World Home Furnishings Market Brief

World Home Furnishings Market Brief

The global outlook series on Home Furnishings provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird’s eye view of the home furnishing industry, the fundamentals underlying the industry’s behavior, and actionable insights into select categories of home improvement products i.e. Ceramic Tiles, Architectural Coatings, Rugs and Carpets, Wall Coverings, Wood Panel, Furniture and Fixture, Wall Carpet, and Laminate Floorings. Annotated with 39 information rich tables, the US market is extensively investigated with discussion in this section elaborated with data tables which capture retailing statistics, consumer spending, product sales in each identified segment, sales of leading retailers, and advertising spending/trends, among others parameters. The US market discussion helps the reader single out noteworthy trends in product market verticals such as, Shower Curtains, Bath Accessory, Ceramic Tiles, Home Improvement Products, Upholstered Furniture, Houseware Products, Plastic Cutlery, Sink Sets/Cutlery Trays, Kitchen Tools and Gadgets, and Kitchen Textiles, among others. Other markets briefly abstracted to offer the reader a prelude to regional level dynamics include Canada, Japan, Europe, France, Germany, Italy, Russia, Spain, UK, Australia, China, India, Argentina, Brazil and Middle East. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 957 companies worldwide.

HOME FURNISHINGS GOS-039
A GLOBAL OUTLOOK, SEPTEMBER 2008


CONTENTS


1. Global Overview 1
Home Furnishings 1
Table 1: Global Home Furnishings Market (2005): Percentage
Breakdown of Sales by Segment - Durable House Furnishing;
Semi-Durable House Furnishing; China Glassware, Tableware and
Utensils; and Small Electric Appliances 1
Better and Bigger Homes 1
Improving Older Homes 1
Home Owners - Expenditure on Home Goods 1
Highly Competitive Home Furnishing Market 2
Home Improvement Products 2
Ceramic Tiles Market 2
Stone Tile: Imitating Nature 3
Architectural Coatings Market 3
Rugs and Carpets Market 3
Bright and Whimsical Patterns - The Latest Trends 4
Kids Rugs - Emerging Lucrative Business 4
Holiday-Themed Rugs - Smooth Sailing in Troubled Waters 4
Potential Threats 4
Trends and Issues 4
Retail Sector Dynamics Characterizes the Home Furnishing Sector 4
Globalization Catches Up with the Supply and Procurement of
Home Furnishing Products 5
Retailing Sector Dynamics Fuels Up Home Furnishing Market 5
Home Accent Segment: Retailers Rule the Roost 5
Eco-Friendly Home Furnishings: Organic is the New Mantra 5
Product Category - Specific Trends 6
Bath Accessories: Manufacturers Look Beyond Resins 6
Demand for Standalones 6
Shifting Consumer Preference for Cotton- Blended Rugs Drives
up the Bath Rugs Sector 6
Rise in Bath Towels Imports 6
Mattress Pads: Comfort and Functionality Top It 6
Sales of Blankets to Rise in Near Future 6
Conventional Quilts Might Need to Call It Quits 6
Rugs to Riches 6
Sheets & Pillowcases Under Pressure 6
Sleep Pillows: Demand for Down and Feather Up 7
Table Linen: Designer Brands and Coordinated Products Turn
the Tables 7
Shower Curtains: A Flurry of Importing Activity 7
Imports Dominate the Retail Market for Decorative Pillows 7
Wall Coverings Market 7
Innovation Adds Color to Paints Landscape 7
Digital Printing to Resuscitate Wall Paper Market 7
Faux Finishes Hold Promise 8
A Cyclical Trend 8
Designers - Success Determining Factor 8
Raw Material Prices Deter Paint’s Growth 8
Environmental Concerns - Side Effects 8
Wood Panel Industry 9
Increasing Consumption of Panels in Manufactured Products 9
Industrial Use of Wood Panels to Post Above Average Gains 9
Construction Applications to Witness Steady Growth 9
OSB Replaces Plywood in Several Applications 9
Higher Use of MDF in Construction and Manufacturing Segments 9
Growing Popularity of MDF Backed by Technological Advancements 9
Furniture and Fixture Industry 9
Key Furniture Trading Markets 9
The Latest Fads 10
The Upholstered Furniture Market 10
The Wall Carpet Industry 11
The Carpet Market 11
A Cyclical Market 11
Emerging Mattress Industry 11
Distribution Network 12
Specialty Retailers 12
Top Specialty Retailers 12
Laminate Flooring Market 12
Table 2: Global Laminate Flooring (EPLF) Market by European
Producers with Annual Sales Figures in Million Square Meters
for Years 2003 through 2008 13

2. Mergers and Acquisitions 13

3. Strategic Corporate Developments 28

4. Product Launches & Developments 32

A REGIONAL PERSPECTIVE

1. United States 33
US Home Fashion Market 33
Table 3: US Market for Home Fashion by Product Segment -
Bath Goods, Bed Covers, Bedding, Crafts and Yarns, Draperies
and Curtains, and Others Independently Analyzed with Annual
Sales Figures in US$ Billion for Years 2003 through 2008 34

Table 4: US Home Fashion Market (2004 & 2008): Percentage
Breakdown of Dollar Sales by Product Segment - Bath Goods,
Bed Covers, Bedding, Crafts and Yarns, Draperies and
Curtains, and Others 35
Home Fashion - Market Trends 35
US Home Furnishing Market 35
Table 5: Home Furnishings Market in the US (2004 & 2008):
Percentage Breakdown of Sales by Category - Furniture,
Lighting, Housewares, Tabletop, Textiles, Major Appliances,
Rugs, and Framed Art and Mirrors 36
Key Players 37
Leading Specialist Retailers 37
Table 6: Leading Retailers in the US Home Furnishing Market
(2006): Sales in US$ Million for Wal-Mart, Target, Sears,
Bed Bath & Beyond, and JCPenney 37

Table 7: Leading Specialists in the US Home Furnishings
Market (2005 & 2006): Sales in US$ Million for Bed Bath &
Beyond, Williams-Sonoma, Linens 'N Things, IKEA US, and
Pier 1 Imports 37
Demand Drivers: Rise in Employment, Population & Recovery
from Natural Disasters 38
Kitchen Takes Center Stage along with Small Appliances 38
Organic Fiber Furnishing Rising in Demand 38
Wall Décor 38
Table 8: Wall Décor Market in the US (2006): Sales in US$
Million by State - California, Texas, New York, Florida,
Pennsylvania, Illinois, Ohio, Michigan, and Others 38
Curtains and Draperies 39
Exports 39
Retail Sector 39
Retailers and Strategies 39
Table 9: Leading Retailers in the US Curtains and Draperies
Market (2005): Percentage Breakdown of Sales for J.C.
Penney, Wal-Mart, Kmart, Sears, Target, Linens'n Things,
and Others 39
Window Coverers 39
Shower Curtains 40
Table 10: US Market for Shower Curtains by Retail Channel -
Department Store, Mass Merchants, Specialty Stores,
Catalogs, and Others Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008 40

Table 11: US Shower Curtains Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Retail Channel -
Department Store, Mass Merchants, Specialty Store,
Catalogs, and Others 41
Bath Accessory Market 41
Table 12: US Market for Bath Accessories by Distribution
Channel - Department Store, Mass Merchants, Specialty Store,
Catalogs, and Others Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008 42

Table 13: Bath Furnishings/Textiles Market in the US (2005 &
2006): Sales in US$ Million by Product Type - Bath Towels,
Bath/Scatter Rugs, Shower Curtains, Bath Accessories, and
Tank Sets 42

Table 14: Bath Furnishings/Textiles Market in the US (2006):
Sales in US$ Million by Distribution Channel - Discount
Department Stores, Home Textiles Specialty Chains, Mid-price
Chains, Off-price Chains, Warehouse Clubs, Department
Stores, Home Improvement Centers, Single- Unit Home
Specialty Stores, and Others 42
US Magazine Advertising Market 43
US Market for Ceramic Tiles - An Overview 43
Table 15: US Market for Kaolin by Category - Fiberglass
(Mineral Wool), Ceramic-Related Exports, Sanitaryware, Floor
and Wall Tile, Fine China and Dinnerware, Pottery,
Electrical Porcelain, and Miscellaneous Ceramic
Independently Analyzed with Annual Consumption Figures in
Thousand Tons for Years 2003 through 2008 44
Ceramic Tiles Industry: Swimming Against the Tide 44
US Market for Home Improvement Products - An Overview 44
Table 16: US Market for Housewares at Home Improvement
Outlets Analyzed with Annual Sales Figures in US$ Billion for
Years 2003 through 2008 45
Cocooning: Boosting Home Improvement Products Market 45
US Market for Wall Coverings 45
Wallpapers - Kids Become the New Targets 45
Designers’ Names Overtake Brand Equity 45
Digital Printing - The New Age Solution 45
Specialty Coats: Order of the Day 46
Interior Architectural Paints - Market Trends 46
Alternative Paint Technologies Gain Ground 46
US Market for Wood Panels 47
Surge in Demand for Wood Panels 47
Healthy Growth Prospects for Wood Panels 47
Rising Demand for OSB and MDF 47
OSB: A Key Alternative to Softwood Plywood 47
US Market for Furniture and Fixtures 47
Factors Influencing Growth 47
Upholstered Furniture 47
Table 17: US Market for Upholstered Retail Furniture by
Distribution Channel -Furniture Store and Chains, Department
Store, Specialty Store, and Others Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 48

Table 18: US Upholstered Furniture Retail Market (2004 &
2008): Percentage Breakdown of Dollar Sales by Distribution
Channel - Furniture Store & Chains, Department Store,
Specialty Store, and Others 48
Market Trends 49
Online Furniture Market Trend 49
Table 19: US Market for Furniture and Houseware through
Internet Analyzed with Annual Sales Figures in US$ Billion
for Years 2003 through 2008 49
Prevailing Trends in Kids’ Furniture Market 49
US Market for Carpets and Rugs 49
Trends in the Carpet Market 49
Rugs - Market Trends 50
Felt Tile and Carpets - Market Trends 50
US Market for Houseware Products 50
Table 20: US Market for Houseware Products by Type - Cooking,
Accessories; Plasticware Storage; Picture Frames, Art;
Giftware; Major Appliances; and Miscellaneous Independently
Analyzed with Annual Sales Figures in US$ Billion for Years
2003 through 2008 51

Table 21: US Houseware Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Type - Cooking,
Accessories; Plasticware Storage; Picture Frames, Art;
Giftware; Major Appliances; and Miscellaneous 51

Table 22: Houseware Market in the US (2005): Percentage
Breakdown of Sales by Select Retail Venue - Discount
Store/Supercenters, Specialty Store, Department Store,
Supermarkets, and Drug Store 52

Table 23: Houseware Products Market in the US (2005):
Percentage Breakdown of Sales by Type - Dinnerware, Cookware,
Bakeware and Microwaveware, Flatware, Beverageware, and
Others 52

Table 24: US Market for Kitchen Tools and Gadgets by
Distribution Channel - Department Stores, Mass Merchants,
Supermarkets and Drugstores, Specialty Stores, Catalogs, and
Others Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 52

Table 25: US Market for Kitchen Tools and Gadgets by
Distribution Channel - Department Stores, Mass Merchants,
Supermarkets and Drugstores, Specialty Stores, Catalogs, and
Others Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 53

Table 26: Kitchen Textiles Market in the US (2006):
Percentage Breakdown of Sales by Distribution Channel -
Discount Department Stores, Home Textiles Specialty Chains,
Mid-Price Chains, Off-Price Chains, Variety/ Closeout,
Warehouse Clubs, Single Unit Specialty Stores, Department
Stores, Direct-to-Consumer, and Others 53

Table 27: Kitchen Linen Market in the US (2006): Percentage
Breakdown of Sales by Distribution Channel - Discount
Department Stores, Home Textiles Specialty Chains, Mid-Price
Chains, Off-Price Chains, Department Stores,
Direct-to-Consumer, Single Unit Specialty Stores,
Variety/Closeout, Warehouse Clubs, and Others 54
Plastic Cutlery Market 54
Table 28: US Plastic Cutlery Market by Category - Branded
and Private Label through Food, Drug, and Mass Merchandise
Stores Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 54

Table 29: US Plastic Cutlery Market (2004 & 2008):
Percentage Breakdown of Dollar Sales through Food, Drug, and
Mass Merchandise Stores by Category - Branded and Private
Label 55

Table 30: US Plastic Cutlery Market by Category - Branded
and Private Label through Food, Drug, and Mass Merchandise
Stores Independently Analyzed with Annual Sales Figures in
Million Units for Years 2003 through 2008 55

Table 31: US Plastic Cutlery Market (2004 & 2008):
Percentage Breakdown of Volume Sales through Food, Drug, and
Mass Merchandise Stores by Category - Branded and Private
Label 55
Sink Sets/Cutlery Trays 56
Table 32: US Market for Sink Sets/Cutlery Trays by Category
- Private Label and Others through Supermarket, Drug, and
Mass Merchandise Stores Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008 56

Table 33: US Sink Sets/Cutlery Trays Market (2004 & 2008):
Percentage Breakdown of Value Sales through Supermarket,
Drug, and Mass Merchandise Stores by Category - Private
Label and Others 56

Table 34: US Market for Sink Sets/Cutlery Trays Market by
Category - Private Label and Others through Supermarket,
Drug, and Mass Merchandise Stores Independently Analyzed
with Annual Sales Figures in Million Units for Years 2003
through 2008 57

Table 35: US Sink Sets/Cutlery Trays Market (2004 & 2008):
Percentage Breakdown of Volume Sales through Supermarket,
Drug, and Mass Merchandise by Category - Private Label and
Others 57
Trends of Tabletop Products in the US 57
Distribution Channels 57
Table 36: US Market for Plastic Tabletop Products by
Distribution Channel - Mass Merchants, Specialty Stores,
and Department Stores Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through 2008 58

Table 37: US Plastic Tabletop Products Market (2004 &
2008): Percentage Breakdown of Dollar Sales by Distribution
Channel - Mass Merchants, Specialty Stores, and Department
Stores 58

Table 38: US Market for Tabletop Furnishing by Distribution
Channel - Mass Merchants, Department Store/Chains,
Specialty Store, Catalogs, and Others Independently
Analyzed with Annual Sales Figures in US$ Billion for Years
2003 through 2008 59

Table 39: US Tabletop Furnishing Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by distribution
Channel - Mass Merchants, Department Store/Chains,
Specialty Store, Catalogs, and Others 59
Tabletop Sectors 60
Table 40: US Market for Plastic Tabletop Products by Segment
- Beverageware, and Dinnerware Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 60

Table 41: US Plastic Tabletop Products Market (2004 & 2008):
Percentage Breakdown of Dollar Sales by Segment -
Beverageware, and Dinnerware 60
Retailers 60

2. Canada 60
Home Improvement Products - A Market Overview 60
Wall Coverings Market 60
Furniture and Fixture Market 61
Growth Drivers 61

3. Japan 61
Home Improvement Industry - An Overview 61
Wall Coverings Industry 61
Wall Paper Market 61
Distribution System in Japanese Wallpaper Market 62
Wood Panel Industry 62
Trend Towards Western and Semi-Western Housing Construction 62
Residential Housing 62
Ceramic Tiles 62
Carpets 62

4. Europe 63
European Market for Wall Coverings 63
European Market for Furniture and Fixtures 63
Furniture Market - A Brief Study 63
Furniture and Fixture - Market Characteristics 63
Demand Forces 64

4a. France 64
Joinery Market: Changing Preference 64
Wood Frame Housing 64
Wood Floor Industry 64
Furniture Sector 64

4b. Germany 65
Ceramic Tile Market 65
Furniture and Fixtures Market 65
Table 42: German Market for Household Furniture Analyzed with
Annual Sales Figures in DM Billion for Years 2003 through
2008 65
Textiles Market 66
Table 43: German Market for Textiles by Product Segment - Bed
Linen, Carpets/Curtains, and Haberdashery/Material
Independently Analyzed with Annual Sales Figures in DM
Billion for Years 2003 through 2008 66

Table 44: German Textile Market (2004 & 2008): Percentage
Breakdown of Dollar Sales by Product Segment - Bed Linen,
Carpets/ Curtains, and Haberdashery/ Material 66

4c. Italy 67
Italian Ceramic Tiles Market: An Overview 67
Vitrified Stoneware Market 67
Furniture and Fixtures Market 67

4d. Russia 67
Building Materials Market: An Overview 67
Imports of Home Improvement Products 67
Furniture Industry 67
Furniture and Fixtures - Market Trends 68
Russian Wall Coverings Market 68
Wallpaper, Ceramic Tiles, and Paints - The Finishing Products 68
Competitive Scenario 68

4e. Spain 68
Ceramic Tile Market 68
Structure of Spain’s Ceramic Tiles Industry 69

4f. United Kingdom 69
Sector Overview: Home Furnishings 69
Home Improvement Products Market Overview 69
Furniture and Fixtures Market 69
Factors Influencing UK Market for Furniture and Fixture 70
Market Trends 70
Shifting Focus: From Retailing to Manufacturing 70
Upholstered Furniture Market Witnesses Liquidation of
Companies 70
Market for Wall Coverings 70
Consolidation Trends 70
Market Drivers 71
Trends in Tiles Sector 71
Carpets Market 71

5. Asia-Pacific 71
Furniture and Fixtures Market 71

5a. Australia 71
Changing Consumer Perceptions and Needs 71
Australian Market for Home Improvement Products 71
Distribution Channels 72
Table 45: Gardening Products Market in Australia (2005):
Percentage Breakdown of Sales by Distribution Channel -
Landscapers, Retail Nursery, Garden Suppliers, Hardware
Stores, Garden Services, Discount Department Stores,
Supermarkets, and Others 72
Furniture and Fixture Market 72
Ceramic Sanitary Market - An Overview 72

5b. China 73
Ceramic Tiles Industry 73
Chinese Market for Home improvement Products 73
Housing Reforms: A Boon to the Industry 73
Chinese Wall Coverings Market 73
Factors Influencing Growth 73
Interior Décor Market - Consumption Patterns 73
The Ceramics Scenario 73
Wallpaper - Regaining Foothold 73
Furniture Market in China 74
Growth Influencing Factors 74
Furniture - An Emerging Market in China 74
Demand Growth Factors 74

5c. India 75
Home Furnishing Sector on Growth Path 75
Home Furnishings Enter the Brand Way 75
Ceramic Tiles Industry 75
Architectural Paint Market 75
Consolidation Trends 75
Furniture Market 76

6. Latin America 76
Home Improvement Products Market 76

6a. Argentina 76
Home Furnishing Market 76
Table 46: Home Furnishing Market in Argentina (2005):
Percentage Breakdown of Sales for MTD, John Deere, Murray,
Black & Decker, Toro, Al-Ko, Stihl, Husgyarna, Tecumseh,
Briggs & Stratton, Villa, Rylia, Koller, Frio-Calor, and
Others 76

6b. Brazil 77
Furniture Market 77
The Home Textiles Market 77

7. Middle East 77
Furniture Market 77


GLOBAL DIRECTORY