Nutraceuticals: Global Markets
INTRODUCTION
STUDY GOALS AND OBJECTIVES
Will nutraceuticals hold the winning edge in the global economic slowdown in the food industry? Will they, in fact, exceed expectations? The goals of this market research report are:
- To define and measure the global market for nutraceuticals — the functional food, beverage, and supplement (FBS) market
- To measure markets that could be better understood by stakeholders in terms of their own respective sales offerings
- To strategically analyze individual markets in terms of products, ingredients, health applications, technology, geography, and top-selling products
- To identify trends and opportunities in the functional food, beverage, and supplement market for all stakeholders
- To provide quick and easy understanding of the very vast functional food, beverage, and supplement market
- To provide a strategic analysis of the market so as to enable companies to formulate their strategies
- To provide high-level analysis in terms of which products can sell in the mainstreams as blockbusters
REASONS FOR DOING THE STUDY
Food companies, already under intense pressure to perform, are looking at the functional food, beverage, and supplement market for help. Though the nutraceutical industry is just about 6% of the total food industry, the profit margins are much higher, making the adjusted market size larger. There is a lack of clear categorization in the nutraceutical market, and food companies tend to neglect important categories that are doing well as functional food. None of the market reports provide a single comprehensive geographic breakdown of the nutraceutical market as per the ingredients, applications, products, and technology.
Our study intends to provide an in-depth analysis of the functional FBS market. It can be used by any old or new player as a market guide to formulate its strategies.
INTENDED AUDIENCE
The intended audience includes all the stakeholders of the FBS market, including food manufacturers, retailers, wholesalers, food formulators, supermarkets, grain producers, technology providers, research and development (R&D) companies, and advertisers. New entrants like pharmaceutical companies, regular food companies, and beverage companies can use this report for a thorough understanding of the market dynamics.