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Chewing Gum Market - A Growing Confectionery Segment: 2008 Edition
Chewing Gum Market - A Growing Confectionery Segment: 2008 Edition
- Report price : $ 850
- Publication date : August 2008
- Length : 32 pages
Chewing Gum Market - A Growing Confectionery Segment: 2008 Edition
The global confectionery market comes under packaged food industry and is the fourth largest segment under packaged food. It is also the fastest growing segment of the packaged food industry. Confectionery is further segmented into chocolate confectionery, sugar confectionery and gum. Of the three segments, gum has the lowest share. Chewing gum is also the most concentrated market of the three segments.
The chewing gum industry is dominated by the developed markets. However, the emerging markets are providing the growth impetus to this industry with their economic growth, rising middle class and increasing spending power. With the acquisition of Wrigley by Mars, the combined entity has become the market leader in confectionery market as well as gum segment with Cadbury at second place.
This report covers the overall confectionery market and its segments, particularly chewing gum market. The report discusses the supply chain and the process of its production and steps involved in it. It goes on to cover the global size of the market and the trends and issues. The key players of the global chewing gum market are also discussed.
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