World Personal Care Products Market Brief

World Personal Care Products Market Brief

The global outlook series on Personal Care Products provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers exclusive preludes, and primers on the global Cosmetics and Toiletries markets such as Skin Care Products, Hair Care, Oral Hygiene, Shaving Products, Bath & Shower Products, Facial Care, Lip Care, Feminine Hygiene Products, Deodorants, Fragrances & Perfumes, and Baby Toiletries. The report also includes a compilation of recent mergers, acquisitions and strategic corporate developments. Major regional markets discussed include United States, Japan, Europe, France, Germany, Italy, UK, Spain, Asia, China, India, South Korea, Brazil, and Mexico, among others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 997 companies worldwide.

PERSONAL CARE PRODUCTS GOS-064
A GLOBAL OUTLOOK, SEPTEMBER 2008


CONTENTS


1. Market Overview 1
Male Grooming Sector Booming 1
Body Care Products Takes Center Stage in Europe 1
Demand Rising for Sun Care Products in Canada 1
Booming Japanese Oral Care Market 1
China Leads the Cosmetics Market in Asia 2
Premium Baby Products Market Growing in Malaysia 2
Shower Products with Health Benefits to Drive the US Market
Growth 2
Middle Eastern Beauty Care Market Exhibits Growth 3
Web-Based Marketing Gains Significance 3

2. Cosmetics and Toiletries Market 3
Biodegradeable Cosmetics, Latest Trend in the Market 3

3. Skin Care Market 4
Overview 4
Global Market Trends in a Nutshell 4
Natural Trend Catches On 4
Natural Products from Amazon Rainforest Set to Boost
Personal Care Range 5
Multi-Functional Skin Care Products Make Inroads 5
Professional Skincare Range Gains Grounds in China 5
CoffeeBerry to Emerge as a Strong Antioxidant for Skin Care
Ranges 5
Table 1: Global Skin Care Products Market Analysis by
Geographic Region - USA, Canada,Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 6

Table 2: Global Skin Care Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of World 6

Table 3: Global Skin Care Products Market Analysis by Product
Group/Segment - Face Care (Facial Moisturizers, Facial
Cleansers, and Others), Body & Hand Care and Depilatories
(Hand & Body Lotions/Creams, and Other), and Sun Care Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 7

Table 4: Global Skin Care Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Group/Segment
- Face Care (Facial Moisturizers, Facial Cleansers, and
Others), Body & Hand Care and Depilatories (Hand & Body
Lotions/Creams, and Others), and Sun Care 7
Medicated Skin Care Products 8
Neglected, Yet Promising 8
Topical Treatment Increasingly Preferred 8
Sensitive Skin Formulations Replacing Harsher Products 8
AHAs Pushed to the Backseat 8
The Budding Market 8
The Winners and Losers 9
Market Trends 9
Therapeutics - Facing a Decline 9
Table 5: Global Medicated Skin Care Products Market Analysis
by Geographic Region - USA, Canada, Japan, Europe, Asia-
Pacific (excludingJapan), and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 10

Table 6: Global Medicated Skin Care Products Market (2004 &
2008): Percentage Breakdown of Dollar Sales by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific, and Latin
America 10

4. Hair Care Market 11
Overview 11
Market Trends 11
World Hair Care Market Set to Grow 11
Shampoos Dominate the Category 12
Special Hair Styling Products Make a Foray 12
Industry Consolidation 12
Corporate Developments 12
Table 7: Global Hair Care Products Market Analysis by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Middle East Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 13

Table 8: Global Hair Care Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Middle East 14

Table 9: Global Hair Care Products Market Analysis by
Product Segment - Shampoos, Conditioners, Sprays, Styling
Agents, Bleaches & Colorants, and Other Hair Care Products
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 14

Table 10: Global Hair Care Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Segment -
Shampoos, Conditioners, Sprays, Styling Agents, Bleaches &
Colorants, and Other Hair Care Products 15

5. Oral Hygiene Market 16
Overview 16
Trends and Issues 16
Product Innovations Spur Growth 16
Multi Functional Products Drive Oral Care Market 16
Power-Assisted Toothbrushes Drive Oral Hygiene Growth 16
Growing Popularity of Whitening Toothpaste and Strips 16
Oral Hygiene: On an Uptrend 16
Extra Care Products - Gaining in Advanced Markets 16
Toothpaste: One of the Biggest Segments in Oral Care 16
Table 11: Global Oral Hygiene Products Market Analysis by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 17

Table 12: Global Oral Hygiene Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America 17

Table 13: Global Oral Hygiene Products Market Analysis by
Product Group/Segment - Dentifrices, Toothbrushes,
Mouthwashes, Breath Fresheners, Dental Floss, Denture Care
Products (Denture Cleansers and Denture Adhesives), and
Others Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 18

Table 14: Global Oral Hygiene Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Group/Segment
- Dentifrices, Toothbrushes, Mouthwashes, Breath Fresheners,
Dental Floss, Denture Care Products (Denture Cleansers and
Denture Adhesives), and Others 18

Table 15: Global Toothpaste Market Analysis by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 19

Table 16: Global Toothpaste Market (2004 & 2008): Percentage
Breakdown of Dollar Sales by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific, Middle East, and Latin America 19

6. Shaving Products Market 20
Overview 20
Market Trends 20
Technological Advancements Drive the Market 20
Innovation - The Key to Growth 20
Growing Women’s Market 20
Men’s Shaving Market Reaches Sophistication 20
Table 17: Global Shaving Products Market Analysis by
Geographic Region - USA, Canada, Japan, Europe, Asia-
Pacific, Latin America, and Rest of World Markets
Independently Analyzed With Annual Sales Figures in US$
Million for Years 2003 through 2008 21

Table 18: Global Shaving Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Rest of World 21

Table 19: Global Shaving Products Market Analysis by Product
Segment - Electric Shavers, Razor Handles, Razor Blades (Refills),
Disposable Razors, Shaving Lotions/ Creams, Depilatories and
Shaving Accessories & Others Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through 2008 22
Table 20: Global Shaving Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Segment -
Electric Shavers, Razor Handles, Razor Blades (Refills),
Disposable Razors, Shaving Lotions/Creams, Depilatories, and
Shaving Accessories & Others 22

7. Bath & Shower Market 23
Teenagers: The Driving Force 23
All-Time Importance of Bar Soaps 23
Specialty Products: Providing a Personal Touch 23
New Formulations Recharge the Bath and Shower Market 23
Aromatherapy Products: Promising Potential 23
Men: The Untapped Consumer Segment 24
Children’s Bath Product Market - A Niche Segment 24
Factors Impacting the Market 24
Prices of Raw Materials 24
Cancer Causing Hazardous Chemicals Affect Soap Sales 24
Key Success Factors in the Market 24
Body Washes and Liquid Soaps: Growing Importance 24
Table 21: Global Bath Products Market Analysis by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Middle East/Africa Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 25

Table 22: Global Bath Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific, Latin America, and
Middle East/Africa 25

Table 23: Global Bath Products Market Analysis by Product
Group/Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 26

Table 24: Global Bath Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Group/Segment
- Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes 26

8. Facial Care Market 27
Moisturizers 27
Nourishers/Anti-Agers 27
Facial Cleansers 27

9. Lip Care Products 27
An Emerging Market 27
Trends & Issues 27
Lip Care with Multi-Functional Benefits Lead the Growth 27
Products Targeted at Active People are Most Popular 28
Stick-Type Lip Care Products Gain Popularity in the US and Asia 28
New Products Set the Momentum for Lip Medications Sales 28
Table 25: Global Lip Care Products Market Analysis by
Geographic Region - USA, Canada, Japan, Europe, Asia-
Pacific, Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 28

Table 26: Global Lip Care Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America 29

Table 27: Global Lip Care Products Market Analysis by
Product Segment - Traditional, Medicated & Therapeutic, and
Sun Care (Lip Care) Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 29

Table 28: Global Lip Care Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Segment -
Traditional, Medicated & Therapeutic, and Sun Care (Lip
Care) 30

10. Feminine Hygiene Products 30
Futuristics: Evolving Trends 30
Zooming in on Teens 30
Table 29: Global Feminine Hygiene Products Market Analysis by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 31

Table 30: Global Feminine Hygiene Products Market (2004 &
2008): Percentage Breakdown of Dollar Sales by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific, Latin
America, and Rest of World 31

Table 31: Global Feminine Hygiene Products Market Analysis by
Product Segment - Sanitary Pads/Towels, Tampons, Panty
Liners, and Others Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008 32

Table 32: Global Feminine Hygiene Products Market (2004 &
2008): Percentage Breakdown of Dollar Sales by Product
Segment - Sanitary Pads/Towels, Tampons, Panty Liners, and
Others 32

11. Deodorants Market 33
Trends and Issues 33
Advanced Markets Witnessing Maturity 33
Younger Populace - The Energizer for Deodorants 33
Deodorants - A Move Away from Unisex Brands 33
Table 33: Global Deodorants Market Analysis by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, Latin America, and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 33

Table 34: Global Deodorants Market (2004 & 2008): Percentage
Breakdown of Dollar Sales by Geographic Region - USA,
Canada, Japan, Europe, Asia-Pacific, Middle East, Latin
America, and Rest of World 34

Table 35: Global Deodorants Market Analysis by Product
Segment - Stick & Solid Deodorants, Spray Deodorants, Roll-
On Deodorants, and Other Deodorants (Creams, Gels & Wipes)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 34

Table 36: Global Deodorants Market (2004 & 2008): Percentage
Breakdown of Dollar Sales by Product Segment - Stick & Solid
Deodorants, Spray Deodorants, Roll-On Deodorants, and Other
Deodorants (Creams, Gels & Wipes) 35

12. Fragrances & Perfumes Market 35
Trends and Issues 35
Fragrance Industry: Consumer Driven 35
Classics Scents: Holding Ageless Charm 35
Custom Fragrances: A Promising Segment 35
Table 37: Global Fragrances & Perfumes Market Analysis by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 36

Table 38: Global Fragrances & Perfumes Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific, Middle East, and
Latin America 36

Table 39: Global Fragrances & Perfumes Market Analysis by
Product Segment - Women’s, Men’s and Unisex Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 37

Table 40: Global Fragrances & Perfumes Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Segment -
Women’s, Men’s, and Unisex 37

13. Baby Toiletries Market 37
Growing into a Big Market 37
Soothing Baby Products Emerging into Shining Stars 38
Future Trends 38
Table 41: Global Baby Toiletries Market Analysis by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 38

Table 42: Global Baby Toiletries Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Region - USA, Canada,
Japan, Europe, Asia-Pacific, Middle East, and Latin America 39

Table 43: Global Baby Toiletries Market Analysis by Product
Segment - Baby Wipes, Baby Shampoo, Baby Skin Care Products,
Baby Powder, Baby Bath Additives, Baby Soaps, Baby Cotton
Buds, and Other Baby Toiletries Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 39

Table 44: Global Baby Toiletries Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Segment -
Baby Wipes, Baby Shampoo, Baby Skin Care Products, Baby
Powder, Baby Bath Additives, Baby Soaps, Baby Cotton Buds,
and Other Baby Toiletries 40

14. Major Trends/Issues 40
Personal Care Appliances: Matured Yet Prospective 40
Frequent Travelers Fuel Demand 40
New Hair Styles Lead to Significant Impact 40
New Dynamic Designs in Personal Care Appliances 41
Technological Advancements 41
Gradual Switch to Steel Anticipated 41
Polymers Find New Applications 41
HyG Ionic Toothbrush from Periproducts 41

15. Product Overview 41
A. Hair Care Appliances 42
Curling Irons 42
Hair Clippers 42
Hair Clippers and Grooming Products - Gaining Pace 42
Hair Dryers 42
B. Oral Care Appliances 42
Electric Toothbrushes 42
Huge Untapped Market 42
Ultrasonic Toothbrushes - Useful for Aphthous Stomatitis
Patients 42
Oral Irrigators 42
Plaque Removers 42
C. Hair Removal Appliances 42
Electric Shavers 42
Epilators 42
Rotary Epilators 43
D. Other Personal Care Appliances 43
Heating Pads 43
Massagers 43
Massagers - A Potential Growth Market 43
Categories of Massagers 43
Foot Appliances 43
Whirlpool Baths 43

16. Mergers and Acquisitions 44

17. Strategic Corporate Developments 65

18. Product Launches 70
A REGIONAL PERSPECTIVE

1. North America 76

1a. The United States 76
Skin Care Products 76
Market Analysis 76
The Landscape 76
US: Leading Exporter of Cosmetics & Toiletries 76
Market Trends 77
Market Booming for Natural and Organic Personal Care Products 77
Natural Ingredients - An Enriching Formula 77
Upscale Skincare Products Making Inroads 77
AHA-Based Products: Down But Not Out 77
Divide Between Cosmetics and Pharmaceuticals Blurring 78
Ethnic Skin Care 78
Growing Significance 78
Product Make 78 Men’s Ethnic Market 78
Table 45: Leading Facial Moisturizer Brands in the US
(2006-2007): Sales in US$ Million for Olay Complete, Olay,
Neutrogena Moisture, Pond's, and Aveeno Positively Radiant 79

Table 46: Leading Hand & Body Lotion Brands in the US
(2006-2007): Sales in US$ Million for Vaseline Intensive
Care, Nivea, Jergens Natural Glow, Eucerin, and Cetaphil 79

Table 47: Leading Body Lotion Brands in the US (2006-2007):
Sales in US$ Million for Vaseline Intensive Care, Eucerin,
Cetaphil, Jergens Natural Glow, and Nivea Body 79

Table 48: US Skin Care Products Market by Product Group/
Segment - Face Care (Facial Moisturizers, Facial Cleansers,
and Others), Body & Hand Care and Depilatories (Hand & Body
Lotions/ Creams, and Others), and Sun Care Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 80

Table 49: Skin Care Products Market in the US (2004 & 2008
): Percentage Breakdown of Dollar Sales by Product Group/
Segment - Face Care (Facial Moisturizers, Facial Cleansers,
and Others), Body & Hand Care and Depilatories (Hand & Body
Lotions/ Creams, and Others), and Sun Care 80
Lip Care Products 81
Market Scenario 81
Lip Care Products Generate Impulse Sales for Store Chain 81
Sales of Lip Care Products Seasonal in Nature 81
Emphasis on Appearance 81
Teenage Girls: A Major Market for Lip Care Products 81
New Products Make a Foray into the Market 81
Children’s Lip Care Market - A Growing Niche 81
Table 50: Leading Lip Balm Brands in the US (2006-2007):
Sales in US$ Million for Abreva, Chapstick, Blistex,
Chapstick Lip Moisturizer, and Carmex 81

Table 51: US Lip Care Products Market by Product Segment -
Traditional, Medicated & Therapeutic, and Sun Care (Lip
Care) Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 82

Table 52: US Lip Care Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Segment -
Traditional, Medicated & Therapeutic, and Sun Care (Lip
Care) 82

Table 53: Lip Care Market in the US (2005): Percentage
Breakdown of Usage by Gender - Male Adults, Male Teens,
Female Teens and Female Adults 82
Hair Care Products 83
Ethnic Hair Care Products - A Growing Segment 83
Distribution Channels: Facilitating International Marketing 83
The US Hair Care Industry: Future Outlook 83
Table 54: Leading Regular Shampoo Brands in the US (2006-
2007): Sales in US$ Million for Garnier Fructis, Pantene
Smooth and Sleek, Dove, Clairol Herbal Essences, and Pantene
Sheer Volume 83

Table 55: Leading Hair Conditioner Brands in the US (2006-
2007): Sales in US$ Million for Garnier Fructis, Garnier
Fructis Sleek and Shine, Suave Naturals, Tresemme, and
Pantene Smooth & Sleek 84

Table 56: Leading Hair Spray Brands in the US (2006-2007):
Sales in US$ Million for Tresemme Tres Two, Suave, Sebastian
Shaper, Salon Grafix, and Dove 84

Table 57: US Hair Care Products Market by Product Segment -
Shampoos, Conditioners, Sprays, Styling Agents, Bleaches &
Colorants, and Other Hair Care Products Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 84

Table 58: US Hair Care Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Segment -
Shampoos, Conditioners, Sprays, Styling Agents, Bleaches &
Colorants, and Other Hair Care Products 85
Shaving Products 85
Market Overview 85
Market Trends 85
Innovations Driving the Market 85
Non-disposable Razors Invigorated by Growing Interest in
Women's Razors 86
Depilatory Segment Powered by ‘At-home Spa’ Trend 86
‘Disposable Razors’ - An Attractive Proposition for the New
Age Shavers 86
Table 59: Leading Shaving Cream Brands in the US (2006-
2007): Sales in US$ Million for Skintimate, Gillette
Series, Edge, Gillette Foamy, and Gillette Satin Care 86

Table 60: Leading Depilatories Brands in the US (2006-2007):
Sales in US$ Million for Sally Hansen, Nair, Veet, NADS,
and Soft Sheen Carson Magic 86

Table 61: US Shaving Products Market by Product Segment -
Electric Shavers, Razor handles, Razor Blades (Refills),
Disposable Razors, Shaving Lotions/Creams, Depilatories,
and Shaving Accessories & Others Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 87

Table 62: US Shaving Products (2004 & 2008): Percentage
Breakdown of Dollar Sales by Product Segment - Electric
Shavers, Razor Handles, Razor Blades (Refills), Disposable
Razors, Shaving Lotions/Creams, Depilatories, and Shaving
Accessories & Others 87

Oral Care Products 88
An Overview 88
Market Perspective and Trends 88
Product Introductions: Vital for Maintaining Growth 88
Toothbrushes, Mouthwashes and Whiteners: Major Drivers 88
Table 63: Leading Dental Rinse/Mouthwash Brands in the US
(2006-2007): Volume Sales (in Million Units) and Value Sales
(in US$ Million) for Listerine, Crest Pro Health, Scope,
Advanced Listerine, and Listerine Whitening 89

Table 64: Leading Manual Toothbrush Brands in the US (2006-
2007): Volume Sales (in Million Units) and Value Sales (in US$
Million) for Oral-B Indicator, Oral-B Pulsar, Colgate 360,
Oral-B Advantage Plus, Oral-B CressAction 89
Tooth Whitening Dominates the Toothpaste Market 90
Table 65: Leading Toothpaste Brands in the US (2006-2007):
Volume Sales (in Million Units) and Value Sales (in US$
Million) for Crest, Crest Whitening Plus Scope, Colgate
Total, Colgate, and Crest Pro Health 90
Bath and Body Care Products Market 90
Bath Products 90
Experiencing Home Values 90
Market Trends - Highlights 90
Bar Vs Liquid Soaps 90
Shower Gels - Becoming More Appealing 90
Body Washes - Gaining Popularity 91
Hand Sanitizers - A New Category 91
Table 66: Leading Hand Sanitizer Brands in the US (2006-
2007): Sales in US$ Million for Purell, Germ X, Dial, Wet
Ones, and Germ Blaster 91

Table 67: Leading Bar/Nondeodorant Soap Brands in the US
(2006-2007): Sales in US$ Million for Dove, Olay, Dove Cool
Moisture, Ivory, and Caress Nature's Silk 91

Table 68: Leading Bar/Deodorant Soap Brands in the US
(2006-2007): Sales in US$ Million for Irish Spring, Dial,
Lever 2000, Zest, and Irish Spring Aloe 92

Table 69: Leading Liquid Soap Brands in the US (2006-2007):
Sales in US$ Million for Dove, Axe, Suave Naturals, Olay
Complete, and Old Spice High Endurance 92

Table 70: US Bath Products Market by Product Group/Segment
- Soaps (Bar Soaps and Liquid Soaps), Bath Additives, and
Shower Gels/Body Washes Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008 92

Table 71: US Bath Products Market (2004 & 2008Percentage
Breakdown of Dollar Sales by Product Group/Segment - Soaps
(Bar Soaps and Liquid Soaps), Bath Additives, and Shower
Gels/Body Washes 93
Deodorants Market 93
Market Analysis 93
Table 72: Leading Deodorant Brands in the US (2006-2007): Sales
in US$ Million for Degree, Secret Platinum, Old Spice High
Endurance, Secret, and Dove Deodorants 93
Trends and Issues 94
Value Addition - The Key to Success in Matured Markets 94
Health-Conscious Consumers - A Niche Market 94
Manufacturer Brands on the Rise 94
Deodorants Vs. Antiperspirants 94
Multi-Functionality - A New Wave 94
Natural Ingredients Emerge as Favorites 94
Table 73: US Deodorants Market by Product Segment - Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and
Other Deodorants (Creams, Gels & Wipes) Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 95

Table 74: US Deodorants Market (2004 & 2008): Percentage
Breakdown of Dollar Sales by Product Segment - Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and
Other Deodorants (Creams, Gels & Wipes) 95
Fragrances and Perfumes Market 96
Market Analysis 96
Women’s Fragrances 96
Men’s Fragrances 96
Competitive Landscape 96
Foot Care Market 97
Baby Toiletries Market 97
Characters Become the Buzz Word in Children’s Product
Formulations 97
Demand for Luxury Baby Toiletries to Grow 97
Small Start-up Companies Focus on Natural Products 97
Popular Distribution Channels 97
New Product Activity 97
Table 75: Leading Baby Lotion Brands in the US (2006-2007):
Sales in US$ Million for Johnson's, Aveeno Baby, Johnson's
Bedtime, Johnson's Soothing Naturals, and Aveeno 98

2. Japan 98
Spa Market Catches On 98
Hair Care Products Market 98
Table 76: Japanese Hair Care Products Market by Product
Segment - Shampoos, Conditioners, Sprays, Styling Agents,
Bleaches & Colorants, and Other Hair Care Products
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 99

Table 77: Japanese Hair Care Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Segment -
Shampoos, Conditioners, Sprays, Styling Agents, Bleaches &
Colorants, and Other Hair Care Products 99
Cosmetics Market 100
Table 78: Cosmetics Market in Japan (2006): Imports and
Exports in US$ Million 100
Table 79: Leading Cosmetics Manufacturers in Japan (2005):
Percentage Breakdown of Domestic Shipments for Shiseido Co.,
Kao Corp., Kanebo Ltd., Kose Corp., Pola Cosmetics Inc., and
Others 100
Deodorants Market 100
Market Analysis 100
Skin Care Market 100
Market Analysis 100
BHD Products Market: An Overview 100
Shift from Prestige to Mass Brands 100
Body Skin Care Products 101
Hand Cream 101
Depilatories 101
Domestic Production of Body Care Products 101
Imports 101
Prospects 101
Fragrance Market 101
Trends and Issues 101
Japanese Consumers Get Acclimatized to Fragrances 101
Fragrances for Relaxation and Healing 101
Popularity of Low Fragrant Products 102
Perfume and Cosmetics Market Influenced by Younger People 102
Preferences for Fragrances Versatile 102
New Deodorizing Preparations Arouse Consumer Interest 102
Consumer Behavior Trends 102
Competitive Scenario 102
Import-Export Scenario 103
Great Popularity of Imported Perfumes 103
Table 80: Japanese Fragrances and Perfumes Market by
Product Segment - Women’s, Men’s, and Unisex Fragrances &
Perfumes Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2003 through 2008 103

Table 81: Japanese Fragrances and Perfumes Market (2004 &
2008): Percentage Breakdown of Dollar Sales by Product
Segment - Women’s, Men’s, and Unisex Fragrances & Perfumes 103

3. A European Perspective 104
Antiperspirants/Deodorants Market 104
Overview 104
Trends and Issues 104
New Delivery Formats Drive Deodorant Demand 104
Natural Ingredients Find Favor Over Synthetic 104
Bath & Shower Products: Gaining Appeal 105
Table 82: European Bath Products’ Market by Product Group/
Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 105

Table 83: European Bath Products’ Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Product Group/
Segment - Soaps (Bar Soaps and Liquid Soaps), Bath
Additives, and Shower Gels/Body Washes 105
Cosmetics Market 106
Overview 106
Table 84: Women’s Cosmetics Market in Europe (2005):
Percentage Breakdown of Spending for Britain, N. Ireland, R.
Ireland, Germany, France, and Spain by Expenditure - € 30 or
more, € 22.50-29.99, € 17.50-22.49, € 15-17.49, € 12.50-14.
99, € 7.50-12.49, under € 7.50, and Nothing 107

4. Regional Focus 107

4a. France 107
Spas Drives in Market Growth 108
Male Cosmetics Market Growing 108
Suncare Market, a Fast Growing Sector 108
Cosmetics and Toiletries (C&T) Market 108
Table 85: Leading Players in the French Cosmetic and Toiletry
Market (2005): Percentage Breakdown of Sales for L'Oreal
Groupe, Unilever Group, Beiersdorf, Henkel, Chanel, Yves
Rocher, LVMH, Gillette, Clarins, Colgate-Palmolive, Private
Label, and Others 109
French Fragrance Market 109
Table 86: Leading Players in the French Fragrance Market
(2005): Percentage Breakdown of Sales for LVMH, L'Oreal
Groupe, Chanel, Gucci Groupe Clarins, and Others 109
Baby Care Products Market 109
Table 87: Baby Care Products Market in France (2005):
Percentage Breakdown of Sales by Category - Wipes, Lotions,
Sun Care, Bath Products, Hair Care, and Fragrances 110
Oral Hygiene Products Market 110
Overview 110
Market Leaders 110
Toothpaste Market 110
Table 88: Leading Toothpaste Brands in France (2005):
Percentage Breakdown of Sales for Signal, Colgate,
Aquafresh, Sanogyl, Teraxyl, and Others 110
Trends & Issues 111
Innovation Continues 111
Product Advancements Trigger Growth 111
Increasing Demand for Whitening Toothpastes 111
Body Care Products Market 111
Table 89: French Body Care Products Market by Category -
Anti-Cellulite/Firming, Body Moisturizers, Eaux De Soin,
Exfoliants, Hand Care, Depilatories, and Other Products
Independently Analyzed with Annual Sales Figures in € Million
for Years 2003 through 2008 112

Table 90: French Body Care Products Market (2004 & 2008):
Percentage Breakdown of Sales by Category - Anti-Cellulite/
Firming, Body Moisturizers, Eaux De Soin, Exfoliants, Hand
Care, Depilatories, and Other Products 112

Table 91: French Body Care Products Market by Category - Body
Moisturizers; Body Oils, Other Moisturizers; Toning/ Firming
Treatments; Slimming Treatments; Exfoliants/Scrubs; and
Others Independently Analyzed with Annual Sales Figures in
Million Units for Years 2003 through 2008 113

Table 92: French Body Care Products Market (2004 & 2008):
Percentage Breakdown of Volume Sales by Category - Body
Moisturizers; Body Oils, Other Moisturizers; Toning/ Firming
Treatments; Slimming Treatments; Exfoliants/Scrubs; and
Others 113
Deodorant Market 114
Market Analysis 114
Shaving Products Market 114
Market Overview 114
Table 93: Leading Shaving Product Brands in France (2005):
Percentage Breakdown of Value Sales for Mennen, Williams,
Gillette, Dis, Neutralia, Nivea, and Palmolive 114

Table 94: Leading Shaving Gel Brands in France (2005):
Percentage Breakdown of Value Sales for Gillette, Williams,
Mennen, Dis, Neutralia, Nivea, and Others 114
Shampoo Market 115
Table 95: L'Oreal Shampoo Brands in France (2005): Percentage
Breakdown of Sales for Elseve, Fructis, Ultra Doux, Dop,
Jacques Dessange, P'tit Dop, and Others 115

4b. Germany 115
German Color Cosmetics Market 115
Natural Cosmetics Makes Inroad 115
Shampoo Market 116
Table 96: Leading Shampoo Brands in Germany (2005):
Percentage Breakdown of Value Sales for Schauma, Pantene,
Nivea, EI'Vital, Guhl, Fructis, Timotei, Vivality, and Others 116
Deodorants Market 116
Table 97: German Deodorants Market by Product Group/Segment -
Stick & Solid Deodorants, Spray Deodorants, Roll-On
Deodorants, and Other Deodorants (Creams, Gels and Wipes)
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 117

Table 98: German Deodorants Market (2004 & 2008): Percentage
Breakdown of Values Sales by Product Group/Segment - Stick &
Solid Deodorants, Spray Deodorants, Roll-On Deodorants, and
Other Deodorants (Creams, Gels and Wipes) 117
Fragrance Market 118
Table 99: Leading Players in the German Fragrances Market
(2005): Percentage Breakdown of Sales for Coty, Procter &
Gamble, Wella, LVMH, Dalli-Werke Maurer & Wirtz, and Others 118
Men’s Fragrances 118
Body Care Market 118
Body & Hand Care and Depilatories Market 118
Distribution Channels for Facial Care and BHD Market 119
Table 100: German Body Care Products Market by Category - Body,
Hand, and All Purpose Independently Analyzed with Annual Sales
Figures in € Million for Years 2003 through 2008 119
Table 101: German Body Care Products Market (2004 & 2008):
Percentage Breakdown of Sales by Category - Body, Hand, and
All Purpose 119

Table 102: German Cosmetics and Toiletries Market by
Category - Hair Care/Styling, Skin Care, Oral Hygiene, Color
Cosmetics, Women's Fragrances, Men's Lines, Bath/ Shower
Products, Deodorants, Soaps/Syndets, and Others
Independently Analyzed with Annual Sales Figures in DM
Billion for Years 2003 through 2008 120

Table 103: German Cosmetics and Toiletries Market (2004 &
2008): Percentage Breakdown of Value Sales by Category -
Hair Care/Styling, Skin Care, Oral Hygiene, Color Cosmetics,
Women's Fragrances, Men's Lines, Bath/Shower Products,
Deodorants, Soaps/Syndets, and Others 120

4c. Italy 121
Bath Products Market 121
Table 104: Italian Bathroom Products Market by Type - Bar
Soaps/ Syndets, Liquid Soaps, and Bath/Shower Products
Independently Analyzed with Annual Sales Figures in Lira
Billion for Years 2003 through 2008 121

Table 105: Leading Bath Product Brands in Italy (2005):
Percentage Breakdown of Volume Sales for Malizia, Felce
Azzurra, Neutro Roberts, Nivea, Infasil, and Others 122
Shampoo Market 122
Table 106: Leading Shampoo Brands in Italy (2005): Percentage
Breakdown of Sales through Mass Market for Pantene, Elvive,
Fructis, Ultra Dolce, Clear, and Others 122

Table 107: Shampoo Market in Italy (2005): Percentage
Breakdown of Sales by Hair Type - Normal/All Hair Types,
Anti- Dandruff, Greasy, Dry/Tired Hair, Colored/Treated,
Light, Fine/Fragile, and Others 122

Table 108: Italian Hair Care Products Market by Category -
Shampoos, Conditioners, Colorants/Foams/Mascaras, and
Brillantines Gels/Lotions/Phialst Independently Analyzed with
Annual Sales Figures in Lira Billion for Years 2003 through
2008 123
Deodorant Market 123
Table 109: Italian Deodorants Market by Category - Neutral,
Men's, Perfumed, and Others Independently Analyzed with
Annual Sales Figures in Lira Billion for Years 2003 through
2008 123

Table 110: Italian Deodorants Market (2004 & 2008):
Percentage Breakdown of Value Sales by Category - Neutral,
Men's, Perfumed, and Others 124
Skin Care Products 124
Italian Cosmetics & Toiletries Market: Fifth Largest Worldwide 124

4d. The United Kingdom 124
Market for Premium Skin Care Range 125
Organic Surge Propels the UK Skin Care Market 125
Baby Products Gains Popularity 125
Fragrances Market 125
Mass Fragrance and Fine Fragrance Sector in the UK Fragrance
Sector 125
Women’s Fragrance - An Overview 126
Femininity in Fragrances 126
Men’s Fragrances - Booming Men’s Grooming 126
Table 111: UK Premium Fragrances Market by Category -
Premium Women's Fragrances, Premium Men's Fragrances, and
Premium Unisex Fragrances Independently Analyzed with Annual
Sales Figures in £ Million for Years 2003 through 2008 126

Table 112: UK Premium Fragrances Market (2004 & 2008):
Percentage Breakdown of Value Sales by Category - Premium
Women's Fragrances, Premium Men's Fragrances, and Premium
Unisex Fragrances 127
Major Distributors 127
Key Players 127
Table 113: Leading Players in the UK Fragrances Market
(2005): Percentage Breakdown of Sales for Unilever Group,
Estee Lauder, L'Oreal, Procter & Gamble, Coty, and Others 127
Skin Care Products Market 128
Overview 128
Body & Hand Care (BHD) and Depilatories Market 128
Medicated Skin Care Products: Consumers Demand Natural
Ingredients 128
Sun Care Market 128
Rising Demand for Suncare Products 128
Men’s Grooming Products 129
Skin Care and Spa Market 129
Table 114: UK Skincare Products Market by Product Segment -
Cleansers, Facial Moisturizers, General Purpose, Baby
Skincare, Hand Preparations, Lip Preparations, Toners, and
Petroleum Jelly Independently Analyzed with Annual Sales
Figures in £ Million for Years 2003 through 2008 129

Table 115: UK Skincare Products Market (2004 & 2008):
Percentage Breakdown of Value Sales by Product Segment -
Cleansers, Facial Moisturizers, General Purpose, Baby
Skincare, Hand Preparations, Lip Preparations, Toners, and
Petroleum Jelly 130
Deodorants Market 130
Market Analysis 130

4e. Spain 131
Body Care Products Market 131
Overview 131
Market Leaders 131
Distribution Channels 131
Table 116: Spanish Body Care Products Market by Category -
Hand Creams, Body Lotions, and Body Oils Independently
Analyzed with Annual Sales Figures in Kilogram Million
through Mass Market Channels for Years 2003 through 2008 132

Table 117: Spanish Body Care Products Market (2004 & 2008):
Percentage Breakdown of Volume Sales through Mass Market
Channels by Category - Hand Creams, Body Lotions, and Body
Oils 132

Table 118: Spanish Body Care Products Market by Category -
Hand Creams, Body Lotions, and Body Oils Independently
Analyzed with Annual Sales Figures in € Million through Mass
Market Channels for Years 2003 through 2008 133

Table 119: Spanish Body Care Products Market (2004 & 2008):
Percentage Breakdown of Value Sales through Mass Market
Channels by Category - Hand Creams, Body Lotions, and Body
Oils 133

Table 120: Spanish Body Care Products Market By Category -
Body Lotions, Body Oils, Hand Creams, Tanning Lotions,
After- Sun, Hair Removal (Waxes, Etc), and Shaving Creams
Independently Analyzed with Annual Sales Figures in Million
Spanish Pesetas through Mass Market for Years 2003 through
2008 134
Cosmetics & Toiletries Market 134
Table 121: Spanish Cosmetics and Toiletries Market by
Category - Perfume & Fragrance, Color Cosmetics, Skin Care,
Hair Care, and Personal Care Independently Analyzed with
Annual Sales Figures in Billion Pesetas for Years 2003
through 2008 134

Table 122: Spanish Cosmetics and Toiletries Market (2004 &
2008): Percentage Breakdown of Value Sales by Category -
Perfume & Fragrance, Color Cosmetics, Skin Care, Hair Care,
and Personal Care 135
Fragrance Market 135
Overview 135
Competitive Scenario 135
Mass Market 135
Table 123: Spanish Fragrances Market by Category - Men's
fragrances, Women's fragrances, and Colognes (frescas)
Independently Analyzed with Annual Sales Figures in Billion
Pesetas through Mass Market for Years 2003 through 2008 136

Table 124: Spanish Fragrances Market (2004 & 2008):
Percentage Breakdown of Value Sales through Mass Market by
Category - Men's Fragrances, Women's Fragrances, and
Colognes (Frescas) 136
Women’s Fragrance Market 136
Men’s Fragrance Market 137
Shampoo Market 137
Table 125: Spanish Shampoos Market by Category - Cosmetic, 2
-In-1, Children's, Treatment, And Family-Size Independently
Analyzed with Annual Sales Figures in € Million for Years
2003 through 2008 137

Table 126: Spanish Shampoos Market (2004 & 2008): Percentage
Breakdown of Sales by Category - Cosmetic, 2-in-1,
Children's, Treatment, and Family-Size 138
Shaving Products Market