World Alcoholic Beverages (Distilled Spirits) Market

World Alcoholic Beverages (Distilled Spirits) Market

This report analyzes the worldwide markets for Alcoholic Beverages (Distilled Spirits) both in Value (Millions of US$) and Volume (Thousands of Liters). The major product segments analyzed are Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs & Other Specialties, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific , Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 611 companies including many key and niche players worldwide such as Asahi Breweries Ltd., Bacardi & Co. Ltd., Brown-Forman Corp., Campari Group, Companhia Müller de Bebidas Ltda, Diageo PLC, Fortune Brands, Inc., Foster’s Group Limited, Jinro Ltd., OST Alko OOO, Pernod Ricard Groupe, Remy-Cointreau, San Miguel Corporation, Sang Som Co. Ltd., Suntory Ltd., Takara Shuzo Co. Ltd., Tanduay Distillers, Inc., UB Group, United Winery & Distillery Co., Ltd, and William Grant & Sons Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

ALCOHOLIC BEVERAGES (DISTILLED SPIRITS) MCP-2201
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. Industry Dynamics II-1
Current Scenario and Outlook II-1
Market Volume and Value II-1
Table 1: World Market for Distilled Spirits: Percentage
Breakdown of Volume Sales by Leading Markets – 2010 (includes
corresponding Graph/Chart) II-2

Table 2: World Market for Distilled Spirits (2010):
Percentage Breakdown of Value Sales by Leading Markets
(includes corresponding Graph/Chart) II-2
Segment Analysis II-2
Table 3: World Market for Distilled Spirits - Percentage
Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments for the Years 2008 &
2012 (includes corresponding Graph/Chart) II-3

Table 4: World Market for Distilled Spirits - Percentage
Breakdown of Value Sales for Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments for the Years 2008 &
2012 (includes corresponding Graph/Chart) II-4
Market Trends II-4
Growing Trend Towards Premium Products II-4
Rising Popularity of Alternatives II-4
High Growth Potential in Emerging Markets II-5
Industry Witnesses Consolidation Activity II-5
Select M&A Activity in the Distilled Spirits Industry 2000-2008 II-5
On-Trade Sales to Become Increasingly Significant II-6
Major Factors Impacting Demand II-6
Influence of Culture and Tradition II-6
Influence of Lifestyle II-7
Impact of Tourism II-7
Growing Health Concerns II-7
Major Issues II-7
Contraband and Parallel Trade II-7
Underage Drinking II-7
Health Concerns II-8
Advertising II-8
Drink Driving II-8
Taxation II-8
Competitive Scenario II-8
Table 5: World Market for Distilled Spirits: Percentage
Breakdown of Volume Sales by Leading Players – Diageo Plc, UB
Group, Allied Domecq Plc, Pernod Ricard Groupe, Sang Som Co
Ltd, Jinro Group, San Miguel Corp, Bacardi & Co Ltd, Crystal
AO, and Others (Recent Past Data for 2003-2004) (includes
corresponding Graph/Chart) II-9
Per Capita Consumption and Expenditure II-10
Table 6: World Market for Distilled Spirits: Per Capita
Consumption in the Recent Past by Major National Markets –
South Korea, Russia, Thailand, Czech Republic, Ukraine,
Brazil, France, Poland, Japan, Spain, Slovakia, Philippines,
Hungary, Bulgaria, and Finland (2001-2002) (In Liters)
(includes corresponding Graph/Chart) II-10

Table 7: World Market for Distilled Spirits: Per Capita
Expenditure in the Recent Past by Major Markets – Ireland,
France, South Korea, Singapore, Poland, Japan, Finland, UK,
Spain, USA, Canada, Greece, Russia, Norway, and Czech
Republic (2001-2002) (In US$) (includes corresponding
Graph/Chart) II-11
Production II-11
Distribution II-11
Off-Trade vs. On-Trade II-11
Table 8: World Market for Distilled Spirits: Percentage
Breakdown of Volume Sales by Distribution Channel –
Off-Trade and On-Trade (2003, 2004 & 2005) II-12

Table 9: World Market for Distilled Spirits: Percentage
Breakdown of Value Sales by Distribution Channel – Off-Trade
and On-Trade (2003, 2004 & 2005) II-12

Table 10: World Market for Distilled Spirits: Percentage
Breakdown of Off-Trade Volume Sales by Outlets –
Supermarkets/Hypermarkets, Other Food Outlets, Specialists,
Other Retail, Discounters, and Direct Sales (2003, 2004, &
2005) (includes corresponding Graph/Chart) II-13
Duty-Free Outlets II-13
Packaging II-14
Glass Format Continues to Dominate II-14
Table 11: World Market for Distilled Spirits: Percentage
Breakdown of Volume Sales by Packaging Format – Glass,
Plastic, Can, and Others – (2001-2002) (includes
corresponding Graph/Chart) II-14

2. Product Overview & Analysis II-15
Introduction II-15
Brown Spirits II-15
Outlook II-15
Market Data. II-15
Table 12: World Market for Brown Spirits (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-16

Table 13: World Market for Brown Spirits (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-16
Whisky II-16
Overview II-16
Outlook II-17
Market Data. II-17
Table 14: World Market for Whisky (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-17

Table 15: World Market for Whisky (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-18

Table 16: World Market for Whisky: Leading National Markets
by Per Capita Consumption in the Recent Past – Spain,
France, Greece, Australia, UK, Canada, US, Japan, South
Korea, and Thailand (2002) (In Liters) (includes
corresponding Graph/Chart) II-18
Dark Rum II-19
Overview II-19
Outlook II-19
Market Data. II-19
Table 17: World Market for Dark Rum (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-19

Table 18: World Market for Dark Rum (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-20
Brandy II-20
Outlook II-20
Market Data. II-21
Table 19: World Market for Brandy (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-21

Table 20: World Market for Brandy (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-21
White Spirits II-21
Outlook II-21
Table 21: World Market for White Spirits (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-22

Table 22: World Market for White Spirits (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-22
Vodka II-22
Overview II-22
Outlook II-23
Table 23: World Market for Vodka (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-23

Table 24: World Market for Vodka (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-24
Gin II-24
Outlook II-24
Table 25: World Market for Gin (2010): Percentage Breakdown
of Volume Sales by Leading Markets (includes corresponding
Graph/Chart) II-24

Table 26: World Market for Gin (2010): Percentage Breakdown
of Value Sales by Leading Markets (includes corresponding
Graph/Chart) II-25
White Rum II-25
Outlook II-25
Table 27: World Market for White Rum (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-26

Table 28: World Market for White Rum (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-26
Liqueurs and Other Specialties II-26
Outlook II-26
Table 29: World Market for Liqueurs and Other Specialties
(2010): Percentage Breakdown of Volume Sales by Leading
Markets (includes corresponding Graph/Chart) II-27

Table 30: World Market for Liqueurs and Other Specialties
(2010): Percentage Breakdown of Value Sales by Leading
Markets (includes corresponding Graph/Chart) II-27
Other Spirits II-27
Tequila II-27
Mezcal II-28
Cognac II-28
Selected Traditional Spirits II-28
Anis II-28
Baijiu II-28
Cachaca II-28
Shochu II-28
Soju II-28
Outlook II-28

3. Product Launches II-30
Castle Brands Sign Up with Autentica Tequilera to Launch New
Tequila Brand II-30
United Spirits to Launch Some Reputed Brands of Whyte & Mackay II-30
Bacardi Martini Introduces Flavored Spirits II-30
Smirnoff Introduces Two New Vodka Flavors II-30
Modern Spirits Launches New Range of Vodkas II-30
Luctor Launches New Vodka II-30
Castle Brands Introduces Knappogue Castle Whiskey II-31
Russian Standard Launches Vodka Brands in Slovenia II-31
Patrón Tequila Launches Gran Patrón Burdeos II-31
Beam Global Launches New Flavors for Vodka II-31
Moet Hennessy Launches Glenmorangie II-31
Diageo-Radico Launches Prestige Whisky II-31
Bacardi Martini Launches Premium Vodka II-32
United Spirits Introduces Premium Brandy II-32
UB Reintroduces Top Brands. II-32
Diageo Introduces Shark Tooth Vodka in India. II-32
United Spirits Introduces Black Dog Centenary Whisky. II-32
Bacardi Launches `Havana Club’ Rum in the US. II-32
Jim Beam Brands and Starbucks Coffee Jointly Introduce
Starbucks Coffee Liqueur II-32
Glenmorangie Launches Artisan Cask II-33
Madeira Matured Released by Glenmorangie II-33
Pernod Ricard to Launch Cachaca Janeiro II-33
Lion-Gri Presents Cantemir in Russia II-33
Havana Club Cuban Barrel proof Launched II-33
Suntory launches Aqua Vitae II-33
Suntory Launches Kagura No Mai Mizu-wari Can II-34
Suntory to Launch new Shochu, Shanghai Style II-34
Suntory to Launch Honkaku Yaemaru Shochu II-34
UB Group Launches Signature in Tamil Nadu II-34
Islay Single Malt Scotch Adds Ardbeg Uigeadail II-34
Glenmorangie Unveils Burgundy Scotch II-34
India’s Chadha Group Uncovers Three Premium Scotch Whiskies II-34
India’s Radico Khaitan Introduces 8 PM Excellency Brandy II-35
Radico Khaitan Launches Deluxe Brandy and White Rum in India II-35
Hilltop Neszmely Unveils Palinka in Hungary II-35

4. Recent Industry Activity II-36
Osborne to Acquire Several Sherry and Brandy Brands of Pernod
Ricard España II-36
Pernod Ricard Acquires Vin & Sprit II-36
Lion Nathan to Acquire J. Boag & Son II-36
Central European Distribution Acquires Majority Stake in
Copecresto II-36
Scaent Takes Over Glenglassaugh Distillery II-36
Hite Brewery Acquires Stake in Jinro II-37
Synergy Signs Agreement with Locomir for a Premium Vodka Brand II-37
Barton Acquires the Remaining Stake in Planet 10 JV II-37
Edrington Acquires Majority Stake in Brugal II-37
CEDC Inks an Agreement with Whitehall Group II-38
Judge & Dolph Forms Joint Venture with Union Beverage II-38
Heaven Hill Distilleries and Tierra De Agaves Form Joint Venture II-38
Drinks Americas Enters into Partnership with Dr Dre II-38
Patron Spirits Inks a Deal with Southtrade International II-39
The Nolet Family Inks a Partnership Deal with Diageo II-39
Diageo Ties Up with Zacapa Rum Brands II-39
Remy Cointreau, Bacardi, and Brown-Forman to Expand
Distribution Tie Up II-39
Sobieski Vodka and Madison Square Enter into a Marketing
Agreement II-40
Global Brands and Diageo Great Britain Sign Distribution
Agreement II-40
Efes Breweries International Sells Stake in Krasny Vostok to
Moscow Efes II-40
Terlato Wines Establishes New Division for Luxury Spirits II-40
United Spirits Acquires Liquidity II-40
Thai Beverage to Take Over Anhui Gujing Group II-41
United Spirits Takes Over Whyte & Mackay II-41
Proximo Spirits Acquires Three Olives Vodka Brand from White
Rock Distilleries II-41
Constellation Brands Completes Acquisition of SVEDKA Vodka II-41
Gruppo Campari Acquires Stakes in Cabo Wabo® Tequila II-41
Mo?t Hennessy Takes Over Wen Jun Distillery II-41
Belvedere SA Completes Florida Distillers Acquisition II-42
V&S Group Acquires the Remaining Stake in Amundsen II-42
Sinergia Acquires European Rights for Beluga Vodka Brand II-42
Campari Group Takes Over Daucourt Martin's X-Rated Business II-42
Constellation Brands Takes Over Spirits Marque One II-42
Constellation Brands Forms Joint Venture with Punch Taverns II-43
Vinbros Signs Marketing Agreements with Australian Distilleries II-43
Patron Spirits Enters into an Agreement with Cellar Trends II-43
Central European Distribution Enters into an Agreement with
Campari II-43
Diageo Signs a Deal with Sean Combs II-43
Drinks Americas Enters into an Agreement with Recolte II-44
Central European Increases Stake in Polmos Bialystok II-44
CEDC Acquires Exclusive Rights for Bols Vodka in Hungary II-44
Bacardi Limited to Acquire 42 BELOW Limited II-44
Radico Khaitan and Diageo Enter into a Joint Venture II-44
United Spirits Signs Agreement with Russian Standard Company II-44
Coca-Cola Amatil Signs Premium Spirits Distribution Agreement
with Maxxium II-45
Ayur Herbal to Establish a Vodka Facility in Punjab II-45
William Grant Acquires Raynal & Cie II-45
Pernod Ricard to Distribute Stolichnaya II-45
Brown-Forman Divests Lenox II-46
Diageo Acquires Bushmills from Pernod Ricard II-46
LVMH to Take Over Glenmorangie Distribution from Brown-Forman II-46
Fortune Brands Divests ACCO World Corporation II-46
UB Group to merge all Spirits Divisions II-46
Pernod Ricard Acquires Allied Domecq II-46
Fortune Brands Acquires 20 Spirit and Wine Brands from Pernod
Ricard II-47
Campari Signs Distribution Agreement with Brown-Forman II-47
V&S to Acquire Cruzan International II-47
Campari Increases Stake in Skyy Spirits II-47
William Grant Appoints New Distributor in South Africa II-47
Tanduay Distillers Acquires 2 Distilleries II-47
Remy Cointreau and Takirra Dispose Bols Sp.z.o.o., to get 10%
Stake each in CEDC II-48
UB Group Acquires Shaw Wallace II-48
Brown-Forman Forges New Distribution Agreements II-48
A B Sugars Enters into Strategic Agreement with Ian Macleod
Distillers II-48
UB Group to Acquire 100% Stake in TDV II-48
Welsh Whisky Now Available in England II-49
Asahi, Itochu, and Tingyi in joint Venture II-49
OST Group Establishes Glass Bottle Manufacturing Facility II-49
Diageo to Acquire Ursus Vodka Holding N.V., II-49
LVMH Buys Glenmorangie Whisky II-49
Blavod Strikes Deal with Retailers in the US II-50
Radico Khaitan Acquires Anabe Shahi Bottling Plant in South India II-50
TDV Acquires Gilbey’s Green Label Whisky II-50
Elda Icecek Boosts up Efe’s Capacity II-50
Yerevan Brandy Factory and Yerevan Brandy Wine Vodka Factory
Signs Agreement II-50
Blavod Black Vodka and Extreme Beverage Company Merge II-50
Vin & Sprit (Sweden) Acquires Polmos Zielona Gora (Poland) II-51
Ladoga of Russia Manufactures Drinks Using Herbal Extracts II-51

5. Focus on Select Players II-52
Asahi Breweries Ltd. (Japan) II-52
Bacardi & Co Ltd (Bermuda) II-52
Brown-Forman Corp (USA) II-52
Campari Group (Italy) II-52
Companhia Müller de Bebidas Ltda (Brazil) II-53
Diageo Plc (UK) II-53
Fortune Brands Inc (USA) II-53
Foster’s Group Limited (Australia) II-54
Jinro Ltd. (South Korea) II-54
OST-Alko OOO (Russia) II-54
Pernod Ricard Groupe (France) II-54
Remy-Cointreau (France) II-54
San Miguel Corporation (The Philippines) II-55
Sang Som Co Ltd (Thailand) II-55
Suntory Ltd (Japan) II-55
Takara Shuzo Co Ltd (Japan) II-55
Tanduay Distillers, Inc (The Philippines) II-55
UB Group (India) II-56
United Winery & Distillery Co., Ltd (Thailand) II-56
William Grant & Sons Ltd. (UK) II-56

6. Global Market Perspective II-57
Table 31: World Recent Past, Current & Future Analysis for
Alcoholic Beverages by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) II-57

Table 32: World Long-term Projections for Alcoholic Beverages
by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2011 through 2015 in Thousand Liters (includes
corresponding Graph/Chart) II-58

Table 33: World 10-Year Perspective for Alcoholic Beverages by
Geographic Region – Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-59

Table 34: World Recent Past, Current & Future Analysis for
Alcoholic Beverages by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-60

Table 35: World Long-term Projections for Alcoholic Beverages
by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) II-61

Table 36: World 10-Year Perspective for Alcoholic Beverages by
Geographic Region – Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-62
Alcoholic Beverages (Distilled Spirits) Market by Product Segment II-63
Table 37: World Recent Past, Current & Future Analysis for
Brown Spirits by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) II-63

Table 38: World Long-term Projections for Brown Spirits by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-64

Table 39: World Recent Past, Current & Future Analysis for
Brown Spirits by Product Segments – Whisky, Rum, and Brandy
Segments Independently Analyzed by Annual Volume Sales for the
Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-65

Table 40: World Long-term Projections for Brown Spirits by
Product Segments – Whisky, Rum, and Brandy Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-66

Table 41: World 10-Year Perspective for Brown Spirits by
Geographic Region – Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-67

Table 42: World 10-Year Perspective for Brown Spirits by
Product Segment – Percentage Breakdown of Volume Sales for
Whisky, Rum, and Brandy Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-68

Table 43: World Recent Past, Current & Future Analysis for
Brown Spirits by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-69

Table 44: World Long-term Projections for Brown Spirits by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-70

Table 45: World Recent Past, Current & Future Analysis for
Brown Spirits by Product Segment – Whisky, Rum, and Brandy
Segments Independently Analyzed by Annual Value Sales for the
Years 2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-71

Table 46: World Long-term Projections for Brown Spirits by
Product Segment – Whisky, Rum, and Brandy Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-72

Table 47: World 10-Year Perspective for Brown Spirits by
Geographic Region – Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-73

Table 48: World 10-Year Perspective for Brown Spirits by
Product Segment – Percentage Breakdown of Value Sales for
Whisky, Rum, & Brandy Segments for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-74

Table 49: World Recent Past, Current & Future Analysis for
Whisky by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-75

Table 50: World Long-term Projections for Whisky by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-76

Table 51: World 10-Year Perspective for Whisky by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-77

Table 52: World Recent Past, Current & Future Analysis for
Whisky by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-78

Table 53: World Long-term Projection for Whisky by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-79

Table 54: World 10-Year Perspective for Whisky by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-80

Table 55: World Recent Past, Current & Future Analysis for
Dark Rum by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-81

Table 56: World Long-term Projections for Dark Rum by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-82

Table 57: World 10-Year Perspective for Dark Rum by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-83

Table 58: World Recent Past, Current & Future Analysis for
Dark Rum by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-84

Table 59: World Long-term Projections for Dark Rum by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-85

Table 60: World 10-Year Perspective for Dark Rum by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-86

Table 61: World Recent Past, Current & Future Analysis for
Brandy by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-87

Table 62: World Long-term Projections for Brandy by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-88

Table 63: World 10-Year Perspective for Brandy by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-89

Table 64: World Recent Past, Current & Future Analysis for
Brandy by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-90

Table 65: World Long-term Projections for Brandy by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-91

Table 66: World 10-Year Perspective for Brandy by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-92

Table 67: World Recent Past, Current & Future Analysis for
White Spirits by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) II-93

Table 68: World Long-term Projections for White Spirits by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-94

Table 69: World Recent Past, Current & Future Analysis for
White Spirits by Product Segment – Vodka, Gin, and Rum
Segments Independently Analyzed by Annual Volume Sales for the
Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-95

Table 70: World Long-term Projections for White Spirits by
Product Segment – Vodka, Gin, and Rum Segments Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-96

Table 71: World 10-Year Perspective for White Spirits by
Geographic Region – Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-97

Table 72: World 10-Year Perspective for White Spirits by
Product Segment – Percentage Breakdown of Volume Sales for
Vodka, Gin, & Rum Segments for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-98

Table 73: World Recent Past, Current & Future Analysis for
White Spirits by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-99

Table 74: World Long-term Projections for White Spirits by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-100

Table 75: World Recent Past, Current & Future Analysis for
White Spirits by Product Segment – Vodka, Gin, and Rum
Segments Independently Analyzed by Annual Value Sales for the
Years 2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-101

Table 76: World Long-term Projections for White Spirits by
Product Segment – Vodka, Gin, and Rum Segments Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-102

Table 77: World 10-Year Perspective for White Spirits by
Geographic Region – Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-103

Table 78: World 10-Year Perspective for White Spirits by
Product Segment – Percentage Breakdown of Value Sales for
Vodka, Gin, and Rum Segments for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-104

Table 79: World Recent Past, Current & Future Analysis for
Vodka by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-105

Table 80: World Long-term Projections for Vodka by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-106

Table 81: World 10-Year Perspective for Vodka by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-107

Table 82: World Recent Past, Current & Future Analysis for
Vodka by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-108

Table 83: World Long-term Projections for Vodka by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-109

Table 84: World 10-Year Perspective for Vodka by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-110

Table 85: World Recent Past, Current & Future Analysis For Gin
By Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (Excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-111

Table 86: World Long-term Projections For Gin By Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (Excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-112

Table 87: World 10-Year Perspective for Gin by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-113

Table 88: World Recent Past, Current & Future Analysis for Gin
by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-114

Table 89: World Long-term Projections for Gin by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-115

Table 90: World 10-Year Perspective for Gin by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-116

Table 91: World Recent Past, Current & Future Analysis for
White Rum by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-117

Table 92: World Long-term Projections for White Rum by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-118

Table 93: World 10-Year Perspective for White Rum by
Geographic Region – Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-119

Table 94: World Recent Past, Current & Future Analysis for
White Rum by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-120

Table 95: World Long-term Projections for White Rum by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-121

Table 96: World 10-Year Perspective for White Rum by
Geographic Region – Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-122

Table 97: World Recent Past, Current & Future Analysis for
Liqueurs & Other Specialties by Geographic Region – US,
Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin
America, & Rest of World Markets Independently Analyzed by
Annual Volume Sales for the Years 2000 through 2010 in
Thousand Liters (includes corresponding Graph/Chart) II-123

Table 98: World Long-term Projections for Liqueurs & Other
Specialties by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, & Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2011 through 2015 in Thousand Liters (includes
corresponding Graph/Chart) II-124

Table 99: World 10-Year Perspective for Liqueurs & Other
Specialties by Geographic Region – Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, & Rest of World Markets for
the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-125

Table 100: World Recent Past, Current & Future Analysis for
Liqueurs & Other Specialties by Geographic Region – US,
Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed by
Annual Value Sales for the Years 2000 through 2010 in US$
Million (includes corresponding Graph/Chart) II-126

Table 101: World Long-term Projections for Liqueurs & Other
Specialties by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) II-127

Table 102: World 10-Year Perspective for Liqueurs & Other
Specialties by Geographic Region – Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
for the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-128

Table 103: World Recent Past, Current & Future Analysis for
Other Spirits Specialties by Geographic Region – US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, &
Rest of World Markets Independently Analyzed by Annual
Volume Sales for the Years 2000 through 2010 in Thousand
Liters (includes corresponding Graph/Chart) II-129

Table 104: World Long-term Projections for Other Spirits
Specialties by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, & Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2011 through 2015 in Thousand Liters (includes
corresponding Graph/Chart) II-130

Table 105: World 10-Year Perspective for Other Spirits
Specialties by Geographic Region – Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
for the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-131

Table 106: World Recent Past, Current & Future Analysis for
Other Spirits Specialties by Geographic Region – US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets Independently Analyzed by Annual
Value Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) II-132

Table 107: World Long-term Projections for Other Spirits
Specialties by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) II-133

Table 108: World 10-Year Perspective for Other Spirits
Specialties by Geographic Region – Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
for the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-134


III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Volume III-1
Value III-1
Market Trends III-1
Growing Influence of Latin Culture III-1
Growth in Super-Premium Products III-1
Growing Popularity of Liqueurs among Younger Population III-1
Market Scenario in the Recent Past III-2
Competition III-2
Table 109: Distilled Spirits Market in the US: Market
Shares of Leading Companies - Diageo Plc, Fortune Brands
Inc, Constellation Brands Inc, Bacardi & Co Ltd,
Brown-Forman Corp, Allied Domecq Plc, V & S Vin & Sprit
AB, Heaven Hill Distilleries Inc, José Cuervo SA de CV,
and Others (2003-2004) (includes corresponding
Graph/Chart) III-2

Table 110: Distilled Spirits Market in the US: Market
Shares of Leading Brands – Bacardi, Smirnoff, Absolut,
Jack Daniel's, José Cuervo, Captain Morgan, Jim Beam,
Seagram's, Gordon's, E & J, and Others (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-3
Pricing III-3
Packaging III-3
Table 111: Spirits Market in the US: Percentage Breakup of
Volume Sales by Packaging Format – Glass and Plastic
(2000, 2004, & 2005) (includes corresponding Graph/Chart) III-4
Distribution III-4
Table 112: Distilled Spirits Market in the US: Percentage
Breakup of Volume Sales by Distribution – Off-Trade and
On-Trade (2000, 2004, & 2005 ) III-4

Table 113: Distilled Spirits Market in the US: Percentage
Breakup of Value Sales by Distribution – Off-Trade and
On-Trade (2000, 2004, & 2005 ) III-4

Table 114: Spirits Market in the US: Percentage Breakup of
Off-Trade Volume Sales by Outlets – Specialists,
Supermarkets/Hypermarkets, Other Food Outlets,
Discounters, and Other Retail (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-5
Regulatory Overview III-5
Regulations on Advertising III-5
Regulations on Opening Hours III-5
Regulations on Drink Driving III-6
Regulations on Underage Drinking III-6
Regulations on Distribution III-6
Taxation on Distilled Spirits III-7
Functions of BATF III-7
Strategic Developments III-7
Select Players III-11
B.Market Analytics III-12
Table 115: US Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-12

Table 116: US Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-13

Table 117: US Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-14

Table 118: US Long-term Projections for Alcoholic Beverages
by Product Segment – Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-15

Table 119: US 10-Year Perspective for Alcoholic Beverages by
Product Segment – Percentage Breakdown of Volume Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-16

Table 120: US 10-Year Perspective for Alcoholic Beverages by
Product Segment – Percentage Breakdown of Value Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-17

2. Canada III-18
A.Market Analysis III-18
Outlook III-18
Market Scenario in the Recent Past III-18
Competition