1. OVERVIEW AND OUTLOOK 1
Global Market Perspective 2
Table 1: World Recent Past, Current and Future Analysis for
Office Equipment by Geographic Region - US, Canada, Europe,
Asia-Pacific, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2015 2
Table 2: World 5-Year Perspective for Office Equipment by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Europe, Asia-Pacific, and Rest of World Markets
for Years 2011 and 2015 3
2. KEY INDUSTRY TRENDS 4
Rise of Digital Technology Poised to Transform Market 4
Office Equipment with Enhanced Productivity and Minimal Costs
Gain Prominence 4
Replacement Drives Matured Office Market 5
Online Storage and Printing 5
Consolidation Sets in the Distribution Channel 5
Private Label Products Gain Prominence 6
Innovations Drive in Sales 6
Advent of Multifunctional Products 6
SOHO - Offering Lucrative Opportunities to Office Equipment
Manufacturers 6
Integration is the Buzzword 7
Value Addition in the Office Equipment Industry 7
3. PRINTERS 8
Global Printer Market 8
Key Market Drivers for Color Printers: 8
Printer Market Constraints 9
Monochrome Laser Printers Market Plummets 9
Business Inkjet Printers 10
Impact Printer Market 10
Digital Color Printing Experiences Demand Boost 10
Variable Data Printing Witness Gains 10
Inkjet Technology - The Latest in Printing 11
Competitive Landscape 11
Table 3: Leading Players in the Global Color Laser Printer
Market (2010): Percentage Breakdown of Volume Sales for
Hewlett- Packard, Konica Minolta, Epson, Xerox, and Others 11
Table 4: Leading Players in the Global Color Laser Printer
Market (2010): Percentage Breakdown of Value Sales for
Hewlett- Packard, Xerox, Konica Minolta, Epson, and Others 11
Table 5: Leading Players in the Global Black & White Laser
Printer Market (2010): Percentage Breakdown of Volume Sales
for Hewlett- Packard, Konica Minolta, Epson, Xerox, and
Others 12
4. MULTIFUNCTION PRODUCTS (MFPS) 13
MFP Market Overview 13
Regional Market Distribution - Favoring the West 13
Multi-Function Products - Bundle Packaging at its Best 13
Market Sees Recovery, Shipments Bounce Back to Pre-Recession
Levels 13
Table 6: Quarterly Comparison of Printers, Digital Copiers,
and Printer-MFPs Shipments Worldwide for Year-Ending March
2011 14
Table 7: Quarterly Comparison of Printers, Digital Copiers,
and Printer-MFPs Shipments Worldwide for Year-Ending March
2010 14
Ink-Jet Printers Continue to Lead the Market, Laser Products
Spearhead Growth 14
Asia-Pacific Retains Global Dominance in Unit Shipments 15
Economic Challenges Fail to Curb Printer and MFP Shipments in
Developed Markets 15
Competitive Landscape 15
HP - A Leader in the Global Printer, Copier and Printer-MFPs
Market 15
Table 8: Leading Players in the Global Printers, Digital
Copiers and Printer-MFPs Market (2009 & 2010) Percentage
Breakdown of Unit Shipments for HP, Canon, Epson, Samsung,
Brother and Others 16
Table 9: Quarterly Comparison of Global Shipments of
Printers, Digital Copiers and Printer-MFPs by Leading Player
(2010): Percentage Breakdown of Unit Shipments for HP,
Canon, Epson, Samsung, Brother and Others 17
Leading Players Gobble Majority Share in MFPs Market 17
Table 10: Leading OEMs in MFPs Photocopy Machine Market by
Revenues: 2008 18
Table 11: Market Share Breakdown of Print-Centric MFP OEMs
by Unit Shipments: 2008 18
EXIM Trade Statistics 18
Table 12: Global Exports of MFPs by Country of Origin (2010):
Percentage Breakdown of Value Exports for China, Japan and
Others 18
Table 13: Global Imports of MFPs by Country of Destination
(2010): Percentage Breakdown of Value Imports for US, EU,
Japan, China and Others 19
5. SCANNERS 20
Market Overview 20
3D Scanners Enter Home 20
Workgroup Scanners Become Preferred Choice 21
Manufacturers Adopt High End Scanning Technology 21
6. COPIERS 22
Color Becomes a Significant Factor 22
Color Copiers: A Growing Market 22
Digital Copiers - A Panacea for a Weak Copier Market 22
Photocopiers- Made Accessible for Disabled Users 23
Increasing the Consolidation Trend in Digital Copier Market 23
Mopier: A Threat to Copiers 23
Over-Riding the Copier Segment 24
Digital Copiers Replace Analogue Copiers 24
Photocopiers - Sluggish Growth Ahead 24
Printer Vs Copier 24
Copier Industry - A Shrinking Base of Players 24
HP and Canon’s Alliance to Storm Photocopy Market Place 25
7. FAX MACHINES 26
Demand Drivers in the Replacement Market 26
Flexibility is the Key Word for Facsimile Machines 26
Internet - A Looming Threat to Facsimile Industry 26
Competitive Scenario 27
Table 14: Leading Players in the Global Facsimile Machines
Market (2010): Percentage Breakdown of Volume Sales for
Sharp, Brother, Panasonic, Hewlett- Packard, Canon and Others 27
8. OTHERS 28
Dictation Equipment Market 28
Health Sector: A Major Market 28
“Dictating” Its Own Terms 28
9. STRATEGIC CORPORATE DEVELOPMENTS 29
10. PRODUCT LAUNCHES 34
REGIONAL MARKET PERSPECTIVE 47
1. THE UNITED STATES 47
Office Equipment in the US - A Growing Market 47
Table 15: US Recent Past, Current and Future Analysis for
Office Equipment Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2015 47
SOHO: The “Alternative Office” 47
Dynamic Forces at Act 48
Home Office Users and Spending 48
The Ups and Downs in Printer Sales 48
Total Cost of Ownership for 25-35 ppm Printers Segment 49
Scanner Market Dynamics 49
An Overview of the US MFP Market 49
Table 16: Quarterly Comparison of Printers, Digital Copiers,
and Printer-MFPs Shipments in the US for Year-Ending March
2011 50
Table 17: Quarterly Comparison of Printers, Digital Copiers
and Printer-MFPs Shipments in the US for Year-Ending March
2010 50
Equipment Price - A Key Determinant of MFP Purchase Decisions
in the US 50
A Peek into the US Digital Color Copiers Market 51
US Fax Market - Demand Plummets 51
Competitive Landscape 52
Printers 52
Table 18: Leading Players in the US Printers, Digital
Copiers and Printer- MFPs Market (2009 & 2010) Percentage
Breakdown of Unit Shipments for HP, Canon, Epson, Lexmark,
Brother and Others 52
Table 19: Quarterly Comparison of US Shipments of Printers,
Digital Copiers and Printer-MFPs by Leading Player (2010):
Percentage Breakdown of Unit Shipments for HP, Canon, Epson,
Lexmark, Brother and Others 53
Table 20: Leading Players in the US Inkjet Multi Functional
Products (Flatbed Type) Printers Market (2010): Percentage
Breakdown of Volume Sales for Hewlett-Packard, Dell
Computer, Lexmark, Epson, and Others 53
Table 21: Leading Players in the US Inkjet Multi Functional
Products (Flatbed Type) Printers Market (2010): Percentage
Breakdown of Value Sales for Hewlett- Packard, Dell
Computer, Lexmark, Epson, and Others 54
Table 22: Leading Players in the US Color Laser Printers
Market (2010): Percentage Breakdown of Value Sales for
Hewlett- Packard, Xerox, Konica-Minolta, and Others 54
Table 23: Leading Players in the US Color Laser Printers
Market (2010): Percentage Breakdown of Volume Sales for
Hewlett-Packard, Konica-Minolta, Xerox and Others 54
Photocopiers 55
Ricoh Leads US Copier Market 55
Canon Leads the Copier MFP Market 55
Table 24: Leading Players in the US Copiers Market (2010):
Percentage Breakdown of Volume Sales for Xerox, Canon,
Sharp, and Others 55
Fax Machine Market 55
Table 25: Leading Players in the US Facsimile Market (2010):
Percentage Breakdown of Unit Sales for Hewlett- Packard,
Brother, Panasonic Panafax, Sharp, and Others 56
Distribution Dynamics 56
Channels - An Overview 56
Table 26: Office Products Market in the US (2010):
Percentage Breakdown of Value Sales by Distribution Channel
- Retailers, Office Superstores, National Resellers,
Independent Dealers & Dealer Groups, and Others 57
2. CANADA 58
Market Outlook 58
Table 27: Canadian Recent Past, Current and Future Analysis
for Office Equipment Analyzed with Annual Sales Figures in
US$ Million for Years 2010 through 2015 58
3. EUROPE 59
Market Outlook 59
Table 28: European Recent Past, Current and Future Analysis
for Office Equipment by Geographic Region - France, Germany,
Italy, UK, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2010
through 2015 59
Table 29: European 5-Year Prespective for Office Equipment by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, and Rest of Europe Markets for
Years 2011 and 2015 60
3a. FRANCE 61
Overview 61
3b. GERMANY 61
Market Overview 61
3c. THE UNITED KINGDOM 62
Printers Market in the UK Continues to Nosedive 62
HP Rules Printer Market in the UK, Increases Market Share
Amid Tough Times 62
Table 30: Leading Vendors in the UK Printer Market (2Q,
2011): Percentage Breakdown of Volume Sales for HP, Canon,
Epson, Samsung, Brother and Others 63
Digital Copiers Market 63
Konica Minolta Emerges Strong Amid Recession in the UK MPF
Market 63
Distribution Dynamics 64
Table 31: Office Products Market in the UK (2010): Percentage
Breakdown of Value Sales by Distribution Channel -
Retailers, Office Superstores, National Resellers,
Independent Dealers & Dealer Groups, and Others 64
3d. REST OF EUROPE 65
3da. SPAIN 65
Vacillating yet Recovering Spanish Printer Market 65
HP Dominates Inkjet Printer Market, Loses Share in Laser
Printer Space 65
3db. RUSSIA 66
A Peek into Russian Laser Printer Market 66
Recession Brings Market Growth to a Halt 66
Table 32: Russian Laser Printer Market: 2004-2008 (In US$
Million) 66
Popularity of MFPs Rise in Russia 66
Monochrome Printers Remain the Dominant Segment 67
Low Speed Models Bite the Dust 67
Competition Heats Up in the Russian Printer Market 67
3dc. TURKEY 68
A Bird’s Eye View of Turkish Office Equipment Market 68
4. ASIA-PACIFIC 69
Market Outlook 69
Table 33: Asia-Pacific (Including Japan) Recent Past, Current
and Future Analysis for Office Equipment Analyzed with Annual
Sales Figures in US$ Million for Years 2010 through 2015 69
4a. JAPAN 70
Japanese Printer Market 70
Japanese Earthquake Unlikely to Affect Global Imaging Market 70
4b. CHINA 71
China - A Key Producer of MFPs 71
Demand for MFPs Rise in China 71
Table 34: Market Share Breakdown of Leading Players in the
Chinese Laser MFPs Market by Unit Shipments: 2009 71
4c. AUSTRALIA 72
Product Innovations to Reinforce Growth 72
4d. INDIA 73
A Peek into the Indian Printer, Copier and Multifunction
Products Market in 2010 73
Monochrome Laser Printers Give Way to Color Models (India) 73
OEMs Bank on Increasing Opportunities in the Indian MFP Market 73
Competitive Landscape of the Indian Printer Market in a Nutshell 73
Table 35: Indian Printer, Copier and Multifunction Products
Market: Unit Shipments for Years 2008 to 2011 74
Table 36: Indian Printer, Copier and Multifunction Products
Market: Unit Sales of Leading Players - HP, Canon, Epson,
Samsung Electronics and Others in Thousand Units (2009 &
2010) 74
Table 37: Indian Printer, Copier and Multifunction Products
Market: Market Shares of Leading Players - HP, Canon, Epson,
Samsung Electronics & Others for Years 2009, 2010 and First
Half of 2011 75
The Indian Scanner Market - A Snapshot 75
4e. THAILAND 76
Epson Eyes Top Spot in Thai Printer Market 76
5. REST OF WORLD 77
Market Outlook 77
Table 38: Rest of World Recent Past, Current and Future
Analysis for Office Equipment Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 201577
GLOBAL DIRECTORY
