Morinaga & Co. Ltd. - SWOT Analysis - SWOT Analysis

Morinaga & Co. Ltd. - SWOT Analysis - SWOT Analysis

Datamonitor's Morinaga & Co. Ltd. - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Morinaga & Co. Ltd. (Morinaga) is a confectionery manufacturer. It is engaged in the manufacturing of foodstuffs, frozen dessert, and health foods. The company primarily operates in Japan. It is headquartered in Tokyo, Japan and employs 3,256 people, as of March 31st 2008 (FY2008). The company recorded *revenues of JPY170,787 million (approximately $1,499.5 million) during FY2008, an increase of 2.1% over FY2007. Increase in the revenues was due to strong sales of products in core brands. The operating profit of the company was JPY5,016 million (approximately $44 million) during FY2008, a decrease of 20.1% over FY2007. The net profit was JPY2,365 million (approximately $20.8 million) in FY2008, compared with a net loss of JPY3,236 million (approximately $24.7 million) in FY2007. * Figures reported by the company are unaudited results.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available

Table of Contents:
This product typically includes the following sections:

Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis