Global Air Fresheners Industry

• Publication date: April 2012
• Report size: 380 pages

This report analyzes the worldwide markets for Air Fresheners in US$ Million by the following Product Segments: Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a si...

This report analyzes the worldwide markets for Air Fresheners in US$ Million by the following Product Segments: Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 211 companies including many key and niche players such as ACS Giftware Industrial Ltd., Ada Electrotech (Xiamen) Co., Ltd., Air Delights, Inc., Auto Expressions, Blyth, Inc., California Scents, Car Freshener® Corporation, Church & Dwight Co., Inc., Earth Chemical Company Ltd., Farcent Enterprise Co., Ltd., Godrej Household Products Ltd., Henkel KgaA, Dial Corporation, Kobayashi Pharmaceutical Co., Ltd., Pharmacopia, Procter & Gamble, Raj Fragrance, Reckitt Benckiser Group Plc., SC Johnson & Son, Inc., S.T. Corporation, and The Yankee Candle Company, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Household Products Industry in Canada

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Sprays/Aerosols I-4
Electric Air Fresheners I-4
Gels & Candles I-4
Car Air Fresheners I-4
Other Household Air Fresheners I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Quick Primer II-1
Home Air Fresheners: All the Way from Luxury to Necessity II-2
Noteworthy Trends in Home Fragrances II-2
Scented Candles: A Market Overview II-2
Air Fresheners: Increasingly Backed by Health Claims II-3
Developed Markets Dominate Global Sales II-4
Developing Markets Hold Immense Potential II-4
Competitive Scenario in the Recent Past II-4
Table 1: Leading Players in the Global Air Fresheners Market
(2009): Percentage Breakdown of Value Sales for S.C.
Johnson, Reckitt Benckiser, Sara Lee Corporation, and Others
(includes corresponding Graph/Chart) II-5
Product Design: Need of the Hour II-5
Product Innovation: The Name of the Game II-5
Consumer Lifestyles: A Popular Theme for Product Design II-6
Exotic Food Fragrances: The In Thing II-6
Powerful Marketing Tactics Boost Industry Growth II-7
Air Fresheners Replacing Traditional Cleaning Products II-7
Car Air Fresheners: Stimulating the Market II-7
Decorative Fragrances Boost Value Growth II-7
Ecological Credentials - An Eyesore for Air Care Industry II-7

2. PRODUCT OVERVIEW II-8
What are Air Fresheners? II-8
Functions of Air Fresheners II-8
Raw Materials Used for Preparing Air Fresheners II-8
Aldehydes II-8
Floral Notes II-8
Oriental Fragrance Notes II-8
Green Fragrances II-8
Herbal-Spice Fragrance Notes II-8
Disadvantages of Air Fresheners II-9
Alternatives for Air Fresheners II-10
Types of Air Fresheners II-10
Aerosols/Sprays II-10
Home Air Fresheners II-11
Car Air Fresheners II-11
Ionizers: Lead the Pack II-11
Candles II-12
Fragrant Candles Adding Scent to Life II-12
Types of Fragrance Candles II-12
Floral II-12
Vanilla II-13
Aromachology II-13
Fruit Scents II-13
Other Scents II-13
Scented Candles II-13
Potpourri II-14
History of Air Fresheners II-14
Unpleasant Indoor Air: Poses Significant Health Problems II-14
Measures to Improve Indoor Air Quality II-15
Ionizers and Ozone Generators: Masking Indoor Pollution II-15
Precautionary Measures II-16

3. PRODUCT INTRODUCTIONS/INNOVATIONS II-17
Febreze Launches Febreze Set & Refresh Air Fresheners II-17
Car-Freshner Unveils New Air Fresheners II-17
Dabur India Rolls Out Odonil Electric Air Fresheners II-17
Vectair Systems Introduces Airoma® Zero Air Fresheners II-17
Adoodle Launches Auto Air Fresheners Featuring NOXO Anti-Flu
Spray II-18
Aura Cacia to Unveil Electric Aromatherapy Air Fresheners II-18
bebe stores and Prolitec Introduce New Fragrances II-19
Kobayashi Pharmaceuticals Expands Shoshugen Line II-19
Johnson Releases ‘Glade Sensor & Spray’ II-20
Biken Launches ‘Air Freshener Lace’ II-20
Kobayashi Pharmaceuticals Introduces ‘Sunshine Fresh Fabric
Softener’ Freshener II-20
Kobayashi Pharmaceuticals Rolls Out Air Freshener in New Solid
Gel form II-20
Kobayashi Pharmaceuticals Releases ‘Air Visor’ Car Deodorizer II-20
Kimball Midwest Introduces Mist Air Freshener II-21
Reckitt Benckiser Introduces Air Wick in India II-21
Ambi Pur Unveils Allergen Reduced Air Fresheners II-21
Godrej Sara Lee Launches Lavendar Spa II-21
SportFolio Unveils ProScent Air Fresheners II-21
Reckitt Introduces Car Fresheners II-22
Valvoline Develops AroMetrics™ Auto Fragrance System II-22
Procter & Gamble Launches Febreze Noticeables™ II-22
N Ranga Rao and Sons Launches New Line of Air Care Products II-22

4. RECENT INDUSTRY ACTIVITY II-23
Procter & Gamble Snaps Up Ambi Pur Brand from Sara Lee II-23
Godrej Consumer Products Acquires Sara Lee’s Majority Stake in JV II-23
Godrej Consumers Products Acquires Megasari Makmur II-23
Amrep to Takeover Waterbury’s Brands and Assets in North America II-23
Kraco Enterprises Inks Deal to Takeover Auto Expressions II-24
Sara Lee Partners with Clorox II-24
ColepCCL Acquires Czewo Full Filling Service II-25
Symrise Takes Over Manheimer Fragrances II-25
Symrise Acquires Intercontinental Fragrances II-26
Sara Lee Enters into Partnership with Henkel II-26
SC Johnson & Son to Expand Presence in the Air Fresheners Market II-26
Reckitt Benckiser Partners with Winplus II-26
SC Johnson Initiates Legal Action Against Dial Corp. II-27
Promethean Corp. to Acquire Fragrance Dynamics II-27
Titan Global Holdings Acquires USA Detergents II-27
Yankee Candle Merges with MDP II-28
Blyth Divests Home Air-Freshener Business to MVP II-28
Nano Chemical Systems Divests SeaSpray Aerosol II-28
Oust® Wins Product of the Year Award II-28
Shearer Candles to Expand Production Facility in Govan II-29

5. FOCUS ON SELECT GLOBAL PLAYERS II-30
ACS Giftware Industrial Ltd. (Hong Kong) II-30
Ada Electrotech (Xiamen) Co., Ltd. (China) II-30
Air Delights, Inc. (US) II-30
Auto Expressions (US) II-30
Blyth, Inc. (US) II-31
California Scents (US) II-31
Car Freshener® Corporation (US) II-31
Church & Dwight Co., Inc. (US) II-32
Earth Chemical Company Ltd. (Japan) II-32
Farcent Enterprise Co., Ltd. (Taiwan) II-32
Godrej Household Products Ltd. (India) II-32
Henkel KgaA (Germany) II-32
Dial Corporation (US) II-33
Kobayashi Pharmaceutical Co., Ltd. (Japan) II-33
Pharmacopia (US) II-33
Procter & Gamble (UK) II-34
Raj Fragrance (India) II-34
Reckitt Benckiser Group Plc (UK) II-34
SC Johnson & Son, Inc. (US) II-34
S.T. Corporation (Japan) II-35
The Yankee Candle Company, Inc. (US) II-35

6. GLOBAL MARKET PERSPECTIVE II-36
Table 2: Global Recent Past, Current & Future Analysis for Air
Fresheners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2009 through 2017(includes
corresponding Graph/Chart) II-36

Table 3: Global Historic Review for Air Fresheners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-37

Table 4: Global 15-Year Perspective for Air Fresheners by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-38
Analysis by Product Segment II-39
Table 5: Global Recent Past, Current & Future Analysis for
Sprays/Aerosols by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-39

Table 6: Global Historic Review for Sprays/Aerosols by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-40

Table 7: Global 15-Year Perspective for Sprays/Aerosols by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-41

Table 8: Global Recent Past, Current & Future Analysis for
Electric Air Fresheners by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through
2017(includes corresponding Graph/Chart) II-42

Table 9: Global Historic Review for Electric Air Fresheners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-43

Table 10: Global 15-Year Perspective for Electric Air
Fresheners by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) II-44

Table 11: Global Recent Past, Current & Future Analysis for
Gels & Candles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-45

Table 12: Global Historic Review for Gels & Candles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-46

Table 13: Global 15-Year Perspective for Gels & Candles by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-47

Table 14: Global Recent Past, Current & Future Analysis for
Car Air Fresheners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017(includes
corresponding Graph/Chart) II-48

Table 15: Global Historic Review for Car Air Fresheners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-49

Table 16: Global 15-Year Perspective for Car Air Fresheners by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-50

Table 17: Global Recent Past, Current & Future Analysis for
Other Household Air Fresheners by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017(includes corresponding Graph/Chart) II-51

Table 18: Global Historic Review for Other Household Air
Fresheners by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-52

Table 19: Global 15-Year Perspective for Other Household Air
Fresheners by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) II-53


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Overview III-1
Home Fragrances Market: An Overview III-1
Flavors and Fragrance III-2
Changing Lifestyles: The Primary Growth Driver III-2
Candles Market III-3
Aerosols Market III-3
Product Innovations in the US Air Fresheners Market III-3
Product Innovations in the US Home Air Fresheners Market in
the Recent Past III-4
Product Innovations in the US Candles and Potpourri Market
in the Recent Past III-4
Market Trends III-4
Manufacturers Target Young Consumers III-4
Plug-Ins: Increasing Risks III-5
Car Air Fresheners: Gathering High Market Interest III-5
Private Label Products Capture the Show III-5
Price Factor III-5
Fragrances: Gaining Importance in Cleaning Industry III-5
Table 20: Household Cleaning Products Market in the US
(2010 & 2011): Percentage Breakdown of Value Sales for
Surface Cleaners, Air Fresheners, Bathroom Cleaners, and
Others (includes corresponding Graph/Chart) III-6
Factors Driving Growth III-6
Competition Intensifies III-7
Table 21: Leading Players in the US Air Fresheners Market
(2008): Percentage Breakdown of Value Sales for S.C.
Johnson, Reckitt Benckiser, Procter & Gamble, and Others
(includes corresponding Graph/Chart) III-7
Brand Statistics III-7
Table 22: Leading Brands in the US Air Fresheners Market
(2008): Percentage Breakdown of Value Sales for Glade
Plugins, Airwick by Wizard Freshmatic, Febreze Air Effects,
Febreze Noticeables, Airwick by Wizard Glade, and Others
(includes corresponding Graph/Chart) III-7

Table 23: Fragrance Candles Market in the United States
(2007): Percentage Breakdown of Dollar and Volume Retail
Sales of Leading Brands through Drugstores (includes
corresponding Graph/Chart) III-8
Distribution Channels III-8
Table 24: Air Fresheners Market in the United States
(2011): Percentage Breakdown of Value Sales by Retail
Channel for Mass merchandisers/ Warehouse Clubs,
Supermarkets/Hypermarkets, and Others (includes
corresponding Graph/Chart) III-8

Table 25: Automotive Air Fresheners Market in the US (2010
& 2011): Percentage Breakdown of Value Sales by Retail
Chain - Automotive Chains, Discount Store Chains,
Non-Automotive Chains, and Department Store Chains
(includes corresponding Graph/Chart) III-9

Table 26: Candles Market in the US (2010 & 2011):
Percentage Breakdown of Value Sales by Distribution Channel
- Specialty Retail Stores, Department Stores, Mass
Merchandisers & Discounters, and Others (includes
corresponding Graph/Chart) III-9
B.Market Analytics III-10
Table 27: US Recent Past, Current & Future Analysis for Air
Fresheners by Product Segment - Sprays/Aerosols, Electric
Air Fresheners, Gels & Candles, Car Air Fresheners, and
Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-10

Table 28: US Historic Review for Air Fresheners by Product
Segment - Sprays/Aerosols, Electric Air Fresheners, Gels &
Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-11

Table 29: US 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-12

2. CANADA III-13
Market Analytics III-13
Table 30: Canadian Recent Past, Current & Future Analysis
for Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-13

Table 31: Canadian Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-14

Table 32: Canadian 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-15

3. JAPAN III-16
A.Market Analysis III-16
Gel and Liquid Fresheners Most Preferred among Japanese
Consumers III-16
Competitive Scenario III-16
Table 33: Leading Players in the Japanese Air Fresheners
Market (2008): Percentage Breakdown of Value Sales for
Kobayashi Pharmaceutical Co., S.T. Corp, Unilever, and
Others (includes corresponding Graph/Chart) III-16
B.Market Analytics III-17
Table 34: Japanese Recent Past, Current & Future Analysis
for Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-17

Table 35: Japanese Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-18

Table 36: Japanese 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-19

4. EUROPE III-20
A.Market Analysis III-20
Competitive Scenario III-20
Table 37: Leading Players in the European Air Fresheners
Market (2008): Percentage Breakdown of Value Sales for S.C.
Johnson, Reckitt Benckiser, Sara Lee Corporation, and
Others (includes corresponding Graph/Chart) III-20
B.Market Analytics III-21
Table 38: European Recent Past, Current & Future Analysis
for Air Fresheners by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-21

Table 39: European Historic Review for Air Fresheners by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-22

Table 40: European Recent Past, Current & Future Analysis
for Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-23

Table 41: European Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-24

Table 42: European 15-Year Perspective for Air Fresheners by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-25

Table 43: European 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-26

4a. FRANCE III-27
A.Market Analysis III-27
Competitive Scenario III-27
Table 44: Leading Players in the French Air Fresheners
Market (2008): Percentage Breakdown of Value Sales for
Reckitt Benckiser, S.C. Johnson, Sara Lee Corporation, and
Others (includes corresponding Graph/Chart) III-27
B.Market Analytics III-28
Table 45: French Recent Past, Current & Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-28

Table 46: French Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-29

Table 47: French 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-30

4b. GERMANY III-31
A.Market Analysis III-31
Household Fresheners Witness Increased Sales III-31
Competitive Scenario III-31
Table 48: Leading Players in the German Air Fresheners
Market (2008): Percentage Breakdown of Value Sales for S.C.
Johnson, Reckitt Benckiser, Sara Lee Corporation, and
Others (includes corresponding Graph/Chart) III-31
B.Market Analytics III-32
Table 49: German Recent Past, Current & Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-32

Table 50: German Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-33

Table 51: German 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-34

4c. ITALY III-35
Market Analytics III-35
Table 52: Italian Recent Past, Current & Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-35

Table 53: Italian Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-36

Table 54: Italian 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-37

4d. THE UNITED KINGDOM III-38
A.Market Analysis III-38
Market Overview III-38
Candles Market III-38
Aerosols Market III-38
Competitive Scenario III-39
Table 55: Leading Players in the UK Air Fresheners Market
(2008): Percentage Breakdown of Value Sales for Reckitt
Benckiser, S.C. Johnson, Sara Lee, MS George, Procter and
Gamble, and Others (includes corresponding Graph/Chart) III-39
B.Market Analytics III-40
Table 56: UK Recent Past, Current & Future Analysis for Air
Fresheners by Product Segment - Sprays/Aerosols, Electric
Air Fresheners, Gels & Candles, Car Air Fresheners, and
Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-40

Table 57: UK Historic Review for Air Fresheners by Product
Segment - Sprays/Aerosols, Electric Air Fresheners, Gels &
Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-41

Table 58: UK 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-42

4e. SPAIN III-43
Market Analytics III-43
Table 59: Spanish Recent Past, Current & Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-43

Table 60: Spanish Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-44

Table 61: Spanish 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-45

4f. RUSSIA III-46
Market Analytics III-46
Table 62: Russian Recent Past, Current & Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels & Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-46

Table 63: Russian Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-47

Table 64: Russian 15-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-48

4g. REST OF EUROPE III-49
Market Analytics III-49
Table 65: Rest of Europe Recent Past, Current & Future
Analysis for Air Fresheners by Product Segment -
Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-49

Table 66: Rest of Europe Historic Review for Air Fresheners
by Product Segment - Sprays/Aerosols, Electric Air
Fresheners, Gels & Candles, Car Air Fresheners, and Other
Household Air Fresheners Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-50

Table 67: Rest of Europe 15-Year Perspective for Air
Fresheners by Product Segment - Percentage Breakdown of
Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-51

5. ASIA-PACIFIC III-52
A.Market Analysis III-52
Overview of Select Markets III-52
India: A Promising Market III-52
China III-52
Product Developments in Air Fresheners Market III-52
Import-Export Scenario III-52
Hong Kong & Taiwan III-53
Quality Control Standards III-53
Fruit and Floral Scents III-53
Car Air Fresheners Market in Hong Kong III-53
Conventional Packaging Systems III-53
Competitive Scenario III-54
Table 68: Leading Players in the Asia-Pacific Air
Fresheners Market (2008): Percentage Breakdown of Value
Sales for Kobayashi Pharmaceutical, S.T. Corporation, S.C.
Johnson, and Others (includes corresponding Graph/Chart) III-54
B.Market Analytics III-55
Table 69: Asia-Pacific Recent Past, Current & Future
Analysis for Air Fresheners by Product Segment -
Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017(includes
corresponding Graph/Chart) III-55

Table 70: Asia-Pacific Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-56

Table 71: Asia-Pacific 15-Year Perspective for Air
Fresheners by Product Segment - Percentage Breakdown of
Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-57

6. LATIN AMERICA III-58
Market Analytics III-58
Table 72: Latin American Recent Past, Current & Future
Analysis for Air Fresheners by Product Segment -
Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017(includes
corresponding Graph/Chart) III-58

Table 73: Latin American Historic Review for Air Fresheners
by Product Segment - Sprays/Aerosols, Electric Air
Fresheners, Gels & Candles, Car Air Fresheners, and Other
Household Air Fresheners Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-59

Table 74: Latin American 15-Year Perspective for Air
Fresheners by Product Segment - Percentage Breakdown of
Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-60

7. REST OF WORLD III-61
Market Analytics III-61
Table 75: Rest of World Recent Past, Current & Future
Analysis for Air Fresheners by Product Segment -
Sprays/Aerosols, Electric Air Fresheners, Gels & Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-61

Table 76: Rest of World Historic Review for Air Fresheners
by Product Segment - Sprays/Aerosols, Electric Air
Fresheners, Gels & Candles, Car Air Fresheners, and Other
Household Air Fresheners Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-62

Table 77: Rest of World 15-Year Perspective for Air
Fresheners by Product Segment - Percentage Breakdown of
Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,
Gels & Candles, Car Air Fresheners, and Other Household Air
Fresheners for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-63


IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 211 (including Divisions/Subsidiaries - 223)

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Region/Country Players
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The United States 36
Canada 2
Japan 3
Europe 93
France 16
Germany 6
The United Kingdom 11
Italy 11
Spain 6
Rest of Europe 43
Asia-Pacific (Excluding Japan) 83
Middle-East 6
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