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Global Gardening Products Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on Gardening Products provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 5 fact-rich market data tables, the report provides a rudimentary prelude to the segments, which make up the global Gardening Products industry. The global market discussion selectively highlights, and brings to the fore undertones in market trends, and issues i.e. the emergence of convenience as a crucible of success, changing consumer preferences, the growing popularity of garden fountains, and many more. The US market is richly illustrated with substantiating tables, charts and graphs, which summarize key research findings, and analytical projections. The regional levels discussion encompasses market trends, issues, product innovations, demographic behavioral patterns, and federal level regulations unique to the US market. Other regional markets briefly summarized include Canada, France, Germany, the UK, Japan, and China. The report also includes an indexed, easy-to-refer, fact-finder directory, listing the addresses, and contact details of 491 companies worldwide.

Table Of Contents

Global Gardening Products Industry



1. INDUSTRY OVERVIEW 1
Global Market Perspective 1
Table 1: World Recent Past, Current and Future Analysis for
Gardening Products by Geographic Region - US, Canada, Europe,
Asia-Pacific (Including Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2010 through 2015 2

Table 2: World 5-Year Perspective for Gardening Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Europe, Asia-Pacific (Including Japan), Latin
America and Rest of World for Years 2011 and 2015 3
Outlook 3
The Segments 4
Garden Plants 4
Opportunities for Potted Plants 4
Nursery Products 4
Garden Maintenance Products 4
Outdoor Power Equipment 4
Tools and Implements 5
Watering/Spraying Equipment 5
Garden Care Products 5
Fertilizers/Growth Media 5
Pest Control Supplies 5
Garden Decoration Products 6
Garden Furniture 6
Other Garden Products 6

2. TRENDS and ISSUES 7
Changing Consumer Preferences 7
Unique Products in Demand 7
Thinning Line Between Indoor and Outdoor Products 7
Consumers and their Gardening Style 7
Internet Shopping and Mail Order Concept Yet to Pick up Pace 8
Weather Conditions Play Vital Role 8
Positive Growth Forecast for Garden Equipment 8
Mowers with Enhanced Productivity and Minimal Costs Gain
Prominence 8
Propane Mowers Become Preferred Choice 9
Availability of Hybrid Mowers 9
Garden Care and Lawn Industry - Growing Edge 9
Fertilizer Market Changes 10
Convenience of Use Driving Garden Maintenance Market 10
Garden Fountains - Taking the Central Place 10
Garden Decor Market - Adorning the Classy Look 10
Glass - Gaining More Share 11
Robust Garden Furniture Market 11
Merchandizing of Garden Decor Products Gets Innovative 11
Asia - Small Market with Bright Prospects 11

3. STRATEGIC CORPORATE DEVELOPMENTS 12

4. PRODUCT/SERVICE LAUNCHES 16


A REGIONAL MARKET PERSPECTIVE 22

1. UNITED STATES 22
Market Overview 22
Recession and Beyond 22
Outlook 23
Retail Sales 23
Decorative Gardening Products Market 23
Kitchen/Food Gardening Products Market 23
Indoor Gardening Products Market 24
Garden Hardware and Supplies Market 24
Trends and Issues 24
Commercial and Residential Markets to Exhibit Growth 24
Outdoor Decor - Growing Steady 24
Ergonomic Designs Gaining Importance in Garden Equipment Market 24
Increasing Preference for European Style Gardening 25
Increasing Elegance of Garden Lighting Products 25
Garden Furniture Market 25
Garden Products Market Fired by Designer Soils 25
Product Trends in Garden Decor Market 26
A Historical Glimpse into Garden Products Market 26
Factors Directing Growth in Garden Products Market 26
Consumer Buying Behavior 26
Demographic Factors 27
Increased Residential Construction 27
Economy 27
Weather 27
Seasonality 27
Regional Factors 27
Regulations to Have Positive Effects 28
Technology Advancements 28
Deep-Rooted Retail Existence - Boosting Factor 28
Influence of Bioengineering 28
Review of Distribution Channels 28
Challenges in Garden Products Market 29
Product Trends in Garden Equipment Category 29
Trends in Walk-Behind Mowers 29
Trends in Riding Movers 29
Trends in Portable Power Equipment 30
Trends in Tillers 30
Trends in Tools 30
Changing Product Designs in OPE Category 30
Product Innovation - The Main Competitive Factor 30
Female Focused Tooling Market 30
Retail Channels 31
Garden Care Products 31
Market Trends in the Garden Care Market 31
Fertilizers/Growth Media Score Over Pesticides 31
Tree and Shrub Care Fertilizers - Popular Product Categories 31
Product Trends 32
Creating Niche Markets 32
Shifting to Eco-Friendly Pesticides 32
Blending in Growth Media 32
Competitive Factors 32
Retail Channels 32
Regulations in Garden Products Market 33
Federal Level Regulations 33
EPA Regulations 33
"Phase I" Air Quality Standards for OPE 33
Safety Standards for Garden Care Products 33
Phase II Standards for OPE 33
CPSC Regulations 33
State-Level Regulations 34
Local Level Regulations 34
Californian Regulations 34
Regulations for Garden Care Products 34
Pesticide Registration 34
Food Quality Protection Act of 1996 35
Packaging/Labeling 35
Regulation in the Green Industry 35
Restrictions Placed on Plants Shipments 35

2. CANADA 36
Overview 36

3. JAPAN 37
Overview 37
Demographics 37
Trends by Products 37
Gardening Implements and Hand Tools 37
Electric Power Tools 37
Garden Decorations 38
Garden Furniture 38
Distribution Channels 38
Distribution Channel Strategies 39
Product Catalogs 39
Trends in Retail Channels 39
Home Centers 39
Gardening Shops 40
Department Stores 40
Import/Export Scenario 40
Recent Trends in Seed Imports 40
Efficient Pricing of Products 41
Strategies and Preference - A Review 41
Products Suitable for Unique Climatic and Housing Conditions
of Japan 41
Equipment Design and Sizes to Suit the Physiques of Japanese
People 41
Proper Planning and Concept Development 41
Product Addressing the Hidden Needs 42
Regulations 42
Regulations and Procedural Requirements at the Time of
Importation 42
Seed and Seedling Law 42
Plant Protection Law 42
Regulations and Procedural Requirements at the Time of Sale 42
Seed and Seedling Law 42
Law for Conservation of Endangered Species of Wild Fauna and
Flora 42
Labeling 42

4. EUROPE 43
Overview 43
Table 3: European Recent Past, Current and Future Analysis
for Gardening Products by Geographic Region - France,
Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2015 44

Table 4: European 5-Year Perspective for Gardening Products
by Geographic Region- Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe for Years 2010 and 2015 45
Product Trends 45
Demand for Powered Gardening Products Plummets 46
European Lawn Mower Market 46
Electric Lawnmowers - Impulse Purchase 46
Petrol Lawnmowers - Fight Bad Weather 46
Garden Decorations Market 47
Germany - The Largest Decor Market 47

4a. FRANCE 48
Overview 48
Classification of French Lawn and Garden Products 48
Distribution Network 48
Imports Scenario 49
Outlook 49

4b. GERMANY 50
Largest European Market 50
Mixed Weather Conditions Favours Garden Tools Market 50
Leading Importer 50

4c. ITALY 51
Overview 51
Plants Market 51
Garden Decorations Market 51
Product Trends in Garden Decorations Market 51

4d. THE UNITED KINGDOM 52
High Penetration 52
Favorite Pastime 52
Factors Affecting Market 52
Market Trends in Distribution Channels 52
Overview 52
Garden Centers - Changing Focus 53
DIY Vs. Garden Centers in Horticulture Market 53
Catalogue and Mail Order - Upcoming Channels 53
Garden Leisure Market 53
Product Mix 53
Garden Furniture 54
Barbecue and Barbecue Accessories 54

4e. BELGIUM 54
Overview 54

4f. DENMARK 55
Distribution Scenario 55

4g. IRELAND 55

4h. THE NETHERLANDS 56
Overall Garden Decorations Market 56
Product Trends 56
Garden Decoration Products Distribution Market 56
Trends in Consumption 56
Factors Influencing Market 57

4i. SWEDEN 57

5. ASIA-PACIFIC 58
Market Dynamics 58
Factors Influencing the Market 58

5a. CHINA 58
Overview 58
Exports 58

5b. AUSTRALIA 59
Overview 59
Water Restrictions: A Major Delimiting Factor 59
Market Trends 59
Changing Consumer Preference 59
Hardware Retail Formats - The Successful Retailers 59
Decreasing Profitability - A Thing of Near Future 59
Effect of Expanding Retail Formats 60
Government Regulations to Increase Entry Barriers 60
Distribution Channels 60
Table 5: Garden Products Market in Australia (2011):
Percentage Breakdown of Value Sales by Distribution Channel -
Landscapers, Retail Nursery, Garden Supplies, Hardware and
Others 60
Market Trends in Distribution Channels 61
Hardware Stores 61
Supermarkets 61
Discount Department Stores 61
Landscaper 61
Retail Nurseries and Garden Centers 61

5c. THE PHILIPPINES 62
Overview 62
Import Scenario 62

6. LATIN AMERICA 63

6a. URUGUAY 63
Tracking Consumer Purchase Pattern 63


GLOBAL DIRECTORY

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