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Global Sporting Goods Industry

  • January 2012
  • -
  • Global Industry Analysts

The global outlook series on the Sporting Goods Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 31 fact-rich market data tables, the report offers a rudimentary overview of the industry and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include United States, Canada, Japan, Europe (France, Germany, Italy, the United Kingdom and Russia among others) Asia-Pacific (China, Hong Kong, India, Indonesia, Taiwan, Australia and New Zealand among others) and Latin America. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 435 companies worldwide.

Table Of Contents

Global Sporting Goods Industry



1. MARKET OVERVIEW 1
Sporting Goods Industry - A Prelude 1
Commercialization of Sport - A Business Case for Sporting
Goods Industry 1
Growing Popularity of Sporting Events across the Globe Takes
Market to Dizzy Heights 2
Convergence of Casual and Athletic Designs Works in Favor of Market 2
Market Classification by Product Type 2
Sports Apparel 2
Athletic Footwear 3
Sports Equipment 3
Impact of Recent Economic Slowdown in Retrospect 3
Market on Growth Curve Post Recession 4
Outlook 5
Table 1: World Current and Future Market Analysis for Sporting
Goods by Geographic Region - US, Europe, Asia-Pacific
(including Japan), and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2010 through 2015 5

Table 2: World 5-Year Perspective for Sporting Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Europe, Asia-Pacific (including Japan) and Rest of the
World Markets for 2011 and 2015 6
Developing Markets - Hotspots for Growth 6
East Asia Beckons 7
Competitive Landscape 7
Associating with Sporting Events - A Key Competitive Ploy 7
Consolidation in the Industry 7
Import-Export Statistics 8
Table 3: Global Sporting Goods Market (2010): Percentage
Breakdown of Imports by Country - US, Japan, Canada, UK,
Germany, and Others 8

Table 4: Global Sporting Goods Market (2010): Percentage
Breakdown of Exports by Country - China, US, Chinese Taipei,
Germany, Italy, and Rest of World 8

2. GLOBAL TRENDS AND ISSUES 9
Growing Media Coverage Spurs Sporting Goods Sale 9
Endorsements and Sponsorships - Key to Success 9
Women Participation in Sports is Fueling Up the Sports Goods
Market 9
Outdoor Sports Drawing in More Crowds 9
The Importance of Niche Players 9
Manufacturers Resort to Streamlining of their Supply Chain 10
Growth of e-Commerce Presents Innumerable Opportunities 10
Global Online Sporting Goods Sales by Region 10
Time Constraints Proving to be a Major Challenge for Sporting
Goods Retailers 10
Video Games and Home Entertainment - A Major Challenge for
Sporting Goods Market 11
High Level of Piracy, a Major Issue Facing Many Asian Countries 11

3. REVIEW OF MARKET SEGMENTS 12
Sports Apparel Market- An Overview 12
Table 5: World Sports Apparel Market (2011): Percentage Share
Breakdown of Revenues by Region/Country - US, Europe, and
Rest of World 12
Key Factors Driving Men's and Boys' Sportswear Market 13
Where do the Opportunities Lie? 13
Women Participation Revs up the Engine of Apparel Growth 13
Intimate Sports Apparel - An Emerging Market 14
New Age Performance Wear 14
Growing Awareness in Consumers about Technical Specifications 14
Versatility and Functionality - Key Growth Drivers 14
Innovative Materials Make Inroad into the Sports Apparel Sector 15
Competitive Landscape 15
Sports Apparel Makers and Sports Associations Join Hands 15
Challenges 15
Athletic Footwear 16
A Highly Dynamic Marketplace 16
Table 6: Global Athletic Footwear Market (2011): Percentage
Breakdown of Revenues by Region / Country - US, Canada,
Japan, Europe, Asia-Pacific, Middle East and Africa and Latin
America 16
Athletic Footwear Makers Party on Consumers Getting Sporty 16
Demand Factors 17
Fashion and Not Technology Rules 17
Fashion-Statements Override Brand Aspirations 17
Baby Boomers - Changing Priorities... 17
Trekking Shoes - Going on an Uphill Journey... 18
Changing Fashion Trends Affect Sport Shoes Market 18
Female Footwear Market... 18
The Female Footwear Market - An Aggressive Growth... 19
Product Innovation - Not a Major Issue Any More? 19
Participatory Levels - Forecasts for the Near Future 19
The Role of Manufacturers and Marketers 19
Excess Inventory Levels 20
Competition 20
Marketing Strategies of Footwear Manufacturers - A
Comparison... 20
Shifting Brand Loyalty - A Major Concern! 21
Sports Equipment Market 21
Popular Sports Equipment 21
Standards Related to Sporting Equipment Exports 22
Winter Sports Products 22

4. MERGERS AND ACQUISITIONS 23

5. STRATEGIC CORPORATE DEVELOPMENTS 32

6. PRODUCT / SERVICE LAUNCHES 38


A REGIONAL MARKET PERSPECTIVE 45

1. THE UNITED STATES 45
Overview 45
Impact of Recent Economic Recession 45
Running Shoes - A Bright Spot for Sporting Goods Market in
Recession 46
Overall Industry Growth Resumes in Year 2011 46
Sporting Goods Sales by Product Category 47
Table 7: US Sporting Goods Market (2011): Percentage Share
Breakdown of Sales by Product Segment - Athletic and Sport
Footwear, Athletic and Sport Apparel, and Athletic and Sport
Equipment 47
Major Trends in US Sporting Goods Market 47
Consolidation - Taking the Market by Storm 47
Changing Retail Arena 48
Fitness Instructors and Personal Trainers to Market Athletic
Wear 48
Price Pressure Taking Toll on Manufacturers 48
Winter Sporting Goods Popular with Skiers and Athletes 49
Cyclical Trends 49
Favorable Demographics Augur Well for the Market 49
Women's Participation in Sports Continues to Increase 49
Growth of Small Female Run Companies 49
Fitness - Driving Women to Buy 50
Table 8: US Sportswear Market (2009): Percentage Share
Breakdown of Women's Sportswear Market by Age Group: 55+,
35-54, 25-34, 18-24, 13-17, Below 12 50
Emergence of Casual Wear Boost Market Prospects 50
Innovations in Technology Driving Gains 50
Growing Importance of Fitness 50
Performance of Sports Licensed Products 51
Sports Trends in the US 51
Skiing 51
Renaissance of Conventional Ski Looks 51
Table 9: US Winter Sports Market (2009): Percentage
Breakdown of Sporting Activity by Male and Female Skiers
and Snowboarders 51
Demographic Profiles of Skiers and Riders 52
Activity Participation 52
Suitable Apparel and their Performance 52
Snowboard Sports 52
Soccer 52
Hiking Picks Up Pace 52
Imports Scenario 52
Table 10: US Sporting Goods Market (2010): Percentage
Breakdown of Imports by Country - China, Taiwan, Canada,
Mexico, Thailand, and Others 53
Exports Scenario 53
Table 11: US Sporting Goods Market (2010): Percentage
Breakdown of Imports by Country - Canada, Japan, UK,
Australia, South Korea, and Others 53
Review of Sports Footwear Market in the US 53
Offering Discounts- The New Marketing Mantra... 53
Urban Consumers- The Driving Force 54
Baby Boomers and Women - Most Potential Consumer Clusters for
Sports Footwear 54
Developments in Athletic Footwear 54
Decline in Athletic Footwear 54
Athletic Footwear for Children 55
Athletic Footwear for Females 55
Key Statistics 55
Table 12: US Athletic Footwear Market (2011): Percentage
Share Breakdown of Sales by Product Category - Aerobic,
Baseball, Basketball, Cross-Training, Soccer, Running,
Tennis, Walking, Hiking, Athleisure, and Others 55

Table 13: US Athletic and Sporting Footwear Market (2011):
Percentage Share Breakdown of Sales by Shoe Type - Gym Shoe
and Fashion Sneakers, Fitness and Cross Training Shoe, Running and
Jogging Shoe, Walking Shoe, and Others 56

Table 14: US Athletic and Sporting Footwear Market (2011):
Percentage Share Breakdown of Sales by Distribution Channel
- Sporting Goods Stores, Discount Stores, Specialty Footwear
Stores, Internet/Online, Department Stores, and Others* 56

Table 15: US Athletic and Sporting Footwear Market (2010):
Percentage Share Breakdown of Purchases by Age Group 56

Table 16: US Athletic and Sporting Footwear Market (2011):
Percentage Share Breakdown of Purchases by Gender 57
Trends In Sports Apparel Market 57
Sports Apparel - A Versatile Interpretation 57
What Consumers Want 57
Racket Squad: Apparel for Tennis Players 57
Sales of Ski and Snowboard Apparel 58
New Challenges in the Sports Apparel Market 58
Sporting New Colors 58
Denim Finds Use in Sports Apart from Active Lifestyle
Applications 59
Technology in Snowboard Attire 59
Sporting Goods Outlets - A Key Distribution Channel for
Sporting Apparel 59
Women's Sports Apparel Segment - A Review 59
What Women Want: 59
Ladies Sports Shirts in Demand 59
Women and Girls Apparel Marketing 60
Nike Appeals to Women's Market 60
Women Display Preference for Fitness over Competitive
Sporting Activities 60
Women Pioneers Shaping Sports Apparel Market 60
Womens Sportswear Led by its Own Thrust 61
Buying Patterns of Women Shopping for Sports and Fitness
Clothing 61
Table 17: Elements That Draw Women to Activewear Purchases 61
Review of Intimate Sports Apparel Section 62
Inner Sportswear 62
Established Players Gamble - Combining Sportivity with Intimacy 62
Men's Underwear Ranges from Bikini Briefs to Baggy Boxers 62
Hip Snowboard Clothing Popular with Winter Athletes and Skiers 62
Developments in Sports Equipment 62
Health Consciousness Drives Up Exercise Equipment Demand in
the US 62
Performance of Sports Equipment 63
Fitness Equipment Sales 63
Key Statistics 64
Table 18: US Athletic and Sporting Equipment Market (2011):
Percentage Share Breakdown of Revenues by Product Type -
Hunting and Firearms, Fishing Tackle, Golf Equipment, Exercise
Equipment, and Others 64

Table 19: US Athletic and Sporting Equipment Market (2011):
Percentage Share Breakdown of Sales by Distribution Channel-
Sporting Goods Stores, Specialty Sport Shops, Discount
Stores, Internet / Online, and Others* 64
Competitive Landscape 64
Nike's Monopoly in the US Sporting Goods Industry 64
Fragmentation in Sports Equipment Industry 64
Domination of Athletic Retailers in Footwear 65
Table 20: US Soccer Footwear Market (2009): Percentage
Breakdown of Sales by Leading Player - Adidas, Nike, Puma,
and Others 65

Table 21: US Soccer Apparel Market (2009): Percentage
Breakdown of Sales by Leading Player - Adidas, Nike, Puma,
and Others 65

Table 22: US Soccer Equipment Market (2009): Percentage
Breakdown of Sales by Leading Player - Adidas, Nike, Puma,
and Others 65

2. CANADA 66
Sporting Goods Market in Canada 66
Water Sports Gaining Ground in Canada 66
Imports and Exports Statistics 67
Table 23: Canadian Sporting Goods Market (2010): Percentage
Breakdown of Imports by Country - China, US, Taiwan,
Thailand, Mexico, and Others 67

Table 24: Canadian Sporting Goods Market (2010): Percentage
Breakdown of Exports by Country - US, Sweden, Australia,
Netherlands, UK, and Others 67
Retail Distribution Channels 67
Leading Retailers 68
Competition through Discounters in Sports Industry 68
Specialty Retail Traders 68
Importance of Bicycles and Accessories 68
Athletic Footwear 68
Canadian Sporting Equipment Market - Key Retail Channels 69
Fitness and Exercise Equipment 69
Canadian Sports Apparel Market - Key Retail Channels 69

3. JAPAN 70
Overview 70
Sports Participation 70
Current Scenario 70
Table 25: Sporting Goods Market in Japan (2011): Percentage
Share Breakdown of Revenues by Type - Athletic Wear, Golf,
Sports Shoe, Outdoor Sports, Fishing Equipment, Baseball and
Softball, and Others 71
Strategies of Companies 71
Competition in the Market 71
Distribution Setup of Sportswear 72
Sporting Goods Outlets 72
Direct Sales Channels 72
Outlets for Select Sportswear Segments 72
Sports Apparel Market 73
Overview 73
Review of Popular Categories of Sportswear 73
Golf Wear 73
Ski and Snowboard Wear 73
Tennis Wear 73
Training and Athletic Wear 74
Swimwear Market 74
Primary features: 74
Consumer Segments 74
Men's Wear Market 74
Casual Friday Dress Concept in Japan 74
Women's Sportswear Market 75
Influence of American Fashion Trends 75
Consumer Profile 75
Children's Sportswear Market 75
American Fashion Catches On 75

4. EUROPE 76
Overview 76
The Market In and Out of the Economic Recession 76
Table 26: European Sporting Apparel and Footwear Market
(2011): Percentage Breakdown of Sales by Distribution Channel
- Multi-brand Sporting Goods Shops, Clothing and Brand
Stores, Footwear Shops, Internet/Online, and Others 76
Current and Future Scenario 76
Table 27: European Recent Past, Current and Future Analysis for
Sporting Goods by Geographic Region - France, Germany, Italy,
UK, and Rest of Europe Independently Analyzed by Annual Sales
in US$ Million for Years 2010 through 2015 77

Table 28: European 5-Year Perspective for Sporting Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, and Rest of Europe for Years 2011
and 2015 78
Sport Apparel - Potential Market 78
Health Awareness - Key Growth Factor 79
Key Hurdles in Sports Retailing in Europe 79

4a. DENMARK 79
Market Analysis 79
New Entrants to the Market 79
Outlook 79

4b. FRANCE 80
Sports Apparel Market 80
Sportswear: A Contemporary Dressing Style 80
Men's Sports Apparel Market 80
Women's Sports Apparel Market 80
The Teenage Market 80
Sportswear - The ‘In' Thing in Children's Wear 80
Competitive Landscape 80
Consumer Segments 81
Trends in the Market 81
Distribution Scenario 81
Sports Equipment Market 81
Overview 81

4c. GERMANY 82
Sporting Goods Market - An Overview 82
Market Highlights 82
Health Craze Driving Fitness and Exercise Equipment Sales 82
German Athletic Footwear Market 83
Table 29: German Athletic Footwear Market (2011): Percentage
Breakdown of Sales by Product Segment - Aerobic,
Cross-Training, Soccer, Running, Tennis, Walking, Hiking,
Athleisure, and Others 83
Golf Equipment Sector 83

4d. ITALY 84
Sports Apparel Market 84
Overview 84
Major Changes in the Market 84

4e. POLAND 84
Fitness Equipment Market Overview 84

4f. RUSSIA 85
Sporting Goods Market - An Overview 85
Market Highlights: 85
Competition 85
Leading Sporting Apparel Companies in Russia by Market Segment
- Low-End Segment, Medium-End Segment, and Premium- End
Segment 86

4g. SWEDEN 86
Overview of Sports Apparel 86

4h. SWITZERLAND 87
Market Overview 87
Sports Footwear Market 87
Market Trends 87
Canadian Influence on Swiss Market for Sporting Goods 87

4i. UKRAINE 88
Overview of Sports Apparel 88

4j. THE UNITED KINGDOM 89
Sports Apparel Market - An Overview 89
Market Highlights 89
Market Trends 89
Sports Clothing Trends 89
Fashion Industry Embraces Sports Style 89
Immense Opportunities in the Sports and Leisure Market 89
Women's Sportswear Market 90
Athletic Footwear Market 90
Leading Sporting Goods Retailers 90

5. ASIA-PACIFIC 90
Market Overview 90
Asia Looks Promising 90

5a. AUSTRALIA AND NEW ZEALAND 91
Australian Sporting Goods Market - An Overview 91
Sports Apparel Market 91
New Zealand SportsWear Market 91

5b. CHINA 92
Chinese Sporting Goods Market 92
Competition 92
Leading Sporting Goods Companies in China by Market Segment -
Low-End Segment, Medium-End Segment, and Premium- End
Segment 93
Distribution Channel 93
Rising Middle-Class Population Driving Sporting Goods Market
Growth 93
China: An Economical Destination for Overseas Sporting Goods
Manufacturers 93
Growth Inhibitors 94
Outlook 94
Outdoor Sports Witness Rapid Growth 94

5c. HONG KONG 95
Sporting Goods Market Overview 95
Table 30: Hong Kong Sporting Goods Market (2010): Percentage
Share Breakdown of Exports by Product Type - Sports Footwear,
Sports Equipment, and Sportswear 95

Table 31: Hong Kong Sporting Goods Market (2010): Percentage
Breakdown of Exports by Region/Country - Europe, US, Japan,
China, Canada, and Others 95
Sports Apparel Market 96
Exports Scenario 96

5d. INDIA 97
Overview 97
Competitive Scenario 97
Clothing Companies Rope in Personalities for Endorsement 97

5e. INDONESIA 98
Overview 98
Fitness Equipment 98
Production and Exports 98
Distribution 98
Imports Scenario 98
Exhibitions 99
Consumer Preferences 99

5f. TAIWAN 100
Sporting Goods Market 100
Sports Apparel Market - An Overview 100
Market Highlights 100
Consumer Segments 101
Import Conditions 101
Distribution Channels 101
Sporting Goods Equipment Market 101

6. LATIN AMERICA 102
Sporting Life in Latin America 102
Exports - A Vital Factor for Growth 102

6a. ARGENTINA 102
Golf Equipment Market Overview 102
Market Drivers 102

6b. BRAZIL 103
Trends in the Water Sports Equipment Industry 103

6c. CHILE 103
Sporting Goods Market 103
Imports 103

7. MIDDLE EAST 103

7a. UAE 103


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