World Gardening Products Market Brief
The global outlook series on Gardening Products provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a rudimentary prelude to the segments, which make up the global Gardening Products industry. The global market discussion selectively highlights, and brings to the fore undertones in market trends, and issues i.e. the emergence of convenience as a crucible of success, changing consumer preferences, the growing popularity of garden fountains, and many more. The US market is richly illustrated with substantiating tables, charts and graphs, which summarize key research findings, and analytical projections. The regional levels discussion encompasses market trends, issues, product innovations, demographic behavioral patterns, and federal level regulations unique to the US market. Other regional markets briefly summarized include Canada, Japan, Europe, Belgium, France, Germany, Italy, Netherlands, UK, and Australia. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 687 companies worldwide.
GARDENING PRODUCTS GOS-099
A GLOBAL OUTLOOK, SEPTEMBER 2008
Contents
1. Industry Overview 1
The Segments 1
Garden Plants 1
Opportunities for Potted Plants 1
Nursery Products 1
Garden Maintenance Products 1
Outdoor Power Equipment 1
Tools and Implements 2
Watering/Spraying Equipment 2
Garden Care Products 2
Fertilizers/Growth Media 2
Pest Control Supplies 2
Garden Decoration Products 2
Garden Furniture 2
Other Garden Products 2
2. Trends & Issues 2
Changing Consumer Preferences 2
Positive Growth Forecast for Garden Equipment 3
Unique Products in Demand 3
Thinning Line Between Indoor and Outdoor Products 3
Consumers and their Gardening Style 3
Consumers Prefer Nesting Trends as a Next Option to Lawn and
Garden Category 3
Garden Care and Lawn Industry – Growing Edge 3
Fertilizer Market Changes 3
Convenience of Use Driving Garden Maintenance Market 4
Garden Fountains – Taking the Central Place 4
Garden Décor Market – Adorning the Classy Look 4
Glass – Gaining More Share 4
Robust Garden Furniture Market 4
Merchandizing of Garden Décor Products Gets Innovative 4
Asia – Small Market with Bright Prospects 5
3. Mergers and Acquisitions 5
4. Strategic Corporate Developments 15
5. Product/Service Launches & Approvals 21
6. United States 24
Market Overview 24
Retail Sales 24
Table 1: US Market for Garden Products by Product Segment –
Garden Plants & Seeds, Lawn and Garden Care, Garden Tools &
Implements, Garden Furniture, and Garden Accessories Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 25
Decorative Gardening Products Market 25
Kitchen/Food Gardening Products Market 25
Indoor Gardening Products Market 25
Garden Hardware & Supplies Market 25
Gardening Trends 26
Consumer Gardening Practices – 2005 26
Families Getting Involved in Lawn and Garden Activities 26
Lawn and Garden Customer Demographics 26
Table 2: US Households Purchasing Garden-Related Products
Survey (2005): Percentage for Indoor Houseplants/Supplies,
Wild Bird/ Pet Supplies, Outdoor Fertilizer, Nursery
Product, Seeds/Bulbs, and Others 27
Trends & Issues 27
Outdoor Décor – Growing Steady 27
Commercial Market to Exhibit More Rapid Growth 27
Ergonomic Designs Gaining Importance in Garden Equipment Market 27
Increasing Preference for European Style Gardening 27
Increasing Elegance of Garden Lighting Products 28
Garden Furniture Market 28
Garden Products Market Fired by Designer Soils 28
Product Trends in Garden Décor Market 28
A Historical Glimpse into Garden Products Market 28
Factors Directing Growth in Garden Products Market 29
Consumer Buying Behavior 29
Spending Patterns 29
Demographic Factors 29
Increased Residential Construction 29
Economy 29
Impact of September 11 on the Market for Garden products 30
Weather 30
Seasonality 30
Regional Factors 30
Table 3: Lawn and Garden Products Market in the US (2005):
Percentage Breakdown of Household Purchases by Region –
South, North Central, West, and North East 30
Regulations to Have Positive Effects 31
Technology Advancements 31
Deep-Rooted Retail Existence – Boosting Factor 31
Influence of Bioengineering 31
Review of Distribution Channels 31
Challenges in Garden Products Market 32
Garden Maintenance Market 32
Outdoor Power Equipment – The Dominating Segment 32
Product Trends in Garden Equipment Category 32
Trends in Walk-Behind Mowers 32
Trends in Riding Movers 32
Trends in Portable Power Equipment 32
Trends in Tillers 32
Trends in Tools 32
Changing Product Designs in OPE Category 32
Product Innovation – The Main Competitive Factor 32
Female Focused Tooling Market 33
Retail Channels 33
Garden Care Products 33
Market Trends in the Garden Care Market 33
Fertilizers/Growth Media Score Over Pesticides 33
Tree and Shrub Care Fertilizers – Popular Product Categories 33
Product Trends 33
Creating Niche Markets 33
Shifting to Eco-Friendly Pesticides 34
Blending in Growth Media 34
Competitive Factors 34
Retail Channels 34
Regulations in Garden Products Market 34
Federal Level Regulations 34
EPA Regulations 34
"Phase I" Air Quality Standards for OPE 34
Safety Standards for Garden Care Products 34
Phase II Standards for OPE 35
CPSC Regulations 35
State Level Regulations 35
Local Level Regulations 35
Californian Regulations 35
Regulations for Garden Care Products 35
Pesticide Registration 35
Food Quality Protection Act of 1996 35
Packaging/Labeling 36
Regulation in the Green Industry 36
Restrictions Placed on Plants Shipments 36
Outlook 36
7. Canada 36
Overview 36
8. Japanese Market Perspective 37
Overview 37
Demographics 37
Trends in the Flower Market 37
Trends by Products 37
Gardening Implements and Hand Tools 37
Electric Power Tools 37
Garden Decorations 37
Garden Furniture 38
Distribution Channels 38
Distribution Channel Strategies 38
Product Catalogs 38
Trends in Retail Channels 39
Home Centers 39
Gardening Shops 39
Department Stores 39
Import/Export Scenario 39
Recent Trends in Seed Imports 39
Efficient Pricing of Products 40
Strategies and Preference – A Review 40
Products Suitable for Unique Climatic and Housing Conditions
of Japan 40
Equipment Design and Sizes to Suit the Physiques of Japanese
People 40
Proper Planning and Concept Development 40
Product Addressing the Hidden Needs 40
Regulations 40
Regulations and Procedural Requirements at the Time of
Importation 40
Seed and Seedling Law 40
Plant Protection Law 41
Regulations and Procedural Requirements at the Time of Sale 41
Seed and Seedling Law 41
Law for Conservation of Endangered Species of Wild Fauna and
Flora 41
Labeling 41
9. A European Market Perspective 41
Overview 41
Product Trends 41
Electric Lawnmowers – Impulse Purchase 41
Petrol Lawnmowers – Fight Bad Weather 41
Garden Decorations Market 41
Germany – The Largest Décor Market 42
9a. Belgium 42
Overview 42
9b. Denmark 42
Distribution Scenario 42
Import Scenario 42
9c. France 43
Overview 43
Classification of French Garden Products 43
Demographics 43
Distribution Network 43
Imports Scenario 44
Outlook 44
9d. Germany 44
Largest European Market 44
Leading Importer 44
9e. Ireland 44
9f. Italy 45
Plants Market 45
Garden Decorations Market 45
Product Trends in Garden Decorations Market 45
9g. The Netherlands 45
Overall Garden Decorations Market 45
Product Trends 45
Garden Decoration Products Distribution Market 46
Trends in Consumption 46
Factors Influencing Market 46
Price Trends 47
Import & Export Scenario 47
Imports 47
Exports 47
9h. United Kingdom 47
High Penetration 47
Table 4: UK Market for Garden Products by Product Segment –
Garden Plants & Seeds, Lawn and Garden Care, Garden
Accessories, Garden Tools & Implements, and Garden Furniture
Markets Independently Analyzed Annual Sales Figures in US$
Million for Years 2003 through 2008 48
Favorite Pastime 48
Shift in Distribution 48
China – Largest Supplier 48
Factors Affecting Market 48
Market Trends in Distribution Channels 48
Overview 48
Garden Centers – Changing Focus 49
DIY Vs. Garden Centers in Horticulture Market 49
Catalogue and Mail Order – Upcoming Channels 49
Garden Leisure Market 49
Product Mix 49
Garden Furniture 49
Barbecue and Barbecue Accessories 49
Players in Garden Product Market 50
Market Players in the Garden Leisure Market 50
10. An Asia-Pacific Perspective 50
Factors Influencing the Market 50
10a. China 50
Overview 50
Exports 50
Table 5: Gardening Tools Market in China (2005 & 2006):
Percentage Breakdown of Value Exports by Product Category –
Hand Tools, Water Management Equipment, and Power Tools 50
10b. Australia 51
Overview 51
Water Restrictions: A Major Delimiting Factor 51
Gardening – Dimming Spark in the Leisure Market 51
Market Trends 51
Changing Consumer Preference 51
Hardware Retail Formats – The Successful Retailers 51
Decreasing Profitability – A Thing of Near Future 51
Effect of Expanding Retail Formats 51
Government Regulations to Increase Entry Barriers 52
Distribution Channels 52
Table 6: Garden Products Market in Australia (2005 & 2006):
Percentage Breakdown of Value Sales by Distribution Channel –
Landscapers, Retail Nursery, Garden Supplies, Hardware and
Others 52
Market Trends in Distribution Channels 52
Hardware Stores 52
Supermarkets 52
Discount Department Stores 52
Landscaper 52
Retail Nurseries and Garden Centers 52
10c. The Philippines 53
Overview 53
Import Scenario 53
11. A Latin American Perspective 53
11a. Uruguay 53
Tracking Consumer Purchase Pattern 53
GLOBAL DIRECTORY
