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The global outlook series on Snack Foods provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a sneak peek into the global snack foods industry, and offers a preview on all the recent mergers, acquisitions, and strategic corporate developments. Annotated with 37 information-rich tables presenting market data findings, facts, figures and analytical research projections, the entire discussion contained in the global outlook series is designed to be quantitatively informative. A regional level discussion mirrors the retail scenario in the US and briefly captures noteworthy trends in select product segments, together with quantitative analysis of sales of top product brands across product market segments such as, Salty Snacks, Dried Meat Snacks, Crackers, Nutritional Snack/Trail Mix, Frozen Appetizer/Snack Roll, Snack Nuts/Seeds/Corn Nuts, Potato Chips, Pretzels, Cheese Snacks, Snack Cakes, Snack Pies, and Snack-size Chocolate Candies, among numerous others. Other regional markets briefly abstracted with explanatory research commentaries, and statistical findings include Canada, Japan, Europe, France, Germany, UK, Spain, Poland, Asia, China, India, and Indonesia, among others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 320 companies worldwide.
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SNACK FOODS GOS-092
A GLOBAL OUTLOOK, SEPTEMBER 2008
CONTENTS
1. Overview 1
Global Market: A Quick Primer 1
Table 1: Global Market for Snack Foods by Product Segment -
Salted Snacks [Potato Chips, Tortilla & Corn Chips, Meat
Snacks, Snack Nuts, Popcorn (RTE & Microwaveable), Pretzels,
Cheese Snacks, and Others], Bakery Snacks (Includes
Confectionery Snacks), and Specialty & Frozen Snacks Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2005 through 2008 1
A World of Opportunity 2
Snacks Foods: An Ever Evolving Industry 2
Alternate Snacks Market 2
Worldwide Market Trends 3
The United States: “Opportunity & Beyond” 3
Europe - Follows the United States Exhibiting Mixed Trend 3
Asia Bites the Snack Bait 3
Innovations in Savory Snacks 3
Increased Demand for Functional Food Boosts Sales in
Developed Regions 3
Indulgence - A Major Trend in Affluent Markets 4
Sale of Industrial Products Increases due to Changes in
Eating Habits 4
Nut Snacks - Among the Fast Growing Segments 4
Health Oriented Bagged Snacks Gain Ground 4
Organic Trend Catching in 5
Innovation in the Breakfast Snacks Sector 5
Packaged Sweet Snacks, A Sweet Indulgence Category 5
Trade Barriers 5
Future Strategies 5
Co-Branding 5
Indulgent Products 6
Age-Specific Brands 6
Brand Localization 6
Health-Orientated Products 6
Organic Bakery Products 6
2. Mergers and Acquisitions 6
3. Strategic Corporate Developments 16
4. Product Launches & Developments 18
5. North America - A Regional Perspective 25
5a. United States 25
Overview 25
Salty Snacks: The Favorites 25
Meat Snacks: Among the Sectors with High Growth Potential 25
Flavors: Spicing Up the Chips Market 25
Innovation in Snacks to Counteract Obesity Problem 26
Baby Boomers: Major Drivers for Healthy Snacks 26
Dried Fruit Snacks: Making Inroads 26
Comedy Flicks Provide Solace to Popcorn Market 26
Shelled Nuts: Driving the Nuts Market 26
Sale of Organic Snack Food On the rise 26
Market Statistics 27
Table 2: US Market for Snack Foods by Product Segment -
Salted Snacks [Potato Chips, Tortilla & Corn Chips, Meat
Snacks, Snack Nuts, Popcorn (RTE & Microwaveable), Pretzels,
Cheese Snacks, and Others], Bakery Snacks (Includes
Confectionery Snacks), and Specialty & Frozen Snacks Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2005 through 2008 27
Table 3: Leading Brands in the US Snack Cake Market (2006):
Percentage Breakdown of Retail Value Sales for Little Debbie,
Hostess, Tastykake, Drake’s, Dolly Madison, Entenmann’s,
Freed’s Bakery, Marinela, BlueBird, Mrs. Freshley’s, Break
Cake, and Others 28
Table 4: Leading Brands in the US Snack Pies Market (2006):
Percentage Breakdown of Retail Value Sales for Hostess,
Tastykake, Table Talk, JJ’s, Drake’s, Entenmann’s, Home Run
Pie, Little Debbie, Country Baker, Krispy Kreme, Cutie Pie,
and Others 28
Table 5: Leading Snack-size Chocolate Candies Brands in the
US (2006-2007): Retail Value Sales in US$ Million for Reeses,
Snickers, Kit Kat, M&M's, and Nestle Butterfinger 28
Table 6: Leading Salty Snack Brands in the US (2006): Sales
in US$ Million for Lay's, Doritos, Tostitos, Cheetos, and
Wavy Lay's 29
Table 7: Select Snack Nut Brands in the US (2006-2007): Sales
in US$ Million for Planters, Blue Diamond, and Sunkist 29
Table 8: Leading Dried Meat Snack Brands in the US (2006-
2007): Sales in US$ Million for Jack Link's, Oh Boy! Oberto,
and Slim Jim 29
Table 9: Leading Bakery Food Processors in the US (2006):
Sales in US$ Million for General Mills, Rich Products, Sara
Lee, Ralcorp Frozen Bakery Products, and The Schwan Food
Company 29
Table 10: Leading Cracker Brands in the US (2005-2006): Value
Sales (in US$ Million) and Volume Sales (in Million Units)
for Kraft Nabisco Ritz, Sunshine Cheeze-It (Kellogg Snack
Div), Kraft Nabisco Wheat Thins, Pepperidge Farm Goldfish,
Kraft Nabisco Triscuit, Kraft Nabisco Premium, Kraft Nabisco
Grahams, Keebler Club (Kellogg Snack Div), Keebler Town House
(Kellogg Snack Div), and Lance Cracker Sandwich 30
Table 11: Leading Potato Chips Brands in the US (2005-2006):
Value Sales (in US$ Million) and Volume Sales (in Million
Units) for Lay's, Wavy Lay's, Ruffles, Pringles, Baked Lay's,
Utz, Lay's Stax, Cape Cod, Lay's Kettle Cooked, and Herr's 30
Table 12: Leading Pretzel Brands in the US (2005-2006): Value
Sales (in US$ Million) and Volume Sales (in Million Units)
for Snyder's, Rold Gold, Utz, Combos, Herr's, Bachman,
Anderson, Nabisco Mister Salty, Old Dutch, and Jays 31
Table 13: Leading Cheese Snack Brands in the US (2005-2006):
Value Sales (in US$ Million) and Volume Sales (in Million
Units) for Cheetos, Baked Cheetos, Wise Cheez Doodles,
Cheetos Natural, Utz, Bachman Jax, Cheetos 100 Calorie Pack,
Golden Flake, Robert's American Gourmet Smart Puffs, and
Snyder of Berlin 31
Table 14: Leading Corn Snack Brands (Excluding Tortilla
Chips) in the US (2005-2006): Value Sales (in US$ Million)
and Volume Sales (in Million Units) for Fritos, Fritos
Scoops, Bugles, Fritos Flavor Twists, Snyder of Berlin, Utz,
Jays O-Ke-Doke, Old Dutch, Mike-Sell's, and Chester's 32
Table 15: Leading Tortilla/Tostada Chips Brands in the US
(2005-2006): Value Sales (in US$ Million) and Volume Sales (in
Million Units) for Doritos, Tostitos, Tostitos Scoops,
Santitas, Mission, Tostitos Gold, Tostitos Natural, Baked
Doritos, Tostitos Light, and Garden of Eatin' Blue Chips 32
Table 16: Leading Nutritional Snack/Trail Mix Brands in the
US (2005-2006): Value Sales (in US$ Million) and Volume Sales
(in Million Units) for Planters, Ocean Spray Craisins,
Tropical, Ann's House of Nuts, Good Sense, Harmony, Sahale
Snacks, Terri Lynn, Reeses Snacksters, and Eilliens 33
Table 17: Leading Frozen Appetizer/Snack Roll Brands in the
US (2005-2006): Sales in US$ Million for Totino's Pizza
Rolls, T.G.I. Friday's, Bagel Bites, Jose Ole, El Monterey,
Delimex, Poppers, Pagoda Cafe, and Hot Bites Bagel Bites 33
Table 18: Leading Cookie Brands in the US (2005-2006): Sales
in US$ Million for Kraft Nabisco Oreo Cookies, Kraft Nabisco
Chips Ahoy Cookies, and Private Label Cookies 34
Table 19: Leading Dried Meat Snack Brands in the US (2005-
2006): Sales in US$ Million for Oh Boy! Oberto, Slim Jim,
Jack Link's, Private Label, and Bridgford 34
Table 20: Leading Dried Fruit Snack Brands in the US (2005-
2006): Sales in US$ Million through Supermarkets, Drug Stores
and Mass Merchandisers for Sun Maid Raisins, Private Label
Raisins, and Sunsweet Dried Plums 34
Table 21: Leading Snack Nuts/Seeds/Corn Nut Brands in the US
(2005-2006): Sales in US$ Million for Planters Snack Nuts,
Private Label Snack Nuts, and Blue Diamond Snack Nuts 34
5b. Canada 35
Overview 35
Table 22: Canadian Snack Foods Market by Product Segment -
Salted Snacks [Potato Chips, Tortilla & Corn Chips, Meat
Snacks, Snack Nuts, Popcorn (RTE & Microwaveable), Pretzels,
Cheese Snacks, and Others], Bakery Snacks (Includes
Confectionery Snacks), and Specialty & Frozen Snacks Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2005 through 2008 35
6. Japan 36
Overview 36
Table 23: Japanese Market for Snack Foods by Product
Category/Segment - Salted Snacks [Potato Chips, Tortilla &
Corn Chips, Meat Snacks, Snack Nuts, Popcorn (RTE &
Microwaveable), Pretzels, Cheese Snacks, and Others], Bakery
Snacks (Includes Confectionery Snacks), and Specialty &
Frozen Snacks Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2005 through 2008 36
Characteristic Traits of the Japanese Market 36
The Japanese Flagging Behind in Snacking 37
Wholesalers: A Crucial Link in the Retail Chain 37
Demographic & Consumption Patterns 37
Competitive Scenario 38
Table 24: Leading Players in the Japanese Snack Foods Market
(2005 & 2006): Percentage Breakdown of Sales for Calbee
Foods, Meiji Seika, Koikeya, Yamazaki Nabisco, Tohato, House
Foods, Japan Frito-Lay, Morinaga, Ezaki Glico, and Others 38
Table 25: Leading Players in the Japanese Bean Snacks Market
(2005 & 2006): Percentage Breakdown of Sales for Bourbon,
Denroku, Kasugai Seika, and Others 38
Table 26: Leading Players in the Japanese Instant Noodles
Market (Packaged in Cups) (2005 & 2006): Percentage Breakdown
of Sales for Nissin Food Products, Toyo Suisan, Acecook,
Myojo Foods, Sanyo Foods, and Others 39
Table 27: Leading Players in the Japanese Instant Noodles
Market (Packaged in Regular Packets) (2005 & 2006):
Percentage Breakdown of Sales for Sanyo Foods, Nissin Food
Products, Myojo Foods, Toyo Suisan, House Foods, and Others 39
Table 28: Leading Players in the Japanese Ready-to-Eat Pastas
Market (2005 & 2006): Percentage Breakdown of Sales for
Nissin Foods, Nippon Flour Mills, Hagoromo Foods, Showa
Sangyo, Okumoto Flour Milling, and Others 40
7. Europe 40
Overview 40
Trends in the European Snack Foods Industry 40
Can Noodles Compete in Europe’s Snack Food Market? 40
Competition from Alternative Snacks 41
The European Snacks Association 41
Table 29: Leading Players in Western European Savory Snacks
Market (2005 & 2006): Percentage Breakdown of Retail Value
Sales for PepsiCo, Finalrealm, Lorenz Snack, Danone,
Intersnack, Granaria, P&G, Longolf, Unichips Int'l, Altria,
and Others 41
7a. France 42
Overview 42
Sandwiches Ignite the French Passion 42
Table 30: Sandwiches Market in France (2005 & 2006):
Percentage Breakdown of Retail Value Sales by Retail Outlet -
Bakery Stores, Sandwich Stores, Supermarkets, and Others 42
Retailing Trends 43
Table 31: Snack Foods Market in France (2005 & 2006):
Percentage Breakdown of Retail Value Sales by Retail Outlet
- Supermarkets, Groceries/Bakeries, Vending Machines, Stores
at Gasoline Stations, and Tobacco Shops 43
Challenges on the Export & Import Front 43
7b. Germany 44
Biscuits Market 44
Leading Players 44
Savory Snacks Market 44
Table 32: Leading Players in the German Savory Snacks Market
(2005 & 2006): Percentage Breakdown of Value Sales for
Bahlsen, Chio Snacks, Joseph Wolf, Pfanni, Stixi and Others 44
7c. United Kingdom 44
Market Overview 44
Trends in the Snack Food Industry 45
Nuts: Craving for Shelf Space 45
Dry Fruit Snacks: Gaining Popularity 45
Product Innovation: The Key to Success 45
Bagged Snacks 45
Table 33: Leading Bagged Snacks Brands in the UK (2006):
Sales in £ ‘000 for Walkers Crisps, Pringles, McCoy's,
Sensations, Doritos, Hula Hoops, Quavers, Mini Cheddars,
Kettle Chips, and Wotsits 45
Biscuits 46
Table 34: Leading Biscuit Brands in the UK (2006): Sales in £
‘000 for Kit Kat, McVitie's Chocolate Digestives, McVitie's
Jaffa Cakes, Snack-a-Jacks, Ryvita, Kellogg's Nutri-Grain,
Jacob's Crackers, Go-ahead!, Twix, and Cadbury Fingers 46
Table 35: Snack Foods Market in the UK (2006-2007): Sales in
£ Million by Product Type - Biscuits and Cakes 46
7d. Spain 47
Overview 47
Table 36: Spanish Market for Snack Foods by Product Category
- Salted Snacks, Bakery Snacks, and Specialty & Frozen Snacks
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2005 through 2008 47
7e. Poland 47
8. Asia-Pacific - A Regional Perspective 47
Overview 47
8a. China 48
Snacking Gets Popular 48
Popcorn Likely to Lead Snack Market 48
Chocolate Confectionery Steps into Snack Market 48
8b. India 49
Overview 49
Market Opens Up to the Snacking Culture 49
Potato Chips Market 49
Consumer Behavior 50
8c. Indonesia 50
Overview 50
Traditional Snacks Rule the Market 51
8d. South Korea 51
Theatre Industry Fuels Popcorn Market 51
US Leads the Popcorn Import Pack 51
8e. Taiwan 52
8f. Thailand 52
Potato Chips - The Popular Snack 52
Table 37: Leading Potato Chips Manufacturers in Thailand
(2005 & 2006): Percentage Breakdown of Sales for Frito Lay,
Tasto, and Others 52
9. Latin America 52
Overview 52
Trends 52
Mexico 53
GLOBAL DIRECTORY
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