TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Dairy Food 2
Summary category level - Spreadable fats 3
Summary category level - Cheese 4
Summary category level - Soy Products 5
Summary category Level - Milk 6
Summary category level - Yogurt 7
Summary category level - Cream 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 26
Value Analysis, US$ 2001-2006 29
Value Analysis, US$ 2006-2011 30
Volume Analysis, 2001-2006 32
Volume Analysis, 2006-2011 34
Company and Brand Share Analysis 38
Distribution Analysis 42
Expenditure & consumption per capita 44
Chapter 4 LEADING COMPANY PROFILES 50
Nestle SA 50
Chapter 5 CATEGORY ANALYSIS - SPREADABLE FATS 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 60
Company and Brand Share Analysis 63
Distribution Analysis 66
Expenditure & consumption per capita 68
Chapter 6 CATEGORY ANALYSIS - CHEESE 71
Value Analysis, 2001-2006 71
Value Analysis, 2006-2011 72
Value Analysis, US$ 2001-2006 74
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 80
Distribution Analysis 83
Expenditure & consumption per capita 85
Chapter 7 CATEGORY ANALYSIS - SOY PRODUCTS 88
Value Analysis, 2001-2006 88
Value Analysis, 2006-2011 89
Value Analysis, US$ 2001-2006 91
Value Analysis, US$ 2006-2011 91
Volume Analysis, 2001-2006 93
Volume Analysis, 2006-2011 94
Company and Brand Share Analysis 97
Distribution Analysis 99
Expenditure & consumption per capita 101
Chapter 8 CATEGORY ANALYSIS - MILK 104
Value Analysis, 2001-2006 104
Value Analysis, 2006-2011 106
Value Analysis, US$ 2001-2006 108
Value Analysis, US$ 2006-2011 109
Volume Analysis, 2001-2006 111
Volume Analysis, 2006-2011 113
Company and Brand Share Analysis 116
Distribution Analysis 119
Expenditure & consumption per capita 121
Chapter 9 CATEGORY ANALYSIS - YOGURT 127
Value Analysis, 2001-2006 127
Value Analysis, 2006-2011 128
Value Analysis, US$ 2001-2006 130
Value Analysis, US$ 2006-2011 130
Volume Analysis, 2001-2006 132
Volume Analysis, 2006-2011 133
Company and Brand Share Analysis 136
Distribution Analysis 139
Expenditure & consumption per capita 141
Chapter 10 CATEGORY ANALYSIS - CREAM 144
Value Analysis, 2001-2006 144
Value Analysis, 2006-2011 145
Value Analysis, US$ 2001-2006 147
Value Analysis, US$ 2006-2011 147
Volume Analysis, 2001-2006 148
Volume Analysis, 2006-2011 149
Company and Brand Share Analysis 151
Distribution Analysis 154
Expenditure & consumption per capita 156
Chapter 11 COUNTRY COMPARISON 159
Value 159
Volume 164
Market Share 169
Chapter 12 PAKISTAN SOCIOECONOMIC PROFILE 170
Country Overview 170
Key Facts 171
Political Overview 173
Pakistan Economic Overview 175
Chapter 13 PAKISTAN MACROECONOMIC PROFILE 176
Macroeconomic Indicators 176
Chapter 14 RESEARCH METHODOLOGY 182
Methodology overview 182
Secondary research 183
Market modelling 184
Primary research 185
Data finalisation 185
Ongoing research 186
CHAPTER 17 APPENDIX 187
Future readings 187
How to contact experts in your industry 187
LIST OF FIGURES
Figure 1: Pakistan Dairy Food value & value forecast, 2001-2011 (PKR m, nominal prices) 28
Figure 2: Pakistan Dairy Food category growth comparison, by value, 2001-2011 31
Figure 3: Pakistan Dairy Food volume & volume forecast, 2001-2011 (Kg/Liters m) 36
Figure 4: Pakistan Dairy Food category growth comparison, by volume, 2001-2011 37
Figure 5: Pakistan Dairy Food company share, by value, 2005-2006 (%) 40
Figure 6: Pakistan Dairy Food distribution channels, by value, 2005-2006 (%) 43
Figure 7: Pakistan Spreadable fats value & value forecast, 2001-2011 (PKR m, nominal prices) 55
Figure 8: Pakistan Spreadable fats category growth comparison, by value, 2001-2011 58
Figure 9: Pakistan Spreadable fats volume & volume forecast, 2001-2011 (Kg m) 61
Figure 10: Pakistan Spreadable fats category growth comparison, by volume, 2001-2011 62
Figure 11: Pakistan Spreadable fats company share, by value, 2005-2006 (%) 64
Figure 12: Pakistan Spreadable fats distribution channels, by value, 2005-2006 (%) 67
Figure 13: Pakistan Cheese value & value forecast, 2001-2011 (PKR m, nominal prices) 73
Figure 14: Pakistan Cheese category growth comparison, by value, 2001-2011 75
Figure 15: Pakistan Cheese volume & volume forecast, 2001-2011 (Kg m) 78
Figure 16: Pakistan Cheese category growth comparison, by volume, 2001-2011 79
Figure 17: Pakistan Cheese company share, by value, 2005-2006 (%) 81
Figure 18: Pakistan Cheese distribution channels, by value, 2005-2006 (%) 84
Figure 19: Pakistan Soy Products value & value forecast, 2001-2011 (PKR m, nominal prices) 90
Figure 20: Pakistan Soy Products category growth comparison, by value, 2001-2011 92
Figure 21: Pakistan Soy Products volume & volume forecast, 2001-2011 (Kg/Liters m) 95
Figure 22: Pakistan Soy Products category growth comparison, by volume, 2001-2011 96
Figure 23: Pakistan Soy Products distribution channels, by value, 2005-2006 (%) 100
Figure 24: Pakistan Milk value & value forecast, 2001-2011 (PKR m, nominal prices) 107
Figure 25: Pakistan Milk category growth comparison, by value, 2001-2011 110
Figure 26: Pakistan Milk volume & volume forecast, 2001-2011 (Kg/Liters m) 114
Figure 27: Pakistan Milk category growth comparison, by volume, 2001-2011 115
Figure 28: Pakistan Milk company share, by value, 2005-2006 (%) 117
Figure 29: Pakistan Milk distribution channels, by value, 2005-2006 (%) 120
Figure 30: Pakistan Yogurt value & value forecast, 2001-2011 (PKR m, nominal prices) 129
Figure 31: Pakistan Yogurt category growth comparison, by value, 2001-2011 131
Figure 32: Pakistan Yogurt volume & volume forecast, 2001-2011 (Kg m) 134
Figure 33: Pakistan Yogurt category growth comparison, by volume, 2001-2011 135
Figure 34: Pakistan Yogurt company share, by value, 2005-2006 (%) 137
Figure 35: Pakistan Yogurt distribution channels, by value, 2005-2006 (%) 140
Figure 36: Pakistan Cream value & value forecast, 2001-2011 (PKR m, nominal prices) 146
Figure 37: Pakistan Cream volume & volume forecast, 2001-2011 (Liters m) 150
Figure 38: Pakistan Cream company share, by value, 2005-2006 (%) 152
Figure 39: Pakistan Cream distribution channels, by value, 2005-2006 (%) 155
Figure 40: Global Dairy Food market split (value terms, 2006) – Top 5 countries 160
Figure 41: Global Dairy Food market value, 2001 – 2006 (Top 5 countries) 163
Figure 42: Global Dairy Food market split (volume terms, 2006) – Top 5 countries 165
Figure 43: Global Dairy Food market volume, 2001 – 2006 (Top 5 countries) 168
Figure 44: Map of Pakistan 172
Figure 45: Annual data review process 182
LIST OF TABLES
Table 1: Dairy Food category definitions 11
Table 2: Dairy Food distribution channels 12
Table 3: Pakistan Dairy Food value, 2001-2006 (PKR m, nominal prices) 25
Table 4: Pakistan Dairy Food value forecast, 2006-2011 (PKR m, nominal prices) 27
Table 5: Pakistan Dairy Food value, 2001-2006 (US$ m nominal prices) 29
Table 6: Pakistan Dairy Food value forecast, 2006-2011 (US$ m nominal prices) 30
Table 7: Pakistan Dairy Food volume, 2001-2006 (Kg/Liters m) 33
Table 8: Pakistan Dairy Food volume forecast, 2006-2011 (Kg/Liters m) 35
Table 9: Pakistan Dairy Food brand share, by value, 2005-2006 (%) 38
Table 10: Pakistan Dairy Food value, by brand 2005-2006 (PKR m nominal prices) 39
Table 11: Pakistan Dairy Food company share by value, 2005-2006 (%) 41
Table 12: Pakistan Dairy Food value, by company, 2005-2006 (PKR m nominal prices) 41
Table 13: Pakistan Dairy Food distribution channels, by value, 2005-2006 (%) 42
Table 14: Pakistan Dairy Food value, by distribution channel, 2005-2006 (PKR m nominal prices) 42
Table 15: Pakistan Dairy Food expenditure per capita, 2001-2006 (PKR, nominal prices) 44
Table 16: Pakistan Dairy Food forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 45
Table 17: Pakistan Dairy Food expenditure per capita, 2001-2006 (US$ nominal prices) 46
Table 18: Pakistan Dairy Food forecast expenditure per capita, 2006-2011 (US$ nominal prices) 47
Table 19: Pakistan Dairy Food consumption per capita, 2001-2006 (Kg/Liters) 48
Table 20: Pakistan Dairy Food forecast consumption per capita, 2006-2011 (Kg/Liters) 49
Table 21: Nestle SA Key Facts 50
Table 22: Pakistan Spreadable fats value, 2001-2006 (PKR m, nominal prices) 53
Table 23: Pakistan Spreadable fats value forecast, 2006-2011 (PKR m, nominal prices) 54
Table 24: Pakistan Spreadable fats value, 2001-2006 (US$ m nominal prices) 56
Table 25: Pakistan Spreadable fats value forecast, 2006-2011 (US$ m nominal prices) 57
Table 26: Pakistan Spreadable fats volume, 2001-2006 (Kg m) 59
Table 27: Pakistan Spreadable fats volume forecast, 2006-2011 (Kg m) 60
Table 28: Pakistan Spreadable fats brand share, by value, 2005-2006 (%) 63
Table 29: Pakistan Spreadable fats value, by brand 2005-2006 (PKR m nominal prices) 63
Table 30: Pakistan Spreadable fats company share by value, 2005-2006 (%) 65
Table 31: Pakistan Spreadable fats value, by company, 2005-2006 (PKR m nominal prices) 65
Table 32: Pakistan Spreadable fats distribution channels, by value, 2005-2006 (%) 66
Table 33: Pakistan Spreadable fats value, by distribution channel, 2005-2006 (PKR m nominal prices) 66
Table 34: Pakistan Spreadable fats expenditure per capita, 2001-2006 (PKR, nominal prices) 68
Table 35: Pakistan Spreadable fats forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 68
Table 36: Pakistan Spreadable fats expenditure per capita, 2001-2006 (US$ nominal prices) 69
Table 37: Pakistan Spreadable fats forecast expenditure per capita, 2006-2011 (US$ nominal prices) 69
Table 38: Pakistan Spreadable fats consumption per capita, 2001-2006 (Kg) 70
Table 39: Pakistan Spreadable fats forecast consumption per capita, 2006-2011 (Kg) 70
Table 40: Pakistan Cheese value, 2001-2006 (PKR m, nominal prices) 71
Table 41: Pakistan Cheese value forecast, 2006-2011 (PKR m, nominal prices) 72
Table 42: Pakistan Cheese value, 2001-2006 (US$ m nominal prices) 74
Table 43: Pakistan Cheese value forecast, 2006-2011 (US$ m nominal prices) 74
Table 44: Pakistan Cheese volume, 2001-2006 (Kg m) 76
Table 45: Pakistan Cheese volume forecast, 2006-2011 (Kg m) 77
Table 46: Pakistan Cheese brand share, by value, 2005-2006 (%) 80
Table 47: Pakistan Cheese value, by brand 2005-2006 (PKR m nominal prices) 80
Table 48: Pakistan Cheese company share by value, 2005-2006 (%) 82
Table 49: Pakistan Cheese value, by company, 2005-2006 (PKR m nominal prices) 82
Table 50: Pakistan Cheese distribution channels, by value, 2005-2006 (%) 83
Table 51: Pakistan Cheese value, by distribution channel, 2005-2006 (PKR m nominal prices) 83
Table 52: Pakistan Cheese expenditure per capita, 2001-2006 (PKR, nominal prices) 85
Table 53: Pakistan Cheese forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 85
Table 54: Pakistan Cheese expenditure per capita, 2001-2006 (US$ nominal prices) 86
Table 55: Pakistan Cheese forecast expenditure per capita, 2006-2011 (US$ nominal prices) 86
Table 56: Pakistan Cheese consumption per capita, 2001-2006 (Kg) 87
Table 57: Pakistan Cheese forecast consumption per capita, 2006-2011 (Kg) 87
Table 58: Pakistan Soy Products value, 2001-2006 (PKR m, nominal prices) 88
Table 59: Pakistan Soy Products value forecast, 2006-2011 (PKR m, nominal prices) 89
Table 60: Pakistan Soy Products value, 2001-2006 (US$ m nominal prices) 91
Table 61: Pakistan Soy Products value forecast, 2006-2011 (US$ m nominal prices) 91
Table 62: Pakistan Soy Products volume, 2001-2006 (Kg/Liters m) 93
Table 63: Pakistan Soy Products volume forecast, 2006-2011 (Kg/Liters m) 94
Table 64: Pakistan Soy Products brand share, by value, 2005-2006 (%) 97
Table 65: Pakistan Soy Products value, by brand 2005-2006 (PKR m nominal prices) 97
Table 66: Pakistan Soy Products company share by value, 2005-2006 (%) 98
Table 67: Pakistan Soy Products value, by company, 2005-2006 (PKR m nominal prices) 98
Table 68: Pakistan Soy Products distribution channels, by value, 2005-2006 (%) 99
Table 69: Pakistan Soy Products value, by distribution channel, 2005-2006 (PKR m nominal prices) 99
Table 70: Pakistan Soy Products expenditure per capita, 2001-2006 (PKR, nominal prices) 101
Table 71: Pakistan Soy Products forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 101
Table 72: Pakistan Soy Products expenditure per capita, 2001-2006 (US$ nominal prices) 102
Table 73: Pakistan Soy Products forecast expenditure per capita, 2006-2011 (US$ nominal prices) 102
Table 74: Pakistan Soy Products consumption per capita, 2001-2006 (Kg/Liters) 103
Table 75: Pakistan Soy Products forecast consumption per capita, 2006-2011 (Kg/Liters) 103
Table 76: Pakistan Milk value, 2001-2006 (PKR m, nominal prices) 105
Table 77: Pakistan Milk value forecast, 2006-2011 (PKR m, nominal prices) 106
Table 78: Pakistan Milk value, 2001-2006 (US$ m nominal prices) 108
Table 79: Pakistan Milk value forecast, 2006-2011 (US$ m nominal prices) 109
Table 80: Pakistan Milk volume, 2001-2006 (Kg/Liters m) 112
Table 81: Pakistan Milk volume forecast, 2006-2011 (Kg/Liters m) 113
Table 82: Pakistan Milk brand share, by value, 2005-2006 (%) 116
Table 83: Pakistan Milk value, by brand 2005-2006 (PKR m nominal prices) 116
Table 84: Pakistan Milk company share by value, 2005-2006 (%) 118
Table 85: Pakistan Milk value, by company, 2005-2006 (PKR m nominal prices) 118
Table 86: Pakistan Milk distribution channels, by value, 2005-2006 (%) 119
Table 87: Pakistan Milk value, by distribution channel, 2005-2006 (PKR m nominal prices) 119
Table 88: Pakistan Milk expenditure per capita, 2001-2006 (PKR, nominal prices) 121
Table 89: Pakistan Milk forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 122
Table 90: Pakistan Milk expenditure per capita, 2001-2006 (US$ nominal prices) 123
Table 91: Pakistan Milk forecast expenditure per capita, 2006-2011 (US$ nominal prices) 124
Table 92: Pakistan Milk consumption per capita, 2001-2006 (Kg/Liters) 125
Table 93: Pakistan Milk forecast consumption per capita, 2006-2011 (Kg/Liters) 126
Table 94: Pakistan Yogurt value, 2001-2006 (PKR m, nominal prices) 127
Table 95: Pakistan Yogurt value forecast, 2006-2011 (PKR m, nominal prices) 128
Table 96: Pakistan Yogurt value, 2001-2006 (US$ m nominal prices) 130
Table 97: Pakistan Yogurt value forecast, 2006-2011 (US$ m nominal prices) 130
Table 98: Pakistan Yogurt volume, 2001-2006 (Kg m) 132
Table 99: Pakistan Yogurt volume forecast, 2006-2011 (Kg m) 133
Table 100: Pakistan Yogurt brand share, by value, 2005-2006 (%) 136
Table 101: Pakistan Yogurt value, by brand 2005-2006 (PKR m nominal prices) 136
Table 102: Pakistan Yogurt company share by value, 2005-2006 (%) 138
Table 103: Pakistan Yogurt value, by company, 2005-2006 (PKR m nominal prices) 138
Table 104: Pakistan Yogurt distribution channels, by value, 2005-2006 (%) 139
Table 105: Pakistan Yogurt value, by distribution channel, 2005-2006 (PKR m nominal prices) 139
Table 106: Pakistan Yogurt expenditure per capita, 2001-2006 (PKR, nominal prices) 141
Table 107: Pakistan Yogurt forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 141
Table 108: Pakistan Yogurt expenditure per capita, 2001-2006 (US$ nominal prices) 142
Table 109: Pakistan Yogurt forecast expenditure per capita, 2006-2011 (US$ nominal prices) 142
Table 110: Pakistan Yogurt consumption per capita, 2001-2006 (Kg) 143
Table 111: Pakistan Yogurt forecast consumption per capita, 2006-2011 (Kg) 143
Table 112: Pakistan Cream value, 2001-2006 (PKR m, nominal prices) 144
Table 113: Pakistan Cream value forecast, 2006-2011 (PKR m, nominal prices) 145
Table 114: Pakistan Cream value, 2001-2006 (US$ m nominal prices) 147
Table 115: Pakistan Cream value forecast, 2006-2011 (US$ m nominal prices) 147
Table 116: Pakistan Cream volume, 2001-2006 (Liters m) 148
Table 117: Pakistan Cream volume forecast, 2006-2011 (Liters m) 149
Table 118: Pakistan Cream brand share, by value, 2005-2006 (%) 151
Table 119: Pakistan Cream value, by brand 2005-2006 (PKR m nominal prices) 151
Table 120: Pakistan Cream company share by value, 2005-2006 (%) 153
Table 121: Pakistan Cream value, by company, 2005-2006 (PKR m nominal prices) 153
Table 122: Pakistan Cream distribution channels, by value, 2005-2006 (%) 154
Table 123: Pakistan Cream value, by distribution channel, 2005-2006 (PKR m nominal prices) 154
Table 124: Pakistan Cream expenditure per capita, 2001-2006 (PKR, nominal prices) 156
Table 125: Pakistan Cream forecast expenditure per capita, 2006-2011 (PKR, nominal prices) 156
Table 126: Pakistan Cream expenditure per capita, 2001-2006 (US$ nominal prices) 157
Table 127: Pakistan Cream forecast expenditure per capita, 2006-2011 (US$ nominal prices) 157
Table 128: Pakistan Cream consumption per capita, 2001-2006 (Liters) 158
Table 129: Pakistan Cream forecast consumption per capita, 2006-2011 (Liters) 158
Table 130: Global Dairy Food market value, 2006 159
Table 131: Global Dairy Food market split (value terms (US$ m), 2006) – Top 5 countries 162
Table 132: Global Dairy Food market volume, 2006 164
Table 133: Global Dairy Food market split (volume terms, 2006) – Top 5 countries 167
Table 134: Leading players - Top 5 countries 169
Table 135: Pakistan Key Facts 171
Table 136: Pakistan population, by age group, 2000-2005 (millions) 176
Table 137: Pakistan population forecast, by age group, 2005-2010 (millions) 177
Table 138: Pakistan population, by gender, 2000-2005 (millions) 177
Table 139: Pakistan population forecast, by gender, 2005-2010 (millions) 178
Table 140: Pakistan real GDP, 2000-2005 (PKR bn, 2005 prices) 178
Table 141: Pakistan real GDP forecast, 2005-2010 (PKR bn, 2005 prices) 179
Table 142: Pakistan nominal GDP, 2000-2005 (PKR bn, nominal prices) 179
Table 143: Pakistan real GDP, 2000-2005 (US$ bn, 2005 prices) 180
Table 144: Pakistan real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 180
Table 145: Pakistan consumer price index, 2000-2005 (2000=100) 181
Table 146: Pakistan consumer price index, 2005-2010 (2000=100) 181
Table 147: Pakistan exchange rate, 2000-2005 181