1. Market Research
  2. > Home and Office Goods
  3. > Home Goods
  4. > Household Products Market Trends
  5. > Global Air Fresheners Industry

Global Air Fresheners Industry

  • March 2015
  • -
  • Global Industry Analysts
  • -
  • 276 pages

This report analyzes the worldwide markets for Air Fresheners in US$ Thousands by the following Product Segments: Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 131 companies including many key and niche players such as -

Ada Electrotech (Xiamen) Co., Ltd.
Air Delights, Inc.
Blyth, Inc.
California Scents
Car Freshener® Corporation

Table Of Contents

Global Air Fresheners Industry



I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3
Sprays/Aerosols I-3
Electric Air Fresheners I-3
Gels and Candles I-4
Car Air Fresheners I-4
Other Household Air Fresheners I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Quick Primer II-1
Recession in Retrospect and the Road Ahead II-2
Table 1: World GDP (2013): Percentage Share Breakdown of
Nominal GDP Value by Country (includes corresponding
Graph/Chart) II-3
Global Economic Growth to Remain Subdued in 2015 II-3
Table 2: World GDP (2013-2016): Breakdown of Percentage GDP
Growth by Select Country (includes corresponding Graph/Chart) II-4
Outlook II-5
Growth Drivers - In a Nutshell II-5
Home Air Fresheners: All the Way from Luxury to Necessity II-5
Scented Candles: A Market Overview II-5
Air Fresheners: Increasingly Backed by Health Claims II-6
Competitive Scenario II-7
Table 3: Leading Players in the Global Air Fresheners Market
(2014): Percentage Breakdown of Value Sales for Kobayashi
Pharmaceutical, Procter and Gamble, RB plc, S.C. Johnson and Son,
and Others (includes corresponding Graph/Chart) II-7
Product Design: Need of the Hour II-8
Product Innovation: The Name of the Game II-8

2. MARKET TRENDS and DRIVERS II-9
Noteworthy Trends in Home Fragrances II-9
Consumer Lifestyles: A Popular Theme for Product Design II-9
Exotic Food Fragrances: The In Thing II-9
Powerful Marketing Tactics Boost Industry Growth II-10
Air Fresheners Replacing Traditional Cleaning Products II-10
Car Air Fresheners: Stimulating the Market II-10
Decorative Fragrances Boost Value Growth II-10
Internet Retailing Catch Up Momentum II-10
Ecological Credentials - An Eyesore for Air Care Industry II-11
Developed Markets Dominate Global Sales II-11
Table 4: Share of Developed Regions in the Global Air
Fresheners Market: 2015E (includes corresponding Graph/Chart) II-11
Developing Markets Hold Immense Potential II-12
Table 5: Global Air Fresheners Market - Geographic Regions
Ranked by CAGR for 2014-2020: Asia-Pacific, Latin America,
Rest of World, Canada, Europe, Japan and US (includes
corresponding Graph/Chart) II-12
Residential Sector: The Ultimate Winner in the End-Use Race II-12
Recovery in Construction Activity Bodes Well for the Market II-13
Table 6: Percentage Share of Construction Spending by
Region: 2015 and 2020 (includes corresponding Graph/Chart) II-13
Favorable Demographic and Economic Trends Strengthen Market
Prospects II-14
Rising Disposable Incomes Propel Sales of Air Fresheners II-14
Table 7: Annual Disposable Incomes in US$ ‘000 for Select
Countries (2012) (includes corresponding Graph/Chart) II-15
Growing Middle Class Population to Drive Demand II-15
Table 8: World Middle Class Population (2012 and 2030F):
Percentage Share Breakdown by Region - Asia-Pacific, Europe,
Latin America, Middle East and Africa and North America
(includes corresponding Graph/Chart) II-16
Rapid Urbanization Worldwide: A Key Growth Driver II-16
Table 9: Total Population Worldwide by Urban and Rural
Population in Thousands: 1950-2050P (includes corresponding
Graph/Chart) II-17

3. EXPORT-IMPORT SCENARIO II-18
Table 10: Global Exports of Room Perfuming or Deodorizing
Preparations (2013): Percentage Share Breakdown of Export
Value by Destination Country - China, Mexico, Spain, US and
Others (includes corresponding Graph/Chart) II-18

Table 11: Global Imports of Room Perfuming or Deodorizing
Preparations (2013): Percentage Share Breakdown of Import
Value by Country of Origin - France, Germany, Japan, UK, US,
and Others (includes corresponding Graph/Chart) II-18

4. PRODUCT OVERVIEW II-19
What are Air Fresheners? II-19
Functions of Air Fresheners II-19
Raw Materials Used for Preparing Air Fresheners II-19
Aldehydes II-19
Floral Notes II-19
Oriental Fragrance Notes II-19
Green Fragrances II-20
Herbal-Spice Fragrance Notes II-20
Disadvantages of Air Fresheners II-20
Alternatives for Air Fresheners II-21
Types of Air Fresheners II-21
Aerosols/Sprays II-21
Home Air Fresheners II-22
Car Air Fresheners II-22
Ionizers: Lead the Pack II-23
Candles II-23
Fragrant Candles Adding Scent to Life II-23
Types of Fragrance Candles II-23
Floral II-23
Vanilla II-24
Aromachology II-24
Fruit Scents II-24
Other Scents II-24
Scented Candles II-24
Potpourri II-25
History of Air Fresheners II-25
Unpleasant Indoor Air: Poses Significant Health Problems II-26
Measures to Improve Indoor Air Quality II-26
Ionizers and Ozone Generators: Masking Indoor Pollution II-26
Precautionary Measures II-27

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-28
Car-Freshener Launches Fresh Fragrances II-28
CARPEX Launches New Air Freshener Fragrances II-28
Cinnabon and Air Wick Unveil Cinnamon Roll Air Fresheners II-28
Aekyung to Launch Air Freshener with No Fragrance II-28
California Scents Launches Trash and Dumpster Spray II-28
California Scents Launches Mini Tins II-28
151 Products to Launch Tango Themed Car Air Fresheners II-28
California Scents Unveils Power Bloc Air Freshener II-29
Odonil Launches Good Living Air Freshening Gels II-29
Reckitt Benckiser Unveils Breathing Air Freshener II-29
California Scents Launches Cube-Shaped Air Fresheners II-29
Allanda Launches New Air Fresheners from Neutradol II-29

6. RECENT INDUSTRY ACTIVITY II-30
Assietta Divests Stake in Millefiori to Jarden II-30
Rexam Divests Home and Personal Care Business II-30

7. FOCUS ON SELECT GLOBAL PLAYERS II-31
Ada Electrotech (Xiamen) Co., Ltd. (China) II-31
Air Delights, Inc. (US) II-31
Blyth, Inc. (US) II-31
California Scents (US) II-31
Car Freshener® Corporation (US) II-32
Church and Dwight Co., Inc. (US) II-32
Earth Chemical Company Ltd. (Japan) II-32
Farcent Enterprise Co., Ltd. (Taiwan) II-33
Godrej Household Products Ltd. (India) II-33
Handstands (US) II-33
Henkel KgaA (Germany) II-33
Kobayashi Pharmaceutical Co., Ltd. (Japan) II-34
Procter and Gamble (UK) II-34
Raj Fragrance (India) II-34
RB plc (UK) II-35
SC Johnson and Son, Inc. (US) II-35
S.T. Corporation (Japan) II-35
The Yankee Candle Company, Inc. (US) II-36

8. GLOBAL MARKET PERSPECTIVE II-37
Table 12: Global Recent Past, Current and Future Analysis for
Air Fresheners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-37

Table 13: Global Historic Review for Air Fresheners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-38

Table 14: Global 14-Year Perspective for Air Fresheners by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-39
Analysis by Product Segment II-40
Table 15: Global Recent Past, Current and Future Analysis for
Sprays/Aerosols by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-40

Table 16: Global Historic Review for Sprays/Aerosols by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-41

Table 17: Global 14-Year Perspective for Sprays/ Aerosols by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-42

Table 18: Global Recent Past, Current and Future Analysis for
Electric Air Fresheners by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2014 through 2020
(includes corresponding Graph/Chart) II-43

Table 19: Global Historic Review for Electric Air Fresheners
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-44

Table 20: Global 14-Year Perspective for Electric Air
Fresheners by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2007, 2015 and 2020 (includes corresponding Graph/Chart) II-45

Table 21: Global Recent Past, Current and Future Analysis for
Gels and Candles by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-46

Table 22: Global Historic Review for Gels and Candles by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-47

Table 23: Global 14-Year Perspective for Gels and Candles by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-48

Table 24: Global Recent Past, Current and Future Analysis for
Car Air Fresheners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-49

Table 25: Global Historic Review for Car Air Fresheners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-50

Table 26: Global 14-Year Perspective for Car Air Fresheners by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-51

Table 27: Global Recent Past, Current and Future Analysis for
Other Air Fresheners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-52

Table 28: Global Historic Review for Other Air Fresheners by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-53

Table 29: Global 14-Year Perspective for Other Air Fresheners
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2007, 2015 and
2020 (includes corresponding Graph/Chart) II-54


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Market Overview III-1
Home Fragrances Market: An Overview III-1
Table 30: Leading Brands in the US Home Air Fresheners
Market (2014): Percentage Share Breakdown of Value Sales
(includes corresponding Graph/Chart) III-2
Flavors and Fragrance III-2
Changing Lifestyles: The Primary Growth Driver III-3
Candles Market III-3
Aerosols Market III-4
Table 31: Leading Brands in the US Air Fresheners
(Aerosol) Market (2014): Percentage Share Breakdown of
Value Sales (includes corresponding Graph/Chart) III-4
Product Innovations in the US Air Fresheners Market III-4
Product Innovations in the US Home Air Fresheners Market III-5
Product Innovations in the US Candles Market III-5
Market Trends III-6
Manufacturers Target Young Consumers III-6
Plug-Ins: Increasing Risks III-6
Table 32: Leading Brands in the US Air Fresheners (Plug-In
and Battery-Operated) Market (2014): Percentage Share
Breakdown of Value Sales (includes corresponding
Graph/Chart) III-6
Car Air Fresheners: Gathering High Market Interest III-6
Table 33: Leading Brands in the US Automotive Air
Fresheners Market (2014): Percentage Share Breakdown of
Value Sales for Bahama, Febreze, Glade, Refresh Your Car,
and Others (includes corresponding Graph/Chart) III-7
Private Label Products Capture the Show III-7
Price Factor III-7
Fragrances: Gaining Importance in Cleaning Industry III-7
Factors Driving Growth III-8
Competition Intensifies III-8
Table 34: Leading Players in the US Air Fresheners Market
(2014): Percentage Breakdown of Value Sales for Henkel,
Procter and Gamble, RB, S.C. Johnson and Son, and Others
(includes corresponding Graph/Chart) III-8
Brand Statistics III-9
Table 35: Leading Brands in the US Air Fresheners
(Slow-Release) Market (2014): Percentage Breakdown of Value
Sales for Febreze Set and Refresh, Renuzit, Renuzit Longlast,
Renuzit Pearl Scents Super Odor, and Others (includes
corresponding Graph/Chart) III-9
Distribution Channels III-9
Table 36: Air Fresheners Market in the US (2014):
Percentage Breakdown of Market Share by Retail Channel -
Supermarkets/Hypermarkets, Drug/Independent Retailers,
Convenience Stores, and Others (includes corresponding
Graph/Chart) III-9

Table 37: Automotive Air Fresheners Market in the US
(2013): Percentage Breakdown of Value Sales by Retail Chain -
Automotive Chains, Discount Store Chains, Non-Automotive
Chains, and Department Store Chains (includes corresponding
Graph/Chart) III-9

Table 38: Candles Market in the US (2013): Percentage
Breakdown of Value Sales by Distribution Channel -
Specialty Retail Stores, Department Stores, Mass
Merchandisers and Discounters, and Others (includes
corresponding Graph/Chart) III-10
Export-Import Scenario III-10
Table 39: US Exports of Room Perfuming or Deodorizing
Preparations (2013): Percentage Share Breakdown of Export
Value by Destination Country - Canada, Mexico, Japan, UK,
and Others (includes corresponding Graph/Chart) III-10

Table 40: US Imports of Room Perfuming or Deodorizing
Preparations (2013): Percentage Share Breakdown of Import
Value by Country of Origin - Mexico, Canada, China, and
Others (includes corresponding Graph/Chart) III-10
Product Launches III-11
Strategic Corporate Development III-11
Key Players III-12
B.Market Analytics III-15
Table 41: US Recent Past, Current and Future Analysis for Air
Fresheners by Product Segment - Sprays/Aerosols, Electric
Air Fresheners, Gels and Candles, Car Air Fresheners, and
Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-15

Table 42: US Historic Review for Air Fresheners by Product
Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels and
Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-16

Table 43: US 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-17

2. CANADA III-18
A.Market Analysis III-18
Outlook III-18
Table 44: Leading Players in the Canadian Air Fresheners
Market (2014): Percentage Breakdown of Value Sales for
Procter and Gamble, RB, S.C. Johnson and Son, and Others
(includes corresponding Graph/Chart) III-18
Export-Import Scenario III-19
Table 45: Canadian Exports of Room Perfuming or Deodorizing
Preparations (2013): Percentage Share Breakdown of Export
Value by Destination Country - Mexico, UK, US, and Others
(includes corresponding Graph/Chart) III-19

Table 46: Canadian Imports of Room Perfuming or Deodorizing
Preparations (2013): Percentage Share Breakdown of Import
Value by Country of Origin - China, Mexico, US, and Others
(includes corresponding Graph/Chart) III-19
B.Market Analytics III-20
Table 47: Canadian Recent Past, Current and Future Analysis
for Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-20

Table 48: Canadian Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-21

Table 49: Canadian 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-22

3. JAPAN III-23
A.Market Analysis III-23
Outlook III-23
Gel and Liquid Fresheners Most Preferred among Japanese
Consumers III-23
Table 50: Leading Players in the Japanese Air Fresheners
Market (2013): Percentage Breakdown of Value Sales for
Kobayashi Pharmaceutical, S.T. Corp., PandG, and Others
(includes corresponding Graph/Chart) III-23
Key Players III-24
B.Market Analytics III-25
Table 51: Japanese Recent Past, Current and Future Analysis
for Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-25

Table 52: Japanese Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-26

Table 53: Japanese 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-27

4. EUROPE III-28
A.Market Analysis III-28
Outlook III-28
Table 54: European Household Cleaning Products Market
(2014): Percentage Breakdown of Value Sales for Air
Fresheners, Dish Washing, Laundry Care, Surface Care, and
Others (includes corresponding Graph/Chart) III-28
EU Imposes Ban on Toxic Chemical DCB III-28
Export-Import Scenario III-29
Table 55: European Exports of Room Perfuming or Deodorizing
Preparations (2013): Percentage Share Breakdown of Export
Value by Destination Country - Austria, Belgium, France,
Spain, UK, and Others (includes corresponding Graph/Chart) III-29

Table 56: European Imports of Room Perfuming or Deodorizing
Preparations (2013): Percentage Share Breakdown of Import
Value by Country of Origin - Belgium, France, Poland,
Spain, UK, and Others (includes corresponding Graph/Chart) III-29
B.Market Analytics III-30
Table 57: European Recent Past, Current and Future Analysis
for Air Fresheners by Geographic Region - France, Germany,
Italy, UK, Spain, Russia, and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-30

Table 58: European Historic Review for Air Fresheners by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2007
through 2013 (includes corresponding Graph/Chart) III-31

Table 59: European 14-Year Perspective for Air Fresheners by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, and Rest of
Europe Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-32

Table 60: European Recent Past, Current and Future Analysis
for Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-33

Table 61: European Historic Review for Air Fresheners by
Product Segment -Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-34

Table 62: European 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-35

4a. FRANCE III-36
A.Market Analysis III-36
Outlook III-36
Table 63: French Household Cleaning Products Market (2014):
Percentage Breakdown of Value Sales for Air Fresheners,
Cleaning Supplies, Dishwash, Fabric Detergents, Fabric
Enhancers, Household Cleaners, Paper Disposables, and
Others (includes corresponding Graph/Chart) III-36
Competitive Scenario III-36
Table 64: Leading Players in the French Air Fresheners
Market (2013): Percentage Breakdown of Value Sales for
Procter and Gamble, Reckitt Benckiser France, S.C. Johnson,
and Others (includes corresponding Graph/Chart) III-37
B.Market Analytics III-37
Table 65: French Recent Past, Current and Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-37

Table 66: French Historic Review for Air Fresheners by
Product Segment - Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-38

Table 67: French 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-39

4b. GERMANY III-40
A.Market Analysis III-40
Outlook III-40
Table 68: German Household Cleaning Products Market (2014):
Percentage Breakdown of Value Sales for Air Fresheners,
Cleaning Supplies, Dishwash, Fabric Detergents, Fabric
Enhancers, Household Cleaners, Paper Disposables, and
Others (includes corresponding Graph/Chart) III-40
Competitive Scenario III-40
Table 69: Leading Players in the German Air Fresheners
Market (2014): Percentage Breakdown of Value Sales for RB,
S.C. Johnson, and Others (includes corresponding
Graph/Chart) III-40
Henkel KgaA - A Key Player III-41
B.Market Analytics III-41
Table 70: German Recent Past, Current and Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-41

Table 71: German Historic Review for Air Fresheners by
Product Segment - Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-42

Table 72: German 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-43

4c. ITALY III-44
A.Market Analysis III-44
Outlook III-44
Table 73: Italian Household Cleaning Products Market
(2014): Percentage Breakdown of Value Sales for Air
Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents,
Fabric Enhancers, Household Cleaners, Paper Disposables,
and Others (includes corresponding Graph/Chart) III-44
Strategic Corporate Development III-44
B.Market Analytics III-45
Table 74: Italian Recent Past, Current and Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-45

Table 75: Italian Historic Review for Air Fresheners by
Product Segment - Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-46

Table 76: Italian 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-47

4d. THE UNITED KINGDOM III-48
A.Market Analysis III-48
Market Overview III-48
Outlook III-48
Table 77: Household Cleaning Products Market in the UK
(2014): Percentage Breakdown of Value Sales for Air
Fresheners, Dishwash, Fabric Detergents, Fabric Enhancers,
Household Cleaners, Paper Disposables, and Others (includes
corresponding Graph/Chart) III-48
Candles Market III-48
Aerosols Market III-49
Competitive Scenario III-49
Table 78: Leading Brands in the UK Air Fresheners Market
(2014): Percentage Breakdown of Value Sales for Airwick,
Febreze, Glade, Private Label, and Others (includes
corresponding Graph/Chart) III-49
Product Launches III-49
Key Players III-50
B.Market Analytics III-51
Table 79: UK Recent Past, Current and Future Analysis for Air
Fresheners by Product Segment - Sprays/Aerosols, Electric
Air Fresheners, Gels and Candles, Car Air Fresheners, and
Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-51

Table 80: UK Historic Review for Air Fresheners by Product
Segment - Sprays/ Aerosols, Electric Air Fresheners, Gels and
Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-52

Table 81: UK 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/ Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-53

4e. SPAIN III-54
A.Market Analysis III-54
Outlook III-54
Table 82: Leading Players in the Spanish Air Fresheners
Market (2014): Percentage Breakdown of Value Sales for PandG,
RB, SC Johnson, and Others (includes corresponding
Graph/Chart) III-54

Table 83: Spanish Household Cleaning Products Market
(2014): Percentage Breakdown of Value Sales for Air
Fresheners, Cleaning Supplies, Dishwash, Fabric Detergents,
Fabric Enhancers, Household Cleaners, Paper Disposables,
and Others (includes corresponding Graph/Chart) III-54
B.Market Analytics III-55
Table 84: Spanish Recent Past, Current and Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-55

Table 85: Spanish Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-56

Table 86: Spanish 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-57

4f. RUSSIA III-58
Market Analysis III-58
Table 87: Russian Recent Past, Current and Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-59

Table 88: Russian Historic Review for Air Fresheners by
Product Segment - Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-60

Table 89: Russian 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-61

4g. REST OF EUROPE III-62
A.Market Analysis III-62
Outlook III-62
Focus on Select Markets III-62
Finland III-62
Netherlands III-62
Switzerland III-62
Product Launch III-62
B.Market Analytics III-63
Table 90: Rest of Europe Recent Past, Current and Future
Analysis for Air Fresheners by Product Segment -
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-63

Table 91: Rest of Europe Historic Review for Air Fresheners
by Product Segment - Sprays/ Aerosols, Electric Air
Fresheners, Gels and Candles, Car Air Fresheners, and Other
Household Air Fresheners Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2007 through
2013 (includes corresponding Graph/Chart) III-64

Table 92: Rest of Europe 14-Year Perspective for Air
Fresheners by Product Segment - Percentage Breakdown of
Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-65

5. ASIA-PACIFIC III-66
Market Analysis III-66
Table 93: Asia-Pacific Recent Past, Current and Future
Analysis for Air Fresheners by Geographic Region- China,
India, and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-66

Table 94: Asia-Pacific Historic Review for Air Fresheners by
Geographic Region - China, India, and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-67

Table 95: Asia-Pacific 14-Year Perspective for Air
Fresheners by Geographic Region - Percentage Breakdown of
Dollar Sales for China, India, and Rest of Asia-Pacific
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-68

Table 96: Asia-Pacific Recent Past, Current and Future
Analysis for Air Fresheners by Product Segment -
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-69

Table 97: Asia-Pacific Historic Review for Air Fresheners by
Product Segment - Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-70

Table 98: Asia-Pacific 14-Year Perspective for Air
Fresheners by Product Segment - Percentage Breakdown of
Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-71

5a. CHINA III-72
A.Market Analysis III-72
Outlook III-72
Product Developments in Air Fresheners Market III-72
Import-Export Scenario III-72
Table 99: Chinese Imports of Preparations for Deodorizing
Rooms (2010-2014) by Volume (Kg) and Value (US$) (includes
corresponding Graph/Chart) III-73

Table 100: Chinese Exports of Preparations for Deodorizing
Rooms (2010-2014) by Volume (Kg) and Value (US$) (includes
corresponding Graph/Chart) III-73
ADA Electrotech (Xiamen) Co., Ltd. - A Key Player III-73
B.Market Analytics III-74
Table 101: Chinese Recent Past, Current and Future Analysis
for Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-74

Table 102: Chinese Historic Review for Air Fresheners by
Product Segment - Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-75

Table 103: Chinese 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-76

5b. INDIA III-77
A.Market Analysis III-77
Outlook III-77
Product Launch III-77
Key Players III-77
B.Market Analytics III-78
Table 104: Indian Recent Past, Current and Future Analysis for
Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-78

Table 105: Indian Historic Review for Air Fresheners by
Product Segment - Sprays/Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-79

Table 106: Indian 14-Year Perspective for Air Fresheners by
Product Segment - Percentage Breakdown of Dollar Sales for
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-80

5c. REST OF ASIA-PACIFIC III-81
A.Market Analysis III-81
Outlook III-81
Overview of Select Markets III-81
Hong Kong and Taiwan III-81
Quality Control Standards III-81
Fruit and Floral Scents III-81
Car Air Fresheners Market in Hong Kong III-81
Conventional Packaging Systems III-81
Thailand III-82
South Korea III-82
Product Launch III-82
Farcent Enterprise Co., Ltd. (Taiwan) - A Key Player III-82
B.Market Analytics III-83
Table 107: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Air Fresheners by Product Segment -
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-83

Table 108: Rest of Asia-Pacific Historic Review for Air
Fresheners by Product Segment - Sprays/Aerosols, Electric
Air Fresheners, Gels and Candles, Car Air Fresheners, and
Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-84

Table 109: Rest of Asia-Pacific 14-Year Perspective for Air
Fresheners by Product Segment - Percentage Breakdown of
Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-85

6. LATIN AMERICA III-86
Market Analysis III-86
Table 110: Latin American Recent Past, Current and Future
Analysis for Air Fresheners by Geographic Region - Brazil
and Rest of Latin American Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2014
through 2020 (includes corresponding Graph/Chart) III-86

Table 111: Latin American Historic Review for Air Fresheners
by Geographic Region - Brazil and Rest of Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-87

Table 112: Latin American 14-Year Perspective for Air
Fresheners by Geographic Region - Percentage Breakdown of
Dollar Sales for Brazil and Rest of Latin American Markets
for Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-88

Table 113: Latin American Recent Past, Current and Future
Analysis for Air Fresheners by Product Segment -
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-89

Table 114: Latin American Historic Review for Air Fresheners
by Product Segment - Sprays/ Aerosols, Electric Air
Fresheners, Gels and Candles, Car Air Fresheners, and Other
Household Air Fresheners Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2007 through
2013 (includes corresponding Graph/Chart) III-90

Table 115: Latin American 14-Year Perspective for Air
Fresheners by Product Segment - Percentage Breakdown of
Dollar Sales for Sprays/Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-91

6a. BRAZIL III-92
Market Analysis III-92
Table 116: Brazilian Recent Past, Current and Future Analysis
for Air Fresheners by Product Segment - Sprays/Aerosols,
Electric Air Fresheners, Gels and Candles, Car Air Fresheners,
and Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-92

Table 117: Brazilian Historic Review for Air Fresheners by
Product Segment - Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-93

Table 118: Brazilian 14-Year Perspective for Air Fresheners
by Product Segment - Percentage Breakdown of Dollar Sales
for Sprays/Aerosols, Electric Air Fresheners, Gels and
Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-94

6b. REST OF LATIN AMERICA III-95
A.Market Analysis III-95
Outlook III-95
Focus on Select Markets III-95
Colombia III-95
Argentina III-95
Table 119: Aerosol Market in Argentina (2014): Percentage
Share Breakdown of Production Volume by Product Type - Air
Fresheners, Antiperspirants/Deodorants, Insecticides,
Waxes and Polishes, and Others (includes corresponding
Graph/Chart) III-95
B.Market Analytics III-96
Table 120: Rest of Latin American Recent Past, Current and
Future Analysis for Air Fresheners by Product Segment -
Sprays/Aerosols, Electric Air Fresheners, Gels and Candles,
Car Air Fresheners, and Other Household Air Fresheners
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-96

Table 121: Rest of Latin American Historic Review for Air
Fresheners by Product Segment - Sprays/ Aerosols, Electric
Air Fresheners, Gels and Candles, Car Air Fresheners, and
Other Household Air Fresheners Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) III-97

Table 122: Rest of Latin American 14-Year Perspective for
Air Fresheners by Product Segment - Percentage Breakdown of
Dollar Sales for Sprays/ Aerosols, Electric Air Fresheners,
Gels and Candles, Car Air Fresheners, and Other Household Air
Fresheners Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-98

7. REST OF WORLD III-99
A.Market Analysis III-99
Outlook III-99
Focus on Select Markets III-99
Saudi Arabia III-99
South Africa III-99
B.Market Analytics

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Air Treatment Product Market: Global Industry Analysis and Forecast 2016-2024

Air Treatment Product Market: Global Industry Analysis and Forecast 2016-2024

  • $ 4 900
  • Industry report
  • June 2016
  • by Persistence Market Research

This Persistence Market Research (PMR) report analyzes the air treatment products market on the global as well as regional levels. This study provides data for 2015 along with that for the forecast period ...

Global and Chinese Air Freshener Industry, 2016 Market Research Report

Global and Chinese Air Freshener Industry, 2016 Market Research Report

  • $ 2 800
  • Industry report
  • August 2016
  • by Prof Research

The 'Global and Chinese Air Freshener Industry, 2011-2021 Market Research Report' is a professional and in-depth study on the current state of the global Air Freshener industry with a focus on the Chinese ...

Air Care in Germany

Air Care in Germany

  • $ 992
  • Industry report
  • September 2016
  • by Euromonitor International

Air care products remained relatively unpopular in Germany in 2015. Despite German consumers’ strong emphasis on creating a pleasant atmosphere and ambience for their homes, which includes having a subtle ...

Air Care In Portugal

May 2016 $ 992

Home Care In Portugal

May 2016 $ 2 635

Air Care In Indonesia

May 2016 $ 992

Home Care In Indonesia

May 2016 $ 2 635

Air Care In Japan

April 2016 $ 992

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.