2014 North American Mobile Enterprise Applications

  • September 2014
  • -
  • Frost & Sullivan
  • -
  • 64 pages

Opportunities within Enterprises

The research objective is to measure the current use and future decision-making behavior toward mobile enterprise applications, including mobile asset tracking, sales force automation, workforce management, and wireless email solutions. Interest in mobile software applications for employees remains strong. Most businesses have implemented between 1 to 10 apps. Top adoption drivers focus on anticipated improvements in employee productivity and business process efficiencies. Data security continues to be the strongest barrier to adoption, indicating a need for vendors and channels to address with sales prospects. About 9 out of 10 users are very or somewhat satisfied with the 4 mobile enterprise applications highlighted in this study.

Research Objectives and Methodology

Research Objectives
The overall research objective is to measure the current use and future decision-making behavior toward mobile enterprise applications, including some specific focus on mobile asset tracking, mobile sales force automation (SFA), mobile workforce management, and wireless email solutions.
Methodology and Sample
Using a Web-based survey methodology during June 2014, Frost & Sullivan surveyed North American decision makers who were working in businesses and who were responsible for purchasing mobile software applications.
Frost & Sullivan’s survey methodology uses online panels to source only qualified respondents. Respondents must meet requirements set by a screening process prior to full-survey participation. Online panels consist of individuals who volunteer to participate in Web-based surveys and typically receive compensation directly from their panel membership for participating in qualified survey research. In general, survey respondents do not receive direct compensation from Frost & Sullivan for participating in research projects.
Reporting Notes: Due to rounding, percentages in charts and tables may not sum to .

Executive Summary
Sustained Interest
Interest in mobile software applications for employees (business-to-employee (B2E)) remains strong. In 2013, % of respondent companies reported deploying at least mobile worker app. In 2014, this figure has risen to % of respondents. The largest proportion of businesses (%) have implemented between 1 and apps.
This is a growth market. Looking forward, % of respondent companies plan to deploy additional mobile worker apps during the 2014 to 2015 time period.
This study deep-drills on mobile enterprise app categories that can be more expensive and require more complex design and deployment efforts. Despite these requirements, the percentage of businesses reporting implementation has increased significantly, compared to 2013. In addition, a high percentage of current users plan to expand their implementations over the near term. The proportion of businesses professing a lack of interest in the newer apps (mobile SFA, mobile workforce management, and mobile asset tracking) has decreased markedly since 2013, possibly indicating an improvement in vendor marketing efforts.

Table Of Contents

1. RESEARCH OBJECTIVES AND METHODOLOGY

Research Objectives and Methodology
Methodology

2. EXECUTIVE SUMMARY

Executive Summary

3. MARKET OVERVIEW AND DEFINITIONS

Market Overview and Definitions
Market Overview
Market Definitions

4. TODAY’S MOBILE WORKER APPLICATIONS—AN OVERVIEW

Today’s Mobile Worker Applications—An Overview
Current and Planned Deployment of Mobile Software Applications for Employees
Users of Mobile Worker Apps by Title
Pros and Cons for Providing Mobile Apps to Employees
Percent of Employees Using Company-approved Mobile Apps
Presence of a Private App Store or Catalog
Employee Use of Unauthorized Mobile Apps

5. MOBILE DEVICES—BRING YOUR OWN DEVICE COMPARED TO COMPANY OWNED

Mobile Devices—Bring Your Own Device Compared to Company Owned
Types of Company-owned Mobile Devices Issued
Types of OS Supported in Company-owned Mobile Devices
Company’s Approach to Bring Your Own Device

6. USE OF ENTERPRISE MOBILITY MANAGEMENT PLATFORM

Use of Enterprise Mobility Management Platform
Current and Planned Use of Enterprise Mobility Management Platform
Reasons for Not Implementing EMM

7. INSIGHTS FOR MOBILITY PARTNERS

Insights for Mobility Partners
Key Parties in the Mobile App Decision Process
Preferred Strategic Partners for Selecting, Purchasing, and Implementing Apps
Top Criteria Used to Select a Mobile Business Applications Partner
Preferred Type of Mobile Business App
Top Criteria Used to Select a Specific Prepackaged Mobile Business Application

8. MOBILE ENTERPRISE APPLICATIONS USE DETAILS

Mobile Enterprise Applications Use Details
Deployment Plans for Specific Mobile Application Categories
Satisfaction with Selected Mobile Apps
Business Impacts of Selected Mobile Apps
Mobile Solution Implementation—How it Occurred
Where Mobile Solution Implementation is Occurring
Barriers to Cloud-based Mobile Apps
Use of Mobile Handheld Devices
Importance of Mobile Applications Exploiting Devices’ Native Capabilities
Value of Tracking and Monitoring More than 1 Type of Resource

9. BARRIERS TO FUTURE ADOPTION AMONG CURRENT NON USERS

Barriers to Future Adoption among Current Non Users
Top Barriers to Mobile Solution Adoption in the Disinterested Segment
Top Barriers to Mobile Solution Adoption in the Planners Segment
Legal Disclaimer

10. DEMOGRAPHICS

Demographics
Role/Responsibility in the Organization
Role Currently Have in the Organization’s Decision to Provide Mobile Apps to Employees
Top Industries

11. THE FROST and SULLIVAN STORY

The Frost and Sullivan Story
Value Proposition—Future of Your Company and Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy

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