Teen Apparel Market Report: 2008 Edition

Teen Apparel Market Report: 2008 Edition

Teen apparel market is growing rapidly and has become a significant segment of the apparel industry. Retailers are adapting new techniques to sustain teenagers’ interest by offering innovative designs and introducing new products. The teen segment is often deemed inconsistent due to changing fashion preferences and is always looking for the next fashion hit.

One of the growth drivers of teen apparel market is teens growing population which is growing faster than the overall US population growth. The report analyzes teen shopping behavior, buying preferences and favorite brands. It also focuses on their annual fashion spending and their budget apportion.

The report also gives an overview of Canadian teen apparel market and major factors driving teen apparel industry. It profiles major competitors in the market, their business strategies and financial overview.

1. Market Overview

1.1 US Teen Apparel Market

Market Value
Online Teen Shopping Behavior
Fashion Ideas among Teenage Female
Annual Fashion Spending
Top Rated Brands
Teens Budget Allocation

1.2 Canadian Teen Apparel Market

Teen Apparel Population Penetration
Retail Sales

2. Industry Developments

2.1 Growing Teens Market with Increasing Population
2.2 Young Shirting Green Issues
2.3 Plus Size Clothes For Teens - Stylin' and Hip
2.4 Technology Changes the Competitive Landscape
2.5 T-Shirts - Most Popular Garment in Teen Segment
2.6 Making Way for New Fabrics

3. Competitive Analysis

Male Teens' Brand Preferences
Store Count
Girl’s Preferred Brands
Current Market State

4. Company Profiles

4.1 Aéropostale

Overview
Key Financials
Business Strategies
New lifestyle marketing campaign
Significant Store Growth
Promotional Pricing Strategy

4.2 American Eagle Outfitters

Overview
Key Financials
Business Strategies
Store Expansion to Maximize its Reach
Innovative Promotional Campaigns
Intimate Apparel Sub-brand to Drive Growth

4.3 Pacific Sunwear

Overview
Key Financials
Business Strategies
Focus on Junior Segment
Unique Mix of Branded and Private Label Merchandise
Strong Relationships with Vendors

4.4 Urban Outfitters

Overview
Key Financials
Business Strategies
Square Footage Growth in Existing Concepts
New Technology to Drive Sales

List of Tables

US - Top Five Items Purchased by Teens (2007)
Tween Girls' Source of Fashion Ideas (2006)
Teen Annual Fashion Spending (2007-08)
Consumers' Preferred Place to Research Products (2007)
Teens Budget Allocation by Category (2006-07)
Percentage of Brand Preference among Teens (2003/06)
US Retail Youth/Teen Apparel Population Penetration (2007)
Canada Retail Youth/Teen Apparel Population Penetration (2007)
Percent Change in Retail Sales (2007-08)
Youth Population Projection by Age Group (2006-11E)
American Eagle Outfitters - Revenue by Geography (2005-08)
Pacific Sunwear - Revenue by Segments (2006-08)

List of Charts

Kids/Teen Apparel – US Market (2003-06)
Teens’ Top Rated Brands (2007)
Canadian Apparel Market Segmentation (2007)
Male Teens' Apparel Brand Preferences (2007)
Store Count and % Penetration (Sep 2007)
Girl’s Most Preferred Brands (2007)
Brands Becoming Popular in Girls (2007)
Aéropostale – Revenue Growth (2004-08)
Urban Outfitters - Revenue and Assets (2004-08)