Mobile Business and the 2008 Olympics: Analysis & Insight

Mobile Business and the 2008 Olympics: Analysis & Insight

The Olympic Games is the most watched global event attracting audiences from all around the world during an 18 day period. The Olympic Winter Games, meanwhile has also seen an upsurge in its popularity with more nations competing and more countries passing a keen eye over the unfolding events. A total of 200 countries and territories broadcast action from the 2006 Torino Winter Olympics, whilst 220 will broadcast action from the 2008 Beijing Olympic Games. Both formats of the Olympic Games therefore represent exciting opportunities for mobile operators, manufacturers, advertisers and broadcasters amongst others.

New media will play a significant role in the way that the Olympics are viewed. Broadband connections and 3G compatible mobile phones are becoming increasingly more commonplace around the world, thus providing new revenue opportunities for a host of different companies. Large events such as the Olympics captures the hearts of spectators who wish to see their nation, team or favourite athlete perform well. Consequently patriotic fans are more inclined to purchase different products and services to keep up-to-date with the latest action and also to show their allegiance towards those they are supporting. Can you miss out on an event which gains so much attention from around the world?

Olympics Games and other significant global events also provide all types of mobile company with ideal testing situations for new services and products. The Olympic Games offer mobile phone companies the opportunity to scrutinise over the latest technologies that they plan on launching at later dates. Don't miss out on a perfect opportunity to trial your latest mobile solutions with a large concentrated audience.

The 2008 Beijing Games in particular will be an event that sees an array of different technology standards, mobile applications and services pushed. The Games will set the tone for future mobile services and standards. What will result, after the Beijing Games? How will the Beijing Games affect technology and services used commonly around the world? What specifications will be promoted?

Reading this exclusive management report will provide you all of the information you need, including answers to the following questions:
* What revenue can be obtained from the Olympics now and in future games?
* Which Olympic products and services are available for mobile? Which are the most profitable?
* What types of company will be the most successful?
* How does mobile Olympic products and services compare to other sports? Can any lessons be learned?
* What mobile strategies should be used before the games and during the course of the games?

The Olympics has huge potential for mobile companies. The Beijing 2008 Olympic Games is the first summer games that will offer fans the chance to keep up-to-date with the action via television, internet and mobile. There is no doubt however, that the Games will set a mobile precedent for future Games to match and thus better.

Who needs to read this report?
* Olympic organising Committees
* Olympic Sponsors
* Operators
* Manufacturers
* Broadcasters
* Advertisers
* Location Based Service Providers

Table of Contents
1. Introduction
Chart 1.1. Olympic Revenue Generated, 1993-2004 Chart 1.2: Olympic Games Broadcaster Countries and Territories, 1980-2006 Chart 1.3: Olympic Winter Games Broadcaster Countries and Territories, 1980-2006

1.1. Focus Of This Report

2. World Audience
Chart 2.1: Summer Olympic Games Worldwide Audiences, 1988-2004 Chart 2.2: Winter Olympic Games Worldwide Audiences, 1992-2008 Chart 2.3: Olympics Broadcasting Rights, 1996-2008 Chart 2.4: Athens 2004 Olympics Opening Ceremony Audience 2.1. Athens 2004 2.2. Torino 2006 Olympic Winter Games Chart 2.5: Olympic Winter Games Broadcast Revenue, 1998-2006 Chart 2.6: Salt Lake City 2002 v Torino 2006 Broadcast Hours Comparison 2.2.1. Telia Sonera and YLE TV 2.2.2. Telenor and NRK 2.2.3. NBC Table 2.1: Countries Where MobiTV Is Available 2.2.4. WiBro Trial 2.2.5. iTorino 2.2.6. I-play 2.3. Worldwide Audience Overview

3. Beijing 2008
3.1. Technology At The Olympics
3.1.1. Mobile TV
3.1.1.1. Telegent Systems
3.1.1.2. Testing
Table 3.1: Mobile TV Channels Available From KPN 3.1.1.3. Mobile TV Standards 3.1.1.3.1. CDMB 3.1.1.3.2. CMMB Table 3.2: Chinese Cities Where CMMB Has Been Trialled 3.1.1.3.3. T-MMB 3.1.2. 3G 3.1.2.1. TD-SCDMA Table 3.3: Cities Where China Mobile Trialled TD-SCDMA 3.1.3. LBS Chart 3.1: World LBS Revenue 2008-2013 3.1.3.1. GyPSii 3.1.3.2. Emergency Services 3.1.4. Services For Visitors 3.1.4.1. PandaPhone Table 3.4: PandaPhone Service Details 3.1.4.2. Cellhire 3.1.4.3. i-TravelChina Table 3.5: i-TravelChina Service Details 3.1.4.4. SmartTrans 3.1.4.5. Fonerent Table 3.6: Fonerent Service Details 3.1.4.6. Hotels 3.1.4.7. Subways 3.1.4.7.1. Andrew Wireless Soultions 3.1.5. Mobile Alerts 3.1.5.1. 4info Table 3.7: 4Info Partners 3.1.6. Mobile Gaming 3.1.6.1. Glu and Sega 3.1.6.2. Unofficial Games Chart 3.2: Mobile Gaming Revenue, 2008-2013 3.1.7. Wallpapers 3.1.8. Mobile Advertising 3.1.8.1. McDonald's 3.2. Beijing Olympics Overview

4. Operators, Distributors and Manufacturers 4.1. Subscriber Ban 4.2. Olympics in Asia and Australasia 4.2.1. China Mobile Table 4.1: China Mobile Olympic Games Services 4.2.2. China Unicom 4.2.3. mInfo 4.2.4. CCTV.com 4.2.5. Telstra 4.2.5.1. m.Net 4.2.6. TVNZ 4.3. Olympics in the USA 4.3.1. AT&T 4.3.2. NBC Universal 4.3.2.1. Verizon 4.3.3. Other US Mobile Services 4.3.3.1. Yahoo 4.3.3.2. Plusmo 4.3.3.3. MobiTV 4.4. Olympics in Europe 4.4.1. BBC 4.4.2. MTS 4.4.3. KPN 4.4.4. Olympics in Spain 4.4.5. KIT Digital 4.5. Olympics in South America 4.5.1. Terra 4.6. Manufacturers 4.6.1. Samsung Table 4.2: TOP Sponsors Table 4.3: Olympic Events Which Samsung Will Sponsor Figure 4.1: Samsung E848 Figure 4.2: Samsung P318 Figure 4.3: Samsung m530 Chart 4.1: Samsung Brand Value Chart 4.2: Samsung Handset Shipments, Q1 07-Q1 08 4.6.2. Sharp 4.7. Fight Against Piracy 4.8. Operators, Distributors and Manufacturers Overview


5. Olympic Outlook
5.1. Vancouver Winter Olympics 2010
5.1.1. CTV Globemedia and Rogers Media
Chart 5.1: CTV Globemedia and Rogers Media Olympic Rights 5.2. London 2012 5.2.1. Mobile TV 5.2.1.1. L Band Spectrum Auction Table 5.1: Qualcomm's Rivals in L Band Spectrum Auction 5.2.1.2. Mobile TV Trial 5.2.1.3. London 2012 Mobile TV Overview Chart 5.2: Mobile TV Survey Results Chart 5.3: World Mobile TV Usage, 2008-2013 5.2.2. Advertising 5.2.2.1. Bluepod Media 5.2.3. Cashless Olympics 5.2.4. Social Networking and Camera Phones Chart 5.4: World Video Phone Forecast, 2008-2013 5.3. Future Overview

6. Conclusions and Recommendations
Chart 6.1: Olympic Revenue Broadcast Generation, 2000-2014 6.1. Test-Bed 6.1.1. Mobile TV Chart 6.2: Mobile TV Subscribers, 2008-2013 6.1.2. LBS 6.2. 3G Chart 6.3: World 3G Users, 2008-2013

6.3. Recommendations
6.3.1. For Olympic Organising Committees 6.3.2. For Advertisers 6.3.3. For Broadcasters 6.3.4. For Operators 6.3.5. For Manufacturers 6.3.6. For Content Producers

Companies Listed
4Info
Adsmedia
Alltel
Andrew Wireless Solutions
Arqiva
AT&T
Atos Origin
BBC
Bell Mobility
Bluepod Media
BOCOG
CCTV.com
CECT
Cellhire
Centennial
China Mobile
China Netcom
China Telecom
China Unicom
Claro
CNBC
CNN
CNSA
COC
Coca-Cola
CommScope
CTV Globemedia
ePortal
ESPN
FIFA
Fonerent
Fox
Futonia
General Electric
GeoSentric
Glu
GyPSii
IOC
I-play
iTorino
i-TravelChina
Johnson&Johnson
KIT Digital
Kodak
KPN
Kyocera
Lenovo
LG
LOCOG
m.Net
Manulife
McDonald's
Midwest Wireless
mInfo
MobiTV
Motorola
Movistar
MSNBC
MTS
NBC Universal
NextWave
Nine Network
Nokia
NRK
nTelos
O2
Omega
Orange
Ozura Mobile
Panasonic
PandaPhone
Plusmo
Portsmouth FC
Qiao Xing Mobile
Qualcomm
Red Cross Society
RFEA
ROC
Rogers Media
Samsung
SARFT
Sega
Seven Network
Sharp
SmartTrans
SNTV
Sprint
Telcel
Telecom Italia
Telegent Systems
Telenor
Television Espanola
Telia Sonera
Telstra
Telus
Terra
TFL
The Joint Radio Company
T-Mobile
TVNZ
UEFA
US Cellular
USOC
Vectone Network
Verizon
Visa
WorldSpace
Yahoo
Yahoo7
YLE TV
YouTube