Global Pet Foods Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on Pet Foods provides statistical anecdotes, market briefs, and concise summaries of research findings. The report also offers a bird’s eye view of the structure, and basics of the pet foods industry, identifying major product market segments and trends within product categories. The report also features recent mergers, acquisitions and other strategic developments of significance. The report offers a comprehensive overview of pet food markets in United States and Europe, along with brief discussions on select regional markets including Germany, Italy, UK, Australia, and Singapore, among others. The report includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 292 companies worldwide.

Table Of Contents




1. OVERVIEW 1
Market Structure and Overview 1
Multinationals Eating Away Share of Regional Players 1
Segmentation and Innovation Dictate Growth for Pet Food Industry 1
Organic Pet Foods Market 2
Outlook 2
Table 1: Global Recent Past, Current and Future Analysis for
Pet Foods Market by Geographic Region - US, Canada, Europe,
Asia-Pacific (including Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales in US$
Millions for the Years 2010 through 2015 3

Table 2: Global Pet Foods Market (2010): Percentage Breakdown
of Value Sales by Country/region for the US, Canada, Europe,
Asia-Pacific (including Japan), Latin America and Rest of
World 4
Competition 5
Global Pet Food Market (2010): Top 10 Pet Food Markets 5
Top Pet Food Manufacturers Worldwide 5
Table 3: Leading Global Cat Food Players (2010): Percentage
Breakdown by Number of New Product Launches -Mars Inc.,
Nestle SA, Colgate-Palmolive Co., Procter and Gamble Co.,
Nisshin Seifun Group, Del Monte Foods, and Others 5

Table 4: Leading Global Dog Food Players (2010): Percentage
Breakdown of New Product Launches -Mars Inc., Nestle SA, Del
Monte Foods, Colgate-Palmolive Co., Pets at Home, Procter and
Gamble Co., and Others 6
Wet/Dry Food and Nutrition/Basic Food Vie for the Top 6
Key Market Drivers 6
Global Pet Foods Industry - A Historic Perspective 7
The Segments 7
Canned/Wet Food 7
Dry Pet Food 7
Semi-Moist Food 7
Snacks 8
Classification of Pet Foods Based on Price 8
Premium Pet Foods 8
Specialty Pet Food 8
Super-Premium Pet Foods 8

2. TRENDS and ISSUES 9
Premium Pet Food Products Gain Popularity 9
Growing Concern for Pet’s Health 9
Pet Concern Drives Pet Food Sales in Mature Markets 9
Dry Food Dominates Over Wet 9
Increased Product Availability - Drives Growth in Emerging
Markets 10
Challenges for Manufacturers 10

3. MERGERS AND ACQUISITIONS 11

4. STRATEGIC CORPORATE DEVELOPMENTS 22

5. PRODUCTS LAUNCHES/DEVELOPMENTS 28

6. A NORTH AMERICAN PERSPECTIVE 33

6a. UNITED STATES 33
Overview 33
Pet Foods Market - Witnessing Innovative Product Launches 33
Dry Food Dictates 34
Table 5: US Pet Food Market (2010): Percentage Breakdown of
Production in Tons By Category-Dog Food-Dry, Dog Food-Wet,
Dog Treats and Mixers, Cat Food-Dry, Cat Food-Wet and Cat
Treats and Mixers 34
Swing Towards Premium and Dried Foods 34
US Top Cat Food (Dry) Brands (2010) - Innova EVO, Wellness
CORE, Natural Balance Ultra Premium, Evolve, California
Natural Chicken and Rice and Felidae Cat and Kitten Formula 35
Seasons Pet Food Awarded Unique Pet Food Patent on Seasonal
Pet Food 35
Functional Pet Foods Growing in Popularity 35
Nutraceuticals - A Breakthrough in Pet Food Market 36
Nutraceuticals and Supplements to Drive Steady Growth 36
Organic Pet Foods: the New Favorite 36
Eco-friendly Pet Food Products: A Mushrooming Trend 36
Spiking Sales of Natural Pet Foods 37
Increase in Demand for Natural Supplements 37
Leading Players 37
Table 6: Leading Players in the US Pet Food Market (2010):
Percentage Breakdown of Value Sales for Nestle, Del Monte,
Mars, Proctor and Gamble, Private Label, and Others 37

Table 7: Leading Brands in the US Wet Cat Food Market (2010):
Percentage Breakdown of Value Sales for Friskies, Fancy
Feast, 9 Lives, Private Label, and Others 38

Table 8: Leading Players in the US Dry Cat Food Market
(2010): Percentage Breakdown of Value Sales for Nestle
Purina, Del Monte Foods, Procter and Gamble, Mars, Private
Label, and Others 38

Table 9: Leading Players in the US Wet Dog Food Market
(2010): Percentage Breakdown of Value Sales for Mars, Nestle
Purina, Private Label, and Others 38

Table 10: Leading Players in the US Dry Dog Food Market
(2010): Percentage Breakdown of Value Sales for Nestle
Purina, Procter and Gamble, Mars Inc., Del Monte Foods,
Private label, and Others 39
Pet Food and Pet Products’ Retail Trends 39
Pet Products and Services Industry Growth 39
Major Factors Affecting the Pet Industry 40
Distribution of Pet Food and Supplies Through Various Retail
Channels 40
Table 11: Cat/Dog Food Retail Distribution Channels in North
America (2010): Percentage Share Breakdown by
Superstores/Hypermarkets, Pet Shops, Pet Superstores,
Veterinary Clinics and Others 40
Consumer Shopping Preferences for Pet Food in the US 40
Packaged Pet Food 41
Regulatory and Federal Norms Governing Pet Food Market 41
Household Pets Population 42
Growing Preference for Exotic Pets Such as Small Animals and
Birds 43
Table 12: Pet Population in the US (2010): Percentage
Breakdown By Category-Dog, Cat, Bird, Fish, Reptile and
Others 43
Trade Statistics 43
An Outlook on Exports and Imports of Pet Food Products 43
Table 13: US Pet Foods Market (2010): Percentage Breakdown
of Exports in Value Terms (‘000 US$) by Destination
Country-Canada, Japan, Indonesia, Mexico, China, Australia,
South Korea, Taiwan, Philippines, Thailand and Others 44

Table 14: US Pet Foods Market (2010): Percentage Breakdown
of Imports in Value Terms (‘000 US$) by Country of
Origin-China, Canada, Thailand, UK, Germany, France,
Malaysia, Ireland, Japan, Belgium and Others 44

6b. CANADA 45
Overview 45
Table 15: Canada Pet Food Market (2010): Percentage Breakdown
of Value Sales in US$ Million by Category-Cat Food, Dog Food
and Other Pet Food 45
Dog Food - Leading Market 45
Table 16: Canada Pet Food Market (2010): Percentage
Breakdown of Value Sales by Leading Brands 46
Value Growth Obstructed by Restricted Dietary Requirements of
Other Pets 46
Growth Emerging from Dry Premium Food and Treats 46
Private Labels Displays High Level of Performance 46
Specialty Pet Stores - Stronger Hold 47
Trade Statistics 47
Table 17: Canada Pet Foods Market (2010): Percentage
Breakdown of Exports in Value Terms (‘000 US$) by Destination
Country-US, Japan, Singapore, Indonesia, Russia, Czech
Republic, Philippines, Mexico, Germany, New Zealand and
Others 47

Table 18: Canada Pet Foods Market (2010): Percentage
Breakdown of Imports in Value Terms (‘000 US$) by Country of
Origin -US, Japan, Singapore, Indonesia, Russia, Czech
Republic, Philippines, Mexico, Germany, New Zealand and
Others 47

6c. MEXICO 48
Leading Players 48
Table 19: Leading Players in the Mexican Dog Food Market
(2010): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, Private Label, and Others 48

Table 20: Leading Players in the Mexican Cat Food Market
(2010): Percentage Breakdown of Value Sales for
Nestle-Purina, Mars, Private Label, and Others 48

7. JAPAN 49
Overview 49
Table 21: Leading Players in the Japanese Dog Food Market
(2010): Percentage Share Breakdown of Value Sales for Mars
Japan, Hill’s Pet Nutrition, Unicharm PetCare, PandG, Nihon Pet
Food, Yamahisa, Doggy Man and Others 49
Growth Emanating from Premium Products 49
Social and Housing Changes Spurs Pet Foods Market 50
Growing Popularity of Functional Food 50
Standard Priced Products Sales Remain Stable 50
Small Mammals and Bird Food to Drive Other Pet Foods Growth 50
Niche Market Matures 50
Leading Multinationals Vie for Larger Share of Pet Foods Market 50
Distribution Pattern 51
Pet Superstores Dominate Retail Channel 51
Japanese Food Makers Renew Focus on Older Pets 51
Home Center and Supermarkets Dominate Retail Channel 51
Specialists Pet Shops to Gain from Exotic Pet Food Sales 51
US Exports 51
Regulations for Pet Foods 51

8. A EUROPEAN MARKET PERSPECTIVE 53
Pet Food Market in Europe: A Brief Overview 53
Dry Food - Preferred Over Wet Food 53
Pets - Treated as Family Members 53
Table 22: Pet Population in the Europe (2010): Percentage
Breakdown By Category-Cat, Dog, Bird, Aquaria and Others 54
Key Statistics 54
Table 23: European Recent Past, Current and Future Analysis
for Pet Foods Market by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales in US$ Millions for
the Years 2010 through 2015 54

Table 24: Europe Pet Foods Market (2011 and 2015)-Percentage
Breakdown of Value Sales by Country/Region for France,
Germany, Italy, UK, Spain, Russia and Rest of Europe 55

8a. AUSTRIA 56
Balance Between Value Growth and Volume 56
Cat Food - Largest Market Segment 56
Retail Channel 56
Pet Food Imports 56
Competition 56
Table 25: Leading Players in the Austrian Dog Food Market
(2010): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, Adolf Rupp Herrnmühle OHG, Hill's Pet
Nutrition, Private Label, and Others 56

8b. BELGIUM 57
Table 26: Leading Players in the Belgian Dog Food Market
(2010): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, Vitakraft SA NV, PandG - Iams, Private Label, and
Others 57

Table 27: Leading Players in the Belgian Cat Food Market
(2010): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, PandG - Iams, Private Label, and Others 57

8c. CZECH REPUBLIC 58
Overview 58
Specialized Foods: Poised for Growth 58
Hypermarkets and Supermarkets Emerge as Winner 58

8d. DENMARK 59
Table 28: Leading Players in the Danish Dog Food Market
(2010): Percentage Breakdown of Value Sales for Mars
Scandinavia, Hill's Pet Nutrition, PandG - Iams, Vitakraft
Danmark A/S, Private Label, and Others 59

Table 29: Leading Players in the Danish Cat Food Market
(2010): Percentage Breakdown of Value Sales for Mars
Scandinavia, Iams, Hill's Pet Nutrition, Private Label, and
Others 59

8e. FINLAND 60
Table 30: Leading Players in the Finnish Dog Food Market
(2010): Percentage Breakdown of Value Sales for Nestle-Purina,
Mars Finland Oy, Hill's Pet Nutrition, Nutro Products, Private
Label, and Others 60

8f. FRANCE 61
Promising Market 61
Table 31: Leading Players in the French Pet Foods Market
(2010): Percentage Breakdown of Value Sales for Mars, Nestle
Purina Petcare, and Others 61
Increasing Segmentation 61
Trends in Super Premium Food 61
Supermarket and Hypermarkets Dominate 61

8g. GERMANY 62
Overview 62
Key Statistics 62
Table 32: Pet Population in Germany (2010): Percentage
Breakdown by Category-Cat, Dog, Small Mammals, Birds and
Others 62

Table 33: Leading Players in the German Dog Food Market
(2010): Percentage Breakdown of Value Sales for Mars Holding
GmbH, Nestle Purina PetCare Deutschland GmbH, Vitakraft H.
Wührmann KG, H Von Gimborn GmbH, Private Label and Others 63

Table 34: Leading Players in the German Cat Food Market
(2010): Percentage Breakdown of Value Sales for Mars, Nestle
Purina Petcare, H Von Gimborn GmbH, Private Label, and Others 63
Switch from Wet Food to Dry Food 63
Super Premium and Standard Premium Sales on Rise 63
Organic Pet Foods 64
Consumers Prefer Shopping in Non-Specialist Shops 64
Pet Supplies Distribution Channels 64

8h. GREECE 65
Leading Players 65
Table 35: Leading Players in the Greek Dog Food Market
(2010): Percentage Breakdown of Value Sales for Nestle
Hellas, Mars, Sarantis SA, Pet Vet Supplies, Private Label,
and Others 65

8i. HUNGARY 65

8j. ITALY 66
Stable Market for Pet Foods 66
Shift from Dry to Premium Food 66
Multinationals - Gaining Stronger Presence 66
Dry and Premium brands - Increasing Preference 66
Cat Owners Prefer Wet Food 66
Marketing Channels 67
Outlook 67
Key Statistics 67
Table 36: Leading Players in the Italian Dog and Cat Food
Market (2010): Percentage Breakdown of Value Sales for
Nestle-Purina, Wonderfood, Mars, Hill's Pet Nutrition,
Private Label, and Others 67

8k. NETHERLANDS 68
Table 37: Leading Players in the Dutch Dog Food Market (2010):
Percentage Breakdown of Value Sales for Mars, Nestle-Purina,
PandG - Iams, Hill's Pet Nutrition, Private Label, and Others 68

Table 38: Leading Players in the Dutch Cat Food Market (2010):
Percentage Breakdown of Value Sales for Mars, Nestle-Purina,
PandG - Iams, Hill's Pet Nutrition, Private Label, and Others 68

8l. NORWAY 69
Table 39: Leading Players in the Norwegian Dog Food Market
(2010): Percentage Breakdown of Value Sales for Nestle Purina,
Mars, PandG - Iams, Hill's Pet Nutrition, Norsk Dyremat AS,
Private Label, and Others 69

8m. POLAND 70
Table 40: Leading Players in the Polish Dog Food Market
(2010): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, Private Label, and Others 70

Table 41: Leading Players in the Polish Cat Food Market
(2010): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, Vitakraft AG, Private Label, and Others 70
Exports 71
Imports 71

8n. ROMANIA 71
Romanian Pet Food Market Reaches New Heights 71

8o. RUSSIA 72
Economy Impacting the Market 72
Pet Stores Lead in Dog Food and Clinics in Cat Food Distribution 72
Table 42: Leading Players in the Russian Dog Food Market
(2010): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, and Others 72

Table 43: Leading Players in the Russian Cat Food Market
(2010): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, and Others 72

8p. SLOVAKIA 73

8q. SPAIN 73
Growing Demand for Super-Premium and Premium Foods 73
Decline in Mid-Priced Dog Food Brands 73
Pet Shops Lead in Distribution 73

8r. SWEDEN 74

8s. SWITZERLAND 74

8t. UNITED KINGDOM 75
Small Pets - Big Potential 75
Consumers Prefer Premium Products 75
Spate of Innovative and Revamped Pet Food Products Brightens
Growth Outlook 75
Healthy Pet Foods Market on the Rise 76
Leading Players 76
Table 44: Leading Players in the UK Dog and Cat Food Market
(2010): Percentage Breakdown of Value Sales for Mars,
Nestle-Purina, and Others 76

9. ASIA-PACIFIC MARKET PERSPECTIVE 77
Table 45: Cat/Dog Food Retail Distribution Channels in
Asia-Pacific (2010): Percentage Share Breakdown by Pet Shops,
uperstores/ Hypermarkets, Veterinary Clinics, Pet Superstores,
Internet Retailing and Others 77

9a. AUSTRALIA 78
Overview 78
Supermarkets - The Leading Distribution Channel 78
Table 46: Cat/Dog Food Retail Distribution Channels in
Australasia (2010): Percentage Share Breakdown by
Superstores/ Hypermarkets, Pet Shops, Pet Superstores,
Veterinary Clinics and Others 78
Treats and Pet Care Products Share the Booty with Health Foods 79
High Growth Potential 79
Table 47: Australia Pet Market (2010): Percentage Breakdown
of Consumer Expenditure in US$ Million on Pets by Category-
Veterinary Services, Pet Food, Pet Care Services, Pet
Purchases and Pet Care Products 79
Key Statistics 80
Table 48: Pet Population in Australia (2010): Percentage
Share Breakdown by Category- Dogs, Cats, Fish, Birds and
Other Pets 80

Table 49: Australia Pet Food Market (2010): Percentage
Breakdown of Consumer Expenditure in US$ Million on Pets by
Type- Dog Food-Wet, Dog Food-Dry, Dog Treats and Mixers, Cat
Food-Wet, Cat Food-Dry, Cat Treats and Mixers and Other Pet
Food 80

9b. CHINA 81
The Monster Land Wakes Up to Pet Foods 81
Fish Food Gains Popularity 81
Import and Export Scenario 81

9c. HONG KONG 82
Table 50: Distribution Pattern of Pet Foods in Hong Kong
(2010): Percentage Share Breakdown by Consumer Retail and
Specialty Market 82

9d. INDIA 83
A Developing Market for Pet Foods 83
“Other” Pet Food Scenario In India 83

9e. PHILIPPINES 84
Overview 84
Competitive Set Up 84

9f. SINGAPORE 84
Overview 84

9g. SOUTH KOREA 85
Overview 85
Imports Scenario 85
Distribution Dynamics 85

9h. THAILAND 86
One-Stop Outlets on the Rise 86

10. A LATIN AMERICAN PERSPECTIVE 87
Organic and Nutritional Products in Demand 87
Leading Players 87
Table 51: Leading Players in the Latin American Pet Foods
Market (2010): Percentage Breakdown of Value Sales for Mars,
Nestle Purina, and Others 87

10a. ARGENTINA 88

10b. BRAZIL 89
Key Statistics 89
Table 52: Brazil Pet Food Market (2010): Percentage Breakdown
of Retail Sales in US$ Million by Category-Dog Food, Cat Food
and Bird Food, Fish Food and Small Mammals\Reptile Food 89

Table 53: Leading Players in the Brazilian Pet Foods Market
(2010): Percentage Breakdown of Value Sales for Mars, Nestle
Purina and Others 89

Table 54: Brazil Pet Foods Market (2010): Percentage
Breakdown of Value Sales by Product Segment-Economy,
Standard, Premium and Super-premium 90

10c. CHILE 90

10d. COLOMBIA 91
Overview 91
Pet Population 91

10e. VENEZUELA 92

11. SOUTH AFRICA 92
Pets Remains All Time Favorite 92
Supermarkets - Popular Distribution Channel 92

12. KENYA 93

13. PRODUCT OVERVIEW 94
Product Definition 94
Segment Classification 94
Cat Food 94
Dog Food 94
Other Pets Food 94
Product Classification 95
Canned/Wet Food 95
Dry Pet Food 95
Semi-Moist Food 95
Snacks 95
Classification of Pet Foods Based on Price 95
Premium Pet Foods 95
Specialty Pet Food 96
Super-Premium Pet Foods 96
Distribution of Pet Foods Worldwide 96


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