Clothing Retailing - Germany - September 2008

Clothing Retailing - Germany - September 2008

About this report
The Clothing Retailing in Europe report series covers the 19 leading economies of Western Europe. In total these countries account for around 98% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report on Emerging Markets, 2007. We have produced Major Profiles of 16 top clothing retailing groups in Europe. For many countries we also include smaller profiles (40 in total) on other significant players, both domestic and foreign as relevant.

The data in its entirety is contained in the single copy 19-country report, which gives a full overview of clothing retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

The focus of the reports is the clothing specialists, because these are the dominant players in the sector.

The clothing sector faces major challenges:

Competition from non-specialists such as hypermarkets and department stores is keeping prices low.

Inflationary pressures on core areas across Europe are hitting the consumer’s ability to spend on discretionary areas.

An expected downturn in consumer confidence across Europe will intensify competition for share of consumer spend.

If you want more details about this particular report, please contact the Mintel information team on +1 312-932-0400 in the U.S., +44 028-90-241-849 in Northern Ireland, +353 048-90-241-849 in the Republic of Ireland or +44 (0)20-7606-6000 in the UK and the rest of the world, or email info@mintel.com.

Contents

Market in Brief
The future
Market size and performance
The competitive landscape
Report Scope

Technical notes
Definitions
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2007
Broader Market Environment
Positive factors
Negative factors
Population decline
Figure 3: Germany: Population trends, 2002-07
Figure 4: Germany: Population, by age group, 2006, 2010 (f) and 2015 (f)
Economy
Strong GDP growth, but consumption has not picked up
Figure 5: Germany: Gross domestic product, 1996-2007
Consumer spending remains weak
Figure 6: Germany: Consumer expenditure, 1997-2007
Inflation on the rise
Figure 7: Germany: Consumer prices, 1999-2007
The Market in Context
Key findings
Minimal spending growth
Figure 8: Germany: Consumer spending on selected categories of goods, 2003-07
Price deflation
Figure 9: Germany: Consumer price indices for major product categories, 1998-2007
Channels of distribution
Figure 10: Germany: Estimated channels of distribution for clothing, 2007
Sector Size and Forecast
Key findings
Economic outlook
Retail prospects
Figure 11: Germany: Retail sales, 2003-12
Enterprise data
Figure 12: Germany: Clothing retailers, enterprise numbers, 2001-05
Retail Competitor Analysis
Key findings
Bargain hunters
Tough competition
C&A stays ahead, looks to Avanti for future growth
H&M steams ahead
Esprit also increasing share
Peek & Cloppenburg rules the upper end
Figure 13: Germany: Leading clothing specialists, 2007
Market shares and evaluation
Figure 14: Germany: Leading clothing specialists’ market shares, 2007
Adler
Figure 15: Adler: Sales as share of clothing specialists’ retail sales in Germany, 2003-07
History
Financial performance
Figure 16: Adler: Group sales performance, 2003-07
Store portfolio
Figure 17: Adler: Outlet data, 2003-07
Retail offering
Market positioning
Product offer
Brands
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Benetton Group
Figure 18: Benetton (Europe): Sales as share of clothing specialists in Europe, 2003-07
Strategic evaluation
History
Financial performance
Figure 19: Benetton Group: Group financial performance, 2003-07
Store portfolio
Figure 20: Benetton Group: Outlet data, 2003-07
Retail offering
Market positioning
Product offer
Figure 21: Benetton Group: Sales by brand, 2007
Advertising and marketing
e-commerce and home shopping
C&A
Figure 22: C&A: Sales as share of clothing retailers’ sales in Europe, 2005-07
Figure 23: C&A Germany: Sales as share of clothing retailers’ sales in Germany, 2003-07
Strategic evaluation
History
Financial performance
Figure 24: C&A: Group sales performance, 2005/06-2007/08
Figure 25: C&A: Share of group sales by market, 2007/08
Store portfolio
Figure 26: C&A: Outlet data, 2003/04-2007/08
Figure 27: C&A, Sales per Outlet in selected countries, 2005-07
Figure 28: C&A: Fascias operated by C&A in Europe, 2008
Retail offering
Market positioning
Brands and product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Diramode

Recent history
Financial performance
Store portfolio
Figure 29: Diramode: Outlet data, 2006
Retail offering
Market positioning, products and brands
Operational issues
e-commerce and home shopping
Esprit
Figure 30: Esprit: Sales as share of clothing specialists’ sales in Europe, 2003-07
History
Financial performance
Figure 31: Esprit: Group financial performance, 2002/03-2006/07
Figure 32: Esprit: Sales performance by channel and region, 2002/03-2006/07
Figure 33: Esprit: Sales performance by region, 2002/03 and 2006/07
Store portfolio
Figure 34: Esprit: Outlet data, 2002/03-2006/07
Figure 35: Esprit: Store network by region and type, June 2007
Retail offering
Market positioning
Brands and product offer
Figure 36: Esprit: Product mix, 2006/07
Pricing
e-commerce and home shopping
Grupo Inditex
Figure 37: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 38: Grupo Inditex: Group financial performance – continuing operations, 2003/04-2007/08
Figure 39: Grupo Inditex: Sales growth by type, 2003/04-2007/08
Figure 40: Grupo Inditex: Estimated sales in key European markets, 2004/05-2007/08
Figure 41: Grupo Inditex: Consolidated sales by geographic region, year to January 2004-08
Figure 42: Grupo Inditex: Sales performance by fascia, 2003/04-2007/08
Store portfolio
Figure 43: Grupo Inditex: Outlet and country numbers, 2003/04-2007/08
Figure 44: Grupo Inditex: Outlet numbers by fascia, 2003/04-2007/08
Figure 45: Grupo Inditex: Outlet data by fascia, 2003/04-2007/08
Figure 46: Grupo Inditex: European outlet numbers by country and fascia, January 2008
Figure 47: Grupo Inditex: Breakdown of proportion of company owned and franchise stores, by fascia, 2006-07
Figure 48: Grupo Inditex: Expansion plans, 2008
Retail offering
Market positioning
Zara
Massimo Dutti
Bershka
Figure 49: Grupo Inditex: Company websites, 2008
H&M Hennes & Mauritz
Figure 50: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2003-07
Figure 51: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 52: H&M Hennes & Mauritz: Group financial performance, 2002/03-2006/07
Figure 53: H&M Hennes & Mauritz Sales by: country, 2002/03-2006/07
Store portfolio
Figure 54: H&M Hennes & Mauritz: Outlet data, 2003-07
Figure 55: H&M Hennes & Mauritz: Sales per outlet, 2003-07
Figure 56: H&M Hennes & Mauritz: Comparison of percentage increase in sales vs percentage increase in outlet numbers, European markets, 2005/06-2006/07
Retail offering
Market positioning
Brands
Figure 57: H&M, own brand portfolio, 2008
Product offer/pricing
H&M – Cos
Operational issues
Advertising and marketing
Figure 58: H&M Hennes & Mauritz: Breakdown of advertising expenditure in the UK, 2007
e-commerce and home shopping
Kenvelo

Recent history
Financial performance
Figure 59: Kenvelo: Group sales performance, 2005-07
Store portfolio
Figure 60: Kenvelo: Outlet data, 2003-07
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
KiK
Figure 61: KiK: Sales as share of clothing specialists’ retail sales in Europe, 2003-07
Figure 62: KiK (Germany): Sales as share of clothing specialists’ retail sales in Germany, 2003-07
History
Financial performance
Figure 63: KiK: Group sales performance, 2002/03-06/07
Store portfolio
Figure 64: KiK: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Mango Group
Figure 65: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2003-07
Figure 66: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 67: Mango Group: Group financial performance, 2003-08
Figure 68: Mango: Estimated performance by major markets, 2007
Store portfolio
Figure 69: Mango Group: Outlet data, 2002-07
Figure 70: Mango Group: Breakdown of stores in Europe, 2004-08
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
Figure 71: Mango: Breakdown of advertising expenditure in the UK, 2007
e-commerce and home shopping
New Yorker
Figure 72: New Yorker: Sales as share of clothing specialists’ retail sales in Europe, 2003-07
Figure 73: New Yorker (Germany): Sales as share of clothing specialists’ retail sales in Germany, 2003-07
Recent history
Financial performance
Figure 74: New Yorker: Estimated Group sales performance, 2003-07
Store portfolio
Figure 75: New Yorker: Outlet data, 2003-07
Figure 76: New Yorker: Outlet data by country, 2004-07
Retail offering
Market positioning
Brands and product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Peek & Cloppenburg (Düsseldorf)
Figure 77: Peek & Cloppenburg (Düsseldorf): Group sales as share of European clothing specialists’ sales, 2003-07
Figure 78: Peek & Cloppenburg (Düsseldorf): Total German sales as share of German clothing specialists’ sales, 2004-07
Strategic evaluation
History
Financial performance
Figure 79: Peek & Cloppenburg (Düsseldorf): Group financial performance, 2003-07
Store portfolio
Figure 80: Peek & Cloppenburg (Düsseldorf): Outlet data, 2003-07
Figure 81: P&C (Düsseldorf): Outlets by country, 2003-07
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
e-commerce
Takko
Figure 82: Takko: Sales as share of clothing specialists’ sales in Europe, 2003-07
History
Financial performance
Figure 83: Takko: Group sales performance, 2002/03-2006/07
Store portfolio
Figure 84: Takko: Outlet data, 2002/03-2006/07
Retail offering
Market positioning
Brands and product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping