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The global outlook series on Pet Foods provides statistical anecdotes, market briefs, and concise summaries of research findings. The report also offers a bird’s eye view of the structure, and basics of the pet foods industry, identifying major product market segments and trends within product categories. The report also features recent mergers, acquisitions and other strategic developments of significance. The report offers a comprehensive overview of pet food markets in United States and Europe, along with brief discussions on select regional markets including Germany, Italy, UK, Australia, and Singapore, among others. The report includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 193 companies worldwide.
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PET FOODS GOS-006
A GLOBAL OUTLOOK, SEPTEMBER 2008
CONTENTS
1. Overview 1
Market Structure and Overview 1
Multinationals Eating Away Share of Regional Players 1
Segmentation and Innovation Dictate Growth for Pet Food Industry 1
Organic Pet Foods Market 1
Table 1: Leading Players in the Global Dog and Cat Food
Market (2006 & 2007): Percentage Breakdown of Value Sales for
Mars, Nestle, Colgate-Palmolive, Procter & Gamble, Tropikal
Bahçe ve Evcil Hayvan Ürünleri A.S., Sadanlar Pet Dis, and
Others 2
Wet/Dry Food and Nutrition/Basic Food Vie for the Top 2
Key Market Drivers 3
The Segments 3
Canned/Wet Food 3
Dry Pet Food 3
Semi-Moist Food 3
Snacks 3
Classification of Pet Foods Based on Marketing Perspective 3
Premium Pet Foods 3
Specialty Pet Food 3
Super-Premium Pet Foods 3
Outlook 3
Table 2: Global Pet Foods Market (2006-2008): Cat Food, Dog
Food, and Other Pet Food (in US$ Billion) 4
2. Trends & Issues 4
Premium Pet Food Products Gain Popularity 4
Growing Concern for Pet’s Health 4
Pet Concern Drives Pet Food Sales in Mature Markets 4
Dry Food Dominates Over Wet 4
Increased Product Availability – Drives Growth in Emerging
Markets 5
Challenges for Manufacturers 5
3. Mergers and Acquisitions 5
4. Strategic Corporate Developments 9
5. Products Launches/Developments 10
6. A North American Perspective 13
6a. United States 13
Overview 13
Pet Foods Market – Witnessing Innovative Product Launches 13
Dry Food Dictates 13
Swing Towards Premium and Dried Foods 14
Seasons Pet Food Awarded Unique Pet Food Patent on Seasonal
Pet Food 14
Functional Pet Foods Growing in Popularity 14
Nutracueticals – A Breakthrough in Pet Food Market 14
Leading Players 14
Table 3: Leading Players in the US Pet Food Market (2007):
Percentage Breakdown of Value Sales for Nestle Purina, P&G -
Iams, Colgate-Hills, Mars, Del Monte Foods, Nutro, Private
Label, and Others 14
Table 4: Leading Players in the US Wet Cat Food Market
(2007): Percentage Breakdown of Value Sales for Nestle
Purina, Del Monte Foods, Mars, Private Label, and Others 15
Table 5: Leading Players in the US Wet Dog Food Market
(2007): Percentage Breakdown of Value Sales for Mars, Nestle
Purina, Private Label, and Others 15
Pet Food and Pet Products’ Retail Trends 15
Pet Products and Services Industry Growth 15
Major Factors Affecting the Pet Industry 16
Distribution of Pet Food and Supplies Through Various Retail
Channels 16
Consumer Shopping Preferences for Pet Food in the US 16
Impact of Channel Exposure on Brand Fortunes 16
Pet Food Retailing 16
Table 6: US Market for Pet Foods by Product Segment – Cat
Foods, Dog Foods, and Other Pet Food Markets Independently
Analyzed with Annual Sales Figures in US$ Million for years
2003 through 2008 17
Packaged Pet Food 17
Sales of Pet Food through Channels 17
Household Pets Population 17
Table 7: Pets Market in the US (2005): Population in Million
by Pet Type – Freshwater Fish, Cats, Dogs, Birds, Small
Animals, Reptiles, and Saltwater Fish 18
6b. Canada 18
Overview 18
Table 8: Leading Players in the Canadian Cat Food Market
(2007): Percentage Breakdown of Value Sales for Nestlé Purina
Pet Care, Mars Canada, Iams Canada Company, DLM Foods Canada,
Hill's Pet Nutrition Canada, Nutro Products, Private Label,
and Others 18
Dog Food – Leading Market 19
Table 9: Leading Players in the Canadian Dog Food Market
(2007): Percentage Breakdown of Value Sales for Nestlé Purina
Pet Care, Mars Canada, Iams Canada Company, DLM Foods Canada,
Hill's Pet Nutrition Canada, Nutro Products, Private Label,
and Others 19
Value Growth Obstructed by Restricted Dietary Requirements of
Other Pets 19
Growth Emerging from Dry Premium Food and Treats 19
Private Labels Displays High Level of Performance 20
Specialty Pet Stores – Stronger Hold 20
6c. Mexico 20
Leading Players 20
Table 10: Leading Players in the Mexican Dog Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestle-Purina, Hill's Pet Products de México SA de CV,
Private Label, and Others 20
Table 11: Leading Players in the Mexican Cat Food Market
(2007): Percentage Breakdown of Value Sales for
Nestle-Purina, MasterFoods, Hill's Pet Products de México SA
de CV, Private Label, and Others 20
7. Japan 21
Overview 21
Table 12: Leading Players in the Japanese Cat Food Market
(2007): Percentage Breakdown of Value Sales for Nestle
Purina, MasterFoods, Inaba Pet Food, Nisshin Pet Food,
Petline, and Others 21
Table 13: Leading Players in the Japanese Dog Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Hills-Colgate, Nestle Purina, Nippon Pet Food, Unicharm Pet
Care, Nisshin Pet Food, and Others 21
Growth Emanating from Premium Products 21
Social and Housing Changes Spurs Pet Foods Market 21
Growing Popularity of Functional Food 22
Standard Priced Products Sales Remain Stable 22
Small Mammals and Bird Food to Drive Other Pet Foods Growth 22
Niche Market Matures 22
Distribution Pattern 22
Pet Superstores Dominate Retail Channel 22
Specialists Pet Shops to Gain from Exotic Pet Food Sales 22
US Exports 22
Regulations for Pet Foods 22
8. A European Market Perspective 23
Dry Food – Preferred Over Wet Food 23
Pets – Treated as Family Members 23
Convenience & Innovative Packaging Driving the Market 23
Table 14: Leading Players in the European Pet Foods Market
(2007): Percentage Breakdown of Value Sales for Mars, Nestle
Purina, and Others 23
8a. Austria 23
Balance Between Value Growth and Volume 23
Table 15: Leading Players in the Austrian Dog Food Market
(2007): Percentage Breakdown of Value Sales for Masterfoods
Austria GmbH, Nestle-Purina, Adolf Rupp Herrnmühle OHG,
Hill's Pet Nutrition, Private Label, and Others 24
Cat Food – Largest Segment 24
Table 16: Leading Players in the Austrian Cat Food Market
(2007): Percentage Breakdown of Value Sales for Masterfoods
Austria GmbH, Nestle-Purina, Adolf Rupp Herrnmühle OHG,
Hill's Pet Nutrition, Private Label, and Others 24
Retail Channels 24
8b. Belgium 24
Table 17: Leading Players in the Belgian Dog Food Market
(2007): Percentage Breakdown of Value Sales for Masterfoods,
Nestle-Purina, Vitakraft, P&G - Iams, Hill's Pet Products
Benelux, Private Label, and Others 25
Table 18: Leading Players in the Belgian Cat Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestle-Purina, P&G - Iams, Hill's Pet Products Benelux,
Private Label, and Others 25
8c. Czech Republic 26
Overview 26
Specialized Foods: Poised for Growth 26
Competitive Landscape 26
Table 19: Leading Players in the Czech Dog Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods
ks, Nestlé-Purina, KSK Bono sro, P&G - Iams, Delikan sro, and
Others 26
Hypermarkets and Supermarkets Emerge as Winner 26
8d. Denmark 27
Table 20: Leading Players in the Danish Dog Food Market
(2007): Percentage Breakdown of Value Sales for Masterfoods
Denmark A/S, Hill's Pet Nutrition, P&G - Iams, Nutro A/S,
Vitakraft Danmark A/S, Private Label, and Others 27
Table 21: Leading Players in the Danish Cat Food Market
(2007): Percentage Breakdown of Value Sales for Masterfoods
Denmark A/S, Iams, Hill's Pet Nutrition, Private Label, and
Others 27
8e. Finland 28
Table 22: Leading Players in the Finnish Dog Food Market
(2007): Percentage Breakdown of Value Sales for Nestle-Purina,
MasterFoods Oy, Hill's Pet Nutrition, Nutro Products, VPG
Finland Oy, Private Label, and Others 28
Table 23: Leading Players in the Finnish Cat Food Market
(2007): Percentage Breakdown of Values Sales for
Nestle-Purina, MasterFoods Oy, Hill's Pet Nutrition, Private
Label, and Others 28
8f. France 28
Promising Market 28
Table 24: Leading Players in the French Pet Foods Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestle Purina SAS, and Others 28
Increasing Segmentation 29
Trends in Super Premium Food 29
Supermarket and Hypermarkets Dominate 29
8g. Germany 29
Overview 29
Table 25: Leading Players in the German Dog Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods
GmbH, Nestlé Purina Petcare Deutschland GmbH, Vitakraft-Werke
Wührmann & Sohn, H Von Gimborn GmbH, Private Label, and
Others 29
Table 26: Leading Players in the German Cat Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods
GmbH, Nestlé Purina Petcare Deutschland GmbH, Hill's Pet
Nutrition GmbH, H Von Gimborn GmbH, Private Label, and Others 30
Switch from Wet Food to Dry Food 30
Super Premium and Standard Premium Sales on Rise 30
Organic Pet Foods 30
Consumers Prefer Shopping in Non-Specialist Shops 30
Pet Supplies Distribution Channels 30
8h. Greece 30
Leading Players 31
Table 27: Leading Players in the Greek Dog Food Market
(2007): Percentage Breakdown of Value Sales for
Nestle-Purina, MasterFoods GmbH, Sarantis SA, Hill's Pet
Nutrition, Pet Vet Supplies SAI, Private Label, and Others 31
Table 28: Leading Players in the Greek Cat Food Market
(2007): Percentage Breakdown of Value Sales for
Nestle-Purina, MasterFoods GmbH, Sarantis SA, Hill's Pet
Nutrition, Private Label, and Others 31
8i. Hungary 31
Leading Players 32
Table 29: Leading Players in the Hungarian Dog Food Market
(2007): Percentage Breakdown of Value Sales for Masterfoods
Hungary Kft, Nestlé-Purina, Vitakraft AG, Private Label, and
Others 32
Table 30: Leading Players in the Hungarian Cat Food Market
(2007): Percentage Breakdown of Value Sales for Masterfoods
Hungary Kft, Nestlé-Purina, Vitakraft AG, Private Label, and
Others 32
8j. Italy 32
Stable Market for Pet Foods 32
Shift from Dry to Premium Food 32
Multinationals – Gaining Stronger Presence 32
Dry and Premium brands – Increasing Preference 32
Cat Owners Prefer Wet Food 33
Marketing Channels 33
Outlook 33
Leading Players 33
Table 31: Leading Players in the Italian Dog and Cat Food
Market (2007): Percentage Breakdown of Value Sales for
Nestle-Purina, Dolma SpA, Wonderfood SpA, Mars, Hill's Pet
Nutrition SpA, Private Label, and Others 33
Table 32: Leading Players in the Italian Dog Food Market
(2007): Percentage Breakdown of Value Sales for
Nestle-Purina, Dolma SpA, Mars, Wonderfood SpA, Hill’s Pet
Nutrition SpA, Private Label, and Others 33
Table 33: Leading Players in the Italian Cat Food Market
(2007): Percentage Breakdown of Value Sales for
Nestle-Purina, Dolma SpA, Wonderfood SpA, Hill's Pet
Nutrition SpA, Mars, P&G - Iams, Private Label, and Others 34
8k. Netherlands 34
Table 34: Leading Players in the Dutch Dog Food Market (2007):
Percentage Breakdown of Value Sales for MasterFoods,
Nestlé-Purina, P&G - Iams, Hill's Pet Nutrition, Private
Label, and Others 34
Table 35: Leading Players in the Dutch Cat Food Market (2007):
Percentage Breakdown of Value Sales for MasterFoods,
Nestlé-Purina, P&G - Iams, Hill's Pet Nutrition, Private
Label, and Others 34
8l. Norway 35
Leading Players 35
Table 36: Leading Players in the Norwegian Dog Food Market
(2007): Percentage Breakdown of Value Sales for Nestlé
Purina, MasterFoods, P&G - Iams, Hill's Pet Nutrition, Norsk
Dyremat AS, Private Label, and Others 35
Table 37: Leading Players in the Norwegian Cat Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestlé Purina, P&G - Iams, Hill's Pet Nutrition, Private
Label, and Others 35
8m. Poland 35
Table 38: Leading Players in the Polish Dog Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestlé-Purina, Private Label, and Others 36
Table 39: Leading Players in the Polish Cat Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestlé-Purina, Vitakraft AG, Private Label, and Others 36
Exports 36
Imports 36
8n. Portugal 37
Leading Players 37
Table 40: Leading Players in the Portuguese Dog Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestlé Purina, P&G - Iams, Provimi Portuguesa SA, Hill's Pet
Nutrition, Private Label, and Others 37
Table 41: Leading Players in the Portuguese Cat Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestlé Purina, P&G - Iams, Provimi Portuguesa SA, Hill's Pet
Nutrition, Private Label, and Others 37
8o. Russia 37
Economy Impacting the Market 37
Pet Stores Lead in Dog Food and Clinics in Cat Food Distribution 37
Table 42: Leading Players in the Russian Dog Food Market
(2007): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, and Others 37
Table 43: Leading Players in the Russian Cat Food Market
(2007): Percentage Breakdown of Value Sales for Mars,
Nestlé-Purina, and Others 38
8p. Slovakia 38
Leading Players 38
Table 44: Leading Players in the Slovakian Dog Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods
Slovakia, Nestlé-Purina, Provimi Pet Food CZ sro, Delikan
sro, and Others 38
Table 45: Leading Players in the Slovakian Cat Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods
Slovakia, Nestlé-Purina, LB Products, and Others 38
8q. Spain 38
Growing Demand for Premium and Super-Premium Foods 38
Decline in Mid-Priced Dog Food Brands 38
Pet Shops Lead in Distribution 39
8r. Sweden 39
8s. Switzerland 39
Table 46: Leading Players in the Swedish Pet Foods Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestlé-Purina, Private Label, and Others 39
Table 47: Leading Players in the Swedish Dog Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestlé-Purina, and Others 39
8t. United Kingdom 40
Small Pets – Big Potential 40
Consumers Prefer Premium Products 40
Market Structure 40
Table 48: UK Market for Pet Foods by Product Segment – Cat
Foods, Dog Foods, and Other Pet Food Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 40
Leading Players 41
Table 49: Leading Players in the UK Dog and Cat Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestle-Purina, and Others 41
9. Asia-Pacific Market Perspective 41
9a. Australia 41
Overview 41
Healthy Treats Fortifying the Market 41
Demand for Healthy Pet Food – Soaring Up 41
Supermarkets – The Leading Distribution Channel 41
Market Structure 41
Australian Market for Pet Food and Pet Care Products 42
Treats and Pet Care Products Share the Booty with Health Foods 42
High Growth Potential 42
The Very Best for Pets 42
9b. Hong Kong 42
9c. India 43
A Developing Market for Pet Foods 43
9d. Philippines 43
Overview 43
Competitive Set Up 43
9e. Singapore 44
Overview 44
9f. South Korea 44
Overview 44
Imports Scenario 44
Distribution Dynamics 44
9g. Thailand 44
10. A Latin American Perspective 45
Leading Players 45
Table 50: Leading Players in the Latin American Pet Foods
Market (2007): Percentage Breakdown of Value Sales for Mars,
Nestle Purina, and Others 45
Packaged Pet Food Trend Catches Up 45
Table 51: Leading Players in the Argentinean Dog Food Market
(2007): Percentage Breakdown of Value Sales for
Nestle-Purina, Mars, Sagemuller, and Others 45
10b. Brazil 45
Table 52: Leading Players in the Brazilian Pet Food Market
(2007): Percentage Breakdown of Value Sales for MasterFoods,
Nestle Purina PetCare, and Others 45
10c. Chile 46
10d. Colombia 46
Overview 46
Consumption 46
Pet Population 46
Import Scenario 46
Competitive Dynamics 46
Table 53: Leading Players in the Columbian Pet Foods Market
(2007): Percentage Breakdown of Value Sales for
Nestle-Purina, Finca, Italcol, and Others 46
11. South Africa 47
Pets Remains All Time Favorite 47
Less Expensive Pet Food Preferred 47
Supermarkets – Popular Distribution Channel 47
PRODUCT OVERVIEW
Product Definition 47
Product Classification 47
Canned/Wet Food 47
Dry Pet Food 47
Semi-Moist Food 47
Snacks 47
Classification of Pet Foods Based on Price 47
Premium Pet Foods 48
Specialty Pet Food 48
Super-Premium Pet Foods 48
Distribution of Pet Foods Worldwide 48
GLOBAL DIRECTORY
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