BROADCASTING INDUSTRY GOS-024
A GLOBAL OUTLOOK, SEPTEMBER 2008
CONTENTS
1. Overview 1
Market for Satellite and Cable Broadcasting 1
2. Sources of Revenue 2
Advertising 2
Table 1: Global Market for Television Advertising by
Geographic Region – North America, Europe, Asia-Pacific,
Latin America, and Other Markets Independently Analyzed with
Annual Sales Figures in US$ Billion for Years 2003 through
2008 2
Pay-TV Channels 2
Video-on-Demand (VOD) 3
Table 2: Global Market for Video-on-Demand (VOD) by Video
Operator Class/Category – Cable, Broadband, and
Internet-Protocol Television (IPTV) Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2008 3
Public Funding 3
3. Broadcasting Going Digital 3
Table 3: Global Internet-Protocol Television (IPTV) Market
(2006-2010): Number of Subscribers in Millions by Region –
Americas, Europe, Asia, and Others 4
4. Digital Broadcasting – The Future 4
5. Free-to-Air TV – Beginning to Lose Stand 4
6. Is Radio Broadcasting Going Obsolete? 5
7. Broadcasting Methods 5
8. Broadcasting Technologies 5
DTV Broadcasting Standards 5
ATSC System 5
DVB Standard 6
9. Transmission Techniques 6
Digital Transmission Vs. Analog Transmission 7
10. HD Broadcasting Standards in Select Countries 7
11. Major Issues and Trends 7
Increased Levels of Piracy 7
Convergence Vs. Divergence 7
Open Standards – Increasing Interoperability 8
Interactive Content – Demand Vs. Detriments 8
Interactive TVs (ITVs) Gains Popularity 8
Exclusive Channels for Children Coming Up 8
Advertising Campaigns – Increasing Choices 8
Need for Reliable Satellite Services 8
Advent of Portable TV Technology 8
Programmers and Cable Operators Must Join the Force 9
Market Growing for Digital Terrestrial Television (DTT) 9
Distribution – Terrestrial/Satellite/Cable 9
12. Market Penetration and Reach-Quantitative Analysis by Sub-
segments 10
Broadband Market 10
Table 4: Global Market for Broadband Net Households by
Category – Digital Subscriber Line (DSL), Cable Modem, and
Satellite Households Independently Analyzed with Annual
Figures in Million for Years 2003 through 2008 10
Table 5: Global Market for ADSL Broadband Market by
Geographic Region – North America, Europe, Japan, and Asian
Markets Independently Analyzed with Subscribers in Million
for Years 2003 through 2008 10
Digital Terrestrial Television (DTT) 11
Table 6: Global Digital Terrestrial Television Market (2005):
Service User Households in Millions by Country – China,
Russia, India, Japan, Brazil, Italy, Indonesia, France, UK,
and USA 11
Digital Direct-To-Home 11
Table 7: Global Digital Direct-to-Home Broadcast Homes Market
(2005): Percentage Breakdown by Country – Spain, USA, France,
UK, Canada, Malaysia, Italy, Poland, New Zealand, Japan,
Austria, Australia, Mexico, Venezuela, Portugal, Norway,
Sweden, Denmark, Ireland, and Brazil 11
Cable TV Penetration 12
Table 8: Global Cable Television Market (2004 & 2008):
Percentage Breakdown of Household Penetration by Country –
Belgium, Switzerland, Netherlands, Israel, Taiwan, Canada,
USA, Denmark, Germany, Ireland, Argentina, Sweden, and
Others 12
Digital Cable TV Household Penetration 13
Table 9: Global Digital Cable Television Market (2010):
Number of Households in Millions by Country – China, USA,
Germany, Japan, India, Canada, UK, Netherlands, Brazil,
Argentina, Taiwan, South Korea, Turkey, France, Mexico,
Belgium, and Others 13
HDTV Market 14
Table 10: Global Market for HDTV by Geographic Region – USA,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World markets Independently Analyzed
with Annual Sales Figures in Thousand Units for Years 2005
through 2008 14
Table 11: Global Market for HDTV (2005-2008): Geographic
Regions Ranked by Growth – Asia-Pacific, USA, Canada, Europe,
Latin America, Japan, and Rest of World 14
13. Outlook 14
14. Mergers and Acquisitions 15
15. Strategic Corporate Developments 45
16. Product/Service Launches 55
17. A North American Perspective 57
17a. The United States 57
Overview 57
Table 12: Broadcasting Market in the US (2005): Percentage
Breakdown by Category – Cable, Satellite, Low-Power
Satellite, and Others 57
Table 13: TV Distribution Advertising Market in the US
(2007-2010): Value in US$ Billion by Category – TV Stations,
Local, National Spot, and Multichannel Systems 57
Table 14: Leading Advertising Media to Which Teens Pay More
Attention in the US (2005): Breakdown in Survey Percentage
for Cable TV, Radio, and Broadcast TV 58
Radio Broadcasting Market 58
Table 15: US Market for Local Radio Stations Analyzed with
Annual Internet-Derived Revenues in US$ Million for Years
2004 through 2010 58
Competitive Scenario 58
Television Broadcasting Market 58
Table 16: TV Broadcasting Market in the US (2004-2006):
Number of TV Channels Available in an Average Household and
Percentage of Available/Existing Channels Viewed 58
Competitive Scenario 59
Table 17: US Market for Broadcasting Analyzed with Annual
Expenditure on Cable Television Programming in US$ Billion
for 2003 through 2008 59
Table 18: Leading Cable Networks in the US Broadcasting
Market (2006): Viewing Ratings During Primetime for USA
Network, Disney Channel, TNT, ESPN, Lifetime, TBS, Cartoon
Network, Nick at Nite, Fox News Channel, and Hallmark
Channel 59
Direct Broadcast Satellite Television 60
Table 19: Direct Broadcasting Satellite Market in the US
(2005): Percentage Breakdown of Subscribers by Type – Single
Family Home, Mobile Home, Apartment, Multi-Family Home,
Condo, and Others 60
Digital TV Broadcasting 60
Table 20: US Market for Digital TV by Platform –
Direct-To-Home, Cable, and Digital Terrestrial Households
Independently Analyzed with Annual Households in Millions
for Years 2003 through 2008 60
Television Watching Habits – Demographic Surveys 61
Table 21: Television Viewership in the US (2005): Survey
Percentage for Urban Market and National Market by
Demographic Profile – Married, Households with Children aged
< 18, White, Black, Hispanic, Asian, Household Income <$25K,
Household Income >$25K & <$50K, Household Income >$50K &
<$75K, and Household Income >$75K & <$100K 61
Table 22: Leading Pay Television Subscribers in the US
(2005): Survey Percentage for Movies, Documentaries,
Education, Children's Programming, Sports, News &
Information, and Music 61
17b. Canada 62
Overview 62
Consolidations Marks the Canadian Broadcasting Sector 62
Table 23: Canadian Market for Advertising by Broadcasting
Media - Television and Radio Independently Analyzed with
Annual Revenue Figures in C$ Million for Years 2003 through
2008 62
Television Broadcasting 62
Table 24: Canadian Market for Television Service by
Subscriber – Cable TV, Digital TV, Satellite TV, Digital
Cable TV, and Digital Wireless TV Independently Analyzed
with Annual Subscribers in Million for Years 2003 through
2008 63
Table 25: Canadian Market for Pay Television Analyzed with
Annual Sales Figures in C$ Million for Years 2003 through
2008 63
Radio Broadcasting 63
Table 26: Canadian Market for Radio Advertising Analyzed
with Annual Sales Figures in C$ Million for Years 2003
through 2008 64
18. A European Perspective 64
Overview 64
Radio Broadcasting 64
Table 27: European Market for Radio Advertising Analyzed
with Annual Sales Figures in € Billion for Years 2003 through
2008 64
Television Broadcasting 64
Table 28: Broadcasting Market in Europe (2006): Number of
Video-on-Demand (VOD) and Near Video-on-Demand (NVOD)
Services Introduced by Technology Platform/Category – Cable,
Satellite, DTT, and IPTV 65
Table 29: European Market for Television by Select Country –
Germany, Poland Czech Republic, Netherlands, and Austrian
Markets Independently Analyzed with Annual Household Figures
in Million for Years 2003 through 2008 65
Internet-Protocol Television (IPTV) Service 66
Table 30: Internet-Protocol Television (IPTV) Market in
Western Europe (2005): Subscription Revenues in € Million by
Select Country – France, Italy, Spain, UK, Norway, Sweden,
Denmark, and Belgium 66
Table 31: Internet-Protocol Television (IPTV) Market in
Europe (2005): Number of Subscribers in '000s by Select
Country – France, Italy, Spain, Germany, UK, Netherlands,
Norway, Sweden, and Belgium 66
Table 32: Internet-Protocol Television (IPTV) Market in
Europe (2005): Percentage Penetration of IPTV in Total Pay
TV Households by Select Country – Italy, Spain, France,
Norway, Slovenia, Sweden, Belgium, Netherlands, and UK 67
Table 33: Internet-Protocol Television (IPTV) Market in
Europe (2005): Subscriber Base in ‘000 by IPTV Operator –
Imagenio, Telefonica; MaLigne TV, France Telecom; Canal
Plus Le Bouquet, CanalSat; Free Box, Free Telecom; Fastweb
TV, Fastweb; TPS; Neuf TV, Neuf Telecom; T-Online Vision (VoD
only), Deutsche Telekom; Homechoice, VideoNetworks; and Lyse
Tele, Lyse Energi 67
Multi-Channel Television Service 68
Table 34: Western European Market for Multi Channel
Television Service by Country – Austria, Belgium, Denmark,
Finland, France, Germany, Greece, Ireland, Italy,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland,
UK, Czech Republic, Hungary, Poland, and Russian Markets
Independently Analyzed with Annual Subscribers in Millions
for Years 2003 through 2008 68
Interactive Television 69
Table 35: European Market for Interactive Television
Advertising by Country – Germany, UK, Sweden, France, Italy,
Spain, and Others Markets Independently Analyzed with Annual
Sales Figures in £ Million for Years 2003 through 2008 69
18a.France 69
Radio Broadcasting 69
TV Broadcasting 69
Market Players 69
Table 36: French Market for Television Broadcast Services by
Type – Cable and Satellite Independently Analyzed with
Annual Household Figures in Millions for Years 2003 through
2008 70
18b. Germany 70
Radio Broadcasting 70
TV Broadcasting 70
Trends 71
18c. Italy 71
Overview 71
Radio Broadcasting 71
Television Broadcasting 71
Table 37: Number of Broadcast Television Service Households
by Select Type in Italy: Annual Market for 2003 through 2008
in Millions for Cable and Satellite 71
Table 38: Television Households in Italy: Annual Market for
2003 through 2008 in Millions 72
Table 39: Audience of Leading Television Channels in Italy:
2005 Percentage Market Share for RAI (three channels),
Mediaset (three channels), La Sette (two channels), and
Others 72
18d. Spain 72
Overview 72
Table 40: Broadcast Television Penetration by Type in Spain:
2005 in Percentage for Direct-To-Home Satellite, Cable, and
Digital Terrestrial Television 72
Television Broadcasting 73
Digital Terrestrial Television 73
Emergence of Local TV 73
Table 41: Number of Households with Broadcast Television
Services by Type in Spain: Annual Market for 2003 through
2008 in Millions for Satellite and Cable 73
18e. The United Kingdom 74
Broadcasting Regulations 74
Table 42: Number of Broadcasting Services Households in the
UK: Annual Market for 2003 through 2008 in Millions of
Households for Terrestrial Analog, Digital Satellite, Digital
Cable, and Digital Terrestrial 74
Radio Broadcasting 74
TV Broadcasting 74
Table 43: Number of Households with Broadcast Television
Services by Type in UK: Annual Market for 2003 through 2008
in Millions for and Satellite and Cable 75
Table 44: iTV Network Viewers by Characteristics in the UK:
2005 Survey Percentage 75
19. Asia-Pacific/Asia 75
Cable Broadcasting 75
Table 45: Cable Households By Geographic Regions in Asia:
Annual Market for 2003 through 2008 in Millions of Numbers
for China, India, Japan, Taiwan, Philippines, South Korea,
Australia, Hong Kong, Singapore, Thailand, Indonesia,
Malaysia, Pakistan, and New Zealand 76
The Multi-Channel Television 76
Table 46: Multi Channel Television Service Subscribers by
Country in Asia: Annual Market for 2003 through 2008 in
Millions for China, India, Japan, Taiwan, South Korea,
Philippines, Pakistan, Australia, Hong Kong, Indonesia,
Thailand, Malaysia, Singapore, and New Zealand 77
Pay Television (Pay TV) Market 77
Table 47: Number of Pay Television Services Households by
Country in Asia: Annual Market for 2003 through 2008 in
Millions of households for China, India, Indonesia, Korea,
Thailand, Philippines, Malaysia, Taiwan, Hong Kong, and
Singapore 78
Table 48: Pay Television Services Penetration in Asia: 2005
in Percentage for Taiwan, India, Korea, Indonesia, China, Hog
Kong, Singapore, Malaysia, Philippines, and Thailand 78
19a. Australia 79
TV Broadcasting 79
Table 49: Number of TV, Cable, and Satellite Households in
Australia: Annual Market for 2003 through 2008 in Millions 79
Table 50: Australian Broadcasting Market (2004 & 2005):
Number of Subscribers in Millions for Broadband and Pay-TV 79
Table 51: Broadcasting Media in Australia – Annual
Advertising Expenditure for Television and Radio in US$
Million for Years 2003 through 2009 79
TV Networks 80
Table 52: Leading Television Networks in Australia by
Viewership: 2005 Percentage Market Share for Nine Network,
Seven Network, Network Ten, Australian Broadcasting Corp.,
and Special Broadcasting Service 80
Multi-Channel TV 80
Table 53: Multi-channel Television Service Operators by
Subscribers in Australia: Annual Market for 2003 in
Thousands for Foxtel, Austar, and C&W Optus 80
19b. Japan 80
Table 54: Internet-Protocol Television (IPTV) Market in Japan
– Number of Subscribers in Millions for Years 2006 through
2010 80
Table 55: Broadcasting Media in Japan: Annual Advertising
Expenditure for Television and Radio in US$ Million for Years
2003 through 2009 81
19c. China 81
Overview 81
Table 56: Television and Radio Broadcasting Penetration in
China: 2005 Percentage of Population Covered for TV and Radio 81
Table 57: TV and Radio Advertisement Turnover in China:
Annual Market for 2003 through 2008 in Billions of Renminbi 81
Radio Broadcasting 82
Television Broadcasting 82
Table 58: Chinese Internet-protocol Television (IPTV) Market
(2006): Percentage Breakdown of Consumer Preferences for
Video-on-demand, Live TV Broadcast, and Time Shifted TV
Broadcast 82
Modes of TV Broadcasting 82
Table 59: Number of Broadband Television Households in
China: Annual Market for 2003 through 2008 in Millions 82
Table 60: Basic Cable Television Service Revenues in China:
Annual Market for 2003 through 2008 in Billions of US$ 83
20. A Latin American Perspective 83
Overview 83
Television Broadcasting 83
Table 61: TV Distribution Market in Latin America
(2007-2010): Value in US$ Million by Category – Subscriptions
and Video-on-Demand 83
Table 62: Number of Television Households by Country in Latin
America: Annual Market for 2003 through 2008 in Millions for
Brazil, Mexico, Argentina, Colombia, Venezuela, Puerto Rico,
and Others 84
Table 63: Number of Broadcast Television Service Households
by Type in Latin America: Annual Market for2003 through 2008
in Millions for Cable and Satellite 84
Table 64: Cable Television Market in Latin America (2005):
Number Households in Thousands by Country – Argentina,
Brazil, Chile, Mexico, Colombia, Costa Rica, Ecuador,
Guatemala, Panama, Paraguay, Peru, and Uruguay 85
20a. Mexico 85
Overview 85
Television Broadcasting 85
Table 65: Television Broadcasting Industry by Number of TV
Households in Mexico: Annual Market for 2003 through 2008 in
Millions of Households 85
Table 66: Mexican Television Broadcasting Industry by Pay TV
Subscribers: Annual Market for 2003 through 2008 in Millions
of Subscribers for Cable, MMDS, and DTH 86
21. The Middle East 86
Television Broadcasting 86
Table 67: Broadcasting Market in the Middle East: Number of
Television Households in ‘000 for 2005 through 2008 by Gulf
Country - Saudi Arabia, UAE, Kuwait, Oman, Bahrain, and
Qatar 86
Table 68: Broadcasting Market in the Middle East: Number of
Satellite Television Households in ‘000 for 2005 through 2008
by Gulf Country – Saudi Arabia, Kuwait, UAE, Oman, Bahrain,
and Qatar 87
Table 69: Broadcasting Market in the Middle East: Number of
MMDS/Cable TV Households in ‘000 for 2005 through 2008 by
Leading Gulf Country - UAE, Kuwait, and Qatar 87
Table 70: Broadcasting Market in the Middle East: Number of
Pay Direct-to-home (DTH) Households in ‘000 for 2006 through
2008 by Leading Gulf Country – Saudi Arabia, Kuwait, UAE,
Bahrain, and Oman 87
Table 71: Broadcasting Market in the Middle East: Number of
Multi-channel Television Households in ‘000 for 2006 and 2007
by Gulf Country – Saudi Arabia, UAE, Kuwait, Oman, Bahrain,
and Qatar 88
Table 72: Broadcasting Market in the Middle East: Number of
Pay Television Households in ‘000 for 2006 through 2008 by
Gulf Country – UAE, Saudi Arabia, Kuwait, Qatar, Bahrain,
and Oman 88
Table 73: Broadcasting Market in the Middle East: Net
Television Advertising in US$ Million for 2005 through 2008
by Gulf Country - UAE, Saudi Arabia, Bahrain, Kuwait, Oman,
and Qatar 88
22. An African Perspective 89
22a. North Africa 89
Television Broadcasting 89
Table 74: Broadcasting Market in North Africa: Number of
Television Households in ‘000 for 2005 through 2008 by
Country - Egypt, Algeria, Morocco, and Tunisia 89
Table 75: Broadcasting Market in the North Africa: Number of
Multi-channel Television Households in ‘000 for 2006 and 2007
by Country – Egypt, Algeria, Morocco, and Tunisia 89
Table 76: Broadcasting Market in the North Africa: Number of
Pay Television Households in ‘000 for 2006 through 2008 by
Country - Egypt, Algeria, Tunisia, and Morocco 90
Table 77: Broadcasting Market in the North Africa: Number of
Pay Direct-to-home (DTH) Households in ‘000 for 2006 through
2008 by Country – Egypt, Algeria, Tunisia, and Morocco 90
Table 78: Broadcasting Market in North Africa: Number of
Satellite Television Households in ‘000 for 2005 through 2008
by Country - Egypt, Algeria, Morocco, and Tunisia 91
Table 79: Broadcasting Market in North Africa: Net Television
Advertising in US$ Million for 2005 through 2008 by Country -
Egypt, Morocco, Tunisia, and Algeria 91
22b. South Africa 92
Overview 92
Policy Process 92
Broadcasting Reforms 92
Private Sector in Broadcasting 92
Advertising 93
Broadcasting and Manufacturing Sector 93
Cross Ownership Issues 93
Television Market in South Africa 93
GLOBAL DIRECTORY
