World Frozen Prepared Food Market Brief

World Frozen Prepared Food Market Brief

The global outlook series on Frozen Prepared Foods provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird’s eye view of the industry including a rudimentary coverage of major product segments, and trends influencing the industry, which in the recent past has experienced a flurry of innovation in response to demands of time-crunched consumers living life in the fast lane. The report provides exclusive coverage on bakery products, and frozen desserts with discussions covering the growing popularity of frozen pizza/ice creams, retailing/distribution trends, implications arising out of the proliferation of multinationals, factors affecting consumer preferences, thorny trade barriers, and future business strategies likely to emerge into industry best practices. Markets briefly abstracted to offer an on-the-fly insight into regional level dynamics include the US, UK, China, India and Thailand. The report also offers a recapitulation of recent big-bang mergers and acquisitions, and high profile corporate developments, in addition to providing an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 643 companies worldwide.

FROZEN PREPARED FOOD GOS-054
A GLOBAL OUTLOOK, SEPTEMBER 2008


CONTENTS


1. A Global Perspective 1

1a. Overview 1
Specialty Frozen Food Products 1
Freezing Tips 1
Packaging Tips 1
Freezing of Commonly Prepared Foods 2
Meat 2
Potatoes 2
Compartment Plates or Trays 3
Breads 3
Yeast 3
Cakes 4
Cookies 4
Pies 4
Problem Foods 5
Frozen Foods are the Best 5
Growing Dependency on Prepared Foods 6
Frozen Pizza 6
Pizza: A Popular Food Item 6
The Market 6
The Consumers 7

2. Bakery Products 7
Overview 7
Market Trends 8
Retailer Discounting Reduces Profit Margins 8
Increased Demand for Functional Food Boosts Sales in
Developed Regions 8
Indulgence Affecting the Markets 8
Sale of Industrial Products Increases due to Changes in
Eating Habits 8
Distribution Favors International Brands 8
The Proliferation of Multinationals in Emerging Markets
Boosts Value 9
Consolidation 9
Value Sales Sustain According to Consumer Needs 9
Retail Moves 9
Facts 9
Distribution Trends 9
New Retail Structures with Change in Behavior 10
Retailer Consolidation Leads to Growth 11
Rise in Repeat Visits Driven by Loyalty 11
Internet and Television Shopping Yet to Make a Dent in Food
Industry 11
Supply Changes Driven by Development of In-store Bakeries 11
Trade Barriers 11
Infrastructure 11
Raw Material Supply 12
Price Pressure 12
Future Strategies 13
Development of International Brands 13
Co-branding 13
Indulgent Products 13
Age-Specific Brands 13
Packaging 13
Brand Localization 13
Brand Licensing 14
Health-Orientated Products 14
Organic Bakery Products 14
Internationalization of Flavors 14
Factors Effecting Consumer Preferences 14
Convenience 14
Demand 14
Nutrition 14
Prices 14
Classification of Bakers 14
Bread 15
Categories 15
Bread Types 15
Packaged/Industrial Bread 15
Unpackaged/Artisanal Bread 15
Cakes & Pastries 16
Cakes 16
Pastry 16
Biscuits 16

3. Frozen Desserts 16

3a. Overview 16
Table 1: Global Frozen Desserts Market by Geographic Region:
Annual Market Estimates in US$ Million for 2003 through 2008
for USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), and Rest of World 17

Table 2: Global Frozen Desserts Market by Product Segment:
Annual Market Estimates in US$ Million for 2005 and 2006 for
Ice Cream, Frozen Yogurt, Frozen Novelties, and Other Frozen
Desserts 17
Global Ice Cream Market - Leading Players 18
Table 3: Leading Players in the Global Ice Cream Market
(2005): Percentage Breakdown of Retail Value Sales for
Unilever, Nestlé, Private Label, McDonalds, Baskin-Robbins,
Mars, General Mills, and Others 18
Major Trends & Issues 18
Trends in Prices of Global Dairy Products 18
Shift in Consumer Preferences 19
Product Redefinitions 19
Importance of Advertising 19
Other Trends 19

3b. Product Overview 19
Ice Cream 19
Super Premium Ice Creams 20
Reduced Fat Ice Creams 20
Lowfat Ice Creams 20
Nonfat Ice Creams 20
Frozen Yogurt 20
Soft Serve Frozen Yogurt 20
Hard-pack Frozen Yogurt 21
Other Types of Yogurt 21
Frozen Novelties 21
Frozen Cake 21
Ice Milk 21
Sherbet/Sorbet and Ice Brands 21
Non-Dairy Frozen Desserts 21
Dry Mixes 22
“Light” Frozen Foods 22

4. Mergers and Acquisitions 22

5. Strategic Corporate Developments 37

6. Product Launches 43

A REGIONAL PERSPECTIVE

1. North America 46

1a. United States 46
US Frozen Desserts Market - A Perspective 46
Table 4: US Frozen Desserts Market by Product Segment: Annual
Market Estimates in US$ Million for 2003 through 2008 for Ice
Cream, Frozen Yogurt, Frozen Novelties, and Others 47

Table 5: Frozen Prepared Food Sales through Supermarket by
Category in the US: Percentage Market Share for 2005 for
Entrees-Italian-1 food, Entrees-poultry-1 food,
Dinners-frozen, Entrees-Mexican-1 food, Entrees-meat-1 food,
Entrees-Oriental-1 food, Entrees-remaining-1 food,
Entrees-poultry-2 food, Entrees-meat-2 food, Pot pies-frozen,
Entrees-seafood-1 food, Pasta-plain-frozen, Corn
dogs-frozen/refrigerated, Sauces &
gravies-frozen/refrigerated, Soup-frozen- refrigerated, and
Others 47
Leading Global Producer of Frozen Dairy Products 48
Table 6: US Frozen Desserts Market (2004 & 2005): Production
in Millions of Gallons by Product Category - Regular Ice
Cream, Nonfat and Lowfat Ice Cream, Frozen Yogurt, and
Sherbet 48
Branded and Healthy Frozen Desserts in Demand 48
Table 7: Leading Frozen Novelties Brands in the US
(2005-2006): Sales in US$ Million through Drug Stores,
Supermarkets, and Mass Merchandisers (excluding Wal-Mart) for
Private Label, Nestle Drumstick, Klondike, Dreyer's/ Edy's
Whole Fruit, Popsicle, Silhouette, Weight Watchers Smart
Ones, Haagen-Dazs, Klondike Carb Smart, and Klondike
Slim-A-Bear 48

Table 8: Leading Frozen Novelties Brands in the US
(2005-2006): Sales in Million Units through Drug Stores,
Supermarkets, and Mass Merchandisers (excluding Wal-Mart) for
Private Label, Klondike, Nestle Drumstick, Popsicle,
Dreyer's/Edy's Whole Fruit, Haagen-Dazs, Silhouette, Weight
Watchers Smart Ones, Klondike Slim-A-Bear, and Klondike Carb
Smart 49

Table 9: Leading Frozen Yogurt/Tofu Brands in the US
(2005-2006): Sales in US$ Million through Drug Stores,
Supermarkets, and Mass Merchandisers (excluding Wal-Mart) for
Private Label, Dreyer's/Edy's, Ben & Jerry's, Turkey Hill,
Haagen-Dazs, Organic Soy Delicious, Ben & Jerry's 2Twisted,
Tofutti, Kemps Live Healthy, and Blue Bell 49

Table 10: Leading Frozen Yogurt/Tofu Brands in the US
(2005-2006): Sales in Million Units through Drug Stores,
Supermarkets, and Mass Merchandisers (excluding Wal-Mart) for
Private Label, Dreyer's/Edy's, Ben & Jerry's, Turkey Hill,
Haagen-Dazs, Ben & Jerry's 2Twisted, Organic Soy Delicious,
Tofutti, Kemps Live Healthy, and Blue Bell 49

Table 11: Leading Frozen Pizza Brands in the US (2005-2006):
Sales in US$ ‘000 for DiGiorno, Red Baron, Tombstone,
Private Label, Freschetta, Totino's Party Pizza, Tony's,
California Pizza Kitchen, Stouffer's, and Jack's Original 50

Table 12: RFG Pizza/Pizza Kits Value Sales by Brand through
Supermarkets in the US: Percentage Market Share for 2005 for
Mama Rosa, Private Label, Stefanos, Renos, Pizzeria Uno and
Others 50

Table 13: Frozen Pizza/Snacks Sales through Supermarkets by
Category in the US: Percentage Market Share for 2005 for Fz.
hors d'oeuvres & snacks, Pizza- frozen and Pizza crust-frozen 50

Table 14: Leading Potatoes/Fries/Hash Browns Brands in the US
(2005-2006): Sales in US$ ‘000 for Private Label, Ore-Ida,
Ore-Ida Golden Crinkles, Ore-Ida Tater Tots, Ore-Ida Fast
Fries, Ore-Ida Golden Fries, Ore-Ida Zesties, Alexia,
Ore-Ida Crispers, and McCain 51

Table 15: Leading Frozen Pies Brands in the US (2005): Sales
in US$ Million for Mrs. Smith's, Edwards, Marie Callender's,
Sara Lee, and Mrs. Smith's Special Recipe 51

Table 16: Leading Refrigerated Sliced Lunchmeat Brands in the
US (2005-2006): Sales in US$ ‘000 through Drug Stores,
Supermarkets, and Mass-Merchandise Outlets (excluding
Wal-Mart) for Oscar Mayer, Private Label, Hillshire Farm Deli
Select, Buddig, Butterball, Bar-S, Land O' Frost Premium,
Louis Rich, Healthy Choice, and Land O' Frost 51

Table 17: Leading Refrigerated Sliced Lunchmeat Brands in
the US (2005-2006): Sales in ’000 Units through Drug Stores,
Supermarkets, and Mass-Merchandise Outlets (excluding
Wal-Mart) for Oscar Mayer, Private Label, Buddig, Hillshire
Farm Deli Select, Bar-S, Butterball, Louis Rich, Land O'
Frost, Land O' Frost Premium, and Healthy Choice 52
Principal Exporter of Frozen Desserts 52
Modern Manufacturing Facilities 52
Superior Raw Materials 52
Enhancement in Product Development 52
Innovative Packaging and Merchandising 53
Rigid Hygienic and Quality Standards 53
Production Flexibility 53
Ice-Cream Market - A Review 53
Table 18: Ice Cream Market in the US (2004 & 2005):
Percentage Breakdown of Retail Value Sales by Ice Cream Type
- Regular Price, Premium, Superpremium, and Economy 53

Table 19: Ice Cream Market in the US (2004 & 2005):
Percentage Breakdown by Major Flavors -Vanilla, Chocolate,
Neapolitan, Butter pecan/pecan, Chocolate chip, and Others 54

Table 20: Leading Ice Cream Brands in the US (2005-2006):
Sales in US$ Million through Drug Stores, Supermarkets, and
Mass Merchandisers (excluding Wal-Mart) for Private Label,
Breyers, Dreyer's/Edy's Grand, Haagen-Dazs, Blue Bell, Ben &
Jerry's, Dreyer's/Edy's Slow Churned, Dreyer's/ Edy's, Wells'
Blue Bunny, and Turkey Hill 54

Table 21: Leading Ice Cream Brands in the US (2005-2006):
Sales in Million Units through Drug Stores, Supermarkets, and
Mass Merchandisers (excluding Wal-Mart) for Private Label,
Breyers, Dreyer's/Edy's Grand, Haagen-Dazs, Blue Bell, Ben &
Jerry's, Dreyer's/Edy's Slow Churned, Turkey Hill,
Dreyer's/Edy's, and Wells' Blue Bunny 55
Key Players 55
Table 22: Leading Players in the US Ice-Cream Market (2005):
Percentage Breakdown of Retail Value Sales for Unilever,
Private Label, Nestle (Haagen Dazs &Dreyer's), Blue Bell,
Cool Brands, Healthy Choice, and Others 55

Table 23: Leading Vendors in the US Frozen Yogurt/Tofu Market
(2006): Percentage Breakdown of Value Sales for Dreyer's
Grand Ice Cream Inc., Private Label, Ben & Jerry's Homemade
Inc., Turkey Hill Dairy, Turtle Mountain Inc., Marigold
Foods Inc., Tofutti Brands Inc., and Other 56

Table 24: Leading Vendors in the US Frozen Novelties Market
(2006): Percentage Breakdown of Value Sales for Dreyers Grand
Ice Cream Inc., Good Humor-Breyers, Private Label, Wells'
Dairy, Masterfoods USA, Integrated Brands, Blue Bell
Creameries Inc., and Others 56
Market Trends in Alberta 56

2. Europe 57
Chilled Prepared Foods 57
Table 25: Chilled Prepared Foods Market in Western Europe
(2005): Percentage Breakdown of Value Sales by Country - UK,
France, Italy, Germany, Spain, and Others 57
Frozen Desserts Market - A Perspective 57
Table 26: European Frozen Desserts Market by Geographic
Region: Percentage Breakdown of Value Sales for 2007 and 2008
for France, Germany, UK, Italy, and Rest of Europe 57

Table 27: European Frozen Desserts Market by Product
Segment: Annual Market Estimates in US$ Million for 2003
through 2008 for Ice Cream, Frozen Yogurt, Frozen Novelties,
and Others 58

2a. United Kingdom 58
Frozen Desserts Market - A Perspective 58
Table 28: UK Frozen Desserts Market by Product Segment:
Annual Market Estimates in US$ Million for 2005 through 2008
for Ice Cream, Frozen Yogurt, Frozen Novelties, and Others 58
Ice Cream Market - A Review 59
Table 29: Leading Players in the UK Ice Cream Market (2005):
Percentage Breakdown of Retail Value Sales for Unilever,
Nestlé, Sainsbury, Tesco, Mars, and Others 59

Table 30: Leading Retailers in the UK Ice Cream Market
(2005): Percentage Breakdown of Value Sales for Tesco,
Sainsbury, Iceland, Asda and Others 59
UK Frozen Ready Meals Market 59
Leading Brands 59
Table 31: Leading Frozen Ready Meal Brands in the UK (2005 &
2006): Sales in £ ‘000 for Birds Eye, WeightWatchers,
Young's, Aunt Bessie's, Oriental Express, Findus, Chicago
Town, Patak's, Kershaws, and Snacksters 60
UK Prepared Chilled Food Market 60
Table 32: UK Prepared Chilled Food Market (2005): Percentage
Breakdown of Retail Value Sales by Sector - Ready Meals and
Meal Accompaniments, Sandwiches (stores and multiple
retailers), Sliced Meats, Hot Eating Pastry Products,
Prepared Salads and Veg (dry), Dressed Prepared Salads, Value
Added Poultry, Pizza, Value Added Seafood, and Others 60

Table 33: Leading Frozen Dessert Brands in the UK (2005 &
2006): Sales in £ ‘000 for Total Viennetta, WeightWatchers
desserts, WeightWatchers cheesecake, Chicago Town ice cream
dessert, Aunt Bessie's pies, Swedish Glace vanilla ice cream,
Heinz cheesecake, Heinz Devonshire cheesecake, WeightWatchers
Eclairs, and Country Style doughnuts 61

Table 34: Leading Ice Cream (Tubs) Brands in the UK (2005 &
2006): Sales in £ ‘000 for Carte d'Of, Wall's, Ben & Jerry's,
Haagen-Dazs, Mackies, Whole Earth, Kelly's of Bodmin,
Richmond, Hill Station and Frederick's Dairies 61

Table 35: Leading Frozen Pizza Brands in the UK (2006): Sales
in £ ‘000 for Goodfellas Deeply Delicious, Chicago Town Deep
Dish, Dr Oetker Pizza Ristorante, Goodfellas Delicia,
Goodfellas Solos, Goodfellas La Bottega, Chicago Town Oven
Rise, Chicago Town Takeaway, McCain Micro, and Goodfellas
Delicia Square 61

Table 36: Leading Frozen Pie Brands in the UK (2005 & 2006):
Sales in £ ‘000 for Birds Eye, Upper Crust, Holland's, Aunt
Bessie's, McDougalls, John Bullers, Denby Dale, An g us
Countryside, Dietary Specials, and Fresh Pack 62

Table 37: Leading Frozen Fish Brands in the UK (2005 &
2006): Sales in £ ‘000 for Birds Eye cod fillet fish fingers,
Birds Eye Simply Fish cod fillets, Young's Scottish Island
scampi, Young's Chip Shop cod fillets, Young's Admiral's
Pies, Birds Eye oven crispy fillet fish fingers, Kintyre
breaded scampi, Young's peeled prawns, Birds Eye Simply Fish
haddock fillets, and Young's Ocean Pie 62

3. Asia 63

3a. China 63
Chinese Chilled Food Market - An Overview 63
Table 38: Chinese Chilled Food Market (2003-2006): Annual
Sales Estimates in RMB Billion 63

Table 39: Chinese Chilled Food Market (2007): Percentage
Breakdown of Retail Value Sales by Sector - Processed Fish,
Ready-to-Eat Meals, Chilled Meats, and Chilled Desserts 63

Table 40: Chinese Chilled Food Market (2007): Percentage
Breakdown of Retail Volume Sales by Sector - Processed Fish,
Ready-to-Eat Meals, Chilled Meats, and Chilled Desserts 63
Ice Cream Market 63
Yogurt Market - A Review 64

3b. India 64
Ice Cream Industry 64

3c. Thailand 64
Market Overview 64


GLOBAL DIRECTORY