Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies

Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies

Sleep has finally emerged from the darkness and gained the limelight as a critical American health issue. According to the American Sleep Association, every year approximately 40 million Americans, if not more, are afflicted by chronic, long-term sleep disorders. Restless nights followed by sluggish, anxious days have led a growing number of consumers to seek relief and physical and emotional rejuvenation from a diverse and fragmented market of mainstream and alternative products that aid sleep or relaxation.

As more Americans become aware that sleep is as important as food or exercise, marketers will find greater opportunities for both traditional and alternative sleep aid products. For OTC sleep aids alone, Packaged Facts expects the total market to near the $759 million mark by 2013.

This all new packaged Facts report, Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies, is focused on consumer, product and marketplace trends. It takes an in-depth look at sales of over-the-counter (OTC) sleep aids and a snapshot of the more niche natural sleep aid supplements market as a bellwether for the future of the total marketplace. For the purposes of this report, the market consists of products and accessories designed to enhance and aid sleep without a prescription that are easily accessible and usable by the consumer. This encompasses OTC sleep medications—both analgesic and non-analgesic—and herbal supplements intended to aid sleep, as well as accessories such as neck and body pillows, devices such as sound machines and conditioners, sleep masks and earplugs, plus shower and body care products, aromatherapy candles or foods and beverages intended to aid sleep.

Companies profiled in the report include: Avon Products Inc., Chattem, Inc., Glaxo SmithKline, Green Pharmaceuticals Inc., HoMedics, Inc., Johnson and Johnson, NBTY, Inc., and smaller players such as Dream Essentials, Dreamerz Foods, Nature’s Way and SoothSoft Comfort Technology.

Report Methodology

Information for Sleep Aid Products in the U.S. Market: Non-Prescription OTC, Natural and Alternative Remedies was obtained from both primary and secondary sources. Primary research entailed consultation with industry sources and on-site examination of the retail setting. Secondary research entailed gathering data from relevant business sources, including: trade publications and newsletters; government data; current articles in newspapers and trade and consumer magazines; information from industry and non-governmental associations such as The American Psychological Association, The National Sleep Foundation, and The American Sleep Association; annual reports, 10Ks and other financial releases from public companies; and other related Packaged Facts reports.

For the OTC sleep aids mass market, this report covers the sale of products through channels tracked by Information Resources, Inc. (IRI) only; i.e., U.S. chain supermarkets, drugstores and mass merchandisers other than Wal-Mart. Hence, market and brand share figures reflect the position of the marketers/brands in those channels. However, in arriving at overall market size estimates all major retail channels are covered. For natural supplement sales estimates, SpinScan data was used.

The consumer demographics analysis was developed using data from the Simmons Market Research Bureau (New York, NY) spring 2008 consumer survey. Information on new product introductions was derived from Productscan Online, a Datamonitor service.

Chapter 1: Executive Summary

Scope

Methodology

Serious Sleep Disorders Affect 40 Million Americans

Total Sleep Industry Sales Conservatively at $20 Billion

Total OTC Sleep Aids Market Reaches $604 Million

• Figure 1-1: Total U.S. Over-the-Counter Sleep Aids Market, 2004-2008 (in millions of dollars)

OTC Sleep Aids Market to Reach $759 Million by 2013

• Figure 1-2: Total U.S. Over-the-Counter Sleep Aid Market, 2008-2013 (in millions of dollars)

Natural Sleep Sales Likely Slowed 2008

• Figure 1-3: Total Natural Stress and Sleep Aids Market, 2004-2008 (in millions of dollars)

Natural Sleep Aid Supplement Sales to Grow at a CAGR of 10%

• Figure 1-4: Natural Stress and Sleep Aids Market Forecast, 2008-2013 (in millions of dollars)

Factors to Growth

Prescription Sleeping Pill—Worth the Cost?

Perceived Emotional Benefits May Suffice

Potential for Backlash against New Wave of Prescriptions

OTC Sleep Aids Fill an Important Niche

OTC Sleep Aids Growth Threatened By Natural Sleep Aid Products

Alternative Products Market a Threat or a Companion?

Competitive Landscape

Chattem Emerges as a Player with Unisom

Small Companies to Watch

Trends: Challenges and Opportunities

Forces Are Converging on the Sleep Products Market

Average Weeknight Sleep is Six Hours and 40 Minutes

30% of Americans Extremely Stressed

Women More Likely to Be Stressed

• Table 1-1: APA’s Top Stress Symptoms, Female vs. Male, 2008 (percent)

Women Have Special Sleep Challenges

Only 20% of Children Get Optimal Sleep

Increasing Childhood Obesity Equals Increasing Sleep Issues

Environmental Cause: Urbanization Clouds Rest

Travel Impacted By Recession Fears

Trend toward Self-Care to Enhance Sleep Aids Market

Consumer Health Information Websites See Increasing Activity

Complementary and Alternative Medicine Growth

Increased Medical Costs

Is The Medical Community Fully Aware of Sleep Issues?

Product Trends and Innovations

2008 Sleep-Related New Product Introductions

Upscale Was Top Package Tag

Alternative Delivery Systems

Products Work While You Sleep

Aromatherapy Sleep Aids Often In Bath and Body Products

Color Therapy Sleep Enhancement: Pseudo-Science or Chakra-liscious?

Listen Up to Sound Therapy

Alternative Beverages for a Refreshing Sleep

Bringing the Doctor’s Office In-home

Products That Readjust the Body Clock

Women-Focused Products Abound

Kid-Friendly Products

Products for Aging Population

Better Sleep During Travel

Sleep with the Environment in Mind

Marketing and Retail Dynamics

Marketing and Retail Trends Overview

Despite Economy There Is Opportunity for Marketers to Engage Loyal Consumers and Innovate

Major Marketers A Threat?

Best Avenues for Outreach in Challenging Economy

Direct Response TV Trends Upwards in Health and Fitness Arena

Could Recession Be a Boon for Internet Retailing?

CPG Growth in Search Functions

Behavioral Targeting Perfect for Diversified Sleep Market

Sleep Marketers and Etailers Can Make Best Use of Alternative Medias

Company Ethics Important to Consumers

Word-of-Mouth: Added-Value for Marketers and Consumers

The Ultimate WOM: Celebrity

Sleep Product Retail Distribution Overwhelmingly Diverse

Think Non-Traditional: Specialty Outlets vs. General Market

Chapter 2: Sleep Aids Market Introduction

Scope

Sleep Aid Market Categories Diverse

Methodology

Sleep—a Primer

Cycles of Sleep: Stages 1, 2, 3, 4 and REM

Sleep, a Mysterious Key To Survival

Serious Sleep Disorders Affect 40 Million Americans

Insomnia

Sleep Apnea

Restless Legs Syndrome

Periodic Leg Movement During Sleep

Parasomnia

REM Sleep Behavior Disorder

Circadian Rhythms

Other Sleep Issues and Consumer Touchpoints Abound

Total Sleep Industry Sales Conservatively At $20 Billion

Chapter 3: The OTC Sleep Aids Market In Depth

Total OTC Sleep Aid Market Reaches $604 Million

• Figure 3-1: Total U.S. Over-the-Counter Sleep Aid Market, 2008-2013 (in millions of dollars)

Analgesic Sleep Aids Dominate, Growth Accelerates

• Table 3-1: Total U.S. Over-the-Counter Sleep Sales and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)
  
  
• Figure 3-2: Estimated Over-the-Counter Sleep Aids Share, by Dollar Sales, 2008 (percent)

Analgesic Sleep Aids

Total IRI-Tracked Sales Growth Slows in 2008

• Figure 3-3: U.S Over-the-Counter Analgesic Sleep Aid IRI-Tracked Dollar Sales, 2004-2008 (in millions of dollars)
  
  
• Table 3-2: Total Over-the-Counter Analgesic Sleep Aid IRI-Tracked Dollar Sales and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)

IRI-Tracked Unit Sales Grew 11%

• Figure 3-4: Total Over-the-Counter Analgesic Sleep Aid IRI-Tracked Unit Sales, 2004-2008 (in thousands units)
  
  
• Table 3-3: Total Over-the-Counter Analgesic Sleep Aid IRI-Tracked Unit Sales and Year-over-Year Percentage Change, 2004-2008 (in thousands units)

Prices Increase Dramatically in 2008

• Figure 3-5: Average Over-the-Counter Analgesic Sleep Aids, IRI-Tracked Price per Unit, 2004-2008(in dollars)
  
  
• Table 3-4: Average Over-the-Counter Analgesic Sleep Aids, IRI-Tracked Price per Unit and Year-over-Year Percentage Change, 2004-2008 (in dollars)

Tylenol PM Rules, But Advil PM Makes Grabs Share

• Table 3-5: Over-the-Counter Analgesic Sleep Aids, IRI-Tracked Sales in FDM by Brand, 2004-2008 (in millions of dollars)
  
  
• Figure 3-6: Estimated Over-the-Counter Analgesic Sleep Aids Brand Share, 2008 (percent)

Non-Analgesic Sleep Aids

Total IRI-Tracked Sales Rise Modestly in 2008

• Figure 3-7: U.S Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Dollar Sales by Category, 2004-2008 (in millions of dollars)

IRI-Tracked Tablet Sales Higher, Liquid Sales Dry Up

• Table 3-6: Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Dollar Sales, by Category and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)
  
  
• Figure 3-8: Estimated Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Share, by Dollar Sales, 2008 (percent)

IRI-Tracked Unit Sales Grew 11%

• Figure 3-9: Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Unit Sales by Category, 2004-2008 (in thousands units)

Unit Sales Suffer Double-Digit Declines

• Table 3-7: Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Unit Sales, by Category and Year-over-Year Percentage Change, 2004-2008 (in thousands units)
  
  
• Figure 3-10: Estimated Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Share, by Unit Sales, 2008 (percent)

Prices Increase Dramatically in 2008

• Figure 3-11: Average Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Prices per Unit by Category, 2004-2008 (in dollars)

Higher Private-Label Prices Affect Tablets

• Table 3-8: Total Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Prices per Unit, by Category and Year-over-Year Percentage Change, 2004-2008 (in dollars)

Private Label Dominates Mass Channels

• Table 3-9: Over-the-Counter Non-Analgesic Sleep Aids, IRI-Tracked Sales in FDM by Brand, 2004-2008 (in millions of dollars)
  
  
• Figure 3-12: Estimated Over-the-Counter Non-Analgesic Sleep Aids Brand Share, 2008 (percent)

OTC Sleep Aids Forecast

OTC Sleep Aids Market to Reach $$759 Million by 2013

• Figure 3-13: Total U.S. Over-the-Counter Sleep aids Market, 2008-2013 (in millions of dollars)

Factors To Growth

Prescription Sleeping Pill—Worth the Cost?

Perceived Emotional Benefits May Suffice

Potential for Backlash against New Wave of Prescriptions

Media on Top of Issues with Prescription

OTC Sleep Aids Fill an Important Niche

OTC Sleep Aids Growth Threatened By Natural Sleep Aids Products

Alternative Product Markets a Threat or a Companion?

The OTC Consumer

Note on Simmons Market Research Bureau Data

Sleep Issue Consumer Penetration—12% of U.S.

• Table 3-10: Percentage of Consumers Suffering from Sleep Issues in The Past 12 Months: Insomnia/Sleep Disorders and Snoring/Sleep Apnea, 2004-2008 (percent)

Non-Prescription & Prescription Product Usage Penetration Low

Consumer May Want More Than One Benefit

• Table 3-11: Percentage of Consumers Suffering from Sleep Issues in The Past 12 Months: Insomnia/Sleep Disorders and Snoring/Sleep Apnea, by Remedy Used, 2004-2008 (percent)

Moderate Insomnia/Sleep Apnea Most Likely

• Table 3-12: Percentage of Consumers Suffering from Sleep Issues in The Past 12 Months: Insomnia/Sleep Disorders and Snoring/Sleep Apnea, by Severity, 2004-2008 (percent)

Does this Data Contradict Other Sources?

Demographic Characteristics of Insomnia/Sleep Disorder Sufferers

Employed Individuals Less Likely to Have Sleep Issues

Relationships Make for Better Sleep

Renters More Sleep Distressed than Owners

• Table 3-13: Demographic Characteristics of Insomnia/Sleep Disorder Sufferers, 2008 (index)

Demographic Characteristics of Insomnia/Sleep Disorder Sufferers Who Use Sleep Aids

Women, Students Pop For Prescription and Non-Prescription Usage

Single-Person, Low Income Greater Likelihood for Sleep Aids

• Table 3-14: Demographic Characteristics of Insomnia/Sleep Disorder Sufferers Who Used Prescription and Non-Prescription Remedies in Past 12 Months, 2008 (index)

Demographic Characteristics of Snoring/Sleep Apnea Sufferers

The Stereotypes Are True: Men Snore

• Table 3-15: Demographic Characteristics of Snoring/Sleep Apnea Sufferers, 2008 (index)

Demographic Characteristics of Snoring/Sleep Apnea Sufferers Who Use Sleep Aids

The Dry Southwest a Hotbed of Snorers

Higher Incomes Show Greater Likelihood to Use Product

• Table 3-16: Demographic Characteristics of Snoring/Sleep Apnea Sufferers Who Used Prescription and Non-Prescription Remedies in Past 12 Months, 2008 (index)

Demographic Characteristics of Nighttime Pain Sufferers

Headaches Are the Bane of Women

Multiple Responsibilities and Stress May Be Driving Pain/Sleep Product Use

Households with Children…Fewer Headaches?!

• Table 3-17: Demographic Characteristics of Adults Who Used Non-Prescription Pain Relievers/Sleep aids in Past 12 Months, 2008 (index)

Emerging and Fragmented Product Market Means Lack of Consumer Tracking Data

Select OTC and Prescription Sleep Aids Tracked

• Table 3-18: Non-Prescription Headache/Pain Relievers Used In Past Month, 2008
  
  
• Table 3-19: Prescription Sleep Aids Used In Last 12 Months, 2008

Chapter 4: Natural Sleep Supplements Market Snapshot

Overview

• Table 4-1: Description of Selected Natural Remedies

Natural Sleep Sales Likely Slowed in 2008

• Figure 4-1: Natural Stress and Sleep Aids Market, 2004-2008 (in millions of dollars)
  
  
• Table 4-2: Total Natural Stress and Sleep Aids Market and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars and all channels)

Sales in Natural Store Channel Slow

• Figure 4-2: Stress and Sleep Aid Medicine Sales through Natural Supermarket Channel, 2004-2008 (in millions of dollars)
  
  
• Table 4-3: Natural Channel Stress and Sleep Aids Market and Year-over-Year Percentage Change, 2004-2008 (in millions of dollars)

Natural Sleep and Stress Supplements Market Forecast

Natural Sleep Sales to Grow at a CAGR of 10%Natural Sleep Sales to Grow at a CAGR of 10%

• Figure 4-3: Total Natural Stress and Sleep Aids Market Forecast, 2004-2008 (in millions of dollars)

Factors to Growth

Health Concerns Impact American Purchase Habits

• Table 4-4: American Consumer Level of Health-Consciousness, 2008 vs. 2004

A Good Night’s Rest, the Next Big Trend

…Or Sleeplessness, The Next Big Health Crisis?

Supplement Users Especially Interested in Health

The Natural/Organic Connection

Sleep Supplements Face Competition from Functional Foods

2008 Natural and Herbal Sleep Aid Introductions

• Table 4-5: Natural and Herbal Sleep Aid Supplement Introductions, 2008

Not Without Controversy

The Natural Supplements Consumer

Note on Simmons Market Research Bureau Data

Baby Boomers Important Component of Supplement Market

• Figure 4-4: Percent of Adults Using Nutritional Supplements: By Age Bracket, 2008 (U.S. adults)
  
  
• Figure 4-5: Number of Adults Using Nutritional Supplements: By Generational Cohort, 2008 (percent of total U.S. adult users)

Consumer Interest in Non-traditional Treatments

More Than One in Three Consumers Use CAM

Herbal Supplements Most Commonly Used Treatment

• Figure 4-6: Top 10 Natural/Herbal Supplements among U.S. Adults Who Use Natural Products, 2002 (percent)

Potential for Natural Sleep aids Growth

Chapter 5: Competitive Overview

Competitive Landscape

Chattem Emerges as a Player with Unisom

Advil PM Reinvigorates Analgesic Sleep-Aids

Small Companies to Watch

Dream Essentials, LLC

Dreamerz Foods

Nature’s Way

SoothSoft Comfort Technology

Selected Corporate Profiles

Avon Products Inc.

Overview

Performance

Sleep Products Portfolio

Chattem, Inc.

Overview

Performance

• Figure 5-1: Total Chattem, Inc. (Unisom) Sleep Aids, IRI-Tracked Sales, 2004-2008 (in millions of dollars)

Sleep Products Portfolio

Glaxo SmithKline

Overview

Performance

• Figure 5-2: Total GlaxoSmithKline Sleep Aid IRI-Tracked Sales, 2004-2008 (in millions of dollars)

Sleep Products Portfolio

Green Pharmaceuticals Inc.

Overview

Performance

• Figure 5-3: Total Green Pharmaceuticals Sleep Aids, IRI-Tracked Sales, 2004-2008 (in millions of dollars)

Products

HoMedics, Inc.

Overview

Performance

Sleep Product Portfolio

Johnson & Johnson

Overview

Performance

• Figure 5-4: Total Johnson & Johnson’s Tylenol PM Sleep Aid IRI-Tracked Sales, 2004-2008 (in millions of dollars)

NBTY, Inc. (Nature’s Bounty)

Overview

Performance

Sleep Product Portfolio

Chapter 6: Trends: Challenges and Opportunities

Forces Are Converging on the Sleep Products Market

Dangers of Sleepless Nights: Short Term

Average Weeknight Sleep is Six Hours and 40 Minutes

Dangers of Sleepless Nights: Long Term

Increase in Stress-related Ailments Affects Sleep

Stress in America by the Numbers: 30% Extremely Stressed

Economic Woes Taking Their Toll

Economy Raising Stress Levels across Generations

• Table 6-1: APA’s Top Stressors by Generation, 2008 (percent)

High Debt Stress Causes Sleep Trouble

Women More Likely to Be Stressed

• Table 6-2: APA’s Top Stress Symptoms, Female vs. Male, 2008 (percent)

The Effects of Stress on Sleep

Smoking and Drinking Part of Negative Cycle

Time for Sleep Awareness

A Nation of Aging Boomers

Better Sleep Council Survey

Mattresses Age Too

Changing Behavior

Identifying the Problem

(Non)-Risky Business

Women Have Special Sleep Challenges

Menopausal Sleep Issues Under-Diagnosed

Sleep Apnea May Appear Due to Hormonal Changes

Effects of Poor Sleep on Women’s Cardiovascular Health

Only 20% of Children Get Optimal Sleep

Media Overload Leads to Overloaded Kids

How Much Sleep Is Needed?

• Table 6-3: Average Recommended Sleep Requirements

Cut Back the Kids’ Caffeine

Increasing Childhood Obesity Equals Increasing Sleep Issues

Additional Health Risks: Elevated Blood Pressure

Sticking to a Schedule

The City Never Sleeps…And Neither Do City Kids

Environmental Cause: Urbanization Clouds Rest

Busy Urban Days Lead into Busy Urban Nights

Urbanites Want to Take Back the Night

Travel Products Impacted By Recessionary Slump in Travel

Trend toward Self-Care to Enhance Sleep Aids Market

• Table 6-4: American Consumer Level of Health-Consciousness, 2008 vs. 2004 (percent)

Consumer Health Information Websites See Increasing Activity

• Table 6-5: Top 10 Health Information Sites by Unique Visitors of Total U.S. Home/Work/University Locations, July 2008 vs. July 2007
  
  
• Table 6-6: Top 10 Health-Related Searches Conducted Using Major U.S. Internet Search Engines, Q1 2007 (in millions)

Consumer Interest in Complementary and Alternative Medicine

Emerging CAM Treatments Utilize Improved Technology

Comprehensive Surveys Find More Than One in Three Use CAM

• Figure 6-1: Complementary and Alternative Medicine Use by U.S. Adults, 2002 (percent)

Use of CAM for Specific Conditions

• Figure 6-2: Conditions Most Commonly Treated by CAM*, 2002 (percent)

Reasons for Using CAM

• Figure 6-3: Reasons People Use CAM, 2002 (percent)

The Spa Spawns Cultural Imperative to Relax

Increased Medical Costs

• Figure 6-4: Cumulative Percentage Price Index Increases for Medical Care Services, Medical Care Commodities and Annual Average of Median Weekly Earnings for All Wage and Salary Workers

Research Is Ongoing

Is The Medical Community Fully Aware of Sleep Issues?

Sleep Centers: Challenge or Opportunity?

Sleep Centers Already Offering Alternative Product

Health Savings Accounts (HSAs) May Be a Boon

About HSAs

HSA Growth

HSA Growth Leads to More Spending

Chapter 7: Product Trends and Innovations

2008 Sleep-Related New Product Introductions

• Table 7-1: Selected New Product Introductions, 2008

Upscale Was Top Package Tag

Alternative Delivery Systems

Maximum Benefits: Functional, Sensory, and Emotional

Alternative Therapy Products

Aromatherapy Has Long History in Sleep

Aromatherapy Often In Bath and Body Products

Color Therapy: Pseudo-Science or Chakra-liscious?

Modern Color Therapy

Selected Color Therapy Product

Listen Up to Sound Therapy

Sound Therapy in Practice

Natural Sounds Inherently Relaxing

The Light…It Burns!

Next Up, Holograms?

Food and Beverage Sleep Aids

Alternative Beverages for a Refreshing Sleep

A Plethora of Drink Products

Opportunities in Food

Medical and Hi-tech Crossover

Bringing the Doctor’s Office In-home

Biofeedback and Ion Machines

Products That Readjust the Body Clock

A Clock for the Clock

Consumer-centric Product Innovations

Women-Focused Products Abound

Menopause a Cause

Beauty and Spa Crossover

JNJ’s Stress Relieving Skin Care

Pillow Cases That Do More Than Just Cover

Kid-Friendly Products

Music to Sooth Little Ears

Sound Oasis Sleep Bear

Other Baby Products

Products for Aging Population

Travel Products Made for Sleep

Better Sleep During Travel

Pillows for Support

Sound Conditioners on the Go

Green/Natural/Organic Influenced Market

Conscientious Consumerism Driving Force

Sleep with the Environment in Mind

Supplement Marketers Make Most of Green/Natural/Organic Trends

Demand for Green Products Is There

Buckwheat Pillows Are O.K.!

Chapter 8: Marketing and Retail Dynamics

Marketing and Retail Trends Overview

Despite Economy There Is Opportunity for Marketers to Engage Loyal Consumers and Innovate

Down Time Good Time for Positioning

Major Marketers and Retailers A Threat?

Just the Beginning of Rollouts From Majors

Competition Is Complimentary

DMA Reports Uptick in Direct Expenditure Despite Economy

Direct Response TV Trends Upwards in Health and Fitness Arena

Consumer Direct Marketing Concerns

Internet Technology Changing Outreach

Could Recession Be a Boon for Internet Retailing?

Just Give Me the Bottom Line

CPG Growth in Search Functions

CPG Consumers Comfortable with Search

Behavioral Targeting Perfect for Diversified Sleep Market

Targeted End-User Marketing in Debate

Outside Pressure on Potential Google and Yahoo! Search Partnership

Sleep Marketers and Etailers Can Make Best Use of Alternative Medias

Evolving Media Consumption Opens Up Opportunities

Online Shoppers Still Need Wooing

Company Ethics Important to Consumers

Importance of Added Values

Word-of-Mouth: Added-Value for Marketers and Consumers

WOM a Real Business

Proof in the Numbers

Does WOM Need The Human Touch?

The Ultimate WOM: Celebrity

Sleep Holdings, Inc. on “The Rachael Ray Show”

Homedics and Sharper Image Deal Harbinger to Increased Licensing?

Sleep Innovation Should Open Eyes to Licensing

Retail Issues

Sleep Product Retail Distribution Overwhelmingly Diverse

Think Non-Traditional: Specialty Outlets vs. General Market

Retail Space Further Challenged By Influx of Durable Medical Equipment

Chapter 9: Looking Ahead

Converging Trends Mean Opportunities in Sleep & Stress Relief

Short-Term Success Tied to Economic Trends

Sleep Aid Customization

Sleep Aids with Multiple and Higher Value Benefits

Appendix: Addresses of Selected Marketers