World DIY Industry Market Brief
The global outlook series on the DIY Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a brief, and rudimentary overview of the DIY industry with a special focus on the US market. Discussion on this largest regional market worldwide is laced with 31 market data tables, which numerically enumerate key research findings. The discussion identifies and ranks leading retailers by sales in product categories across market sectors, such as, Home Improvement, Auto Parts Retailers, and Home Center Retailers, among others. Also outlined are DIY retail trends (sales through distribution channels) in major product segments such as Patching Products, Barbecue Grills, Corded and Cordless Drills, Extractors, Lighting Fixtures, Floor Covering, Rugs, Lawn and Garden, Elastomeric Roof Coatings, and Wall and Photo Frames, among others. Other markets briefly synopsized include Canada, Japan, France, Germany, Turkey, UK, China, and Israel. The report offers a compilation of all recent mergers, acquisitions, strategic corporate developments, and product launches in addition to an included indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 251 companies worldwide.
DIY INDUSTRY GOS-067
A GLOBAL OUTLOOK, SEPTEMBER 2008
CONTENTS
1. Overview 1
2. Trends and Issues 1
DIY Market Poised to Grow 1
Market Consolidation to Reshape the DIY Sector 1
Market for DIY to Grow in Asia 2
Lawn & Garden - A Major Category for DIY Sector 2
Corporate Clients Drives Growth of DIY Market 2
DIY Concept Getting Popular with Banking and Shopping Sectors 2
Sporting Goods Display Strong Growth 2
DIY Automotive Retailers Gains from the Changing Trend 3
DIY Superstores’ Dilemma 3
Shortened Life Cycle of Power Tools 3
Advent of DIY Online Startup Ventures 3
Blogging, a Cost-Effective Substitute for DIY Advertisements 3
DIY Entrepreneurship 4
New Technologies for Effective Supply Chain Management 4
3. Benefiting Factors 4
4. Rapid Merger Activity 4
5. Mergers and Acquisitions 5
6. Strategic Corporate Developments 10
7. Product Launches 11
A REGIONAL PERSPECTIVE
1. North America 17
1a. United States 17
Overview 17
Key Players - Strategies 17
Table 1: Leading Retailers in the US Home Improvement Market
(2005): Annual Sales in US$ Million for Home Depot, Lowe's
Companies, Wal-Mart, Sears, CCA Global Partners, Menard,
Sherwin-Williams, Pro-Build, Stock Building Supply, 84
Lumber, BMHC, Builders FirstSource, Abbey Carpet, ICI Paints,
Dal-Tile, Bradco Supply, Sutherland Lumber, Hope Lumber &
Supply, Foxworth-Galbraith, and Carter Lumber 18
Table 2: Select Retailers in the US Home Improvement Market
by Total Area (2005): Annual Estimates in ‘000 Square Feet
for Wal-Mart, Sears, Home Depot, Lowe's Companies, Menard,
Sherwin-Williams, CCA Global Partners, 84 Lumber, Abbey
Carpet, Pro-Build, Sutherland Lumber, Stock Building Supply,
ICI Paints, Carter Lumber, and Others 19
Table 3: Leading Home Improvement Retailers in the US (2005
): Number of Stores for W.E. Aubuchon, Diamond Vogel Paints,
Westlake Hardware, Frazee Industries, and Others 20
Table 4: Leading Home Improvement Retailers’ Market in the US
(2003-2006): Sales in US$ Billion by Category - Top 5
Warehouse Dealers, Top 8 Non-Lumber Building Material
Dealers, Top 23 Home Decor and Flooring Dealers, and Others 20
Table 5: Leading 500 Retailers in the US Home Improvement
Market (2005): Total Sales in US$ Billion by Store Type -
Home Centers, Pro Dealers, Mass Merchandisers, Floor Covering
Stores, Paint Stores, Hardware Stores, Building Material
Dealers, and Lawn & Garden Stores 21
Table 6: Leading 500 Retailers in the US Home Improvement Market
(2005): Total Sales in US$ Billion by Select Product Category -
Lumber and Plywood, Flooring, Lawn and Garden, Tools, Paint and
Sundries, Bath, Doors and Windows, Electricals and Lighting,
Roofing, Kitchen/Cabinets, Hardware, Home Décor, and Housewares 21
Table 7: Leading Home Improvement Retailers’ Market in the US
(2003-2006): Volume Sales in Million Units by Category - Top
5 Warehouse Dealers, Top 8 Non-Lumber Building Material
Dealers, Top 23 Home Decor and Flooring Dealers, and Others 22
Auto Parts Retailers 22
Table 8: Leading Auto Parts Retailers in the US (2005):
Percentage Breakdown of Value Sales for Autozone, Advance
Auto Parts, CSK Auto, O'Reilly, and Others 22
Home Channel Market 22
Factors Affecting Home Channel Retailers 22
Table 9: Home Improvement Market in the US (2003-2005):
Retail Sales in US$ Billion for All US Home Channel
Companies 23
Table 10: Home Improvement Market in the US (2003-2005):
Aggregate Retail Sales of Home Channel in US$ Billion by
Store Type - Home Centers & Lumberyards, Lawn and Garden
Equipment and Supplies, Department Stores, Floor Covering
Stores, Hardware Stores, Paint and Wallpaper Stores, and
Other General Merchandise Stores 23
Table 11: Home Improvement Market in the US (2003-2005):
Aggregate Retail Sales for Home Centers and Lumberyards in
US$ Billion 24
DIY Market in Hardware Industry 24
Convenience Hardware Stores 24
Super Hardware Stores 24
Home Centers 24
Table 12: Leading Home Center Retailers in the US (2005 &
2006): Number of New Stores for Lowe's, Home Depot, 84
lumber, and Menard 24
Warehouse Home Centers 24
DIY Lumber Outlets 25
DIY Stores Steers Clear 25
Industry Trends 25
Demographic Trends 25
Housing 25
Housing Sector Affecting DIY Market 26
Other DIY Categories Show Positive Sign 26
Customer Characteristics 26
Successful Marketing Approach 26
Distribution Channels 27
Competition 27
Products - Market Condition 27
Patching Products 27
Table 13: Patching Products’ DIY Market through Home
Channel and Mass Merchandise Stores (excluding Wal- Mart)
in the US (2005 &2006): Sales in Value (US$ Million) and
Volume (Million Units) 27
Barbecue Grills 28
Table 14: Barbecue Grills’ DIY Market through Chain Home
Centers and Independent Hardware Stores in the US (2005 &
2006): Sales in Value (US$ Million) and Volume (Million
Units) 28
Corded and Cordless Drills 28
Table 15: Corded and Cordless Drills’ DIY Market through
Home Channel Retailers in the US (2005 & 2006): Sales in
Value (US$ Million) and Volume (Million Units) 28
Extractors 28
Table 16: Extractors’ DIY Market in the US (2005 & 2006):
Sales in US$ Million by Distribution Channel - Mass
Merchants & Clubs, Chains, Appliance Stores, Home
Improvement Centers, Department Stores, Catalogs, and
Others 28
Electrical Accessories Market 29
Portable Lamps 29
Factors Influencing the Lamps Market 29
Enhancement Procedures 29
Table 17: Portable Lamps’ DIY Market in the US (2005 &
2006): Sales in US$ Million by Distribution Channel -
Lighting and Specialty Stores, Home Improvement Centers,
Catalogs, Department Stores, Chains, Furniture Stores,
and Mass Merchants & Clubs 29
Lighting Fixtures 30
Table 18: Lighting Fixtures’ DIY Market in the US (2005 &
2006): Sales in US$ Million by Distribution Channel -
Home Improvement Centers, Mass Merchants & Clubs,
National Chains, Furniture Stores Furniture Chains, and
Lighting & Specialty Stores 30
Floor Covering Market 30
Dominating Retailers 30
Table 19: Floor Covering DIY Market in the US (2005 &
2006): Sales in US$ Million by Stores - Floor Covering
Stores; Building Material Dealers & Home Centers;
Department Stores & Mass Merchandise; Furniture Stores;
Non-Store Retailers; Paint, Glass & Wallpaper Stores; and
Others 31
Table 20: Survey of Wall, Window, Ceiling and Floor
Coverings DIY Product Purchases in the US (2005):
Percentage Breakdown by Category - Window Treatments,
Carpeting, Vinyl Floor Tile/Sheet, and Others 31
US Rugs Market 32
Machine Made Rugs 32
Table 21: Machine-Made Rug DIY Market in the US (2005 &
2006): Sales in US$ Million by Distribution Channel -
Department Stores, Mass Merchants, Specialty Stores,
Furniture Stores/Chains, Home Improvement Centers,
Catalogs, and Others 32
Hand Made Rugs 32
Table 22: Handmade Rugs Market in the US (2005 & 2006):
Sales in US$ Million by Distribution Channel - Department
Stores, Mass Merchants, Specialty Stores, Furniture
Stores/ Chains, Home Improvement Centers, Catalogs, and
Others 33
Washable Rugs Market 33
Table 23: Washable Rugs Market in the US (2005 & 2006):
Sales in US$ Million by Distribution Channel - Department
Stores, Mass Merchants, Specialty Stores, Home
Improvement Centers, Catalogs, and Others 33
Wall and Photo Frames Market 34
Table 24: Wall & Photo Frames’ DIY Market in the US (2005
& 2006): Sales in US$ Million by Distribution Channel -
Drug Stores & Supermarkets, Specialty Stores, Department
Stores & Chains, Mass Merchants & Clubs, and Others 34
Lawn and Garden DIY Market 34
Table 25: Lawn & Garden Market in the US (2005):
Percentage Breakdown of Purchases by Region - South,
North Central, West, and North East 35
Paints and Coatings 35
Sensitive Market 35
Emerging Players 35
Essential Products 35
Important Regions 35
Table 26: Survey of Paint and Sundries Purchases in the
US (2005): Percentage Breakdown by Category - Interior
Paint, Paint Brush/Roller/ Pan/Pad, Caulk, Tape, Spray
Paint, Exterior Paint, Sandpaper/Steel Wool, Varnish/
Polyurethane, and Others 36
Table 27: Survey of Respondents who Shopped for Paint and
Sundries in the US (2005): Percentage Breakdown by Outlet
- Specialty Retailers and Other Outlets, Home Depot, Wal
-Mart, Lowe's, Kmart, and Others 37
Table 28: Survey of Paint Purchases in the US (2005): Percentage
Breakdown by Region - South, North Central, West, and Northeast 37
Elastomeric Roof Coatings 38
Table 29: Elastomeric Roof Coatings’ Market through Chain
Home Centers and Independent Hardware Stores in the US
(2005 & 2006): Sales in Value (US$ Million) and Volume
(Million Units) 38
Hardlines 38
Hardware/DIY 38
Table 30: Hardware/DIY Market in the US (2005): Retail
Sales in US$ Billion by Segment - Lawn & Garden, Major
Household Appliances, Plumbing Supplies, Electrical
Supplies, Paint & Sundries, Tools, and Hardware 38
End-Use DIY Market 38
Automotive Market 38
Table 31: Automotive Retail Market in the US (2004): Sales
in US$ Billion by Sub-Segment - Hard Parts, Tire Sales &
Installation, Chemicals, and DIY Accessories 39
Future Prospects 39
1b. Canada 39
OTC Market 39
2. Japan 40
DIY Business Trends 40
Garage & Craft Center Market 40
Table 32: Leading Chains in the Japanese Home Center Market
(2005, 2008, & 2010): Percentage Breakdown of Sales for
Cainz, Komeri, Konan Shoji, Homac, Keiyo, and Others 41
3. A European Perspective 41
Overview 41
NTOs Emerge as Potential Sales Channel in Europe 42
UK Leads the European DIY League 42
Domestic Market Enrichment 42
Enduring Consolidations 42
Ageing Population 42
3a. France 43
DIY Market - Overview 43
Distribution Channels 43
Key Players 43
Products - Market Condition 43
Table 33: Garden Tools’ Market through DIY Shops in France
(2005 & 2006): Sales in Value (€ Million) and Volume (Millions
Units) 43
Current Scenario 43
Table 34: Do-It-Yourself Market in France (2004-2010): Value
in € Billion by Segment - Decorating Materials and Supplies,
Hardware, Bathroom and Kitchen Equipment, Wood, Furniture,
and Others 44
3b. Germany 44
Market Conditions 44
Table 35: DIY Market in Germany (2005 & 2006): Sales in €
Billion by Distribution Channel - DIY, Building and Garden
Specialist Stores; Organized Building Materials Trade; Mid-
size DIY and Building Stores, and DIY Stores in the General
Sense; Wood Retail Trade; Independent Garden Center Trade;
and Others 44
3c. Turkey 45
Hardware Market - An Overview 45
Market Trends 45
Competition 45
Prospects of Sales 45
Market Access 46
3d. United Kingdom 46
Variations in the Market 46
DIY and Hardware Market 46
Table 36: Do-It-Yourself Market in the UK (2004-2010): Sales
in US$ Million by Segment - Power Tools and Accessories, Hand
Tools, and Decorating Tools 47
Table 37: Do-It-Yourself Market in the UK (2005): Imports and
Exports in Millions by Product - Hand Tools for Drilling,
Hammers and Sledge Hammers, and Screwdrivers 47
Market Scenario 47
Market Trends 48
Market Access 48
Foreign Suppliers Eye UK DIY Market 48
Growth of DIY market 48
Kingfisher: Market Leader 49
Market for Online DIY 49
Online Purchases Drive UK DIY Market 49
4. Rest of World 49
4a. China 49
Home Furnishing Sector 49
4b. Israel 49
Business Summary 50
Sales Forecast 50
Fierce Competition 50
Key Market Factors 50
High Shipping Expenses 50
High Demand for Domestic Products 50
DIY Products Offered by the US 51
Market Access 51
DIY Consumers 51
GLOBAL DIRECTORY