Consumer devices survey: which devices do consumers want?

Consumer devices survey: which devices do consumers want?

Ovum’s consumer survey covered a range of topics central to Ovum’s Consumer Practice, and this report deals with the section on consumer electronic (CE) devices. Ovum asked 11,000 consumers in 12 countries how likely they were to buy each of six device types in the next 12 months, and if so where they would purchase each device from. The results are shown by device type, consumer age group and gender and are compared across the different geographies surveyed.

Table of contents

Executive summary

In a nutshell
Key messages

Trends in purchasing intentions

Device trends by age
Device trends by gender
Place of purchase

Results by device type

Mobile phone
Flat-screen TV
MP3 player
Laptop PC
Desktop PC
Games console

Scope

What did we ask?

Table of figures

Figure 1 Device purchasing intentions by age (global)
Table 1 Likely to purchase devices in 2008
Figure 2 Device purchasing intentions by gender
Figure 3 Retail outlets for device purchases
Figure 4 Most popular device types for each type of retailer
Table 2 Device purchasing intention by retailer type
Figure 5 Mobile phone purchasing intentions (global, by gender and age)
Figure 6 Mobile phone purchasing intentions (by region and age)
Figure 7 Mobile phone place of purchase (global)
Figure 8 Mobile phone purchasing intention (by country)
Figure 9 Flat-screen TV purchasing intentions (global, by gender and age)
Figure 10 Flat-screen TV purchasing intentions (by region and age)
Figure 11 Flat-screen TV place of purchase
Figure 12 Flat-screen TV purchasing intentions (by country)
Figure 13 MP3 player purchasing intentions (global, by gender and age)
Figure 14 MP3 player purchasing intentions (by region)
Figure 15 MP3 player place of purchase (global)
Figure 16 MP3 player purchasing intention (by country)
Figure 17 Laptop PC purchasing intentions (global, by gender and age)
Figure 18 Laptop PC purchasing intentions (by region and age)
Figure 19 Laptop PC place of purchase
Figure 20 Laptop PC country purchasing intentions
Figure 21 Desktop PC purchasing intentions (global, by gender and age)
Figure 22 Desktop PC purchasing intentions (by region and age)
Figure 23 Desktop PC place of purchase
Figure 24 Desktop PC country purchasing intention
Figure 25 Games console purchasing intentions (global, by gender and age)
Figure 26 Games console purchasing intentions (by region and age)
Figure 27 Games console place of purchase (global)
Figure 28 Games console purchasing intention (by country)