World Non-Alcoholic Beverages Market Brief

World Non-Alcoholic Beverages Market Brief

The global outlook series on Non-Alcoholic Beverages provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird’s eye view of the industry, highlights latest consumption trends among youngsters, and health conscious aging baby boomers, in addition to providing statistical insights into global per capita consumption, and sales of soft drinks, and coffee. The report also offers exclusive previews on the coffee, and tea markets, and a compilation of recent mergers, acquisitions, and other noteworthy strategic corporate developments. Discussion on the industry’s most effervescent regional market, the US, is amply detailed with unbiased research commentary and punctuated with 17 information rich market data tables designed to provide the reader a rudimentary understanding of the prevailing market climate. Other markets briefly synopsized to offer the reader a prelude to regional dynamics, include Canada, Japan, France, Germany, UK, Asia and Latin America. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 759 companies worldwide.

NON-ALCOHOLIC BEVERAGES GOS-055
A GLOBAL OUTLOOK, SEPTEMBER 2008


Contents


1. Introduction & Scope of Coverage 1
Non-Alcoholic Beverages - An Overview 1

2. Bottled Water 1
Market Overview 1
Table 1: World Market for Bottled Water by Geographic Region
- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 1

Table 2: World Bottled Water Market (2004 & 2008): Percentage
Breakdown of Value Sales by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Rest of World 2
Table 3: Average Per Capita Consumption of Bottled Water in
Liters (2005) 2
Grabbing Market Share from Other Beverages and Thirst Quenchers 3
Factors Driving Growth in Bottled Water Consumption 3
Table 4: Global Consumption of Large Format Vs Small Format
Water by Region (2005): Percentage Breakdown for North
America, Latin America, Western Europe, Eastern Europe,
Asia-Pacific, and Rest of World 3
Primary Water Consuming Regions 3
Table 5: Global Consumption of Natural Water Vs Treated Water
by Region (2005): Percentage Breakdown for North America,
Latin America, Western Europe, Eastern Europe, Asia Pacific,
and Rest of World 4
Types of Bottled Water 4
Sparkling Water 4
Non-Sparkling Water 4
Drinking Water 4
Natural Water 5
Spring Water 5
Artesian Water 5
Well Water 5
Purified Water 5
Glacial Water 5
Mineral Water 5
Prominent Trends in the Bottled Water Market 5
Consolidation - A Continuing Trend 5
Low-Calorie Waters Gaining More Attention 6
Soft Drink Players Make a Foray into the Market 6
Major Companies Penetrate Flavored Water Sector 6
Smaller Sizes - Hitting Big 6
Private Labels Strengthen Growth 6
Growth of Functional Bottled Water Sector 6
Leading Players 7
Table 6: Leading Players in the Global Bottled Water Market
(2005): Percentage Breakdown of Volume Sales for Nestlé,
Danone, Coca-Cola, PepsiCo, SanBenedetto, Castel, Edson
Queiroz, CoGeDi, Gerolsteiner, Crystal Geyser, and Others 7

3. Sports & Energy Drinks 8
Overview 8
Sports Drinks 8
Energy Drinks 8
Tracking Consumption Patterns 9
Table 7: Global Sports Drinks Market (2005): Percentage
Breakdown in Terms of Volume Consumption by Region - North
America, Asia-Pacific (including Japan), and Others 9

Table 8: World Market for Sports Drinks by Geographic Region
- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 10

Table 9: World Energy Drinks Market (2004 & 2008): Percentage
Breakdown of Dollar Sales by Geographic Region - USA, Canada,
Japan, Europe, Asia-Pacific, Latin America, and Rest of World 10
Differences Between Sports and Energy Drinks 11
Market Trends 11
Soft Drink Giants Add Fizz to the Sports & Energy Drinks Market 11
Younger Generation - Prime Market 11
Health Concerns Fuels Sports & Energy Drinks Growth 12
Ingredients - Becoming More Adventurous 12
Flavor - Important Factor 12
Energy Drinks Move on Positively 12
Why Sports Drinks are Losing their Market to Energy Drinks 13
Coconut Water - New Sports Drink 13
Table 10: World Sports and Energy Drinks Market: Sports
Drink Vs Coconut Water - A Component Comparison 13

4. Soft Drinks 14
Overview 14
Principal Competitive Factors 14
Innovations Drive the Market 14
The Fizzical War 14
Table 11: World Market for Carbonated Soft Drinks by Product
Segment - Colas, Non-Colas, and Other Carbonates
Independently Analyzed with Annual Sales Figures in Million
Liters for Years 2003 through 2008 15

Table 12: World Carbonated Soft Drinks Market (2004 & 2008):
Percentage Breakdown of Volume Sales by Product Segment -
Colas, Non-Colas, and Other Carbonates 15

Table 13: World Market for Carbonated Soft Drinks by
Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 16

Table 14: World Carbonated Soft Drinks Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Geographic Region -
USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World 16
Trends 17
Consumer Preferences Reshape Global Soft Drinks Market 17
Consumption on Growth Track 17
Competing Closely with Hot Beverages 17
Manufacturers Vie for Taste of Local Products in Emerging
Markets 17
Fruit Juices Demand On the Rise 18
Advent of Malt-based Non-Alcoholic Beverages 18
Sales Volumes Defy Economic Downturns 18
New Categories Hit the Market 18
Consumers Demand Healthy Drinks 19
Functional Beverages: A Niche Market 19
Herbal Concoctions 19
Altering Demographics 19
Diet Drink Trends 19
FDA Approval for Ace K in Diet Drinks 19
Powdered Drinks: Catching Up with Adults 19
Hot Drinks Decline in Popularity 19
From Soft Drinks to Specialty Drinks 19
Consolidation Wave Grips the Soft Drinks Bottling Market 19
Fruit Juices - Slowly but Steadily Rising the Charts 20
Juice and Drinks in a Duel 20

5. Hot Beverages (Coffee & Tea) 20
Coffee Industry - An Overview 20
History of Coffee 21
Organization and Structure 21
Types of Coffees 21
Regular Coffee 21
Blended Coffee 21
Instant Coffee 21
Decaffeinated Coffee 21
Specialty Coffee 21
Tea Industry - An Introduction 22
Tea Varieties in Leading Markets 22
India 22
Sri Lanka 22
Africa 22
China 22
Indonesia 23
Some Specialty Blends 23
Tea Vs. Coffee: A Pitched Battle 23
Table 15: World Market for Coffee by Geographic Region - USA,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East, and Latin American Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2003 through
2008 23

Table 16: World Market for Tea by Geographic Region - USA,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East, and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 24

6. Fruit & Vegetable Juices 24
Overview 24
Prominent Demand Growth Drivers 25
Table 17: World Market for Fruit Juices by Geographic Region
- USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East, and Latin American Markets Independently
Analyzed with Annual Sales Figures in Million Liters for
Years 2003 through 2008 25

Table 18: World Market for Vegetable Juices by Geographic
Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East, and Latin American Markets Independently
Analyzed with Annual Sales Figures in Million Liters for
Years 2003 through 2008 26
Emerging Economies Present Substantial Growth Opportunities 26
Trends and Issues 26
Fortified Drinks: The Latest Fad 27
Table 19: Nutrients Available in Fruit Juices: Percentage
Availability of Calcium, Vitamin C, Vitamin E, B-Vitamins,
Folic Acid or Folate, Omega-3 Fatty Acids, and Beta Carotene 27
100% Juices are in Vogue 27
Convenience and Portability are the Buzz Words 27
Increased Acceptance as an All-Day Drink 27
Demand Growing for Nutritive and Natural Portion-Controlled
Beverages 28
Table 20: Leading Players in the Global Fruit and Vegetable
Juices Market (2005): Percentage Breakdown of Unit Sales for
Coca-Cola, PepsiCo, Cadbury Schweppes, Kraft Foods, Procter
& Gamble, Wimm Bill Dann, Ocean Spray Cranberries, Marbo,
Sunkist Growers, Private Label, and Others 28

7. Mergers and Acquisitions 29

8. Strategic Corporate Developments 40

9. Product Launches 45

A REGIONAL PERSPECTIVE

1. United States 48
Non-Alcoholic Beverages Market Challenged by Health and
Packaging Issues 48
Bottled Water Market 49
An Overview 49
Growth of Bottled Water Industry 49
Table 21: US Market for Bottled Water by Product Segment -
Sparkling Water and Non-Sparkling Water Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2003 through 2008 49

Table 22: US Market for Bottled Water by Product Segment -
Sparkling Water and Non-Sparkling Water Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 and 2008 50
Leading Players/Brands 50
Table 23: Leading Brands in the US Bottled Water Market
(2006-2007): Percentage Breakdown of Value Sales for
Aquafina, Dasani, Poland Spring, Glaceau VitaminWater,
Propel, Arrowhead, Deer Park, Crystal Geyser, Nestle Pure
Life, Private Label, and Others 50

Table 24: Leading Players in the US Convenience/PET Still
Water Market (2006-2007): Percentage Breakdown of Value Sales
for Nestle Waters North America, Pepsico, Coca Cola Co.,
Glaceau Water Co., Quaker Oats Co., Danone Waters of North
America, Crystal Geyser Water Co., Kraft Foods, Natural
Waters of Viti, Private Label, and Others 51

Table 25: Leading Brands in the US Convenience/PET Still
Water Market (2006-2007): Percentage Breakdown of Value Sales
for Aquafina, Dasani, Poland Spring, Glaceau VitaminWater,
Propel, Arrowhead, Deer Park, Crystal Geyser, Nestle Pure
Life, and Private Label 51
Hot Beverages (Tea & Coffee) Market 52
Overview 52
Table 26: US Market for Hot Beverages (Coffee and Tea) by
Product Segment - Coffee and Tea Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2003 through
2008 52

Table 27: US Market for Hot Beverages (Coffee and Tea) by
Product Segment - Coffee and Tea Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 52
Leading Brands 53
Table 28: Leading Players in the US Refrigerated Tea Market
(2006-2007): Percentage Breakdown of Value Sales for Turkey
Hill Dairy, Donovan Coffee, Pom Wonderful, WM Bolthouse
Farms, Coca Cola, Ferolito Vultaggio & Sons, Milois Tea,
Wengert’s Dairy, Galliker Dairy, Private Label, and Others 53

Table 29: Leading Players in the US Refrigerated Tea Market
(2006-2007): Percentage Breakdown of Value Sales for Turkey
Hill Dairy, Donovan Coffee, Pom Wonderful, WM Bolthouse
Farms, Coca Cola, Ferolito Vultaggio & Sons, Milois Tea,
Wengert’s Dairy, Galliker Dairy, Private Label, and Others 53

Table 30: Leading Brands in the US Canned and Bottled Tea
Market (2006-2007): Percentage Breakdown of Value Sales for
Arizona, Lipton, Snapple, Lipton Brisk, Diet Snapple,
Nestea, Lipton Iced Tea, Nestea Enviga, Nestea Diet, Private
Label, and Others 54

Table 31: Leading Brands in the US Ready-to-Drink Coffee
Market (2006-2007): Percentage Breakdown of Value Sales for
Frappuccino, Doubleshot, Starbucks Iced Coffee, Bolthouse,
Doubleshot Light, Godiva Belgian Blends, and Others 54
Fruit/Vegetable Juices 54
Overview 54
Increase in the Supply of Organic Milk in the US 54
Leading Brands 55
Table 32: Leading Brands in the US Refrigerated Orange Juice
Market (2006): Annual Sales in US$ Million for Tropicana
Pure Premium, Minute Maid, Florida's Natural, Simply Orange,
Minute Maid Premium Heart Wise, Tropicana Pure Premium
Healthy Kids, Tropicana Pure Premium Immunity Defense,
Minute Maid Pure Premium for Kids, and Tropicana Pure
Premium Healthy Heart 55

Table 33: Leading Brands in the US Fruit Drinks Market
(2005): Percentage Breakdown of Volume Sales for Tropicana
Twister, Snapple, Crystal Light, Snapple Elements, Minute
Maid Light, Minute Maid, Bellywashers, V 8 Splash, Mistic,
Diet Snapple, and Others 55
Sport & Energy Drinks 56
Table 34: US Market for Sports and Energy Drinks by Product
Segment - Sports Drinks and Energy Drinks Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 56
Leading Brands 56
Table 35: Leading Brands in the US Energy Drinks Market
(2006-2007): Percentage Breakdown of Value Sales for Red
Bull, Monster Energy, Rockstar, Full Throttle, Sobe No Fear,
Amp, Sobe Adrenaline Rush, Tab Energy, Powerade, and Monster
Energy XXL 56

Table 36: Leading Brands in the Bottled Sports Drink Market
(2006-2007): Percentage Breakdown of Value Sales for
Gatorade, Powerade, Gatorade Frost, Gatorade Rain, Gatorade
All Stars, Gatorade Fierce, Gatorade X Factor, Gatorade Am,
Powerade Option, and Gatorade Xtremo 57

Table 37: Leading Brands in the US Energy Drink Market
(2005-2006): Sales in US$ Million for Red Bull, Monster
Energy, Rockstar, Full Throttle, SoBe No Fear, AMP, SoBe
Adrenaline Rush, Tab Energy, SoBe Lean, and Powerade 57

2. Canada 57
Non-Alcoholic Beverages Market - An Overview 57
Table 38: Leading Players in the Canadian Soft Drinks Market
(2005): Percentage Breakdown of Retail Volume Sales for
Coca-Cola Ltd., Pepsi-Cola Canada Beverages Ltd., Minute Maid
Co. of Canada, Cadbury Beverages Canada Inc., and Others 58
Distribution Dynamics 58
Sports & Energy Drinks 58
Bottled Water 58
Table 39: Bottled Water Market in Canada (2005): Percentage
Breakdown of Retail Off-Trade Volume Sales by Distribution
Channel - Supermarkets, Other Food Stores, Discount Stores,
Vending Machines, and Others 58

3. Japan 59
Bottled Water Market 59
Overview 59
Leading Players 59
Table 40: Leading Players in the Japanese Bottled Water
Market (2005): Percentage Breakdown of Sales for Suntory,
Coke Japan, House Foods, Mitsubishi, Nestle Japan,
Calpis/Danone, Kirin, Ohtsuka, Sapporo, Bourbon, and Others 59
Sports and Energy Drinks Market 59
Competitive Analysis 60
Table 41: Leading Players in the Japanese Sports Drink
Market (2005): Percentage Breakdown of Shipments for Otsuka
Pharmaceutical, Coca-Cola (Japan), Suntory Foods, DyDo
Drinco, and Others 60
Hot Beverages (Tea & Coffee) 60
Rising Popularity of Fresh Ground Coffee 60
Chinese Green Tea in Japan 60
Market Leaders 60
Table 42: Leading Players in the Japanese Hot Beverages
Market (2005): Percentage Breakdown of Retail Value Sales
for Nestlé Japan, Ajinomoto General Foods, UCC Ueshima
Coffee, Ito En, Key Coffee, Private Label, and Others 61
Fruit & Vegetable Juices 61
Table 43: Japanese Market for Fruit & Vegetable Juices by
Product Segment - Fruit Juices (Frozen Concentrates, Chilled
Ready to Serve Juices, and Shelf Stable Juices), and
Vegetable Juices Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2003 through 2008 61

4. Europe 62
Sports and Energy Drinks 62
Table 44: European Market for Sports and Energy Drinks by
Product Segment - Sports Drinks and Energy Drinks
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 62
Fruit & Vegetable Juices 62
Overview 62
Table 45: European Market for Fruit & Vegetable Juices by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in Million Liters for Years 2003
through 2008 63
Organic Juices - Lucrative Potential 63
Bottled Water 63
Consumption Trends 63
Table 46: European Market for Bottled Water by Product
Segment - Sparkling Water and Non-Sparkling Water
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 64
Hot Beverages (Tea & Coffee) 64
Table 47: European Market for Hot Beverages (Coffee and Tea)
by Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 64

Table 48: European Market for Hot Beverages (Coffee and Tea)
by Product Segment - Coffee and Tea Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 65
Fortified Drinks Gain Ground 65
Newcomers Ruling the Roost 65

4a. France 66
Bottled Water Market 66
An Overview 66
Players and Competition 66
Table 49: Leading Players in the French Bottled Water Market
(2005): Percentage Breakdown of Sales for Nestlé, Danone,
and Others 66
Fruit & Vegetable Juice Market 66
100% Juice Sector - A Vibrant Market 66
Table 50: French Market for Fruit & Vegetable Juices by
Product Segment - Fruit Juices (Frozen Concentrates, Chilled
Ready to Serve Juices, and Shelf Stable Juices), and
Vegetable Juices Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2003 through 2008 66
Soft Drinks 67
Table 51: Leading Players in the French Soft Drinks Market
(2005): Percentage Breakdown of Retail Volume Sales for
Perrier Vittel France, Danone, Groupe, Neptune, Coca-Cola
Enterprises, Private Label, and Others 67

4b. Germany 67
Sports and Energy Drinks Market 67
Table 52: German Market for Sports and Energy Drinks by
Product Segment - Sports Drinks and Energy Drinks
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 67
Hot Beverages (Tea & Coffee) 68
Table 53: Leading Players in the German Hot Beverages Market
(2005): Percentage Breakdown of Retail Value Sales for Kraft
Foods Deutschland, Tchibo Holding, Nestlé Deutschland, Alois
Dallmayr, Melitta Unternehmensgruppe Bentz, Teekanne,
Ostfriesische Tee Gesellschaft, Deutsche Extrakt Kaffee,
Private Label, and Others 68
Bottled Water 69
Table 54: German Market for Bottled Water by Product Segment
- Sparkling Water and Non-Sparkling Water Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 69

4c. United Kingdom 69
Bottled Water Market - An Overview 69
Market Drivers 69
Popular Bottled Water Categories 69
Leading Players 70
Table 55: Leading Players in the UK Bottled Water Market
(2005): Percentage Breakdown of Sales for Danone, Nestlé,
and Others 70
Sports and Energy Drinks 70
Table 56: UK Market for Sports and Energy Drinks by Product
Segment - Sports Drinks and Energy Drinks Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 70
Hot Beverages 71
Consumption 71
Table 57: Hot Beverages Market in the UK (2006-2007):
Percentage Breakdown of Value Sales by Type - Instant
Coffee, Standard Tea, Roast & Ground Coffee, Hot Chocolate,
Fruit & Herbal Tea, and Malted Drinks 71
Leading Brands 71
Table 58: Leading Players in the UK Coffee Market (2005):
Percentage Breakdown of Retail Value Sales for Nescafé,
Kenco, Douwe Egberts, Maxwell House, Cafédirect, Private
Label, and Others 71

5. Asia-Pacific 72
Fruits and Vegetable Juices Market 72
Table 59: Asia-Pacific Market for Fruit & Vegetable Juices by
Product Segment - Fruit Juices (Frozen Concentrates, Chilled
Ready to Serve Juices, and Shelf Stable Juices), and
Vegetable Juices Independently Analyzed with Annual Sales
Figures in Million Liters for Years 2003 through 2008 72
Bottled Water Market 72
Overview 72
Table 60: Asia-Pacific Market for Bottled Water by
Geographic Region - China, Indonesia, Thailand, and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008 73
Competition 73
Role of Global Bottled Water Giants 73
Southern Asia: Potable Water is a Precious Commodity 73
Bottled Drinking Water Drives the Indian Non-Alcoholic
Beverage Sector 73
Hot Beverages 74
Table 61: Asia-Pacific Market for Hot Beverages (Coffee and
Tea) by Product Segment - Coffee and Tea Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 74
Overview of Select Markets 74
Afghanistan 74
Bottled Water Market 74
Australia 75
Improving Economy Bolsters Café Culture 75
Upsurge of Premium Products Associated to Classy Lifestyle 75
China 75
The Chinese Coffee Industry 75
The Chinese Tea Industry 76
India 76
The Coffee Industry 76
The Tea Industry 77
Indonesia 77
West Java: Indonesia’s Tea Production Hub 78
Branded Tea Producers 78
Branded Tea Distribution Network 78
Functional Herbs Propel Up the Instant Coffee Sector in
Indonesia 78
South Korea 78
Sri Lanka 79
Vietnam 79

6. Latin America 79
Bottled Water Market 79
Overview 79
Table 62: Bottled Water Market in Latin America (2005):
Average Per Capita Consumption by Select Country - Mexico,
Argentina, Brazil, and Cuba 80

Table 63: Latin American Market for Bottled Water by
Geographic Region - Brazil, Mexico, and Rest of Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 80
Sports and Energy Drinks 80
Table 64: Latin American Market for Sports and Energy Drinks
by Product Segment - Sports Drinks and Energy Drinks
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 81
Fruit & Vegetable Juice Market 81
Brazil - Largest Producer of Orange Juice 81
Table 65: Leading Players in the Brazilian Juices Market
(2005): Percentage Breakdown of Volume Sales for Sucos Del
Valle, Marbo/Tampico, Parmalat, Macropack, Danone, and
Others 81


GLOBAL DIRECTORY