Exploring Cellular Operators: Services, Applications and Infrastructure Guide

Exploring Cellular Operators: Services, Applications and Infrastructure Guide

Introduction

For those looking for revenue where there is big money, working with cellular operator is an excellent choice. Typical cellular operator is serving millions of customers and each one of them spends millions of USD/Euro per month on voice, data and value-added content and applications.

Due to the tough competition and decrease in voice - initiated revenues, operators are in permanent search for new innovations and services to make the differentiation and increase non-voice revenues. This is the big opportunity for companies aiming to make win-win situation and apply the operator with such new revenue source. While there is huge potential, working with cellular operators is a quite complicated process. This publication is a guide to help companies in the process, from initial stages till successful commercial launch.

Key Findings

• Best ways for initiating contact with operators
  
  
• Knowing your partner - cellular operator organization structure
  
  
• Which way best fits your system: In-network installation or Hosted?
  
  
• Business models used by operators, and which best fits your system / application
  
  
• Cellular operators groups, and how to make smart decision choosing your next partner
  
  
• Typical project milestones - commercial, technical, marketing and administration issues
  
  
• Detailed list and explanation of the documentation you'll be have to prepare, from RFx's
  
  
• Issues to consider when offering web-based service: technical and marketing considerations
  
  
• Service life cycle management fully detailed. Campaigns, registration, user interface and experience, charging methods
  
  
• Detailed list of potential revenue sources of interest to cellular operators and in which there are also cooperation opportunities
  
  
• Detailed list and explanation of the integration with provisioning, messaging, DWH, monitoring, maintenance and much more systems.
  
  
• Issues to consider when offering handset-based service: handset capabilities, operation systems and mobile platforms, application signature process, application download process

• Entrepreneurs and start-up's
  
  
• Cellular operators
  
  
• Venture Capitalist's
  
  
• Consultants and analysts
  
  
• Service / System / Application providers