Global Baked Goods Industry

• Publication date: January 2012

The global outlook series on Baked Goods provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global baked goods industry, identifies major short to medium term market challenges, and growth drivers. The report also takes a peek into the changing retailing trends, pricing pressures, the regulatory environment, and outlines recent mergers, acquisitions, a...

The global outlook series on Baked Goods provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global baked goods industry, identifies major short to medium term market challenges, and growth drivers. The report also takes a peek into the changing retailing trends, pricing pressures, the regulatory environment, and outlines recent mergers, acquisitions, and strategic developments. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include United States, Canada, Mexico, Japan, Germany, UK, India, South Korea and Brazil among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 624 companies worldwide.

Bakery And Pastry Industry

1. MARKET OVERVIEW 1
Baked Goods Sales Recuperate Post Recession 1
Global Bakery Market Snapshots 1
Bread Market 2
Global Bread Market Hit Hard by the Economic Crisis 2
Market for Frozen Dough, Specialty and Artisan Breads 2
Private Labels Dominate Bread Market 3
Biscuit Market 3
Global Leading Biscuit Brands 4
Competitive Bakery Supplies Market of Europe and North America 4
Fastest Growth for Bakery Products in Developing Regions 4
Table 1: Current and Future Analysis for the Global Baked
Goods by Geographic Region-the US, Canada, Europe,
Asia-Pacific (including Japan), Latin America and Rest of
World Independently Analyzed with Annual Sales Figures in US$
Million 2010 through 2015 5

Table 2: Baked Goods Market (2011 & 2015): Percentage
Breakdown of Value Sales by Geographic Region-the US, Canada,
Europe, Asia-Pacific (including Japan), Latin America and
Rest of World 6
High Cost of Production Reduces Profit Margins 6
Consumer Health Consciousness Drives Healthy Trends in the Market 7
Lifestyle Influences Purchase of Baked Goods 7
Too Many Product Launches Creates Consumer Confusion 8
Well Balanced Between Health and Indulgence 8
Price Pressure 8
Price Discounting Lowers Value Growth of Bakery Sector 9
Highlighting Trends and Facts 9

2. PRODUCT OVERVIEW 10
Bread 10
Categories of Bread 10
Bread Types 10
Packaged/Industrial Bread 10
Unpackaged/Artisanal Bread 10
Children’s Breakfast Cereals 11
Hot Cereals 11
Cakes & Pastries 11
Cakes 11
Artisanal Cakes 11
Industrial Cakes 11
Pastry 11
Other Bakery Products 11
Cookies 11
Crackers 12
Muffins 12
Bagels/Bialys 12
Pretzels 13
Croissants 13

3. TRENDS & ISSUES 14
Changing Lifestyles Fuel Growth in Convenience Foods 14
Sale of Industrial Products Increases Due to Changes in Eating
Habits 14
Consumption of Deli and in-Store Bakery Products Rising 14
Product Innovations Drive Sales 14
Functional Bakery Products Hit the Spotlight 15
Retailer Discounting Reduces Profit Margins 15
Sales of Bakery Products Enhanced by Packaging Innovations 15
Innovative Bakery Products Erode the Market for Traditional
Bread Products 16
Indulgence - A Major Trend in Affluent Markets 16
Challenges Troubling the Bakers 16
Growth of Convenience Stores Boost Growth in Asia-Pacific 17
Growing Consumer Health Awareness 17
Whole Grain Based Baked Goods Rise in Popularity 17
Western-Style Bakeries Gains Popularity in Developing Countries 18
Organic Bakery Products Gaining Grounds 18
Demand for Natural Bakery Products Surges 18
Consolidations Rising 19
Tight Competition Encourages Consolidations 19
Consumer Segmentation for Exclusive Positioning of Brands 19
Introduction of Composite Flour for Making Bakery Products 20
Grocery Stores Lead in Distribution of Baked Goods 20
Impulse Purchases Prevalent for Bakery Products 21
Positive Health Opinions Benefit Breakfast Cereals 21
Distribution Favors International Brands 21
New Retail Structures 21
Proliferation of MNCs in Emerging Markets Boosts Value 22
Functional Bread and Bakery Products Improves Ground 22
Bakery Products Targeted for Health & Beauty Enhancement 23
Functional Breads Enriched with Herbs & Flavors 23
Increased Promotional Offers to Boost Sales of Biscuit and
Breakfast Cereals 23
Private Labels Gains Popularity 23
Rise in Repeat Visits Driven by Loyalty Cards 23
Supply Changes Driven by Development of in-Store Bakeries 24
Challenges Posed by Growth of Moulds and Staling of Bakery
Products 24
Use of Natural Anti-Microbial Products for Reducing Spoilage 24

4. REGULATORY ENVIRONMENT 25
Quality Control Measures 25
Appropriate Treatment of Bakery Wastewater 25

5. MERGERS AND ACQUISITIONS 26

6. STRATEGIC CORPORATE DEVELOPMENTS 28

7. PRODUCT LAUNCHES 31


A REGIONAL MARKET PERSPECTIVE 33

1. NORTH AMERICA 33
New Products Innovations Remain Resistant to Recession 33

1a. THE UNITED STATES 34
Consumer Profile 34
Highlight of Current Trends 34
Future Projections for the Bakery Industry 35
Baked and Snack Food Market 35
Increased Demand for Functional Food Boosts Sales in Developed
Regions 35
Retailer Consolidation Leads to Growth in Private Label 36
Industry Consolidations Rising 36
Frozen Dough Product Market 36
Bread and Bakery Product Market 36
Table 3: US Bakery Market (2011): Percentage Breakdown of
Market Share in US$ Billion by Product Segments for Bread,
Rolls, Frozen Cakes, Retail Bakery Products, Soft Cakes, Pies
and Others 37

Table 4: US Baked Goods Market (2011): Percentage Breakdown
of Exports by Destination Country-Canada, Mexico, Japan,
Korea and UK 38

Table 5: Bakery Product Market in the US (2009): Breakdown of
Dollar Sales for Top Manufacturers - Interstate Bakeries
Corp. (Hostess Brands), McKee Foods Corp, Tasty Baking Co.,
Bimbo Bakeries USA, Kraft Foods Inc, Private Label and Others
(In US$ Million) 38
Sweet Baked Goods Market 38
Table 6: US Sweetgoods Market (2011): Percentage Breakdown of
Value Sales (in US$) by Sub-category for Coffee Cake, Sweet
Rolls, Cinnamon Rolls, Pastries, Flavored Breads, Hispanic
Sweetgoods and Other Sweetgoods 39
Whole-Grain Bakery Products 39
Biscuit Market in the US 39
Table 7: US Cookie Market (2010): Percentage Breakdown of
Value Sales in US$ Million by Brands for Nabisco Chips Ahoy!,
Nabisco Oreo, Nabisco Oreo Double Stuf, Little Debbie,
Lofthouse, Nabisco Newtons, Pepperidge Farm, Pepperidge Farm
Milano, Little Debbie Nutty Bar, Private Label and Others 40

Table 8: US Cracker Market (2011): Percentage Breakdown of
Value Sales in Dollars by Select Manufacturers for Kraft
Foods Inc., Keebler, Pepperidge Farm, Stacy's Pita Chip Co.,
Kellogg Co., Nonnis Food Co., Carr's, The Snack Factory Inc.,
Dare Foods Ltd. And Private Label 40

Table 9: US Cracker with Fillings Market (2011): Percentage
Breakdown of Value Sales (Excluding Wal-mart) in US$ by
Supplier for Kraft Food Inc, Snyders-Lance, Keebler, Austin
Foods, Sargento Food, Mars Inc., Frito Lay, Wise Foods, Late
July Snacks, Private Label And Others 41
Trends & Issues 41
Low-Fat Bakery Products Gains Popularity 41
Sales of Gluten-Free Products Grow 41
Prices for Baked Goods to Rise in the US 42
Low-Carbohydrate Bakery Products Make Inroads 42
Cakes and Pies Wade-Off Recession 42
Factors Influencing Sales in the Cakes and Pies Segment 42
Factors Governing Growth in Baking Products Market 42
Cupcakes: A Threat to Exotic Cakes 43
Table 10: US Cupcake/Brownie Market (2010): Percentage
Breakdown of Value Sales in US$ Million by Suppliers for
Hostess Brands, McKee Foods, Tasty Baking, Bimbo, Kraft
Foods, Dawn Foods, Give & Go, JTM Foods, Freed's, Private
Label and Others 43
Spectrum of Choice Available 44
Consumers Demand Innovative and Health Oriented Cookies 44
Bread Products Enriched with Functional Ingredients Gain Ground 44
Premium Breads Becoming Popular 44
Revival of Demand for Tasty Bakery Products 45
Refrigerated Products on a High 45
Fresh Bakery Segment Going Strong 45
Cheesecake Sales Experience Sweet Success 45
Table 11: US Fresh Bread Market (2010): Percentage Breakdown
of Value Sales (Excluding Wal-mart) in US$ Million By Select
Brands for Pepperidge Farm, Nature's Own, Sara Lee, Oroweat,
Arnold, Wonder, Stroehmann, Sunbeam-FLR FDS, La Brea and
Private Label 46

Table 12: US Hamburger and Hot Dog Bun Market (2011):
Percentage Breakdown of Value Sales (Excluding Wal-mart) in
US$ by Supplier for Sara Lee, Bimbo Bakeries, Martins,
Flowers Foods, Hostess, Pepperidge Farm, Aunt Millies,
Merita Corp., U.S. Bakery, Private Label and Others 46

Table 13: US Pastry/Coffeecake/Danish Market (2010):
Percentage Breakdown of Value Sales in US$ Million by Brands
for Entenmann's, Little Debbie, Svenhards, James Skinner,
Hostess, Cloverhill, Homestyle Two Bite, Blue Bird, Drake,
Private Label and Others 47

Table 14: US Doughnut Market (2011): Percentage Breakdown of
Value Sales in US$ Million by Select Brands for Krispy
Kreme, Hostess Donettes, Entenmanns, Entenmanns Softees,
Little Debbie, Hostess Sweet Sixteen, Hostess, Blue Bird,
Entenmanns Extreme Popems and Private Labels 47

Table 15: US Donut Market (2010): Percentage Breakdown of
Value Sales by Sub-Category for Assorted/variety Donuts,
Yeast Donuts, Gem/Mini/Donut Holes, Cake Donuts, Filled
Donuts and Other Donuts 48

Table 16: US Donut Market (2010): Percentage Breakdown of
Value Sales by Filling Type for Raspberry, White Cream,
Assorted, Bavarian Cream, Jelly, Chocolate Cream, Apple and
Others 48

Table 17: US English Muffin Market (2010): Percentage
Breakdown of Value Sales (Excluding Wal-mart) in US$ Million
by Select Brand for Thomas, Thomas Hearty Grains, Thomas
Better Start, Oroweat, Thomas Toast Cakes, Bimbo Weight
Watchers, Pepperidge Farm, Gold Meadow Bakery Fiber One,
Nature's Own and Private Label 49

Table 18: US Muffin Market (2011): Percentage Breakdown of
Value Sales (in US$) by Sub-category for Regular Muffins,
Gourmet/ Jumbo Muffins, Mini Muffins and Muffin Tops/Crowns 49

Table 19: US Tortilla and Wraps Market (2010): Percentage
Breakdown of Value Sales in US$ Million by Suppliers for
Mission, Gruma, Ole Mexc, Bimbo, Arriba Foods, La Tortilla,
Calidad Foods, El Milagro, Pattco, Private Label and Others 50

Table 20: US Bagel Market (2011): Percentage Breakdown of
Value Sales in US$ by Sub-category for Assorted/Variety Bulk
Bagels, Regular Bagels, Gourmet/Large Bagels,
Mini/Bits/Chunk Bagels and Other Bagels 50

Table 21: US Fresh Bagels Market (2011): Percentage
Breakdown of Value Sales in US$ Million by Supplier For
Bimbo, Sara Lee, Pepperidge Farm, Flowers Food, Western
Bagel, Maple Leaf, New York Bagel, Toufayan, Meyers, Private
Label and Others 51

Table 22: US Frozen Bagels Market (2011): Percentage
Breakdown of Value Sales in US$ Million by Brands for
Pinnanacle Foods, Kraft, Rays New York, Bagels Forever,
Kinnikinnick, SJB Bagel Makers of Boston, Enjoy Life Foods,
Against the Grain, Dakota, Private Label and Others 51

Table 23: US Frozen Appetizer/Snack Roll Market (2010):
Percentage Breakdown of Value Sales in US$ Million by Brands
for Totinos Pizza Rolls, T.G.I. Friday's, Bagel Bites, José
Olé, El Monterey, Delimex, Farm Rich, Poppers, Private label
and Other 52

Table 24: US Pie Market (2010): Percentage Breakdown of
Value Sales in US$ Million by Suppliers for Specialty Baker,
Bonert's, Vicorp, Rocky Mountain, Jessie Lord, Bimbo, Kyger
Bakery, Hill Valley, Cyrus O'Leary, Private Label and Others 52

Table 25: US Market for Cheese Snacks (2008): Percentage
Breakdown of Dollar Sales by Leading Brands - Cheetos,
Cheetos Natural, Wise Cheez Doodles, Cheetos Go Sack, Utz,
Cheetos 100 Calorie Pack, Bachman Jax, Baked Cheetos,
Roberts American Gourmet Smart Puffs, Private label and
Others 53

Table 26: US Market for Non-Cheese Snacks (2008): Percentage
Breakdown of Dollar Sales by Leading Brands - Frito-Lay,
Sunchips, General Mills Chex Mix, Funyuns, Munchies,
Robert's American Gourmet, Sunshine Cheez It, General Mills
Cheerios,Private label and Others 53

Table 27: US Market for Corn Snacks (2008): Percentage
Breakdown of Dollar Sales by Leading Brands - Fritos, Fritos
Scoops, Fritos Flavor Twists, Bugles, Snyder of Berlin, Old
Dutch, Robert's American Gourmet, Tom's Bugles, Mike Sells,
Jays Oke Doke, Private label and Others 54

Table 28: US Buns/Rolls/Croissants Market (2010): Percentage
Breakdown of Value Sales (Excluding Wal-mart) in US$ Million
by Brand For Arnold Select, Martin's, King's Hawaiian,
Pepperidge Farm, Francisco, Cobblestone Mill, Calise & Sons
Bakery, Sara Lee, Anzio & Sons, Private Label and Others 54

Table 29: US Cake Market (2010): Percentage Breakdown of
Value Sales in US$ Million by Category for Decorated Cakes,
Dessert Cakes, Cup Cakes, Crème/Pudding Cakes, Cheesecakes,
Snack Cakes, Icecream Cakes, Indiviual Desserts, Tortes,
Specialty Dessert Cakes, Mousse Cakes and Wedding Cakes 55

Table 30: US Cake Market (2010): Percentage Breakdown of
Value Sales in US$ Million by Select Brands for Entenmann's,
BC Bundt, Café Valley, Dutch Maid, Hill & Valley, Telco, The
Original Cakerie, Bimbo, TIA Maria And Private Label 55

Table 31: US Fresh Cake Market (2010): Percentage Breakdown
of Value Sales in US$ Million Supplier for Bimbo, B.C.
Bundt, Dutch Maid, Cafe Valley, Hill & Valley, Harlan
Bakeries, Orig Knaubs, Telco Foods, Hostess Bands Private
Label and Others 56
Trade Statistics 56
Table 32: US Rusks, Toasted Bread and Similar Toasted
Products Exports (2009 & 2010): Breakdown in Value Terms (in
Thousands of US$) by Destination Country for Canada, Mexico,
Japan, Spain, UAE, Taiwan, UK, Singapore, Saudi Arabia,
Jordan and Others 56

Table 33: US Rusks, Toasted Bread and Similar Toasted
Products Imports (2009 & 2010): Breakdown in Value Terms (in
Thousands of US$) by Origin Country for Canada, China,
Mexico, Israel, Netherlands, Italy, South Korea, Colombia,
France, Spain and Others 57

Table 34: US Crispbread Exports (2009 & 2010): Breakdown in
Value Terms (in Thousands of US$) by Destination Country -
Canada, Germany, Australia, Ecuador, Mexico, Dominican
Republic, Kuwait, Bahamas, Belgium, Switzerland (Excluding
Liechenstein) and Others 58

Table 35: US Crispbread Imports (2009 & 2010): Breakdown in
Value Terms (in Thousands of US$) by Origin Country for
Germany, Sweden, Norway, Finland, Australia, UK, Thailand,
Spain, Japan, Italy and Others 59

Table 36: US Gingerbread Exports (2009 & 2010): Percentage
Breakdown of Value Exports in Thousands of US$ by
Destination Country for Canada, Japan, Panama, Mexico,
Chile, Thailand, Australia, UK, Honduras, Ecuador and Others 60

Table 37: US Gingerbread Imports (2009 & 2010): Breakdown of
Value Sales (in Thousands of US$) by Origin Country for
Canada, Germany, Sweden, China, Poland, Vietnam, Mexico,
Argentina, Syria, Italy and Others 61

Table 38: US Sweet Biscuits Exports (2009 & 2010): Breakdown
in Value Terms (in Thousands of US$) by Destination Country
for Canada, Mexico, France, South Korea, Philippines, Japan,
Hong Kong, Taiwan, Germany, Singapore and Others 62

Table 39: US Sweet Biscuits Imports (2009 & 2010): Breakdown
in Value Terms (in Thousands of US$) by Origin Country for
Canada, Mexico, Germany, UK, Denmark, France, Belgium,
Italy, China, India and Others 63

1b. CANADA 64
Quebec Bakery Products Market 64
Market Trends 65
Consolidation of Canadian Bakery Industry 65
Innovative Products 65
Frozen Par-Baked Products 65
Grain Based Products’ Consumption On the Rise 65
Popularity of Home-Style Bakeries 65
Problems Faced by the Industry 65
Distribution Network 66
Export and Import 66
Trade Statistics 66
Table 40: Canada Crispbread Exports (2009 & 2010): Breakdown
in Value Terms (in US$) by Destination Countries for US,
Thailand, Philippines, St.Pierre-Miquelon, Australia, Egypt,
France (incl. Monaco, French Antilles), Iceland and Others 66

Table 41: Canada Crispbread Imports (2009 & 2010): Breakdown
in Value Terms (in Thousands of US$) by Origin Countries for
UK, the US, Germany, Finland, Sweden, India, Italy (includes
Vatican City State), Norway, Japan, Poland and Others 67

Table 42: Canada Gingerbread Exports (2009 & 2010): Breakdown
in value Terms (in Thousands of US$) by Destination Country
for The US, UK, Australia, New Zealand, Ireland, Haiti, Hong
Kong, Japan, Philippines, St.Pierre- Miquelon and Others 68

Table 43: Canada Gingerbread Imports (2009 & 2010): Breakdown
in Value Terms (in Thousands of US$) by Origin Country for
Italy (includes Vatican City State), Germany, Poland,
Netherlands, Brazil, The US, UK, Re-Imports (Canada),
Austria, Peru and Others 68

Table 44: Canada Rusks, Toasted Bread and Similar Toasted
Products Exports (2009 & 2010): Breakdown in Value Terms (in
Thousands of US$) by Destination Country for The US, UK, UAE,
Singapore, Japan, Brazil, Denmark, China, Australia, Costa
Rica and Others 69

Table 45: Canada Rusks, Toasted Bread and Similar Toasted
Products Imports (2009 & 2010): Breakdown in Value Terms (in
Thousands of US$) by Origin Country for The US, China, Italy
(includes Vatican City State), France (incl. Monaco, French
Antilles), Netherlands, India, Portugal, Greece, Pakistan,
Sweden and Others 70

Table 46: Canada Sweet Biscuits Exports (2009 & 2010):
Breakdown in Value Terms (in Thousands of US$) by Destination
Country for The US, Japan, Trinidad and Tobago, Saudi Arabia,
UK, Australia, Kuwait, Philippines, Colombia, Jamaica and
Others 71

Table 47: Canada Sweet Biscuits Imports (2009 & 2010):
Breakdown in Value Terms (in Thousands of US$) by Origin
Country for The US, UK, Italy (includes Vatican City State),
Germany, Belgium, France (incl. Monaco, French Antilles),
Denmark, Switzerland, Japan, Spain and Others 72

2. JAPAN 73
Overview 73
Market Trends 73
Western-Style Bakery Products Gains Popularity 73
Specialty Bakery Products’ Demand 74
Biscuit Manufacturers Attract Young Professionals 74
Popularity of Breads with Cosmetic Benefits 74
Key Market Share Data 74
Table 48: Japanese Bread Market (2010): Percentage Breakdown
of Value Sales (JYP 100 Million) by Category for Sliced
Bread, Pastries and Sweet Buns, French Bread, Breakfast
Rolls, Danish Pastries and Buns With Cooked Food Between
Breads 74

Table 49: Japanese Bread Market (2010): Percentage Breakdown
of Value Sales in Billions of Yen by Retail Channel for
Bakery, General Merchandize Stores, Convenience Stores,
General Stores, School Meal Bread and Others 75

3. EUROPE 76
Europe Dominates Global Bakery Products Market 76
Eastern European Markets Drives Growth in Baked Goods Sector 77
Table 50: Current and Future Analysis of the European Baked
Goods by Geographic Region-France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2010
Through 2015 77

Table 51: European Baked Goods Market (2011 & 2015):
Percentage Breakdown of Value Sales by Geographic
Region-France, Germany, Italy, UK, Spain, Russia and Rest of
Europe 78
Stagnation in Bakery Supplies Market 78
Europe Offers Robust Opportunities for Packaged Bread 79
Healthy Eating Comes To The Fore 79
Trends & Issues 79
Growth of Organic Bakery 79
Multiple Grocers Dominate the Distribution Channel 80
Demand for Convenience Foods and Snacks 80
In-Store Artisan Bakeries Gains Prominence in Western Europe 80
Innovation in Fullstream 80
Health Benefits Lures Consumers 81
Packaging Drives Growth 81
Cakes and Pastries Segment to Experience Moderate Growth 81
Table 52: Europe Bread Market (2010): Breakdown of
Production and Per Capita Bread Consumption by Select Region
for Belgium, Bulgaria, Cyprus, Denmark, Finland, France,
Germany, Greece, Italy, Netherlands, Slovenia, Spain, Turkey
and United Kingdom 82

3a. DENMARK 83
Overview 83
Competitive Landscape 83

3b. CZECH REPUBLIC 83
Synoptic Review of the Bakery Products Industry 83

3c. FRANCE 84
Bread Constitutes the Largest Segment 84
Bread and Rolls 84
Market Trends 85
Artisan Pastry Sector Going Strong 85
Bakeries Dominate Distribution Channels 85
Hypermarkets and Industrial Bakeries Gain Significance 85
Back to Basics 85
Factors Driving Sales Growth in Bakeries 86

3d. GERMANY 87
Overview 87
Competitive Landscape 87
Bakery Products 87
Table 53: Germany Bakery Market (2010): Percentage Breakdown
of Market Share in US$ Million for Packaged/Industrial Bread,
Unpackaged/Artisanal Bread, Bread Substitutes,
Packaged/Industrial Pastries, Unpackaged/Artisanal pastries,
Packaged/Industrial Cakes, Unpackaged/ Artisanal Cakes and
Other Baked Goods 88
Bread, the Largest Product Sector 88
Table 54: Germany Bread Market (2010): Percentage Share
Breakdown in New Product Launches Based on Claims 89
Bread and Rolls 89
Unpackaged and Packaged Bread Sectors 89
Leading Manufacturers in Germany 89
Kamps AG 89
Kuchenmeister GmbH 90
Numbers Talk 90
Table 55: Germany Biscuit Market (2010): Percentage Breakdown
of Market Share in US$ Million by Sub-sector for Plain
Biscuits, Cookies, Chocolate Coated Biscuits, Sandwich
Biscuits, Filed Biscuits, Savory Biscuits and Crackers and
Other Biscuits 90

Table 56: Germany Pastry Market (2010): Percentage Share
Breakdown in New Product Launches Based on Claims 90

Table 57: Germany Pastry Market (2010): Percentage Breakdown
of Market Share by Type for Apple Turnovers, Cinnamon Rolls,
Croissants, Danish Pastries, Krapfen, Muffins, Pain au
chocolat, Tarts, Windbeutel and Others 91
Biscuit Market 91
Artisan Bakeries Market 91
Chocolate/Confectionery 91
Market Trends 92
Artisan Baking Market Declining 92
Demand Rising for German Functional Breads 92
Retail Trends 92
Popularity of Supermarkets 92
Outlook 92

3e. HUNGARY 93
Outlook 93
Competitive Landscape 93

3f. ITALY 94
Overview 94
Competitive Landscape 94

3g. ROMANIA 94

3h. RUSSIA 95
Resilience of the Baked Goods and Bread Market 95

3i. SPAIN 96
Market Trends 96
Fastest Growing Sector: Cakes 96
Popularity of Premium Biscuits 96
Consumption of Energy Rich Bakery Items by Spanish Children 96
Consumers Refrain from ‘Unhealthy’ Baked Products 96

3j. UKRAINE 97

3k. THE UNITED KINGDOM 98
Table 58: UK Bakery Market (2010): Breakdown of Value (In
Millions of Pounds) and Volume ( In Million Units) Sales by
Product Category- White & Healthier White Wrapped Bread, Brown
/ Wholemeal Wrapped Bread, ‘With Bits’ Wrapped Bread, Slimming
& Diet Wrapped Bread, In-store bakery Bread, Crumpets Wrapped
Snacks, Croissants Wrapped Snacks, Hot Cross Buns Wrapped
Snacks, Bagels Wrapped Snacks, Malt Loafs Wrapped Snacks,
Other Wrapped Snacks, In-store Wrapped Snacks, Rolls and
Breads of the World (includes continental, Indian, Wraps, Flat
Breads, Platters and Others) 98
Bread Market 98
Table 59: Bread Rolls and Baps Market in the UK (2010):
Percentage Breakdown of Retail Value Sales by Category -
In-Store Bakery White, Plant White (Branded), Plant White
(Own Label), Plant Brown (Own Label), In-Store Bakery Brown,
and Plant Brown (Branded) 99

Table 60: Wrapped Bread Market in the UK (2007): Percentage
Breakdown of Retail Value Sales by Category - Plant White
(Branded), Plant Brown (Branded), In-Store Bakery White,
Plant White (Own Label), , Plant Brown (Own Label), and
In-Store Bakery Brown 99

Table 61: UK Bread Market (2010): Percentage Breakdown of
Production in Volume and Value Terms By Bakery Type for Large
Plant Bakers, In-store Bakeries and Master Bakers 100

Table 62: Bread Market in the United Kingdom: Sales of Top 10
Brands for the Year Ended October 2008 (in Pound Sterling
Million) 100
Ambient Cakes and Pastries 100
Table 63: Cakes Market in the UK (2010): Percentage Breakdown
of Retail Value Sales by Product Type - Large Whole Cakes,
Small Cakes, Small Pies, Slices, Small Tarts, Small Swiss
Roll, Malt/Fruit Loaves, Cake Bars, Slab/Cut Cakes, Large
Swiss Roll, and Others 101

Table 64: UK Cake Market (2010): Percentage Breakdown of
Value Sales in Millions of Pounds by Brands for Candbury Mini
Rolls, Mr Kipling Fruit Pies, Mr Kipling Angel Slices, Soreen
malt loaf, Mr Kipling Viennese Whirls, Mr Kipling Lemon
Slices, Mr Kipling French Fancies, Mr Kipling Bakewell Tarts
and Others 101

Table 65: UK Muffin Market (2010): Value Sales in (US$
Million) and Volume Sales (in Million Units) for Top Five
Brands- Thomas, Thomas Hearty Grains, Private Labels, Oroweat
and Weight Watchers 102
British Market for Biscuits 102
Table 66: UK Biscuit/Cookie Market (2010): Percentage
Breakdown of Value Sales (in Millions of Pound) by Brands for
McVitie's Digestive, Kit Kat, Go Ahead!, McVitie's Jaffa
Cakes, Kellogg's Nutri-Grain, Quaker Snack-a-Jacks, Jacob's
Crackers, Kellogg's Special K Bars, Maryland and Others 102
Irish Bakery Industry 103
British Trends 103
A Roller Coaster Ride for Organic Bakery Products 103
Bread to Drive Sales in the Baked Goods Market 103
Biscuits Market Continues to Grow Through Recession 104
Biscuit Exports to Ireland and the US Surge in 2009 104
The UK Cake & Biscuit Market Consolidating 104
Variety is the Spice 105
Change in Household Structure Drives Shopping 105
Impact of New Products 105
Transforming Consumer Trends 105
Regulations 106
Some Historic Market Share Tables 106
Table 67: Home Baking Market in the UK (2010): Percentage
Breakdown of Value Sales by Category - Snacking Fruits,
Baking Fruits, Culinary Nuts, Flour Mixes, Cake Coverings,
Cherries & Peel, and Snacking Fruits & Nuts 106

Table 68: UK Biscuits & Cookies Market (2010): Percentage
Breakdown of Retail Value Sales by Product Category -
Healthier, Chocolate Biscuit Bars, Crackers & Crispbreads,
Everyday Biscuits, Everyday Treats, Seasonal Biscuits,
Children's Biscuits, Special Treats, and Savoury Biscuits 106

4. ASIA-PACIFIC 107
Biscuit Market 107
Trends & Issues 107
Multiple Grocers Leads in Retail Value Sales 107
Increase in Shopping Activities Popularizes Hypermarkets 107
Imbibing Regional Tastes to Drive Sales in Developing Markets 108
Market for Bakery Products Poised to Grow 108
Table 69: Current and Future Analysis of the Asia-Pacific
Baked Goods by Geographic Region-Japan, Australia, China,
India, South Korea and Rest of Asia Markets Independently
Analyzed with Annual Sales Figures in US$ Million for the
Years 2010 through 2015 109

Table 70: Asia-Pacific Baked Goods Market (2011 & 2015):
Percentage Breakdown of Value Sales by Geographic Region-
Japan, Australia, China, India, South Korea and Rest of
Asia-Pacific 110

4a. AUSTRALIA 111
George Weston Foods - A Key Player 111
Bread and its Products to Become Healthier 111
Value and Health Concerns to Drive Product Innovation 111

4b. CHINA 112
Competitive Landscape 112

4c. HONG KONG 113
Overview 113
Competitive Landscape 113
Transforming Market Dynamics Underpinned by a Trend towards
Healthier Products 113
Staples/Nutrition Products Remains Integral Components of Diet 114

4d. INDIA 115
Table 71: Biscuits Market in India (2009): Percentage Share
Breakdown by Leading Players - Britannia, Parle, Sunfeast,
PriyaGold, Anmol and Others 115
Overview 115
Diversification Required 116
New Bread Variants Making an Entry 116
Growing Trend towards Whole Grain Bakery Products 116
Nutritious Breads - A Rising Trend 116
Use of Fats in Bakery Products 117
Table 72: Use of Fats in Baked Foods in India: Percentage
Breakdown of Fat Type Used in Baked Products 117
Type of Fats Used in Select Bakery Products 117
Consumer Trends in the Indian Bakery Market 117
An Overview of Bakery Sector in Andhra Pradesh 118

4e. SOUTH KOREA 119
Frozen Bakery Products Market 119
Poor Infrastructure Restricts the Expansion of Frozen Dough
Market 119
Bread Market 119
Market Trends 120
Western Style Products Drive Growth 120
Korean Bakery Sector Becoming a Delicatessen 120
Healthy Biscuits and Cookies Grow 120
Premiumization Leads Impulse/Indulgence Segment Growth 120

4f. INDONESIA 122
Wheat Flour 122
Production Overview 122
Wheat Flour Consumption 122
Wheat Flour Consumption by End Product 122
Wheat Flour Output by Company 122
Sugar Consumption by Leading Food Processing Industries 122
Indonesian Biscuit Market 122
Biscuit Market in Indonesia: Biscuits Type, Consumer Group,
and Consumption/Use 123
Biscuit Market in Indonesia: Biscuits Type, and Major
Products & Brands 123

4g. SINGAPORE 124
Artisanal Goods Rules the Roost 124

5. MIDDLE EAST 125

5a. SAUDI ARABIA 125
Special Bread Varieties Drive Saudi Baked Goods Market 125
Favorable Scenario for Mass-Produced Bread Types 125
Market Outlook 125

5b. IRAN 126
Bread Sales Slow Down 126

6. AFRICA 127

6a. EGYPT 127
Recovery in All Baked Goods Segments Forecast Post Recession 127

6b. KENYA 127
Overview 127

7. LATIN AMERICA 128
Table 73: Current and Future Analysis of Baked Goods By
Geographic Region-Argentina, Brazil, Chile, Colombia, Mexico
and Rest of Latin America Independently Analyzed with Sales
Figures in US$ Million for the Years 2010 through 2015 128

Table 74: Latin America Baked Goods Market (2011 &2015):
Percentage Breakdown of Value Sales by Geographic
Region-Argentina, Brazil, Chile, Colombia, Mexico and Rest of
Latin America 129
Independent Food Stores Dominate Bakery Products market 129
Table 75: Bakery Products Market in Latin America (2009):
Percentage Share Breakdown by Key Distribution Channels -
Independent Food Stores, Supermarkets/ Hypermarkets,
Convenience Stores, Discounters, and Others 130

7a. BRAZIL 131
Overview 131
Leading Manufacturers/Brands of Bakery Products in Brazil 131
Brazilian Biscuit Exports 131
Brazil’s Biscuit Exports to Arab Countries Surges in 2009 131

7b. CHILE 132
Chilean Baked Goods Market: Factsheet 132
Nestle Chile - A Key Player 132

7c. COLOMBIA 132

7d. MEXICO 133
Overview 133
Bread and Rolls Dominate the Market 133
Supermarkets and Grocery Stores Lead in Bakery Products Retailing 134
Export and Import 134
Healthy Economic Scenario Stimulates Exports 134

7e. VENEZUELA 135


GLOBAL DIRECTORY