1. INDUSTRY OVERVIEW 1
Dairy Products: A Snapshot 1
Impact of the Global Economic Recession on the Dairy Products
Industry: A Review 1
An Insight into the Global Market for Dairy Products 2
Table 1: Global Dairy Products Market (2010): Percentage
Share Breakdown of Volume Production by Region for Asia,
Europe, North America, South America, Central America, and
Others 3
Table 2: Select Players in the Worldwide Dairy Products
Market (2010): Percentage Breakdown of Value Sales for
Danone, Nestle, Kraft Foods, and Others 3
Dairy Commodity Market Faces Increasing Volatility 4
Eastern Countries to Contribute Significantly in the Growth
of Global Milk Industry 5
Growing Consumer Preference for White Milk 5
Growth Opportunities in Developed Markets 5
Global Milk Industry to Turn Environment Friendly 6
Challenges in Dairy Farming 6
Increase of Scale of Dairy Farms 6
Global Consumption 6
Table 3: World Market for Dairy Products by Geographic Region
- USA, Canada, Europe, Asia-Pacific, Latin America, and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2015 7
Table 4: World 5-Year Perspective for Dairy Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Europe, Asia-Pacific, Latin America and Rest of
World Markets for Years 2011 & 2015Market 8
Market Consolidation Sets In 8
Corporate Strategies: An Overview 9
Leading Global Dairy Processors: A Regional Perspective 9
Growth Drivers: Sources of Growth of Dairy Products 9
Manufacture-driven: 9
Consumer-Driven: 9
External: 10
Retailer-End: 10
Trends Shaping the Market - Snapshots 10
Churning Out New Opportunities 10
Summary of Opportunities and Growth Markets 11
Table 5: Global Dairy Products Market (2010): Dairy
Production per Capita for Select Regions - Europe, North
America, South America, Central America, and Asia 11
Table 6: Global Dairy Products Market (2010): Dairy
Consumption per Capita for Select Countries/Regions -
Oceania, EU, United States, Russia, Canada, Argentina,
Brazil, Iran, India, Algeria 12
Table 7: Global Distribution of Dairy Cows (2010):
Percentage Share Breakdown by Region for Asia, Africa, South
America, EU, and Others 12
Table 8: Cow Milk Production in Leading Countries (2009):
Production Volume in Thousand Tons for United States, India,
China, Russian Federation, Brazil, Germany, France, United
Kingdom, and Poland 13
Table 9: Global Milk Production (2010): Percentage Market
Share Breakdown of Major Milk Producing Countries/Regions 13
Table 10: Worldwide Consumption of Liquid Milk (2010):
Percentage Share Breakdown by Region for Asia, Europe, North
America, South America, Africa, and Others 14
Table 11: Global Dairy Products Trade (2010): Percentage
Breakdown for Leading Exporters of Dairy Products by Country 14
Table 12: Global Dairy Products Trade (2010): Percentage
Share Breakdown by Volume for Leading Suppliers by Country-
New Zealand, European Union, United States, Australia, and
Others 14
Table 13: Global Milk Production (2010): Percentage Share
Breakdown by Volume by Leading Regional Producers 15
Table 14: Leading Producers of Butter Worldwide: 2009 (‘000
Metric Tons) 15
Table 15: Leading Butter Exporters Worldwide: 2009 (‘000
Metric Tons) 15
Table 16: Leading Butter Importers Worldwide: 2009 (‘000
Metric Tons) 16
2. MARKET TRENDS 17
Consumption of Liquid Dairy Products to Surge across all
Categories 17
Rise in the Demand of Cheese 17
Developed Countries Lead, while Developing Countries Fuel Growth 17
Asia Leading the Way in Dairy Products 17
Growing Demand for Natural/Organic and Fortified Milk 18
Whey - Rides on Changing Perceptions 18
Store Ice Creams - An All-Time Favorite among Consumers 18
Increase in Segmentation of Consumption 19
Expanding Urbanization and Rising Incomes 19
3. DAIRY PRODUCT TRENDS 20
Multiple Product Introductions - Stimulates Dairy Market 20
Source of Growth for Dairy Products 21
Yogurt and Cheese Rules the Roost with High Number of New
Product Introductions 21
Health Consciousness Fuels Introduction of New Flavors 21
Value Added Dairy Products: An International Perspective 21
Perspective on Value Addition: 22
Increase in Functionality 22
Spread of Umbrella Branding 22
Premium Product Development 22
Packaging Innovations and Promotional Strategies Paying Off 23
Progress in Organic Development 23
Consumer Oriented Products 23
Alternative Dairy-free Products to Remain High in Demand 23
4. A REVIEW OF SELECT DAIRY PRODUCTS 25
BUTTER 25
Table 17: Leading Producers of Butter Worldwide: 2008-2009
(‘000 Metric Tons) 25
CHEESE 26
Recession Alters the Cheese Industry’s Dynamics: A Review 26
Current Scenario 26
International Cheese Prices in a State of Flux 26
Cheese Consumption Patterns Falter 27
Organic Cheese Make Cash Registers Ring, Post Recession 27
Developing Nations to Drive World Cheese Consumption in the
Post Recession Period 27
Table 18: Cheese Production in Select Leading Countries
(2007-2009): Production Volume in Thousand Metric Tons for
European Union, United States, Brazil, Argentina, Russia,
New Zealand, Australia, Canada, Ukraine, Mexico, Japan,
Korea, and Philippines 28
Table 19: Worldwide Market for Natural Cheese (2010):
Percentage Breakdown by Sales of Select Brands - Kraft,
Tillamook, Kraft Cracker Barrel, Frigo Cheese Heads,
Athenos, Private Label, and Others 29
Table 20: Worldwide Market for Natural Shredded Cheese
(2010): Percentage Breakdown by Sales of Select Brands -
Kraft, Sargento, Crystal Farms, Private Label, and Others 29
MILK 29
Milk Production Poised for Growth 29
Table 21: Worldwide Milk Market (2010): Percentage Breakdown
of Production Volume by Type for Cow Milk, Buffalo Milk,
Goat Milk, Sheep Milk, and Others 30
Table 22: Whole Milk Powder Production in Select Countries
(2007-2009): Production Volume in Thousand Metric Tons for
China, European Union, New Zealand, Brazil, Argentina,
Australia, Russia, Chile, Indonesia, US and Ukraine 31
Table 23: Global Market for Dairy Products (2010):
Percentage Breakdown of Sales through Different Outlet
Types for Convenience Stores, Discounter Stores, Independent
Food/Grocery Stores, Multiple Grocers, and Others 31
Packaged Milk & Emerging Markets: Prime Drivers 32
Organic & Other Value Added Milk to Make Cash Registers
Ring, Post Recession 32
YOGHURT 32
Probiotic Products 33
Fat Reduction - A Key Challenge for Product Developers 33
5. PRODUCT OVERVIEW OF SELECT DAIRY PRODUCTS 34
Milk 34
Butter 35
Cheese 35
Yogurt 35
Cream 35
Ice Creams 36
Other Dairy Products 36
Whey 36
Butter Milk 36
6. PRODUCT LAUNCHES 37
7. STRATEGIC CORPORATE DEVELOPMENTS 56
A REGIONAL MARKET PERSPECTIVE 87
1. NORTH AMERICA 87
Milk Consumption Trends in North America 87
Surplus Organic Milk Drives Product Innovation 87
Popularity of Pasteurized Milk Rises 87
Children - At the Core of Milk Consumption 88
UHT Milk - Ranks Low on Market Penetration 88
Flavored Milk - Undergoing a Revolution 88
1a. THE UNITED STATES 89
Overview 89
US Dairy Industry Bounces Back, Substantial Growth in Dairy
Exports 90
Dairy Industry Faces Slump in Milk Prices 90
Downward Trend in Fluid Milk Consumption Continues 91
Yogurt Sales Go Up, Mixed Outlook for Cheese 91
Commercial Dairy Demand Expected to Increase 91
New Flavors Find Way into Dairy Products 92
Natural Products Gain Popularity 92
Organic and Natural Dairy Products Continue to Attract More
Consumers 92
Resurgence in Organic Milk Demand, Post Recession 92
Private Label - Growing in Significance 93
Butter 93
Characteristics of Butter Production in the US: 93
Market Trends for Butter 94
Table 24: Leading Butter Brands in the US (2010): Market
Share of Value Sales for Land O'Lakes, Inc., Challenge,
Breakstone, Tillamook, Crystal Farms, Private Label and
Others 94
Cheese Market - At a Glance 95
Cheese Consumption on the Rise 95
Table 25: The US Cheese Market (2010): Percentage Share
Breakdown of Production Volume by Cheese Types - Mozzarella,
Cheddar Cheese, Other Italian, Other American, Swiss, and
Others 95
Table 26: Cheese Production in the US by Type (2008 & 2009):
Percentage Breakdown of Volume Production for American Types
(Cheddar and Other American Types), Italian (Mozzarella,
Provolone and Other Italian Types), Cream/Neufchatel, Swiss,
Hispanic and Others Types 96
Production Trends 96
Yogurt 97
Yogurt Gains Popularity 97
Innovative Products Driving Sales 97
Yogurt Flavors - Expanding Range 97
Table 27: Yoghurt Market in the United States (2010):
Percentage Share Breakdown of Value Sales for Danone,
Sodiaal/Yoplait, and Others 98
Frozen Dairy Products - An Overview 98
Table 28: Production of Select Frozen Desserts in the US
(2010): Breakdown by Volume (in Million Gallons) for Regular
Ice Cream, Low-fat Ice Cream, Sherbet and Frozen Yogurt 98
Rising Consumption of Ice Cream 99
Table 29: Frozen Desserts Market in the US (2010):
Percentage Share Breakdown of Consumption (Value) by Product 99
Effect of Dairy Market on US Economy 99
US Dairy Policy 100
World Dairy Prices 100
Key Market Trends 100
Private Label - Growing in Significance 100
Natural Cheese Growing in Demand 100
Innovations Spark Up the Ice Cream Market 100
Table 30: Leading Brands in the US Ice Cream Market (2010):
Percentage Breakdown of Value Sales for Breyers,
Dreyers/Edy's Grand, Dreyers/Edy's Slow Churned, Haagen
Dazs, Blue Bell Ice cream and Others 101
Trans Fat-Free Spreads Drives Up the Margarine/ Spreads/
Butter Sector 101
Commercial Dairy Demand Expected to Increase 101
Retail Sector 102
Leading Brands in the US Dairy Products Market (2010) 102
Milk 102
Yogurt 103
Flavored Milk 103
Table 31: Flavored Milk Brands in the US (2010): Percentage
Breakdown by Value Sales Nestle Nesquik, Dean's, Private
Label and Others 103
Cheese 103
Table 32: Processed Cheese Slice Market in the US (2010):
Percentage Breakdown by Value Sales for Kraft Singles, Kraft
Deli Deluxe, Borden, Private Label and Others 104
Fluid Milk 104
1b. CANADA 105
Dairy Industry in Canada: An Overview 105
Table 33: Canadian Dairy Production by Select Category
(2007-2009): Production Volume in Thousand Metric Tons for
Cow Milk, Cheese, Butter and Non-Fat Dry Milk 105
Table 34: Canadian Dairy Industry (2009): Number of Dairy
Processing Plants in Selected Provinces 107
Imports and Exports 107
Table 35: Canadian Market for Dairy Products (2009-2010):
Import Volume (in Million Tonnes) for Select Dairy Productsa 108
Table 36: Canadian Market for Dairy Products (2010):
Percentage Breakdown by Volume Import of IREP Products 108
Table 37: Canadian Market for Dairy Products (2010): Value
and Volume Imports of Cheese by Country of Origin 109
A Review of the Fast Growing Organic Dairy Industry in Canada 110
Table 38: Canadian Market for Dairy Products (2009-2010):
Percentage Share Breakdown by Production of Organic Milk for
Quebec, Ontario, British Columbia, Alberta, and Manitoba 110
Distribution 110
Efficient Supply Chain Management of Dairy Industry 111
The Regulations 111
The National Dairy Policy 111
Provincial Responsibilities 111
Technology and Innovation 112
Table 39: Canadian Market for Dairy Products (2008-2010):
Exports and Imports of Dairy Products by Value (in Dollar
Million) 112
Table 40: Canadian Imports of Dairy Products by Country of
Origin (2010): Breakdown of Value Exports (in $ Million) for
North America, EU (27), Oceania, and Others 112
Table 41: Canadian Exports of Dairy Products by Country of
Destination (2010): Breakdown of Value Exports (in $ Million)
for North America, Middle East, Asia, Africa, EU(27), South
America, Oceania, and Others 113
Table 42: Canadian Exports of Dairy Products by Product Type
(2010): Breakdown by Value Exports in ($ Million) for Ice
Cream, Whey, Specialty Cheese, Cheddar and Cheddar Types,
Milk Powders, and Others 113
Table 43: Canadian Imports of Dairy Products by Product Type:
Breakdown of Value Imports (in $ Million) for Specialty
Cheese, Milk Protein Substances, Casein and Casein Products,
Whey Products, Butter, Other Fats and Oils, and Others 114
Table 44: Canadian Imports of Dairy Products from Europe by
product Type (2010): Breakdown by Value (in $ Million) for
Cheese, Milk Protein Substances, Casein and Casein Products,
and Others 114
Table 45: Canadian Exports of Dairy Products to Europe by
Product Type (2010): Breakdown by Value Exports (in $
Million) for Cheese, PCNMC, and Others 115
Table 46: Canadian Imports of Dairy Products from the United
States by Type of Product (2010): Breakdown by Value (in $
Million) for Cheese, Whey Products, Milk Protein Substances,
Milk, Butter, fats, and oils and Others 115
Table 47: Canadian Imports of Cheeses by Country of Origin
(2010): Breakdown by Value (in $ Thousand) for United States,
France, Italy, Switzerland, Denmark, and Others 115
Table 48: Canadian Imports of Milk Protein Ingredients by
Country of Origin (2010): Breakdown by Value (in $ Thousand)
for United States, New Zealand, France, Australia, Lithuania,
and Others 116
Table 49: Canadian Imports of Casein Products by Country of
Origin (2010): Breakdown by Value (in $ Thousand) for New
Zealand, Argentina, Germany, United States, Ireland, and
Others 116
Table 50: Canadian Imports of Whey Products by Country of
Origin (2010): Breakdown by Value (in $ Thousand) for United
States, New Zealand, and Others 116
2. EUROPE 117
EU Dairy Industry 117
EC Response to the Recent Crisis 117
The EU Milk Quota System 118
Table 51: Milk quotas in major EU member states are as
follows: 118
Milk Policy Reforms Underway 118
Abolition of Milk Quota System 118
Cheese Production and Consumption: A Review 118
Table 52: European Market for Dairy Products by Geographic
Region - France, Germany, Italy, UK, Spain, Russia, and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2015 119
Table 53: World 5-Year Perspective for Dairy Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2011 & 2015 120
Table 54: Milk Production in EU27 (2010): Percentage Share by
Leading Producers 120
Table 55: EU Dairy Production by Select Category (2007-2009):
Production Volume in Thousand Metric Tons for Butter and WMP 121
Table 56: Milk Industry in Europe (2008-2010): Breakdown of
Registered Dairy Producers for Select European
Countries/Regions 121
Table 57: Milk Industry in Europe (2008-2010): Breakdown of
Number of Cows (in ‘000) for Select European
Countries/Regions 122
2a. FRANCE 123
Healthy & Enriched Products to Drive Demand 123
French Dairy Goes the Organic Way 123
Cheese 123
Cheese Types 124
Butter 124
Cream 124
Private Label Benefits from Low Brand Loyalty 125
Table 58: French Dairy Products Market (2010): Percentage
Share Breakdown of Production Volume by Category 125
Table 59: Select Players in the French Milk Market (2010):
Percentage Breakdown of Value Sales for Sodiaal, Groupe
Lactalis, and Others 125
Table 60: Select Players in the French Yogurt Market (2010):
Percentage Breakdown of Value Sales for Danone, Sodiaal, and
Others 126
2b. GERMANY 126
Germany Catches Up with Organic Wave 126
Table 61: Dairy Products Market in Germany (2010): Percentage
Share Breakdown of Production Volume by Product 126
2c. ITALY 127
Private Label Bolsters Presence 127
Table 62: Select Players in the Italian Milk Market (2010):
Percentage Breakdown of Value Sales for Granarolo Felsinea,
Parmalat Finanziaria S.p.A, and Others 127
2d. THE UNITED KINGDOM 128
Dairy Products Market - An Overview 128
Table 63: Dairy Market in the UK (2010): Percentage Breakdown
of Milk Processed for Manufacturing Various Products 128
Import Scenario 129
Dairy Goes the Organic Way 129
Driving Forces 129
Ranking Criteria of Dairy Product Purchase (2010) 130
Ultra Long Life (UHT) Milk Gaining Popularity 130
Cheddar Cheese - A Favored Variety 130
Cottage Cheese Needs a Makeover 131
Health Benefits Drive Yogurt Market 131
Butter 131
Cream 131
Cheese 131
Table 64: UK Dairy Products Industry (2010): Percentage Share
Breakdown of Cheese Production by Type of Cheese 132
Table 65: Ready-to-Drink Flavored Milk Market in the UK
(2010): Percentage Breakdown of Value Sales for Frijj,
Yazoo, and Others 133
Table 66: Cheese Brands in the United Kingdom (2010):
Percentage Share Breakdown of Value Sales for Select Brands 133
Table 67: UK Branded Cheddar Cheese Market (2010): Percentage
Share Breakdown of Value Sales by Leading Cheese Brands -
Cathedral City, Seriously Strong, Pilgrims Choice, Davidstow,
Wyke Farms, and Others 134
Ice Cream Market 134
Private Label Penetration in Dairy Market 134
Distribution 135
Table 68: UK Dairy Product Sales through Different
Distribution Channels (2010): Percentage Breakdown by Outlet
Type for Supermarkets/Hypermarkets, Discounters, Convenience
Stores, Traditional Grocers, and Others 135
Table 69: Select Players in the UK Milk Market (2010):
Percentage Breakdown of Value Sales for Dairy Crest Group,
Arla Foods, Private Label, and Others 135
Table 70: Select Players in the UK Yogurt Market (2010):
Percentage Breakdown of Value Sales for Muller, Danone,
Private Label, and Others 136
Table 71: Yoghurt Drinks Market in the United Kingdom (2010):
Percentage Share Breakdown of Value Sales for Actimel, Muller
Vitality, Benecol, Own label, and Others 136
Table 72: Leading Diet Yogurt Brands in the UK (2010):
Percentage Breakdown of Value Sales for Mullerlight, Weight
Watchers, Shape, Private Label and Others 136
2e. SPAIN 137
Functional Yogurts Witness Higher Sales 137
Table 73: Select Players in Spanish Cheese Market (2010):
Percentage Breakdown of Value Sales for Fromageries Bel,
Garcia Baquero, Kraft Foods, Inc., Private Label, and Others 138
2f. RUSSIA 139
Production Overview 139
Import Scenario 139
Table 74: Dairy Products Exports in Russia by Country of
Origin (2009-2010): Export Value (in US$ '000) for European
Union, Ukraine, New Zealand, Argentina, United States,
Switzerland, Uruguay, Australia, Norway , and Kazakhstan 140
Table 75: Market for Dairy Products in Russia (2009-2010):
Export Volume (in '000 MT) of Dairy Products by Country of
Origin 141
Table 76: Dairy Products Production in Russia by Select Type:
2009 141
Milk Market in Russia 142
Processed Milk Products Dominate Russian Imports 142
Flavored Milk Market in Russia Expands 142
2g. REST OF EUROPE 143
Market Overview of Select Countries 143
Austria 143
Market Segments 143
Milk 143
Cheese 143
Market Players 143
Belgium 144
Czech Republic 144
Greece 144
Ireland 145
Norway 145
Switzerland 145
Cheese 145
Cheese Exports Rise in Switzerland 145
Distribution 146
The Netherlands 146
Segmental Review - A Recent Past Perspective 146
Milk Witnesses Mixed Trends 146
Private Label Well Entrenched in the Fragmented Market 147
Turkey 147
Ukraine 147
An Introduction to Ukrainian Dairy Industry 147
Production Scenario 148
Competition 148
3. ASIA-PACIFIC 149
Milk Market 149
Adult Consumption Increases in Relatively Developed Countries 149
Table 77: Cheese Production in Asia Pacific (2010):
Percentage Share Breakdown of Production Volume by Country 150
3a. AUSTRALIA 151
Table 78: Australian Retail Dairy Products Market (2010):
Percentage Breakdown of Dairy Product Sales at Supermarkets
for Branded Products and Private Labels for Milk, Cheese,
Dairy Spreads, and Yogurt 151
Table 79: Australian Dairy Product Industry (2008-09):
Percentage Breakdown of Milk Utilization for Cheese,
SMP/Butter, Milk, WMP and Others 152
Table 80: Australian Exports of Dairy Products: 2008-09 152
Current Scenario 153
Consumption Trends 153
3b. CHINA 154
Recession and Melamine Scandal Drubs Chinese Dairy Industry 154
Chinese Dairy Industry Struggling with Quality Concerns
after the Melamine Scare 154
Turbulences in the Chinese Dairy Market 155
Chinese Milk Market 155
Table 81: Dairy Industry in China (2010): Percentage
Breakdown of Consumption by Product 156
Table 82: Chinese Liquid Milk Market (2010): Percentage
Market Share Breakdown of Leading Players 156
3c. JAPAN 157
Fluid Milk 157
Table 83: Japanese Fluid Milk Utilization by End-Use (2008 &
2009): Volume Milk Utilized in Million Metric Tons for
Drinking and Processing 158
Calcium Consumption Benefits Boost Dairy Demand 158
Artisanal Cheese in Vogue 158
Innovative Marketing: An Ace Strategy in Promotion 158
Yogurt Consumption 159
3d. INDIA 160
An Overview of the Indian Market for Dairy Products 160
India to Increase Domestic Milk Production 161
Future Prospect of India as Dairy Products Producer 161
Export Policy in India’s Dairy Market 162
Growth in Cheese Consumption 163
Amul - The Global Brand 164
Prices of Ice Creams to Surge 164
Distribution and Players 164
Regulatory Environment 164
Table 84: Indian Market for Dairy Products (2010): Percentage
Share Breakdown of Milk Processed for Consumption and
Production of Various Dairy Products 165
Table 85: Indian Market for Dairy Products (2009): Percentage
Share Breakdown of Volume Imports by Dairy Product 165
Table 86: Indian Market for Dairy Products (2009): Percentage
Share Breakdown of Volume Exports by Dairy Product 166
Table 87: Milk Production Volume (in '000 Tons) and Per
Capita Consumption (in gms per day) in India (2005-2009) 166
3e. INDONESIA 167
Import and Export 167
3f. NEW ZEALAND 168
Table 88: Annual Milk Production (in '000 Tons) in New
Zealand (January-December 2010) 169
Table 89: Dairy Products Market in New Zealand (2009):
Percentage Share of Value Exports by Dairy Product for Milk
Powders, Butter, Cheese, Casein, and Others 169
4. LATIN AMERICA 169
South American Countries See Surge in WMP Exports 169
4a. BRAZIL 170
Cheese Production 170
Milk Production 170
Table 90: Major Players in Brazilian Market for Dairy
Products by Annual Milk Collection in 2009 171
Table 91: Major Players in Brazilian Market for Dairy
Products by Average Milk Production per Day in 2009 171
4b. ARGENTINA 172
4c. MEXICO 173
4d. VENEZUELA 174
4e. CHILE 174
5. REST OF WORLD 175
Middle East Market Braces for Rise in Demand 175
Dairy Industry in Israel 175
Review of Select Segments 175
Butter and Cream 175
Cheese 175
GLOBAL DIRECTORY
