World Baked Goods Market Brief

World Baked Goods Market Brief

The global outlook series on Baked Goods provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. An easy guide to What, Why, When, How, Where, and Who of an industry, the report provides a bird’s eye view of the industry, its product market segments, and evolving trends shaping future growth. The report offers an understanding of the significance of changing lifestyles, and the ensuing importance of convenience as a crucible of success, the implications boded by growing consumer health awareness, and the simple math underlying product innovation strategies. The report also takes a peek into the changing retailing trends, pricing pressures, the regulatory environment, and outlines recent mergers, acquisitions, and strategic developments. A detailed discussion punctuated with 28 tables, and accompanying graphs/charts, summarizes the market’s structure in the US. Other regional markets synopsized to offer the reader a prelude include Canada, Japan, France, Germany, Romania, Russia, Spain, Switzerland, Ukraine, United Kingdom, Australia, China, India, Hong Kong, South Korea, Indonesia, Saudi Arabia, Chile, Colombia, Mexico and Venezuela, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 963 companies worldwide.

BAKED GOODS GOS-023
A GLOBAL OUTLOOK, SEPTEMBER 2008


CONTENTS


1. Market Overview 1
Bread Market 1
Market for Frozen Dough, Specialty and Artisan Breads 1
Private Labels Dominate Bread Market 2
Table 1: Global Market for Bread/Rolls by Geographic Region –
USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Billion for Years 2003 through 2008 2
Biscuit Market 2
Global Leading Biscuit Brands 3
Table 2: Global Market for Savory Biscuits by Geographic
Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 3

Table 3: Global Savory Biscuits Market (2004 & 2008):
Percentage Breakdown of Value Sales by Geographic Region –
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World 4
Competitive Bakery Supplies Market of Europe and North America 4
Table 4: Global Market for Cakes/Pastries by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 5

Table 5: Global Cakes/Pastries Market (2004 & 2008):
Percentage Breakdown of Value Sales by Geographic Region –
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World 5
Fastest Growth for Bakery Products in Developing Regions 6
Table 6: Global Market for Bakery Products by Geographic
Region – USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Billion for Years
2003 through 2008 6

Table 7: Global Bakery Products Market (2004 & 2008):
Percentage Breakdown of Value Sales by Geographic Region –
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World 7
High Cost of Production Reduces Profit Margins 7
Consumer Health Consciousness Drives Healthy Trends in the Market 7
Lifestyle Influences Purchase of Baked Goods 8
Too Many Product Launches Creates Consumer Confusion 8
Well Balanced Between Health and Indulgence 8
Price Pressure 8
Price Discounting Lowers Value Growth of Bakery Sector 9
Highlighting Trends and Facts 9

2. Product Overview 9
Bread 9
Categories of Bread 9
Bread Types 10
Packaged/Industrial Bread 10
Unpackaged/Artisanal Bread 10
Children’s Breakfast Cereals 10
Hot Cereals 10
Cakes & Pastries 10
Cakes 10
Artisanal Cakes 10
Industrial Cakes 10
Pastry 10
Other Bakery Products 10
Cookies 10
Crackers 10
Muffins 11
Bagels/Bialys 11
Pretzels 11
Croissants 11

3. Trends & Issues 11
Changing Lifestyles Fuel Growth in Convenience Foods 11
Sale of Industrial Products Increases Due to Changes in Eating
Habits 12
Consumption of Deli and in-Store Bakery Products Rising 12
Product Innovations Drive Sales 12
Retailer Discounting Reduces Profit Margins 12
Sales of Bakery Products Enhanced by Packaging Innovations 12
Innovative Bakery Products Erode the Market for Traditional
Bread Products 13
Indulgence – A Major Trend in Affluent Markets 13
Growth of Convenience Stores Boost Growth in Asia-Pacific 13
Growing Consumer Health Awareness 13
Western-Style Bakeries Gains Popularity in Developing Countries 14
Organic Bakery Products Gaining Grounds 14
Consolidations Rising 14
Tight Competition Encourages Consolidations 14
Consumer Segmentation for Exclusive Positioning of Brands 14
Introduction of Composite Flour for Making Bakery Products 15
Grocery Stores Lead in Distribution of Baked Goods 15
Impulse Purchases Prevalent for Bakery Products 15
Positive Health Opinions Benefit Breakfast Cereals 15
Distribution Favors International Brands 16
New Retail Structures 16
Proliferation of MNCs in Emerging Markets Boosts Value 16
Functional Bread and Bakery Products Improves Ground 16
Bakery Products Targeted for Health & Beauty Enhancement 17
Functional Breads Enriched with Herbs & Flavors 17
Increased Promotional Offers to Boost Sales of Biscuit and
Breakfast Cereals 17
Private Labels Gains Popularity 17
Rise in Repeat Visits Driven by Loyalty Cards 17
Supply Changes Driven by Development of in-Store Bakeries 18
Challenges Posed by Growth of Moulds and Staling of Bakery
Products 18
Use of Natural Anti-Microbial Products for Reducing Spoilage 18

4. Regulatory Environment 18
Quality Control Measures 18
Appropriate Treatment of Bakery Wastewater 19

5. Mergers and Acquisitions 19

6. Strategic Corporate Developments 33

7. Product Launches 37

A REGIONAL PERSPECTIVE

1. North America 39

1a. United States 39
Consumer Profile 39
Highlight of Current Trends 39
Baked and Snack Food Market 40
Increased Demand for Functional Food Boosts Sales in Developed
Regions 40
Retailer Consolidation Leads to Growth in Private Label 40
Industry Consolidations Rising 40
Frozen Dough Product Market 41
Bread and Bakery Product Market 41
Table 8: Leading Bread & Baked Goods Category in the US
(2006): Percentage Breakdown of Value Sales for Bread-Fresh,
Cakes-Fresh, Buns-Fresh, Rolls- Fresh, Muffins-Fresh, and
Other Products 41

Table 9: Baked Goods Market in the US (2005): Percentage
Breakdown of Retail Sales by Category – Bread Aisle, Cookies
& Crackers, Baked Sweet Goods, Refrigerated & Frozen Baked
Goods, and Snack Bars 41
Sweet Baked Goods Market 42
Whole-Grain Bakery Products 42
Table 10: Leading Wheat/Whole Wheat/Grain Bread Brands in the
US (2005): Percentage Breakdown of Value Sales for Nature's
Own, Oroweat, Home Pride, Arnold, Sara Lee, Brownberry,
Freihofer, Pepperidge Farm, Earth Grains, Private Label, and
Others 42
Biscuit Market in the US 42
Table 11: Leading Cookie Brands in the US (2007): Percentage
Breakdown of Retail Value Sales for Kraft Nabisco Oreo, Kraft
Nabisco Chips Ahoy, Kraft Nabisco Newtons, Keebler Chips
Deluxe, Pepperidge Farm Milano, Keebler Fudge Shoppe, Kraft
Nabisco Nilla, Archway, Pepperidge Farm Chunk, Private Label,
and Others 43

Table 12: Leading Cookie Brands in the US (2006): Percentage
Breakdown by Retail Volume Sales for Kraft Nabisco Oreo,
Kraft Nabisco Chips Ahoy, KSD Keebler Fudge Shoppe, Kraft
Nabisco Newtons, Kraft Nabisco Teddy Grahams, Pepperidge Farm
Milano, Pepperidge Farm Chunk, Archway, Kraft Nabisco Nilla,
Private Label, and Others 43

Table 13: Leading Cracker Brands in the US (2007): Percentage
Breakdown by Retail Value Sales for Kraft Nabisco Ritz,
Sunshine Cheez-It, Kraft Nabisco Wheat Thins, Pepperidge Farm
Goldfish, Kraft Nabisco Biscuit, Kraft Nabisco Premium, Kraft
Nabisco Grahams, Keebler Club, Keebler Town House, Private
Label, and Others 44

Table 14: Leading Cracker Brands in the US (2006): Percentage
Breakdown by Retail Volume Sales for Kraft Nabisco Ritz,
Pepperidge Farm Goldfish, Kraft Nabisco Wheat Thins, Kraft
Nabisco Premium, Kraft Nabisco Triscuit, KSD Keebler Club,
Kraft Nabisco Grahams, Lance Cracker Sandwich, KSD Keebler
Town House, Private Label, and Others 44

Table 15: Leading Players in the US Cookie Market (2005):
Percentage Breakdown of Value Sales for Kraft, Kellogg’s,
Campbell’s, Private Label, and Others 44

Table 16: Leading Cracker Companies in the US (2005):
Percentage Breakdown of Sales for Kraft, Kellogg’s,
Campbell’s, Private Label, and Others 45

Table 17: Baked Goods Food Market in the US (2005): Companies
Ranked by Sales Revenues 45
Trends & Issues 45
Low-Fat Bakery Products Gains Popularity 45
Prices for Baked Goods to Rise in the US 45
Low-Carbohydrate Bakery Products Make Inroads 45
Factors Governing Growth in Baking Products Market 46
Consumers Demand Innovative and Health Oriented Cookies 46
Bread Products Enriched with Functional Ingredients Gain Ground 46
Premium Breads Becoming Popular 46
Revival of Demand for Tasty Bakery Products 46
Fresh Bakery Segment Going Strong 47
Table 18: Leading Fresh Bread Vendors in the US (2007):
Percentage Breakdown of Retail Value Sales for Interstate
Brands, Sara Lee, George Weston, Flower Foods, Bimbo
Bakeries, Pepperidge Farm, Stroehmann Bakeries, Private
Label, and Others 47

Table 19: Leading Fresh Hamburger/Hot Dog Buns Brands in the
US (2007): Percentage Breakdown of Retail Value Sales for
Sara Lee, Martins, Wonder, Pepperidge Farm, Private Label,
and Others 47

Table 20: Leading Hard/Soft Tortillas/ Taco Kits Brands in
the US (2007): Percentage Breakdown of Retail Value Sales
for Guerrero, Mission, Old El Paso, Tia Rosa, La Banderita,
Ortega, La Tortilla Factory, Taco Bell, Mission Estilo
Casero, Private Label, and Others 47

Table 21: Leading Pastry/Danish/Coffeecake Brands in the US
(2007): Percentage Breakdown of Retail Value Sales for
Entenmann's, Little Debbie, Private Label, and Others 48

Table 22: Leading Doughnut Brands in the US (2007):
Percentage Breakdown of Retail Value Sales for Krispy Kreme,
Entenmann's, Hostess Donettes, Entenmann's Softees, Private
Label, and Others 48

Table 23: Leading English Muffins Brands in the US (2007):
Percentage Breakdown of Retail Value Sales for Thomas',
Thomas Hearty Grains, Oroweat, Weight Watcher's, Private
Label, and Others 48

Table 24: Leading Hard/Soft Tortillas Brands in the US
(2007): Percentage Breakdown of Retail Value Sales for
Guerrero, Mission, Old El Paso, Tia Rosa, Private Label, and
Others 48

Table 25: Leading Fresh Bagels/Bialys Brands in the US
(2007): Percentage Breakdown of Retail Value Sales for
Thomas, Sara Lee, Pepperidge Farm, Private Label, and Others 49

Table 26: Leading Frozen Appetizers/Snack Rolls Brands in
the US (2007): Percentage Breakdown of Retail Value Sales
for Totino's Pizza Rolls, T.G.I Friday's, Bagel Bites, El
Monterey, Private Label, and Others 49

Table 27: Leading Frozen Pies Brands in the US (2007):
Percentage Breakdown of Retail Value Sales for Edward's, Mrs
Smith's Traditional Recipe, Marie Callender's, Sara Lee, Mrs
Smith's Special Recipe, and Others 49

Table 28: Leading Salted Snacks (Cheese Snacks) Brands in
the US (2006): Percentage Breakdown of Retail Value Sales
for Cheetos, Baked Cheetos, Wise Cheez Doodles, Cheetos
Natural, Private Label, and Others 49

Table 29: Leading Salted Snacks (Cheese Snacks) Brands in
the US (2006): Percentage Breakdown of Retail Volume Sales
for Cheetos, Wise Cheez Doodles, Utz, Baked Cheetos, Private
Label, and Others 50

Table 30: Leading Salted Snacks (Corn Snacks/No Tortilla
Chips) Brands in the US (2006): Percentage Breakdown of
Retail Value Sales for Fritos, Fritos Scoops, Bugles,
Fritos, Flavor Twists, Private Label, and Others 50

Table 31: Leading Salted Snacks (Corn Snacks/No Tortilla
Chips) Brands in the US (2006): Percentage Breakdown of
Retail Volume Sales for Fritos, Fritos Scoops, Fritos Flavor
Twists, Bugles, Private Label, and Others 50

Table 32: Leading Salted Snacks (Other/No Nuts) Brands in
the US (2006): Percentage Breakdown of Retail Value Sales
for Frito Lay, General Mills Chex Mix, Sunchips, Munchies,
Funyuns, Gardettos, Frito Lay Variety Pack, Terra, Private
Label, and Others 50

Table 33: Leading Salted Snacks (Other/No Nuts) Brands in
the US (2006): Percentage Breakdown of Retail Volume Sales
for General Mills Chex Mix, Sunchips, Funyuns, Munchies,
Frito Lay, Gardettos, Private Label, and Others 51

Table 34: Leading Fresh Bread Vendors in the US (2005):
Percentage Breakdown of Retail Value Sales for Interstate
Brand, Sara Lee Bakery Group, George Weston, Flower Food
Bakeries Group, Pepperidge Farm, Bimbo Bakeries, Stroehmann
Bakeries, Private Label, and Others 51

Table 35: Leading Fresh Rolls/Buns/ Croissants Brands in the
US (2005): Percentage Breakdown of Retail Value Sales for
Martin's, Sara Lee, Wonder, King's Hawaiian and Private
Label and Others 51

1b. Canada 52
Table 36: Canadian Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 52
Quebec Bakery Products Market 52
Market Trends 53
Consolidation of Canadian Bakery Industry 53
Innovative Products 53
Frozen Par-Baked Products 53
Grain Based Products’ Consumption On the Rise 53
Popularity of Home-Style Bakeries 53
Problems Faced by the Industry 53
Distribution Network 54
Export and Import 54

2. A Japanese Perspective 54
Table 37: Japanese Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 55
Market Trends 55
Western-Style Bakery Products Gains Popularity 55
Specialty Bakery Products’ Demand 55
Biscuit Manufacturers Attract Young Professionals 55
Popularity of Breads with Cosmetic Benefits 55
Table 38: Leading Biscuits/Cookies Manufacturers in Japan
(2005): Percentage Breakdown of Value Shipments for Bourbon,
Nabisco, Lotte, Ezaki Glico, Morinaga, and Others 56

Table 39: Leading Bread Manufacturers in Japan (2005):
Percentage Breakdown of Value Shipments for Yamazaki Baking,
Shikishima Baking, Fuji Baking, Kobeya Baking, and Others 56

3. A European Perspective 56
Europe Dominates Global Bakery Products Market 56
Eastern European Markets Drives Growth in Baked Goods Sector 57
Table 40: European Bakery Products Market by Geographic
Region – France, Germany, Italy, UK, Spain, Russia, and Rest
of European Markets Independently Analyzed with Annual Sales
Figures in US$ Billion for Years 2003 through 2008 57

Table 41: European Bakery Products Market (2004 & 2008):
Percentage Breakdown of Value Sales by Geographic Region –
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe 58
Stagnation in Bakery Supplies Market 58
Trends & Issues 58
Growth of Organic Bakery 58
Multiple Grocers Dominate the Distribution Channel 58
Demand for Convenience Foods and Snacks 58
In-Store Artisan Bakeries Gains Prominence in Western Europe 59
Innovation in Fullstream 59
Packaging Drives Growth 59
Cakes and Pastries Segment to Experience Moderate Growth 59

3a. France 60
Table 42: French Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/ Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 60
Bread Constitutes the Largest Segment 61
Bread and Rolls 61
Market Trends 61
Artisan Pastry Sector Going Strong 61
Bakeries Dominate Distribution Channels 61
Hypermarkets and Industrial Bakeries Gain Significance 61

3b. Germany 62
Bakery Products 62
Table 43: German Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 62
Bread, the Largest Product Sector 62
Bread and Rolls 63
Unpackaged and Packaged Bread Sectors 63
Leading Manufacturers in Germany 63
Table 44: Leading Players in the German Baked Goods Market (
2006): Ranked by Sales in € Million 63
Biscuit Market 64
Artisan Bakeries Market 64
Chocolate/Confectionery 64
Ad Spending on Chocolate/Confectionery 64
Market Trends 64
Artisan Baking Market Declining 64
Demand Rising for German Functional Breads 64
Popularity of Supermarkets 64
Outlook 64

3c. Romania 65

3d. Russia 65

3e. Spain 65
Bakery Products Sales 65
Table 45: Spanish Market Analysis for Baked Goods by product
Segment – Bread/Rolls, Cakes/ Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 65
Market Trends 66
Fastest Growing Sector: Cakes 66
Popularity of Premium Biscuits 66
Consumption of Energy Rich Bakery Items by Spanish Children 66

3f. Switzerland 66
Bread and Flour Confectionery 66
Table 46: Baked Goods Market in Switzerland – Bread and Flour
Confectionery Sales in SFr Million for Years 2003 through
2008 66

Table 47: Baked Goods Market in Switzerland: Bread and Flour
Confectionery Sales in Tons for Years 2003 through 2008 67
Per Capita Consumption 67
Table 48: Baked Goods Market in Switzerland (2005): Per
Capita Consumption in Kg/Head 67

3g. Ukraine 67

3h. United Kingdom 67
Table 49: UK Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 68

Table 50: Home Baking Market in the UK (2006): Percentage
Breakdown of Value Sales by Category – Snacking Fruits, Baking
Fruits, Culinary Nuts, Flour Mixes, Cake Coverings, Cherries &
Peel, and Snacking Fruits & Nuts 68
Bread Market 68
Table 51: Bread Rolls and Baps Market in the UK (2007):
Percentage Breakdown of Retail Value Sales by Category –
In-Store Bakery White, Plant White (Branded), Plant White
(Own Label), Plant Brown (Own Label), In-Store Bakery Brown,
and Plant Brown (Branded) 69

Table 52: Wrapped Bread Market in the UK (2007): Percentage
Breakdown of Retail Value Sales by Category – Plant White
(Branded), Plant White (Own Label), In-Store Bakery White,
Plant Brown (Branded), Plant Brown (Own Label), and In-Store
Bakery Brown 69

Table 53: Leading Bread Brands in the UK (2006): Percentage
Breakdown of Value Sales for Warburtons, Hovis, Kingsmill,
and Others 69
Ambient Cakes and Pastries 69
Table 54: Cakes Market in the UK (2007): Percentage Breakdown
of Retail Value Sales by Product Type – Large Whole Cakes,
Small Cakes, Small Pies, Slices, Small Tarts, Small Swiss
Roll, Malt/Fruit Loaves, Cake Bars, Slab/Cut Cakes, Large
Swiss Roll, and Others 69
British Market for Biscuits 70
Table 55: UK Biscuits & Cookies Market (2007): Percentage
Breakdown of Retail Value Sales by Product Category –
Healthier, Chocolate Biscuit Bars, Crackers & Crispbreads,
Everyday Biscuits, Everyday Treats, Seasonal Biscuits,
Children's Biscuits, Special Treats, and Savoury Biscuits 70
Irish Bakery Industry 70
British Trends 70
The UK Cake & Biscuit Market Consolidating 70
Variety is the Spice 71
Change in Household Structure Drives Shopping 71
Impact of New Products 71

4. Asia-Pacific Perspective 71
Biscuit Market 71
Trends & Issues 71
Multiple Grocers Leads in Retail Value Sales 71
Increase in Shopping Activities Popularizes Hypermarkets 72
Imbibing Regional Tastes to Drive Sales in Developing Markets 72
Table 56: Asia-Pacific Market Analysis for Bakery Products
by Geographic Region – Australia, China, India, South Korea,
and Rest of Asia-Pacific Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 72

Table 57: Asia-Pacific Bakery Products Market (2004 & 2008):
Percentage Breakdown of Value Sales by Geographic Region –
Australia, China, India, South Korea, and Rest of
Asia-Pacific 73

Table 58: Asia-Pacific Market Analysis for Baked Goods by
Product Segment – Bread/Rolls, Cakes/Pastries, and Savory
Biscuits Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 73

4a. Australia 74
George Weston Foods – A Key Player 74
Table 59: Australian Market Analysis for Baked Goods by
Product Segment – Bread/Rolls, Cakes/Pastries, and Savory
Biscuits Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 74

4b. China 74
Table 60: Chinese Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 75

4c. India 75
Diversification Required 75
An Overview of Bakery Sector in Andhra Pradesh 76
Table 61: Indian Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/ Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 76

4d. South Korea 77
Frozen Bakery Products Market 77
Poor Infrastructure Restricts the Expansion of Frozen Dough
Market 77
Market Trends 77
Western Style Products Drive Growth 77
Korean Bakery Sector Becoming a Delicatessen 77
Table 62: South Korean Market Analysis for Baked Goods by
Product Segment – Bread/Rolls, Cakes/ Pastries, and Savory
Biscuits Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 78

4e. Indonesia 78
Wheat Flour 78
Production Overview 78
Wheat Flour Consumption 78
Wheat Flour Consumption by End Product 78
Wheat Flour Output by Company 79
Sugar Consumption by Leading Food Processing Industries 79
Indonesian Biscuit Market 79
Biscuit Market in Indonesia: Biscuits Type, Consumer Group,
and Consumption/Use 79
Biscuit Market in Indonesia: Biscuits Type, and Major
Products & Brands 79
Table 63: Leading Players in the Indonesian Biscuits Market
(2006): Percentage Breakdown of Production Capacity for PT
Mayora Indah, PT Nabisco Foods, PT Ultra Prima Abadi/ Orang
Tua Group, PT Danone Biscuits Indonesia, PT Khong Guan
Biscuit (Khong Guan Group), PT Sekar Laut, PT Siantar Top,
and Others 80

Table 64: Biscuit Market in Indonesia (2006): Percentage
Breakdown of Volume Exports by Country – Singapore, Taiwan,
USA, Thailand, Philippines, Malaysia, Australia, and Others 80

Table 65: Biscuit Market in Indonesia (2006): Percentage
Breakdown of Value Exports by Country – USA, Taiwan,
Thailand, Philippines, Malaysia, Singapore, Australia, Hong
Kong, and Others 80

Table 66: Biscuit Market in Indonesia (2006): Percentage
Breakdown Volume Imports by Country – Malaysia, Singapore,
China, Thailand, and Others 81

Table 67: Biscuit Market in Indonesia (2006): Percentage
Breakdown of Value Imports by Country – Malaysia, China,
Singapore, Thailand, Italy, Taiwan, and Others 81

5. Middle East Perspective 81

5a. Saudi Arabia 81
Special Bread Varieties Drive Saudi Baked Goods Market 81
Favorable Scenario for Mass-Produced Bread Types 81
Market Outlook 82

6. A Latin American Perspective 82
Table 68: Latin American Market Analysis for Bakery Products
by Geographic Region – Argentina, Brazil, Chile, Colombia,
Mexico, and Rest of Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 82

Table 69: Latin American Bakery Products Market (2004 & 2008):
Percentage Breakdown of Value Sales by Geographic Region –
Argentina, Brazil, Chile, Colombia, Mexico, and Rest of Latin
America 83

Table 70: Latin American Market Analysis for Baked Goods by
Product Segment – Bread/Rolls, Cakes/Pastries, and Savory
Biscuits Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 83
Independent Food Stores Dominate Bakery Products market 84

6a. Chile 84
Nestle Chile – A Key Player 84
Table 71: Chilean Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for 2003 through 2008 84

6b. Colombia 85
Table 72: Colombian Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 85

6c. Mexico 85
Table 73: Mexican Market Analysis for Baked Goods by Product
Segment – Bread/Rolls, Cakes/Pastries, and Savory Biscuits
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 86
Bread and Rolls Dominate the Market 86
Supermarkets and Grocery Stores Lead in Bakery Products Retailing 86
Export and Import 86
Healthy Economic Scenario Stimulates Exports 87

6d. Venezuela 87


GLOBAL DIRECTORY