: Other markets: Key data: Austria; Key HD forecasts: Austria; Key data: Czech Republic; Key HD forecasts: Czech Republic; Key data: Estonia; Key HD forecasts: Estonia; Key data: Ireland; Key HD forecasts: Ireland; Key data: Israel; HDTV channels available in Israel at end - 2007; Key HD forecasts: Israel; Key data: Poland; Key HD forecasts: Poland; Key data: Portugal; Key HD forecasts: Portugal; Key data: Russia; Key HD forecasts: Russia; Key data: Switzerland; Cablecom box range pricing; Key HD forecasts: Switzerland; Key data: Turkey; Key HD forecasts: Turkey
Asia Pacific: Key data: Australia; Key HD forecasts: Australia; Key data: China; Key HD forecasts: China; Key data: Hong Kong; Key HD forecasts: Hong Kong; Key data: Japan; Key forecasts: Japan; Key data: New Zealand; Key HD forecasts: New Zealand; Key data: Singapore; Key HD forecasts: Singapore; Key data: South Korea; Korea's mandatory HD DTT tuner roadmap; Key HD forecasts: South Korea
North America: Key data: Canada; Cogeco's HD Box range and prices; Key HD forecasts: Canada; Key data: USA; DirecTV packages and box cost; DirecTV set-top box range; Dish Network HD options; Dish Network set-top box range (overview); International TV brands - HD channels distribution overseas (selection); Key HD forecasts: USA
Notes on other markets
Annex 1 : High Definition 'for dummies': Comparison of TV format (signals and displays); HD has four times more pixels than SD
Annex 2: Glossary
Annex 3: Detailed forecasts: Australia; Austria; Belgium; Benelux; Canada; China; Czech Republic; Denmark; Estonia; Finland; France; Germany; Hong Kong; Ireland; Israel; Italy; Japan; Netherlands; Nordic (4 countries); Norway; New Zealand; Poland; Portugal; Russia; South Korea; Singapore; Spain; Sweden; Switzerland; Turkey; United Kingdom; USA
Annex 4: High Definition channels lists
List of European HDTV channels
List of US HDTV channels

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