US Cosmeceuticals Market
US demand to increase 7.2% annually through 2012
Demand for cosmeceutical products is expected to increase 7.2 percent per year to $9.4 billion in 2012, propelled by a stream of new and technologically advanced product introductions offering age-defying and other appearanceenhancing benefits for an aging population. The rapid growth of the cosmeceutical market will continue to be based on a combination of science and astute marketing, with evidence regarding product claims far from conclusive in many instances.
Limiting opportunities will be competition from alternative treatments, such as laser resurfacing and cosmetic surgery, which often offer more dramatic results, though at a greater cost in terms of time, money and safety. Cosmeceutical products also face intense pricing competition due to the growing market penetration of private label cosmeceutical brands and the rapid commoditization of innovative ingredients and products.
Skin care products to remain dominant segment
Skin care products will account for over 60 percent of all cosmeceutical product demand in 2012. Anti-aging products will achieve above-average growth, with gains driven by a highly receptive, fastexpanding group of middle-aged and relatively affluent consumers who want to prevent or redress visible damage to the skin caused by aging, ultraviolet radiation and other environmental stressors. Improved formulations will further promote the use of age-defying products.
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