World Mobile Communications Market Brief

World Mobile Communications Market Brief

The global outlook series on Mobile Communications provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides the reader with a holistic picture of this very indispensable technology of modern communication. Annotated with 8 data rich tables, and accompanying charts, and graphs, the global market discussion gives the reader insights into various network technologies, mobile phone services, mobile handsets, and mobile messaging technologies. The report also recapitulates the spate of recent mergers and acquisitions, which have irreversibly changed the landscape of mobile communications. Also outlined is the technology’s uptake, and status in select regional markets. Markets abstracted to provide the reader a prelude to regional dynamics include the US, Japan, Europe, Austria, Germany, Italy, Russia, Spain, Czech Republic, UK, Asia Pacific, Australia, China, India, Sri Lanka, Indonesia, South Korea, Taiwan, Thailand, Vietnam, Latin America, and Rest of World. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 300 companies worldwide.

MOBILE COMMUNICATIONS GOS-029
A GLOBAL OUTLOOK, SEPTEMBER 2008


CONTENTS


1. A Global Overview 1
History of Mobile Technology 1
The Evolution of Wireless Communications Technology 1
Overview of Modern Mobile Communications 1
Mobile Messaging Service 2
Participants in the Field of Mobile Communications 2
Generations of Mobile Technology 2
First generation 2
Second generation (2G) 2
2.5G 3
Third generation (3G) 3
Fourth Generation (4G) 3
Advantages of 4G network 3
Nature and Performance of Different Technologies 3
CDMA 3
W-CDMA 3
FDMA 4
TDMA 4
Global System for Mobile Communication (GSM) 4
GPRS 5
EDGE 5
IPv6 6
Technological Outlook 6
Broadband Development 6
Wireless Market 7
Global Mobile Subscribers 7
Wireless Handset Market 7
Overview 7
Table 1: World Market for Wireless Handsets by Technology -
GSM, CDMA, 3G and Others Independently Analyzed with Annual
Shipments in Thousand Units for Years 2003 through 2008 8

Table 2: World Market for Wireless Handsets by Geographic
Region - Percentage Breakdown of Annual Sales Shipment
Volume for the Years 2006 & 2008 for the United States,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World 8
Key Players 9
Table 3: Global Market for Wireless Handsets: Percentage
Shares of Leading Vendors by Volumes Shipped for Nokia,
Motorola, Samsung, LG, Sony Ericsson, BenQ Mobile, & Others
for the years 2005 & 2006 9
Mobile Internet 9
Steady Portable Internet Type Technologies 9
Competition 9
Mixture of Mobile and Wireless Internet Technologies 9
Mobile Games 10
Market Growth 10
Need For Exploring Techniques 10
Java Technology - A Development Platform 10
Growing Popularity 10
Rising Cost 10
Control 10
Mobile Phone Services 10
GSM Handsets (2G) 10
Table 4: World Market for GSM Handsets by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets Independently
Analyzed with Annual Shipments in Thousand Units for the
Years 2005 through 2008 11
CDMA Handsets 11
Table 5: World Market for CDMA Handsets by Geographic Region
- US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets Independently
Analyzed with Annual Shipments in Thousand Units for the
Years 2005 through 2008 11
3G Handsets 12
Table 6: World Market for 3G Handsets by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America, and Rest of World Markets Independently
Analyzed with Annual Shipments in Thousand Units for the
Years 2005 through 2008 12
Mobile Messaging Services 12
Table 7: World Market for Mobile Messaging Services by Type-
Short Messaging Services, Multimedia Messaging Services,
Mobile Email, and Others (Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2005 through 2008 13
Clever Players Expand their Footprint in the Industry 13
Wireless Instant Messaging 13
Table 8: Worldwide Mobile Messaging Services Market
(2005-2009): Number of Wireless Instant Messages Sent
Breakdown by Segment- Public IM and Enterprise IM (In
Billion) 14

2. Mergers & Acquisitions 14

3. Strategic Corporate Developments 49

4. Product/Service Launches 62

A REGIONAL MARKET PERSPECTIVE

1. United States 74
Wireless Handsets Market - An Overview 74
Table 9: US Market for Wireless Handsets by Technology - GSM,
CDMA, 3G and Others Independently Analyzed with Annual
Shipments in Thousand Units for Years 2000 through 2010 74
Market Drivers 75
Latest Technology Drives US Cellular Market 75
Competitive Scenario 75
Table 10: North American Market for Wireless Handsets
(2005): Market Shares of Leading Vendors by Volumes Shipped
for Motorola, LG, Nokia, Samsung, Kyocera, Sony Ericsson,
Audiovox, and Others 75
Mobile Messaging - A Primer 76
Table 11: US Market for Mobile Messaging Services by Type -
Short Messaging Services, Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging
& Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2005 through 2008 76
Steep Mobile Penetration Rate Signals High Degree of Acceptance 77
Table 12: North American Mobile Penetration Rate for the
Years 2002 through 2006 77
Mobile Content - Growth Potential of the Auxiliary Market 77
What is it? 77
How to Capitalize? 77
Photo Messaging Gaining Grounds 78

2. Japan 78
Mobile Messaging Services - An Overview 78
Table 13: Japanese Market for Mobile Messaging Services by
Type - Short Messaging Services, Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2005 through 2008 78
Japan - The Pioneer in 3G 79
Wireless Handset Market 79
Table 14: Japanese Recent Past, Current and Future Analysis
for Wireless Handsets by Technology - GSM, CDMA, 3G and
Others Independently Analyzed with Annual Shipments in
Thousand Units for Years 2003 through 2008 79
Factors Contributing to Rapid Penetration of Cellular Services 79
Deregulation of the COAM (Customer Owned and Maintained) System 79
Increased Marketing of Cellular Phones and Services 80
Cellular Phone Agreements 80
Personal Handy-Phone System (PHS) 80
Regulatory Environment 80
Role of Ministry of Posts & Telecommunications (MPT) 80
Definition of Type-I and Type-II carriers: 80
Type-I Carriers 80
Type-II Carriers 81
Certification of Equipment 81

3. A European Market Perspective 81
Mobile Communications Market at a Glance 81
R&D Strategies 81
Interoperability 82
Technical Challenges in Content 82
Spectrum Policies 82
Secure and Trusted Environment 82
M-Payments 82
Barriers to Rollout of Networks 83
2.5G OR 3G Wireless Communication Services 83
Mobile Subscribers 83
Wireless Handset Shipments 83
Table 15: European Market for Wireless Handsets by Technology
- GSM, CDMA, 3G and Others Independently Analyzed with Annual
Shipments in Thousand Units for Years 2003 through 2008 83
GSM - Universal Presence 84
Rising Penetration of 3G 84
Competitive Scenario 84
Table 16: European Market for GSM Handsets (Q1 2006): Market
Shares of Leading Handset Models by Volume 84

Table 17: West European Market for Wireless Handsets (2005):
Market Shares of Leading Vendors by Volume for Nokia,
Samsung, Motorola, Sony Ericsson, Siemens, Sagem, and Other 85
Mobile Messaging Services 85
Table 18: European Market for Mobile Messaging Services by
Type - Short Messaging Services, Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2005 through 2008 85
Europe - Leading the Front 85
SMS Revenues Set to Level Off Gradually 86
Table 19: European Mobile Messaging Market (2004-2006):
Percentage Breakdown of SMS Messages Sent - Ranked by
Application (P2P and A2P) 86

Table 20: European Mobile Messaging Market (2004-2006):
Percentage Breakdown of MMS Messages Sent - Ranked by
Application (P2P and A2P) 86
Value-Added Services & Content Provide Opportunities for
Mobile Content Providers 86
GPRS Springboard for 3G Networks 87

3a. Austria 87

3b. Germany 87
Mobile Messaging Services - An Overview 87
Table 21: German Market for Mobile Messaging Services by Type
- Short Messaging Services, Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2005 through 2008 88
Wireless Handsets Market 88
Table 22: German Market for Wireless Handsets by Technology -
GSM, 3G and Others Independently Analyzed with Annual
Shipments in Thousand Units for Years 2005 through 2008 88

3c. Italy 89
Wireless Handsets Market 89
Table 23: Italian Recent Past, Current and Future Analysis
for Wireless Handsets by Technology - GSM, 3G and Others
Independently Analyzed with Annual Shipments in Thousand
Units for Years 2005 through 2008 89
Mobile Messaging Services 89
Table 24: Italian Market for Mobile Messaging Services by
Type - Short Messaging Services, Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2005 through 2008 89
Universal Mobile Telecommunications Service (UMTS) 90

3d. Russia 90
Market Overview 90
Russian Mobile Market Soars 90
Mobile Messaging Services - An Overview 91
Table 25: Russian Market for Mobile Messaging Services by
Type - Short Messaging Services, Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Independently Analyzed with Annual
Revenues in US$ Million for Years2005 through 2008 91

3e. Spain 91
Mobile Phone Market - An Overview 91
Mobile Messaging Services 92
Table 26: Spanish Market for Mobile Messaging Services by
Type - Short Messaging Services, Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2005 through 2008 92

3f. Czech Republic 92
Table 27: Leading Operators in the Czech Mobile Phone Market
(April 2007): Percentage Breakdown by Subscriber Volume for
T-Mobile, Telefonica O2, and Vodafone 92

3g. United Kingdom 93
Mobile Phone Market - An Overview 93
Table 28: UK Market for Wireless Handsets by Technology -
GSM, 3G and Others Independently Analyzed with Annual
Shipments in Thousand Units for Years 2005 through 2008 93
Penetration 93
Table 29: Survey of Mobile Phone Penetration by Age in the
UK: 2005 Percentage Breakdown for Various Age Groups 93

Table 30: Survey of Mobile Phone Penetration by Geographic
Region in the UK: 2005 Percentage Breakdown for London,
Anglia/Midlands, South West/Wales, Yorks/North East, North
West and Scotland 94

Table 31: Survey of Mobile Phone Penetration by Gender in
the UK: 2005 Percentage Breakdown for Men, Women and All 94
Mobile Internet Audience Soars in the UK 94
Mobile Messaging Services 94
Table 32: UK Market for Mobile Messaging Services by Type -
Short Messaging Services, Multimedia Messaging Services,
Mobile Email, and Others (Includes Mobile Instant Messaging &
Push-To-Talk) Markets Independently Analyzed with Annual
Revenues in US$ Million for Years 2005 through 2008 95

4. An Asia-Pacific Perspective 95
Overview 95
Wireless Handset Shipments 96
Table 33: Asia-Pacific Market for Wireless Handsets by
Technology - GSM, CDMA, 3G and Others Independently Analyzed
with Annual Shipments in Thousand Units for Years 2005
through 2008 96
Significant Market Potential 96
Overview of Pakistan’s Mobile Market 96
Bangladesh - A Lucrative Market for Mobile Services 97
Mobile Messaging Services 97
Wireless Subscribers 97
Table 34: Asia-Pacific Market for Mobile Messaging Services
by Type - Short Messaging Services, Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2005 through
2008 97
Overview of Mobile Data Applications 98
ARPUs to Decline in Mature Mobile Messaging Market 98
Asia-Pacific Rules Worldwide Multimedia Messaging Market 98
Table 35: MMS Market in Asia-Pacific (2002-2008): Breakdown
of Growth in MMS Users in Select Country - India, Hong Kong,
South Korea, Australia, Taiwan, Philippines, Singapore, and
PRC 99

Table 36: Mobile Messaging Market in Asia-Pacific (2004 &
2007): Percentage Breakdown of MMS Messages Sent -By
Application (P2P and C2P) 99

4a. Australia 99
Australian Mobile Phone Market Booms 99
Leading Players 100
Hutchison Telecommunications (Australia) Ltd 100
Vodafone Australia 100

4b. China 100
Mobile Telecommunications Market Overview 100
Penetration in the Mobile Phone Market 101
China Introduces 4G Standard 101
Competitive Scenario in Handsets 101
Table 37: Chinese Market for Wireless Handsets (2005):
Market Shares of Leading Players by Volume for Nokia,
Motorola, Samsung, Bird, Sony Ericsson, Lenovo, Amoi, TCL,
and Others 101

Table 38: Chinese Market for GSM Handsets (2005): Market
Shares of Leading Players by Value for Nokia, Motorola,
Samsung, Bird, Sony Ericsson, Amoi, Lenovo, TCL, and Others 102

Table 39: Chinese Market for GSM Handsets (December 2005):
Market Shares of Leading Handset Models by Volume 102

Table 40: Chinese Market for GSM Handsets (December 2005):
Market Shares of Leading Handset Models by Value 102

Table 41: Chinese Market for CDMA Handsets (2005): Market
Shares of Leading Players by Value Sales for Samsung, LG,
Motorola, Hisense, Nokia, Daxian, Kyocera, and Others 103
Value Added Services 103
Mobile Messaging Services 103
China Dominates the Asia-Pacific MMS Market 103
Chinese Mobile Operators Takes Strides to Uplift SMS Market 103

4c. India 103
Overview 103
The World’s Fastest Growing Mobile Market 104
Rural Markets Hold the Key to Growth 104
GSM Dominates 104
Table 42: GSM and CDMA Handset Market Shares in India
(2003-2005): Percentage Share by Volume 105
Competitive Scenario 105
Table 43: Indian Market for GSM Handsets (2005): Market
Shares of Leading Players by Volume for Nokia, Motorola,
Samsung, Sony Ericsson, LG, and Others 105

Table 44: Indian Market for CDMA Handsets (2005): Market
Shares of Leading Players by Value for LG, Nokia, Samsung,
Motorola, Kyocera, and Others 105
Subscriber Base Reaches 250 million 105
Indian Market for Mobile Value Added Services 106
Mobile Messaging Services 106

4d. Sri Lanka 106
Sri Lankan Mobile Sector to Sustain Solid Growth 106

4e. Indonesia 106
Cellular Communications 106
Table 45: GSM 900 and AMPS Cellular Telephone Service
Subscribers by Operator in Indonesia (2005): Percentage
Market Shares for Telkomsel, Satelindo, Excelcomindo,
Komselindo, Metrosel, Telesera, and Others 107

Table 46: Digital and Analog Cellular Communications
Subscribers in Indonesia (2005): Percentage Market Shares for
Telkomsel, Satelindo, Excelcomindo, Komselindo, Metrosel,
Mobisel, and Telesera 107

4f. South Korea 107
Overview 107

4g. Taiwan 107

4h. Thailand 108
Mobile Industry Booms in Thailand 108
GSM Vendors Rule the Market 108

4i. Vietnam 108
Mobile Market in Vietnam Soars 108

5. A Latin American Perspective 109
Mobile Communication Services - An Overview 109
GSM Technology Develops at the Expense of CDMA 109
Mobile Market to Expand (Haiti) 109
Table 47: Wireless Penetration in Select Countries in Latin
America (2005): Penetration Rates in Chile, Argentina,
Colombia, Brazil, Venezuela, and Mexico 109
Mobile Subscribers 109
Wireless Handset Market 110
Table 48: Latin American Market for Wireless Handsets by
Technology - GSM, CDMA, 3G and Others Independently Analyzed
with Annual Shipments in Thousand Units for Years 2003
through 2008 110
Competitive Scenario 110
Table 49: Latin American Market for Wireless Handsets
(2005): Market Shares of Leading Players by Volume for
Nokia, Motorola, Siemens, Samsung, Sony Ericsson, LG, and
Others 110
Mobile Messaging Services 111
Table 50: Latin American Market for Mobile Messaging Services
by Type - Short Messaging Services, Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2006 through 2008 111

6. Rest of World 112
Overview 112
Table 51: Rest of World Recent Past, Current and Future
Analysis for Wireless Handsets by Technology - GSM,CDMA, 3G
and Others Independently Analyzed with Annual Shipments in
Thousand Units for Years 2003 through 2008 112
African Mobile Market Poised for Growth 112
Mobile Subscriber Volume in Africa 113
Nigeria Endorses CDMA2000 Technology Application 113
The Middle East - Emerging Market 113
Surge in UAE’s Mobile Handset Sales to Continue 113
Mobile Messaging Services 114
Table 52: Middle East Recent Past, Current & Future Analysis
for Mobile Messaging Services by Type - Short Messaging
Services (Basic-SMS and Advanced-SMS), Multimedia Messaging
Services, Mobile Email, and Others (Includes Mobile Instant
Messaging & Push-To-Talk) Markets Independently Analyzed
with Annual Revenues in US$ Million for Years 2006 through
2008 114


GLOBAL DIRECTORY