World Sanitary Paper Products Market Brief

World Sanitary Paper Products Market Brief

The global outlook series on Sanitary Paper Products provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, a cross-sectional comparison of top players in the international space, and a sneak peek into the major product segments that make up the industry. The discussion on the global market is punctuated with 18 market data rich tables, which capture dollar sales by region/country, and player market shares by company across product market verticals, such as, Sanitary Napkins, Infant Diapers, Facial Tissues, Paper Towels, Wipes, Incontinence Products, and Toilet/Bathroom Tissues, among others. The US market is quantitatively evaluated with 31 invaluable tables, which capture major brands, sales, and retailing channel practices among key product categories i.e. Toilet Tissue Paper, Facial Tissues, Paper Towels, Sanitary Napkins/Panty Liners, Adult Incontinence Products, and Disposable Training Pants, among others. Other markets briefly discussed, and covered include Canada, Mexico, Japan, France, Germany, Italy, UK, Spain, Russia, Rest of Europe, Asia, Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Middle East, Israel, Saudi Arabia, Argentina, Brazil, Colombia, Chile, Venezuela, South Africa, Egypt, and Morocco, among others. The report also offers a recapitulation of recent mergers, acquisitions, and corporate developments in addition to an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 172 companies worldwide.

SANITARY PAPER PRODUCTS GOS-071
A GLOBAL OUTLOOK, SEPTEMBER 2008


CONTENTS


1. Global Overview 1
Table 1: Leading Players in the Global Sanitary Paper Products
Market (2005): Percentage Breakdown of Sales for Procter &
Gamble, Kimberly-Clark, Johnson & Johnson, SCA, Uni-Charm,
Kao, and Others 1
Worldwide Market for Sanitary Paper Products: Competitive
Analysis of Leading Players - Procter & Gamble, Kimberly-
Clark, Johnson & Johnson, and SCA and 1
Sanitary Napkins 2
Belted Versus Self-Adhesive Napkins 2
Maxipads 2
Minipads 3
Panty Shields/Liners 3
Ultrathin Napkins 3
Curved Napkins 3
Overnight and Longer Napkin Products 3
Table 2: World Market for Sanitary Napkins by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 4

Table 3: World Sanitary Napkins Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World 4

Table 4: Leading Players in the Global Sanitary Napkins
Market (2005): Percentage Breakdown of Sales for Procter &
Gamble, Kimberly-Clark, Johnson & Johnson, SCA, Uni-Charm,
Kao, and Others 5
Infant Diapers Market 5
Functions Performed 5
The Industry Sectors 5
Disposable Diapers 5
Ultra-absorbent 5
Superabsorbent 5
Regular Diapers 5
Gender-specific Diapers 5
Biodegradable Diapers 6
Cloth Diapers 6
Diaper Services 6
New Innovations/Features 6
Preemies Personal Pamper 6
Protecting Infant’s Sensitive Skin 6
Solution for Diaper Rash 6
“Friendly” Products 6
Pretty in Pink, Blue and White 6
Licensed Characters 6
Control Labels 6
Thin Designs Gaining Acceptance 7
Gender-Specific Diapers 7
Disposable Training Pants 7
Novelty Diapers 7
Table 5: Global Sales of Infant Diapers by Leading Sanitary
Paper Product Manufacturers (2005): Percentage Breakdown of
Sales for Procter & Gamble, Kimberly-Clark, Paragon Trade
Brands, SCA, Uni-Charm, Kao, Johnson & Johnson, and Others 7
Issues Confronting the Industry 7
Table 6: World Market for Diapers by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 8

Table 7: World Diapers Market (2004 & 2008): Percentage
Breakdown of Dollar Sales by Geographic Region - USA,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World 8

Table 8: Leading Players in the Global Diapers Market (2005):
Percentage Breakdown of Sales for Procter & Gamble,
Kimberly-Clark, Unicharm, SCA, Kao, and Others 9
Facial Tissue Market 9
Table 9: World Market for Facial Tissues by Geographic Region
- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America,& Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 9

Table 10: World Facial Tissues Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World 10
Household Towels 10
Table 11: World Market for Paper Towels by Geographic Region
- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 11

Table 12: World Paper Towels Market (2004 & 2008): Percentage
Breakdown of Dollar Sales by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America,
and Rest of World 11
Personal & Household Wipes Market 12
Household Wipes 12
Industrial Wipes 12
Table 13: Leading Players in the Global Wipes Market (2005):
Percentage Breakdown of Sales for Procter & Gamble,
Kimberly-Clark, Kao, Johnson & Johnson, SC Johnson & Son,
Reckitt Benckiser, Unilever Group, Beiersdorf, Playtex
Products, and Clorox 12

Table 14: Global Wipes Market (2005): Percentage Breakdown
of Sales by Region - North America, Western Europe, Asia-
Pacific, and Others 12
Adult Incontinence Products Market 13
Occurrence and Prevalence of Incontinence 13
Types of Adult Incontinence Products 13
Underpants 13
Briefs 13
Underpads 13
Two-piece Systems 13
Other Incontinent Products 13
Innovations in the Adult Incontinence Market 14
Private Label Products Gaining Acceptance 14
Coverstock Material 14
Table 15: Leading Players in the Global Incontinence
Products Market (2005): Percentage Breakdown of Sales for
SCA, Kimberly-Clark, Tyco/Kendall, Hartmann, Uni-Charm, and
Others 14
Toilet/Bathroom Tissues Market 14
Table 16: World Market for Toilet Tissues by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 15

Table 17: World Toilet Tissues Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World 16

Table 18: Leading Players in the Global Tissue Market (2005):
Percentage Breakdown of Volume Capacity for Kimberly-Clark,
Georgia-Pacific, SCA, Procter & Gamble, Kruger, Cascades,
Metsa Tissue, Sofidel, and Others 16

2. Issues & Trends 16
Role of Demographics 16
Technologies Influencing the Sector - The Rise of
Superabsorbent Polymers 17
Competitive Scenario 18
Types of Superabsorbent Polymers 18
Advantages - In a Nutshell 18
Environmental Benefits 19
Private Label Market Booming 19
Floor Wipes - An Emerging Concept 19
Consolidation to Streamline the Tissue Paper Market 19
Demand Rising for High Quality Tissue Papers 20
Diaper Sales Fall with Changing Demographic Trends 20
Feminine Hygiene Care Goes Discreet 21
Success with Scent 21
Product and Marketing Patterns 22
Innovations Largely Restricted to Line Extensions 22
Introduction of Plastic Applicators 22
Intervention of Environmentalists 22
Convenience and Portability 22
Deodorized Products Still Well Liked 22
Problems Associated with Tampon Use 22
Personal Risks 22
Toxic Shock Syndrome 22
Environmental Damage 22
Expensive 22
Purchase Considerations 22
Packaging and Labeling 23
Napkins 23
Polybags - A Big Improvement Over Boxes 23
Individual Wrapping 23
Highly Informative Labels 23
Eco-Concerns Will Change Packaging in Future 23
Demographic Shifts Alter Contours of the Market 23
The War Between Tampons & Sanitary Pads 23
Women with Light Incontinence Increasingly Prefer Sanitary
Protection Products 24
Tampons 24
Innovations in Tampon Packaging 24
New Absorbency Rating Labeling 24
Distribution 24
The Retailing Paradox 24
Increasing Sophistication and Cross-Merchandising 24
Napkin Sales by Retail Outlet 24
Tampon Retailing Almost Identical to Napkins 25
Packaging 25
Cardboard Cartons or Plastic Packages? 25
Package Design 25
Disposables and Reusables - The Dispute Continues 25
Are Diapers Baby-Friendly? 25
Are Diapers “Green”? 25
Are Diapers Cost-effective? 26
Research for a Single-Piece Reusable Diaper 26
Troubles Using Disposable Diaper 26
Developments in Absorbent Core Technology 26
Emergence of New Technologies 26
Declining Birth Rates Pummel Diaper Sales in Developed Countries 26
Competition Intensifies in Developed Markets 26
Developing Economies: The Only Saving Grace 27
Eco-Friendly: The New Buzz Word for Product Success 27
Disposable Paper Products Market: A Primer 27

3. Mergers & Acquisitions 28

4. Strategic Corporate Developments 33

5. Product Launches 37
A REGIONAL MARKET PERSPECTIVE

1. North America 43

1a. United States 43
Table 19: US Market for Sanitary Paper Products by Product
Segment - Sanitary Napkins, Sanitary Tampons, Diapers, Toilet
Tissues, Paper Towels, Paper Napkins, Facial Tissues, and
Other Sanitary Paper Products Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 43
Tissue Paper 43
Table 20: Tissue Market in the US (2007): Percentage
Breakdown of Production Volume by Type - Toilet Tissues,
Facial Tissues, Towels, and Others 44
Toilet Tissue Paper Market 44
Premium Quality Toilet Papers Drives Sanitary Products Sector
in the US 44
Table 21: Leading Players in the US Toilet Tissues Market
(2007): Percentage Breakdown of Sales for Procter & Gamble,
Kimberly- Clark, Koch, and Others 44

Table 22: Leading Toilet Tissue Brands in the US (2007):
Breakdown of Retail Volume Sales in Million Units through
Supermarkets, Drugstores, and Discount Stores for Scott,
Angel Soft, Kleenex Cottonelle, Charmin, Quilted Northern,
Charmin Ultra, Quilted Northern Ultra, Kleenex Cottonelle,
Ultra, Marcal, and Charmin Basic 45

Table 23: Leading Toilet Tissue Brands in the US (2006):
Percentage Breakdown of Dollar Sales for Scott, Kleenex
Cottonelle, Charmin, Charmin Ultra, Quilted Northern, Angel
Soft, Quilted Northern Ultra, Kleenex Cottonelle Ultra,
Marcal, Soft 'n Gentle, Private Label, and Others 45

Table 24: Leading Players in the US Bath Tissue Market
(2005): Percentage Breakdown of Sales for Kimberly Clark,
Georgia pacific, Procter & Gamble, and Others 45
Facial Tissues Market 46
Table 25: Leading Facial Tissue Brands in the US (2007):
Breakdown of Retail Volume Sales in Million Units through
Supermarkets, Drugstores, and Discount Stores for Kleenex,
Puffs, Puffs Plus, Scotties, Kleenex Expressions, Puffs
Ultra, Kleenex Ultra, Puffs Extra Strength, Marcal, and Puffs
To Go 46

Table 26: Leading Facial Tissue Brands in the US (2006):
Percentage Breakdown of Dollar Sales for Kleenex, Puffs Plus,
Puffs, Scotties, Kleenex Expressions, Puffs Advanced Extra
Strength, Kleenex Ultra, Private Label, and Others 46

Table 27: Leading Facial Tissue Brands in the US (2006):
Percentage Breakdown of Volume Sales for Kleenex, Puffs,
Puffs Plus, Scotties, Kleenex Expressions, Puffs Advanced
Extra Strength, Kleenex Ultra, Marcal, Private Label, and
Others 46
Paper Towels 47
Table 28: Leading Players in the US Paper Towels Market
(2007): Percentage Breakdown of Sales for Procter & Gamble,
Koch, Kimberly-Clark, and Others 47

Table 29: Leading Paper Towel Brands in the US (2006):
Percentage Breakdown of Dollar Sales for Bounty, Brawny,
Scott, Kleenex Viva, Sparkle, Bounty Basic, Marcal, Private
Label, and Others 47

Table 30: Leading Paper Towel Brands in the US (2006):
Percentage Breakdown of Volume Sales for Bounty, Kleenex
Viva, Scott, Brawny, Sparkle, Marcal, Bounty Basic, So Dri,
Private Label, and Others 47

Table 31: Leading Paper Napkin Brands in the US (2007):
Breakdown of Retail Volume Sales in Million Units through
Supermarkets, Drugstores, and Discount Stores for Vanity
Fair, Mardi Gras, Bounty, Marcal, Brawny, Scott, Sensations,
Kleenex, American Greetings Designware, and Hallmark Party
Express 48

Table 32: Leading Paper Napkin Brands in the US (2006):
Percentage Breakdown by Dollar Sales for Mardi Gras, Vanity
Fair, Bounty, Marcal, Brawny, Scott, Sensations, Hallmark
Party Express, Kleenex, Zee, Private Label, and Others 48

Table 33: Leading Players in the US Paper Napkins Market
(2005): Percentage Breakdown of Sales for Georgia pacific,
Procter & Gamble, Kimberly Clark, Marcal Paper Mills, Solo
Cup Company, and Others 48
Sanitary Napkins/Panty Liners Market 49
Table 34: Leading Feminine Sanitary Napkin/Liner Brands in
the US (2006): Percentage Breakdown of Value Sales through
Supermarkets, Drug and Mass Merchandiser Stores for Always,
Stayfree, Kotex, Kotex Lightdays, Private Label, and Others 49

Table 35: Leading Players in the US Sanitary Napkins Market
(2005): Percentage Breakdown of Sales for Procter & Gamble,
Kimberly Clark, Johnson & Johnson, and Others 49

Table 36: Sanitary Napkins/Liners Market in the US (2005):
Percentage Breakdown of Value Sales by Distribution Channel -
Supermarkets, Drug Stores, and Others 49

Table 37: Leading Players in the US Sanitary Pads Market
(2007): Percentage Breakdown of Sales for Procter & Gamble,
Johnson & Johnson, Kimberly-Clark, and Others 49
Tampons Market 49
Tampon Types 50
Digital or Applicator-free Tampons 50
Applicator Tampons 50
Curved Tampons 50
Tampons Used to Test STDs 50
Market Trends 50
Tampon Marketers Aiming at Adolescents 50
Loyal Base of Tampon Users 50
Tampons Cash in on the Outdoor Theme 50
Clothing Favors Tampon Usage 50
Table 38: Leading Players in the US Tampons Market (2007):
Percentage Market Share Breakdown of Key Players - Procter
and Gamble, Energizer (Playtex), Kimberly-Clark, Johnson &
Johnson, and Others 51

Table 39: Leading Tampon Brands in the US (2006):
Percentage Breakdown of Value Sales for Tampax Pearl,
Tampax, Playtex Gentle Glide, O.B., Kotex Security, Tampax
Compak, Playtex, Playtex Beyond, Tampax Fresh, Private
Label, and Others 51

Table 40: Leading Tampon Brands in the US (2006):
Percentage Breakdown of Volume Sales for Tampax Pearl,
Tampax, Playtex Gentle Glide, O.B., Kotex Security, Tampax
Compak, Playtex, Playtex Beyond, Tampax Fresh, Private
Label, and Others 51

Table 41: Tampons Market in the US (2005): Percentage
Breakdown of Value Sales by Distribution Channel -
Supermarkets, Drug Stores, and Others 51
Baby Diaper and Wipe Products 52
Table 42: Leading Brands in the US Baby Wipes Market (2005):
Percentage Breakdown of Sales for Huggies Natural Care,
Pampers Natural Aloe Touch, Huggies Supreme Care, Pampers
Original Cotton Care, Pampers Sensitive Touch, Huggies, Luvs
Natural, Huggies Original, Huggies Newborn, Luvs, Private
Label, and Others 52
Disposable Training Pants 52
Table 43: Leading Players in the US Disposable Diapers Market
(2007): Percentage Breakdown of Sales for Procter & Gamble,
Kimberly-Clark, and Others 52

Table 44: Leading Players in the US Disposable Training Pants
Market (2007): Percentage Breakdown of Sales for Kimberly-
Clark, Procter & Gamble, and Others 53

Table 45: Leading Disposable Diaper Brands in the US (2006):
Percentage Breakdown of Value Sales through Supermarkets,
Drug and Mass Merchandiser Stores for Huggies, Pampers
Cruisers, Pampers Baby Dry, Huggies Pull-Ups, Private Label,
and Others 53

Table 46: Leading Disposable Diaper Brands in the US (2006):
Percentage Breakdown of Value Sales through Drug Stores for
Huggies, Pampers Baby Dry, Pampers Cruisers, Huggies Supreme,
Pampers Swaddlers, Luvs Ultra Leakguards, Huggies Overnites,
Huggies Convertibles, Huggies Supreme Baby Shaped, Private
Label, and Others 53

Table 47: Leading Disposable Diaper Brands in the US (2006):
Percentage Breakdown of Unit Sales through Drug Stores for
Huggies, Pampers Baby Dry, Pampers Cruisers, Huggies Supreme,
Pampers Swaddlers, Luvs Ultra Leakguards, Huggies Overnites,
Private Label, and Others 54
Adult Incontinence Products 54
Paper Products Market for Adult Incontinence Growing 54
Table 48: Leading Brands in the US Adult Incontinence Market
(2006): Percentage Breakdown of Value Sales for Depend,
Poise, Serenity, Private Label, and Others 54

Table 49: Leading Brands in the US Adult Incontinence Market
(2006): Percentage Breakdown of Volume Sales for Depend,
Poise, Serenity, Private Label, and Others 54

1b. Canada 55
Disposable Paper Products Market 55
Feminine Protection Products 55
Table 50: Canadian Market for Sanitary Paper Products by
Product Segment - Sanitary Napkins, Sanitary Tampons,
Diapers, Toilet Tissues, Paper Towels, Paper Napkins, Facial
Tissues, and Other Sanitary Paper Products Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 55

1c. Mexico 56
Overview 56
Leading Players 56

2. Japan 56
Disposable Paper Products Market 56
Table 51: Japanese Market for Sanitary Paper Products by
Product Segment - Sanitary Napkins, Sanitary Tampons,
Diapers, Toilet Tissues, Paper Towels, Paper Napkins, Facial
Tissues, and Other Sanitary Paper Products Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 57

Table 52: Leading Players in the Japanese Sanitary Napkins
Market (2005): Percentage Breakdown of Shipments for Uni-
Charm, Kao, Procter & Gamble Far East, Daio Paper, and Others 57
Baby Diapers and Adult Incontinence Products 57
Table 53: Leading Players in the Japanese Disposable Baby
Diapers Market (2005): Percentage Breakdown of Sales for Uni
-Charm, Kao, Procter & Gamble Far East, Daio Paper, and
Others 58

Table 54: Leading Players in the Japanese Adult Disposable
Diapers Market (2005): Percentage Breakdown of Sales for Uni
-Charm, Kao, Procter & Gamble Far East, Hakujuji, Livedo,
Daio Paper, Pigeon, and Others 58

3. Europe 58
Western Europe Tissue Market 58
Western European Wipes Market Stabilizes 58
Low Birthrate Affect Diapers Market 58
European Toilet Paper Market Gets Creative 59
Market Scenario 59
Table 55: European Market for Sanitary Paper Products by
Product Segment - Sanitary Napkins, Sanitary Tampons,
Diapers, Toilet Tissues, Paper Towels, Paper Napkins, Facial
Tissues, and Other Sanitary Paper Products Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 59

Table 56: Leading Players in the European Tissue Market
(2005): Percentage Breakdown of Sales for SCA, Kimberly-Clark,
Georgia-Pacific, and Others 59

3a. France 60
Table 57: French Market for Sanitary Paper Products by Product
Segment - Sanitary Napkins, Sanitary Tampons, Diapers, Toilet
Tissues, Paper Towels, Paper Napkins, Facial Tissues, and
Other Sanitary Paper Products Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 60

Table 58: Leading Players in the French Paper Towels Market
(2005): Percentage Breakdown of Sales for Georgia-Pacific,
Private Label, and Others 60

Table 59: Leading Players in the French Tampons Market (2005):
Percentage Breakdown of Sales for Procter & Gamble, Johnson &
Johnson, and Private Label 61

Table 60: Leading Players in the French Diapers Market (2005):
Percentage Breakdown of Volume Sales for Procter & Gamble,
Kimberly-Clark, Private Label, and Others 61
Table 61: Leading Players in the French Toilet Paper Market
(2005): Percentage Breakdown of Volume Sales for Fort James/
Georgia Pacific, Kimberly-Clark, Private Label, and Others 61

Table 62: Leading Players in the French Sanitary Pads Market
(2005): Percentage Breakdown of Sales for Procter & Gamble,
Johnson & Johnson, Private Label, and Others 61

3b. Germany 61
Table 63: German Market for Sanitary Paper Products - Sanitary
Napkins, Sanitary Tampons, Diapers, Toilet Tissues, Paper
Towels, Paper Napkins, Facial Tissues, and Other Sanitary
Paper Products Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 62

Table 64: Leading Players in the German Sanitary Napkins
(2005): Percentage Breakdown of Sales for Procter & Gamble,
Johnson & Johnson, Kimberly Clark, Private Label, and Others 62

Table 65: Leading Players in the German Paper Towels Market
(2005): Percentage Breakdown of Sales for SCA, Procter &
Gamble, Kimberly Clark, Metsa, Private Label, and Others 62

Table 66: Leading Players in the German Tampons Market (2005):
Percentage Breakdown of Sales for Johnson & Johnson, Kimberly
-Clark, Private Label, and Others 63
Disposable Diaper Market 63
Wipes and Disposable Pants Market 63
Incontinence and Other Sanitary Product Market 63

3c. Italy 63
Table 67: Italian Market for Sanitary Paper Products by
Product Segment - Sanitary Napkins, Sanitary Tampons, Diapers,
Toilet Tissues, Paper Towels, Paper Napkins, Facial Tissues,
and Other Sanitary Paper Products Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 64

Table 68: Leading Players in the Italian Sanitary Pads Market
(2005): Percentage Breakdown of Sales for Procter &Gamble,
Johnson & Johnson, Private Label, and Others 64

Table 69: Leading Players in the Italian Tampons Market (2005
): Percentage Breakdown of Sales for Procter & Gamble, and
Johnson & Johnson 64

Table 70: Leading Players in the Italian Paper Towels Market
(2005): Percentage Breakdown of Sales for Kimberly-Clark,
Soffass, Georgia-Pacific, Tronchetti, Private Label, and
Others 65

3d. The United Kingdom 65
Table 71: UK Market for Sanitary Paper Products by Product
Segment - Sanitary Napkins, Sanitary Tampons, Diapers, Toilet
Tissues, Paper Towels, Paper Napkins, Facial Tissues, and
Other Sanitary Paper Products Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 65
Disposable Diapers 66
Facial Tissues Market 66
Kitchen Towels 66
Bathroom Tissues Market 66
Sanitary Protection 66
Table 72: Leading Players in the UK Sanitary Pads Market
(2005): Percentage Breakdown of Sales for Procter & Gamble,
Kimberly-Clark, Johnson & Johnson, Private Label, & Others 66

Table 73: Leading Players in the UK Tampons Market (2005):
Percentage Breakdown of Sales for Procter & Gamble, Kimberly
-Clark, Private Label, and Others 66
Incontinence Products 66

3e. Spain 67
Overview & Outlook 67
Table 74: Spanish Market for Sanitary Paper Products by
Product Segment - Sanitary Napkins, Sanitary Tampons,
Diapers, Toilet Tissues, Paper Towels, Paper Napkins, Facial
Tissues, and Other Sanitary Paper Products Independently
Analyzed with Annual SalesFigures in US$ Million for Years
2003 through 2008 67

Table 75: Leading Players in the Spanish Paper Towels Market
(2005): Percentage Breakdown of Sales for Georgia-Pacific,
Kimberly-Clark, Private Label, and Others 68

Table 76: Leading Players in the Spanish Tampons Market
(2005): Percentage Breakdown of Sales for Procter & Gamble,
Johnson & Johnson, Private Label, and Others 68

Table 77: Leading Players in the Spanish Sanitary Pads Market
(2005): Percentage Breakdown of Sales for Procter & Gamble,
Johnson & Johnson, Private Label, and Others 68

3f. Russia 68
Overview of Disposable Sanitary Paper Products Market 68
Table 78: Russian Market for Sanitary Paper Products by
Product Segment - Sanitary Napkins, Sanitary Tampons,
Diapers, Toilet Tissues, Paper Towels, Paper Napkins, Facial
Tissues, and Other Sanitary Paper Products Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 69

3g. Rest of Europe 69
Austria 69
Disposable Paper Products 69
Competitive Scenario 70
Belgium 70
Overview of Disposable Sanitary Paper Products Market 70
Bulgaria 70
Disposable Paper Products Market - Overview & Outlook 70
Czech Republic 70
Outlook 71
Denmark 71
Disposable Sanitary Paper Products Market 71
Greece 71
Disposable Sanitary Paper Products Market 71
Hungary 71
Disposable Paper Products 71
Competitive Scenario 71
Outlook 71
Ireland 71
Norway 72
Poland 72
Overview 72
Distribution Dynamics 72
Portugal 72
Overview 72
Nappies/Diapers/Pants - Niche Sector 72
Romania 73
Slovakia 73
Sweden 73
Demographic Factors Drive Demand for Value Added Products 73
Switzerland 74
Overview 74
The Netherlands 74
Economic & Demographic Factors Impact Growth 74
Turkey 74
Sanitary Towels Dominate 75
Outlook 75
Ukraine 75
Hegemony of Multinationals Across Segments 75
Self-Service Channels Expected to Drive Sales 75

4. Asia-Pacific 76
Table 79: Asia-Pacific Market for Sanitary Paper Products by
Product Segment -Sanitary Napkins, Sanitary Tampons, Diapers,
Toilet Tissues, Paper Towels, Paper Napkins, Facial Tissues,
and Other Sanitary Paper Products Independently analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 76

4a. Australia 76
Market for Disposable Paper Products 76
Competitive Scenario 76

4b. China 77
A Leading Market for Tissue Paper 77
Market for Toilet Paper and Sanitary Protection Beginning to
Saturate 77
Table 80: Chinese Market for Sanitary Paper Products by
Product Segment - Sanitary Napkins, Sanitary Tampons,
Diapers, Toilet Tissues, Paper Towels, Paper Napkins, Facial
Tissues, and Other Sanitary Paper Products Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 77

Table 81: Leading Players in the Chinese Disposable Baby
Diapers Market (2005): Percentage Breakdown of Sales for
Heng’an Group, Disposable Soft Goods (Zhongshan), Peianting
Sanitary Products Industrial, Procter & Gamble (China)
Company, and Others 78

Table 82: Leading Players in Chinese Tampons Market (2005):
Percentage Breakdown of Sales for Procter & Gamble (China)
Company, Heng’an Group, Kimberly-Clark (China) Investment,
and Others 78

Table 83: Leading Players in the Chinese Sanitary Towels
Market (2005): Percentage Breakdown of Sales for Heng’an
Group, Kimberly-Clark, Procter & Gamble Company, Shanghai Kao
Corporation, and Others 78

4c. India 79
Sanitary Protection - The Leading Category 79
Sanitary Paper Products to Drive Up the Indian FMCG Sector 79
Table 84: Leading Players in the Indian Sanitary Napkins
Market (2005): Percentage Breakdown of Value Sales for
Johnson & Johnson, Procter & Gamble, Kimberly-Clark, and
Others 79

Table 85: Leading Brands in the Indian Diapers Market (2005):
Percentage Breakdown of Sales for Huggies, Pampers, Snuggy,
and Others 79

4d. Indonesia 80
Overview 80
Sanitary Protection 80

4e. Malaysia 80

4f. New Zealand 80
Distribution & Competitive Dynamics 80

4g. Philippines 81
Overview 81

4h. Singapore 81
Global Events Affect Disposable Paper Products 81
Private Labels Catch Consumer Attention 81

4i. South Korea 81
Increasing Standards of Lifestyle in South Korea 81
Rise in Prices 81
Market Player 82

4j. Taiwan 82
Price Competition Impairs Value Sales 82
Outlook 82

4k. Thailand 82
Better Economy Drives Growth 82
Supermarkets/Hypermarkets Dominate Retail Distribution 82
Table 86: Leading Brands in Thailand Sanitary Napkins Market
(2005): Percentage Breakdown of Volume Sales for Laurier,
Sofy, Modess, Whisper, and Others 83

4l. Vietnam 83

5. Middle East 83
Diapers Market 83

5a. Israel 83
Overview 83

5b. Saudi Arabia 84
Wipes - A Leading Category 84
Competitive Scenario 84

6. Latin America 84
Table 87: Leading Players in the Latin American Bathroom
Tissue Market (2005): Percentage Breakdown of Sales for
Kimberly-Clark, Copamex, Empresas CMPC, Papeles Venezolanos,
Santher-Fabrica, and Others 84

Table 88: Leading Players in the Latin American Facial Tissue
Market (2005): Percentage Breakdown of Sales for Kimberly-
Clark, Empresas CMPC, SCA Hygiene, Copamex Comercial, Papeles
Nacionales, and Others 85

Table 89: Leading Players in the Latin American Household
Towel Market (2005): Percentage Breakdown of Sales for
Kimberly-Clark, Empresas CMPC, Manufacturas de Pape, Papeles
Venezolanos, Santher-Fabrica, and Others 85

Table 90: Leading Players in the Latin American Personal Care
Wipes Market (2005): Percentage Breakdown of Sales for
Kimberly-Clark, Johnson & Johnson, Procter & Gamble,
Biersdorf, Stronoer, and Others 85

6a. Argentina 85

6b. Brazil 86
Purchasing Trends 86
Retail Strategies 86
Disposable Diapers Market 86
Table 91: Leading Players in the Brazilian Disposable Diapers
Market (2005): Percentage Breakdown of Volume Sales for
Kimberly-Clark, MPC-Mabesa, Procter & Gamble, Johnson &
Johnson, and Others 86

Table 92: Leading Players in the Brazilian Feminine Hygiene
Market (2005): Percentage Breakdown of Volume Sales for
Johnson & Johnson, Procter & Gamble, Kimberly-Clark, and
Others 86

6c. Colombia 87
Incontinence Products 87

6d. Chile 87

6e. Venezuela 87
Disposable Paper Products Market 87

7. Rest of World 88

7a. South Africa 88

7b. Egypt 88
Sanitary Protection Products Dominate 88
Outlook 88

7c. Morocco 88
Overview 88


GLOBAL DIRECTORY