Contents
Issues in the Market
Main themes
Definitions
Market in Brief
Clothing retailing in for a torrid time?
Cautious consumers already starting to cut-back on discretionary goods
Value retailers set to profit from the slowdown?
Is less (and more expensive) more?
Supermarkets sweep up a larger share of the clothing market?
Industry Insights
Key points
The market
Strategies
What’s selling?
Designer/celebrity collaborations
Pricing issues
Opportunities for growth – international
Opportunities for growth – fashion
Retail winners and losers
Online shopping
Green/ethical issues
Store design – important for the whole experience
Customer service – making a difference
The future
Internal Market Environment
Key points
Inflation
Figure 1: UK: Clothing & footwear inflation, 1997-2007
Competition from the supermarkets
Growing online sales
The seasons
Broader Market Environment
Key points
Will an ageing population force changes?
Figure 2: UK: Population forecasts, age group, 2003-13
Retail sales
Figure 3: UK: ONS retail sales v. BRC total sales, monthly year-on-year growth, May 2007-June 2008
Figure 4: UK: ONS retail sale, food v. non-food, Jan 2008-June 2008
Consumer confidence
Figure 5: Nationwide Consumer Confidence Index, UK, Jan 2006-July 2008
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Sector Size and Forecast
Key points
The future
Recession, what recession?
Figure 6: Clothing specialists sales, UK, 2003-13
Winners and losers
The past
Market Size and Forecast
Key points
Market performance
Figure 7: UK: Consumer spending on clothing & footwear, 2003-07
Market size breakdown by sub-segment
Figure 8: Clothing spending, breakdown by COICOP category, UK, 2003-07
Forecast
Figure 9: Total spend on clothing & footwear and clothing specialsts (£m), 2003-13
Figure 10: Forecast of Total spend on clothing & footwear, and specialists at current prices, 2008-13
Clothing specialists share continues to decline
Figure 11: Percentage share, clothing specialists within clothing and footwear, 2003-13
Figure 12: Forecast, total spend on clothing and footwear, and specialists, at constant 2008 prices, 2003-13
Deflation masks higher real growth
Growing affluence bodes well
Factors used in the forecast
The Consumer – Where They Buy Clothing
Key points
Where they buy clothing?
Figure 13: Where they buy clothes, May 2008
Figure 14: Where they buy clothes, May 2008 (continued)
The changing face of the UK high street
Figure 15: Outlets used for purchasing clothing in the last 12 months, 2003-08
Your M&S
Figure 16: Where they buy for themselves, by gender, age and socio-economic group, May 2008
Next
Figure 17: Where they buy clothing for themselves, by gender, age and socio-economic group, May 2008
Primark
The supermarkets
Asda
Tesco
The others
Figure 18: Where they buy clothing for themselves, by gender, age and socio-economic group, May 2008
Other major clothing retailers
Figure 19: Where they buy for themselves, by gender, age and socio-economic group, May 2008
Clothing shoppers are more promiscuous
Figure 20: UK: Retailers used for clothing purchases, repertoire analysis, May 2008
Figure 21: UK: Retailers used for shopping for clothing, repertoire analysis, May 2008
Retailer Competitor Analysis
Key points
Leading retailers
UK bellwether M&S one of the first to show the effects of the slowdown
Next grappling with growing store portfolio
Value retailers poised for credit crunch boom?
Figure 42: UK: Leading clothing retailers, 2007/08
Non-specialists
Evaluation
Figure 43: UK: Selected UK clothing retailers, evaluation, 2008
Market shares
Figure 44: UK: Leading clothing retailers, market shares, 2007
Alexon Group
Figure 45: Alexon Group Plc: Sales as share of clothing specialists in UK, 2003-07
History
Financial performance
Figure 46: Alexon Group Plc: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 47: Alexon Group Plc: Outlet data, 2003/04-2007/08
Retail offering
Market positioning
Brands
e-commerce and home shopping
Arcadia Group
Figure 48: Arcadia Group Brands Ltd: Sales as share of clothing specialists in UK, 2003-07
Strategic evaluation
Varied portfolio
But not all fascia performing to their potential
Extending the boundaries
Recent history
Financial performance
Figure 49: Arcadia Group: Group financial performance, 2003-07
Topshop
Topman
Burton’s
Dorothy Perkins
Miss Selfridge
Evans
Wallis
Store portfolio
Figure 50: Arcadia Group Brands Ltd: Outlet data, 2003-07
Figure 51: Arcadia Group: Breakdown of International outlets, July 2008
Figure 52: Arcadia Group: Breakdown of European outlets by fascia, July 2008
Retail offering
Topshop
Topman
Dorothy Perkins
Burton
Miss Selfridge
Evans
Figure 53: Evans – Sub-branding portfolio, 2008
Wallis
Figure 54: Arcadia Group: Breakdown of advertising spend of main fascia, 2007
Figure 55: Arcadia Group: Websites, 2008
Benetton Group
Figure 56: Benetton (Europe): Sales as share of clothing specialists in Europe, 2003-07
Strategic evaluation
History
Financial performance
Figure 57: Benetton Group: Group financial performance, 2003-07
Store portfolio
Figure 58: Benetton Group: Outlet data, 2003-07
Retail offering
Figure 59: Benetton Group: Sales by brand, 2007
Bhs
Figure 60: Bhs: Sales as share of clothing specialists’ sales in UK, 2003-07
Strategic evaluation
Background
Financial performance
Figure 61: Bhs: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 62: Bhs: Outlet data, 2003-07
Figure 63: Bhs: International franchises, number of outlets, 2003-08
Retail offering
Womenswear
Figure 64: Bhs: Own-brand clothing product offer, 2008
Menswear
Childrenswear
Ethel Austin
Figure 65: Ethel Austin Ltd: Sales as share of clothing in UK, 2003-07
History
Financial performance
Figure 66: Ethel Austin Ltd: Group financial performance, 2003-07
Store portfolio
Figure 67: Ethel Austin Ltd: Outlet data, 2003-07
Retail offering
Gap
Figure 68: Gap Inc: Sales as share of clothing specialists in UK, 2002-06
History
Financial performance
Figure 69: Gap Inc: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 70: Gap Inc: Outlet data, 2004-08
Retail offering
Womenswear
Menswear
Childrenswear
Grupo Inditex
Figure 71: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 72: Grupo Inditex: Group financial performance – continuing operations, 2003/04-2007/08
Figure 73: Grupo Inditex: Sales growth by type, 2003/04-2007/08
Figure 74: Grupo Inditex: Estimated sales in key European markets, 2004/05-2007/08
Figure 75: Grupo Inditex: Consolidated sales by geographic region, year to January 2004-08
Figure 76: Grupo Inditex: Sales performance by fascia, 2003/04-2007/08
Store portfolio
Figure 77: Grupo Inditex: Outlet and country numbers, 2003/04-2007/08
Figure 78: Grupo Inditex: Outlet numbers by fascia, 2003/04-2007/08
Figure 79: Grupo Inditex: Outlet data by fascia, 2003/04-2007/08
Figure 80: Grupo Inditex: European outlet numbers by country and fascia, January 2008
Figure 81: Grupo Inditex: Breakdown of proportion of company owned and franchise stores, by fascia, 2006-07
Figure 82: Grupo Inditex: Expansion plans, 2008
Retail offering
Zara
Massimo Dutti
Bershka
Figure 83: Grupo Inditex: Company websites, 2008
H&M Hennes & Mauritz
Figure 84: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2003-07
Figure 85: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 86: H&M Hennes & Mauritz: Group financial performance, 2002/03-2006/07
Figure 87: H&M Hennes & Mauritz Sales by: country, 2002/03-2006/07
Store portfolio
Figure 88: H&M Hennes & Mauritz: Outlet data, 2003-07
Figure 89: H&M Hennes & Mauritz: Sales per outlet, 2003-07
Figure 90: H&M Hennes & Mauritz: Comparison of percentage increase in sales vs percentage increase in outlet numbers, European markets, 2005/06-2006/07
Retail offering
Figure 91: H&M, own brand portfolio, 2008
H&M – Cos
Figure 92: H&M Hennes & Mauritz: Breakdown of advertising expenditure in the UK, 2007
Marks & Spencer
Figure 93: Marks & Spencer: Sales as share of clothing specialists in the UK, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 94: M&S: Group financial performance – continuing operations, 2002/03-2007/08
Highlights in the UK
Figure 95: M&S: UK retail sales by product category, 2005/06-2007/08
Figure 96: M&S: International sales performance, 2005/06-2007/08
Store portfolio
Figure 97: M&S: Outlet data, 2004-08
European franchises
Figure 98: M&S: Breakdown of European franchise outlets, 2004-08
Figure 99: M&S: Other global locations, April 2008
Retail offering
Figure 100: Marks & Spencer: Womenswear and menswear own brand portfolio, 2008
Figure 101: Marks & Spencer: Clothing price architecture 2004-08
Figure 102: Marks & Spencer: Menswear – Suits, price architecture, 2008
Figure 103: M&S: Breakdown of advertising expenditure in the UK, 2007
Mackays Stores Group
Figure 104: Mackays Stores Group Ltd: Sales as share of clothing specialists in UK, 2002-06
Recent history
Financial performance
Figure 105: Mackays Stores Group Ltd: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 106: Mackays Stores Group Ltd: Outlet data, 2003-07
Retail offering
Brands
Mango Group
Figure 107: Mango Group: Sales as share of clothing specialists’ sales in Europe, %, 2003-07
Figure 108: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 109: Mango Group: Group financial performance, 2003-08
Figure 110: Mango: Estimated performance by major markets, 2007
Store portfolio
Figure 111: Mango Group: Outlet data, 2002-07
Figure 112: Mango Group: Breakdown of stores in Europe, 2004-08
Retail offering
Figure 113: Mango: Breakdown of advertising expenditure in the UK, 2007
Matalan
Figure 114: Matalan: Sales as share of clothing specialists’ sales in UK, %, 2003-07
Strategic evaluation
Right economic situation, wrong location?
Potential consumer backlash
Attempting to be the same, but different
Recent history
Financial performance
Figure 115: Matalan: Group financial performance, 2003-08
Store portfolio
Figure 116: Matalan: Outlet data, 2003-07
Retail offering
Figure 117: Matalan: Own brand womenswear portfolio, 2008
Operational issues
Monsoon
Figure 118: Monsoon Plc: Sales as share of clothing specialists in UK, 2002-06
History
Financial performance
Figure 119: Monsoon Plc: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 120: Monsoon Plc: Outlet data, 2003-07
Retail offering
Mosaic Fashions
Figure 121: Mosaic Fashions Ltd: Sales as share of clothing specialists’ sales in UK, 2004-07
Strategic evaluation
Recent history
Financial performance
Figure 122: Mosaic Fashions Ltd: Group financial performance, 2003/04-2007/08
Figure 123: Mosaic Fashions Ltd: Estimated share of sales by fascia, 2007/08
Store portfolio
Figure 124: Mosaic Fashions Ltd: Outlet data, 2004-08
Retail offering
Warehouse
Oasis
Coast
Principles
Karen Millen
Operational issues
e-commerce and home shopping
New Look
Figure 125: New Look: Sales as share of clothing specialists’ sales in Europe, %, 2003-07
Figure 126: New Look: Sales as share of clothing specialists’ sales in UK, 2003-07
Strategic evaluation
Recent history
Financial performance
Figure 127: New Look Group Plc: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 128: New Look Group Plc: Outlet data, 2004-08
Figure 129: New Look Group: Outlet data by country, 2007-08
Retail offering
Figure 130: New Look womenswear own brand clothing portfolio, 2008
Figure 131: New Look: Breakdown of advertising expenditure in the UK, 2007
Next Group
Figure 132: Next Group: Sales as share of clothing retailers’ sales in UK, 2003-07
Strategic evaluation
Background
Financial performance
Figure 133: Next: change in average selling prices, by season, 2006-08
Figure 134: Next Group: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 135: Next Group: outlet data, 2003-07
Figure 136: Next: Refit /refurbishment plans, 2008-09
International
Figure 137: Next: International outlets, 2007-09
Retail offering
Figure 138: Next: Menswear suits price architecture, 2008
Peacocks/Bonmarché
History
Financial performance
Figure 139: Peacocks/bonmarché: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 140: Peacocks/Bonmarche: Outlet data, 2003-07
Retail offering
Figure 141: Peacocks and Bonmarche sub-brands, 2008
e-commerce and home shopping
Primark/Penneys
Figure 142: Primark/Penneys: Sales as share of clothing specialists’ sales in UK, 2003-07
Strategic evaluation
Background
Financial performance
Figure 143: Primark/Penneys: Group financial performance, 2002/03-2006/07
Store portfolio
Figure 144: Primark/Penneys: Outlet data, 2003-07
Retail offering
Figure 145: Primark: Breakdown of sales revenue by product category, 2007
Figure 146: Primark: Own brand portfolio, 2007
River Island
Figure 147: River Island Clothing Co Ltd: Sales as share of clothing specialists in UK, 2003-07
History
Financial performance
Figure 148: River Island Clothing Co Ltd: Group financial performance, 2002-07
Store portfolio
Figure 149: River Island Clothing Co Ltd: Outlet data, 2002-07
Retail offering
Product offer
TK Maxx
Figure 150: TK Maxx: Sales as share of clothing specialists’ sales in UK, 2003-07
History
Financial performance
Figure 151: TK Maxx: Group financial performance, 2003/04-2007/08
Store portfolio
Figure 152: TK Maxx: Outlet data, 2003/04-2007/08
Retail offering
Major Non-specialists
Figure 153: UK: Major non-specialists clothing sales estimates, 2007
Supermarkets
George at Asda
Sainsbury’s (Tu)
Tesco
Retail Advertising and Promotion
Key points
Trends in total advertising expenditure
Figure 154: Main media advertising spend, by leading clothing retailers, 2003-07
Figure 155: Main media advertising spend by leading clothing retailers, by media, 2003-07
Appendix
Abbreviations
Appendix: Market Size and Forecast
Definition of the market
Appendix: Where They Buy Clothing
Figure 156: Where they buy for themselves, by Mintel’s special groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
Figure 157: Where they buy clothing for themselves, by Mintel’s special groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
Figure 158: Where they buy clothing for themselves, by Mintel’s special groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
Figure 159: Where they buy clothing for themselves, by Mintel’s special groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
Figure 160: Where they buy clothing for themselves, by Mintel’s special groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
Figure 161: Where they buy clothing for themselves, by Mintel’s special groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008
Figure 162: What they think of buying clothes, by Mintel’s special groups, region, ACORN groups, technology users, daily newspapers, commercial TV viewing and supermarket used, May 2008